Prospectus

Volume 37Number 4

2011

Federal Health Reform ...........................2

Upcoming Meetings & Events ............2

Lobby Day 2011 Photos ......................3

Win a Trip to Vision Expo West!........4

Board Certification: My Experience ...5

Classified Ads ......................................5

Welcome New Members! .......................7

Congrats SUNY Graduates!.................... 8

A Successful Climb .............................10

2011 NYSOA PAC Supporters ...........14

2011 CVC Contributors ......................15

House of Delegates Photos ..................16

Keuka Lake Wine Tour Photos ...........18

Annual Banquet & Awards Photos ....20

VEE Student Program Photos ............22

Student Summit Photos ......................23

NYSOA Business Partners ..................24

Contact Information ............................24

Prospectus (ISSN 1055-7407) is published by the New York State Optometric Association, Inc., 119 Washington Avenue, 2nd Floor, Albany, NY 12210. Postage paid at Albany, New York. Yearly subscriptions $25.00, single copies $5.50. The views and opinions expressed are those of the signed author and in no way should be construed to reflect the opinions or position of the editorial staff of Prospectus, or the New York State Optometric Association, its officers, local affiliate societies, or administrative staff. All submissions are subject to editorial change with regard to clarity or length. Final decision regarding acceptance or rejection of any submission lies with the editor.

Postmaster:Send address changes to NYSOA119 Washington AvenueAlbany, NY 12210-2193.

prospectusAll across the country, our colleagues are feeling the effects of the economy over the past few years. When I attend an AOA meeting or PCO alumnus function, the conversation inevitably turns to the topic of the economy. Almost all of our

Optometric colleagues are noticing a change in how their patients are choosing to spend their health care dollars in their office. Very few of us are isolated from this effect. We have all noticed in recent years that patients are choosing to come in to our offices less often, opting to not upgrade their eyewear or postponing elective procedures and tests.

Do you know what the present economy means for your practice and for our industry/profession in the next few years?

As health care providers, we also need to be aware how health care reform regulations will affect our ability to continue to provide quality eye care to our patients. Many of us must be conscious of how these regulations will influence us as business owners and employers.

Do you know what the Harken Amendment is and how the AOA was crucial in securing this so that we can continue to be involved in providing comprehensive eye care for our patients?

The NYSOA office is receiving inquiries almost daily regarding electronic health records and their utilization in our practices. This is an issue that has been on our agenda for many years. Most of us should be well entrenched in the EHR mode in our offices by now.

Do you know the timetable the government has set for you take advantage of EHR financial incentives?

Do you know what the “Red Flag Rule” is? Do you know how AOA worked for you so that this would not drastically affect your practice?

Do you know why many new graduates from Optometry Schools are choosing to practice where they practice?

By now I am sure you are aware of the new Optometry schools opening across the country. Will this lower the “quality” of our future colleagues? Has there been a recent manpower study done for our profession to see if the increase in Optometric graduates is needed?

If you do not know the accurate answer to any of these questions, your local and state officers, as well as the NYSOA staff in Albany want to help you become better informed. We are working to improve communications with our membership by whatever means necessary. I expect one of your state officers will be able to attend one of your society meetings before the end of 2011 to address any of these issues. We are working hard on many issues affecting your ability to practice your profession as you choose and continue to deliver the high quality eye care your patients deserve and expect.

NOW MORE THAN EVER—we need all of the Optometrists in New York aware and involved with these issues. We must stay involved and united in our profession. We need a voice speaking for all of us in Albany and Washington, D.C. The AOA and the NYSOA are the only organizations that are capable of watching out for all of us. Please stay involved and help your NYSOA to continue to watch out for our profession.

A Message from Your NYSOA President

INSIDE THIS ISSUE

Thomas Landry, OD

a� Volume 37

Number 42011

Whatever one’s view may be of the Patient Protection and Affordable Care Act (ACA)—AKA, the federal health reform law or, primarily to its critics, “Obamacare”—health care practitioners are keenly interested in how various elements of the law may affect their practices. One element of the ACA that has sparked considerable interest is the establishment of health benefit exchanges. Legislation is now under consideration by the State Legislature in Albany to address how New York might structure and operate its Health Benefit Exchange, which is required by the ACA to be in place to enroll individuals and employees of small businesses in January 2014.

In a legislative session that made some fairly dramatic changes to the Medicaid program and tackled some longstanding and controversial topics, including same-sex marriage, health benefit exchange legislation was not ultimately enacted during the regular session. While there remains some possibility that the Legislature will return to enact some bill on the topic, the continued controversy over the ACA led the Republican-led State Senate to defer taking any action on the issue prior to its adjournment in June.

There remains, at least allegedly, some fiscal urgency to put the details of the New York State Exchange in place: New York stands to lose the opportunity to obtain substantial federal financial support to plan and operate the Exchange if it fails to establish one reasonably soon. While the proposed state law primarily focuses on the governance and structure of the Exchange, we wanted to discuss with you the potential implications of the legislation on access to optometric care. We thought, however, that some background might be helpful before we turn to the optometric issues.

The Health Benefit Exchange will be the “clearinghouse” through which many New Yorkers will access health insurance coverage under the ACA. At the outset, only individuals and employees of small businesses (initially, less than 50 employees, potentially expanding to less than 100) will be eligible to enroll through the Exchange. It is anticipated that persons eligible for Medicaid or other subsidized coverage will access health insurance coverage through the Exchanges as well. The private health insurance market will continue to operate outside of the Exchange, through which larger employers will presumably provide coverage. Only insurance plans that satisfy federal and state requirements will be able to offer coverage in the Exchange; the plans will have to provide the Essential Health Benefits, as defined by ACA and the Secretary of Health & Human Services, subject to any additional requirements that the States may impose.

As many as 1.2 million New Yorkers are projected to become newly insured once ACA is fully phased in, based on estimated participation rates. Low and moderate income uninsured are expected to make up the vast majority of those newly gaining coverage under reform: as many as 440,000 New Yorkers who are Medicaid eligible, but have not enrolled, are expected to sign up for Medicaid benefits, given the mandate on individuals to obtain coverage. Among the 90,000 New Yorkers who become eligible for Medicaid due to expanded eligibility, 70,000 are projected to enroll. Among those moderate-income uninsured that will be newly eligible for subsidies to purchase insurance through the Health Benefit Exchanges, approximately 570,000 are expected to gain coverage.

continued on page 12

Federal Health Reform:Health Benefit Exchanges in NY

2011 NYSOA Fall Board Meeting

NOvEMBER 5-6Crowne Plaza Albany

Albany, NY

2011 Dates & Locations Registration now open at

www.nysoa.org

SEPTEMBER 11 Current Management of

Retinal DiseaseCrowne Plaza Albany

Albany, NY

SEPTEMBER 18Current Management of

Corneal Disease, Cataract & Refractive Surgery

Brook-Lea Country ClubRochester, NY

NOvEMBER 6Current Management

of GlaucomaThe Lodge at Welch Allyn

Skaneateles Falls, NY

DECEMBER 4Current Management of

External Eye DiseaseHilton Long Island/Huntington

Melville, NY

2011 HvOS Fall Seminar

FRIDAY, OCTOBER 21 The Grandview

Poughkeepsie, NY For details visit www.hvos.org

James W. Lytle, Esq. & James S. Walsh, Esq., Manatt, Phelps & Philips, LLPNYSOA Legal and Legislative Council

�prospectusLobby Day 2011: ODs and Students Lobby for Optometry

Wednesday, May 4 · Albany, New York

(l to r) Richard Madonna, OD & Frank Pirozollo, OD

The NYSOA’s

Legislative Team from

Manatt, Phelps &

Phillips

Jason Hochreiter, OD

Look for these leading brands from Essilor

©20

11 E

ssilo

r of A

mer

ica,

Inc.

All

right

s re

serv

ed.

progressive lenses anti-refl ective lenses photochromic lensespolarized lenses

Essilor is a proud supporter of

NYSOAwww.Essilorusa.com

Essilor is a world leader in the ophthalmic industry. Our advanced technology provides superior vision solutions for people of all ages. Because 70% of what we know about the world around us comes through our eyes, we’re committed to promoting healthy vision and educating people about the best vision care choices and their benefi ts.

Our Focus isYour Vision.

Photos courtesy Denise Whittam, OD

Children’s Vision Coalition to exhibit at the NYS Fair! Do you support children’s vision? Are you planning to attend the New York State Fair? Want a free trip to Las Vegas?

Volunteer to help man the Children’s Vision Coalition booth at The Great New York State Fair and help us promote the importance of comprehensive eye exams for children. Your staff can volunteer too! Receive complimentary admission to the Fair for the day you volunteer!

Any OD who volunteers for at least one 4-hour block will be entered into a drawing to win a complete package to Vision Expo West, including registration, airfare for two to Las Vegas and three nights stay at a Vegas hotel, courtesy of International Vision Expo!

Volunteer blocks are set up in 4-hour increments, but can be adjusted to reflect less or more available time. The Fair runs from August 25 through September 5 in Syracuse, and the exhibit area is open each day from 10 AM to 10 PM.

Call the CVC today at 877-672-2020 to volunteer! See you at the Fair!

Do You Support ChilDreN’S ViSioN?Can you spare four hours of your time?

Would you like a free trip for two

to las Vegas?

119 Washington Avenue, 2nd Floor · Albany, New York [email protected] · www.cvcny.org · P 877-672-2020 · F 518-432-5902

�prospectus

Employment opportunity: Full/part-time openings available in Rochester, NY. High tech equipment including OPTOS. New grads welcomed. Email [email protected] for details.

--------------------------------

A Northtown optician has a need for an optometrist for Saturdays from 9:30am-1:30pm. Reply to [email protected]

--------------------------------

Dr. Graniero looking for some extra coverage (full/part-time OD) which includes Saturdays. Ideally, 2 Saturdays a month (10am-5:30pm). It would be at his Rochester location at Marketplace Mall-Lenscrafters. Interested or want to discuss details? email him at [email protected]

--------------------------------

Doctor of Optometry w/TMOD certification, full-time/part-time or Per Diem position for Western New York offices. Contact LJ [email protected] 716-307-6374www.eyewearone.com

CLASSIFIED ADS

Board certification in optometry typically stimulates lively discussion. Many of us are concerned about the time, effort, and cost of becoming Board Certified. While many additional substantive aspects have been discussed, I have been asked to chronicle my journey through the process to hopefully relieve some concerns.

Registering with the American Board of Optometry (ABO) as an Active Candidate is quite simple: go to www.americanboardofoptometry.org and click on Apply Now. The registration process includes your demographics, education information and post-graduate experience. Post-graduate requirements are listed on the website and are used to determine when you are eligible to take the examination. The registration process is well organized and straight forward. Once you have entered your information and paid the $300 registration fee, ABO will independently verify your information for accuracy. ABO will also search the National Provider Data Bank and Health Integrity and Protection Data Bank for any adverse entries. You can monitor the process by logging onto the ABO website if you would like, but it is unnecessary because ABO will notify you when your credentials have been verified. Once your credentials are verified and the post-graduate requirements have been met, ABO will notify you of your Board Eligible status.

Once notified that you are Board Eligible, you can register for the examination through the ABO website or via the direct link within the notification e-mail. The examination is currently offered twice per year. The initial examination was in June and the next examination will be offered November 28 through December 11, 2011. Once the examination fee of $1,250 has been paid, you will search and reserve a convenient testing location and testing time with Prometric Services. There are many sites available and the

times will vary from site to site. I live in a rural small town and found a testing site 30 miles from home. The test site however was not initially available for the ABO test. I called the ABO office and they quickly coordinated with Prometric to accommodate my needs.

I decided to study very little for the examination and did not take a review course. I reviewed the examination outline on the ABO website and identified specific areas I needed to review. The outline is very specific with regard to the material to be tested. The test is composed of two parts, General Optometry followed by a chosen area of emphasis. The outline is useful in deciding which area of emphasis you would like to select. After several hours of review, I felt ready to take the examination.

The testing site was located in a strip mall. I had not taken a computerized examination before and was surprised to find the process very efficient and the facility very comfortable. Checking in requires a government ID and a digital fingerprint is taken to ensure that the same individual that checks into the test center also checks out at the conclusion of their test.

Taking the test is very simple. The ABO website includes a test tutorial to familiarize you with the testing system. The testing system allows you to cross-out answers, skip questions and return to unanswered questions, essentially performing any function you could with a pencil and paper. The system has a calculator as well. Some questions reference diagrams and photos that are clicked to enlarge. Each question has a field to leave a comment. From my recollection I commented on 5 to 10 questions. My comments generally related to lack of clinical relevance or that a photograph or diagram would have been more appropriate than attempting to describe something that is seen.

continued on page 8

My experience with Board Certificationby Christopher Colburn, OD

Vision West is the preferred optical buying group of the New York State Optometric Association (NYSOA).

1.5% of your Vision West billing goes back to support the NYSOA!

To date Vision West has given the NYSOA over $249,000 back in support!

No membership fee and no minimum purchase or volume requirements

Competitive discounts on the largest selection of optical, lab and business service vendors in the industry.

Premium Customer Service and 24/7 online account access and Practice Management tools

No hassle, no fee early credit service

Give us a try FREE!And help support the New York StateOptometric Association!

www.vweye.com

GIVE US A 3 MONTH TRIALYou have nothing to lose and everything to gain — no administrative fee charges for 3 months!

For more information and to join today, just call a Customer Service Specialist at 800.640.9485.

�prospectus

Welcome New NYSOA Members!CENTRALAmy Wardell, ODKristen Taddie, OD

EASTERNTochuku Nkadi, OD

HUDSON vALLEYDonne Mangatt, ODStephanie Reeck, OD

NASSAUJaclyn Benzoni, ODHoward Fried, ODSanford Katims, OD

OSCONYIdil Bilgin, ODElzie Chan-Englender, ODJason Compton, ODElaine Chu, ODThanh Kim Dau, ODMelanie Davis, ODJennifer Duan, ODLacey Dustin, ODBecky Forman, OD

OSCONY, continuedLeo Gaw, ODMasuda Hossain, ODNadine Jamal, ODRichard Jun, ODLisa Kirkland, ODSaffiah Laffir, ODAllison LeBlanc, ODJames Li, ODHoi Fong Li, ODBetty Liao, ODAndrea Liem, ODTheresa Lonsky, ODKaren Perekalsky, ODVeronica Ruelas, ODMeira Schipper, ODMagdalena Spiewak, ODAndre Stanberry, ODAmy Stein, ODAlison Terry, ODJan Weitz, ODVincent Wesolowski, OD

ROCHESTERLaura Cantie, ODKevin Clogg, OD

ROCHESTER, continuedMili Khanna, ODJason Moore, ODShruti Pandya, OD

SOUTH WESTERNTimothy Grace, OD

SOUTHERN TIERShelly Skjolaas, OD

SUFFOLkJessica Eng, OD

SUNYCOJerome Sherman, ODKristine Zabala, OD

WRPEllen Cutler, ODJulienne Walker, OD

WESTERNKristin Amabile, ODTimothy Johnson, OD

See why Bausch + Lomb SofLens® daily disposable contact lenses are an ideal choice for your active lifestyle.

THE DAILY SCORE.Instant savings. Daily prizes online.

Ask for details.

� Volume 37Number 4

2011

Vision Source was founded in 1991 with the belief that eye care is best provided by a private, independent doctor of optometry, free to make his or her own decisions about what is best for the visual welfare of every patient. As a member of Vision Source, a private practice optometrist has access to the shared knowledge and resources of a network with more than 2,300 offices. And because each office is independently owned and operated, the entire eye care experience—from examination through prescription and follow-up—takes place under the watchful eye of your family optometrist. Vision Source’s North American headquarters are located in Kingwood, Texas. To learn more, visit www.visionsource.com or contact a New York Vision Source Practice by searching on the website.

I intended to choose General Practice and Ocular Disease Posterior Segment as areas of emphasis. After finishing the first General Practice section however, I chose Contact Lenses and Ocular Disease Posterior Segment. Overall I found approximately 40 out of 240 questions to require more than a moment of thought, with possibly 20 requiring an educated guess on my part. The allotted time for the test was six hours, including a one-hour break. I finished in three hours, while choosing not to take a break.

Checking out of the test center involved the same government ID and digital fingerprint. While discussing the examination at Optometry’s Meeting two weeks later, I was encouraged to learn that our colleagues charged with developing the examination had already read my comments from the examination. Hopefully they were all appropriate and accurate!

By the time you read this, I will know if I passed, then on to maintenance of certification and a 0.5% Medicare bonus for 2012.

Congratulations to the SUNY College of Optometry

Class of 2011Graduation Ceremonies · Sunday, June 5

Board Certification, continued


10 Volume 37Number 4

2011

I would like to thank all of you for the opportunities and challenges I have experience over the past two years while serving as your NYSOA President. The friendships I have encountered not only in New York, but nationwide, will remain with me for the rest of my life. I am often asked why and how I got involved in organized optometry. My answer is simply, “How could I not?” Immediately following graduation back in 1991, I began attending local society meetings at OSCONY. It was great to continue seeing faculty members, colleagues and classmates in a learning environment. I also enjoyed hearing about new ventures and life changes that were happening to all of us. The key is involvement and participation and I have enjoyed every minute of it, especially the passion and concerns of our membership.

At the 2011 Annual Congress in Corning, NY, we not only installed our new officers, but we also amended our constitution regarding the governance of the NYSOA. Our constitution is over one hundred years old and this change is an historic one. Achievement begins with belief, and after forming a project team and then a committee, it was decided that the NYSOA would be more efficiently run if an alternative model for the organization’s governance structure were implemented. The goal was to make the NYSOA an even more dynamic, nimble, efficient, yet responsive and responsible organization that would be directly accountable to its membership.

We redesigned the Executive Officers to five positions for one-year terms rather than two. In addition, our traditional model of the Board of Trustees consisted of our Local Society Presidents wearing two hats, one as Local President at Presidents’ Council, and one as a Trustee at our Board of Trustees meetings. A new model replaced local society Presidents with six trustees, elected on a regional basis, for staggered three-year terms. The regions represent all areas of the state. Each trustee will be the liaison between the NYSOA and designated local societies and communication between local societies, trustees and

NYSOA leadership will be enhanced. The Officers and Trustees will meet six times a year. Our annual House of Delegates meetings will continue to include Local Society Presidents who will participate as delegates from the local societies.

This change in governance will streamline and enhance efficiency of the NYSOA. It will also encourage our new graduates to commit to our association knowing that it will not take fifteen years to climb the ladder of the NYSOA. I would like to thank all of you for the privilege and honor of serving this profession. Over the years, I have worked closely with the membership, the leadership, our students, legislators, consultants and nationwide through AOA. Now more than ever we need to continue to work together and have a unified goal to move our profession forward. We have seen changes in healthcare, electronic health records, e-prescribing, the importance of PQRI (Physician Quality Reporting System) and advancements in the roles optometrists play in treating our patients with the highest standard of care. We must all continue to work together and make positive changes.

None of this has been possible without the tireless efforts of our Executive Officers and Board of Trustees, Consultants, our Executive Director and his loyal staff. My experience has been a wonderful one, and I look forward to working with our Officers and Board of Trustees in the days ahead.

The happiness of our lives depends upon the quality of our thoughts, and my promise to all of you is that my passion for our profession will continue to flourish. I wish you all a delightful summer and I look forward to your emails.

Best regards, Denise

It is not a Successful Climb Unless You Enjoy the JourneyA few words from Denise M. Whittam, OD

Allergan and Optometry Proud to Be a Part of Your World

©2011 Allergan, Inc., Irvine, CA 92612 ®and ™ marks owned by Allergan, Inc. ZYMAXID® is licensed from Kyorin Pharmaceutical Co., Ltd., Tokyo, Japan. www.allergan.com APC40AM11 111141

Allergan offers the optometry community

quality products, educational programs,

and practice support. Our goal is to be your

partner in patient care. When you thrive,

we thrive; that’s how opportunity brings us

all together.

Visit our optometry-dedicated websitefor more information

www.allerganoptometry.com

Get the free mobile app athttp:/ /gettag.mobi

111141 Journal Ad_PAGE A_ST.indd 1 5/5/11 4:45 PM

1� Volume 37Number 4

2011

Finally, for the highest income group—those over 400% of the Federal poverty level who are not eligible for subsidies—an estimated 80,000 are also expected to purchase coverage and become newly insured.

The ACA includes “pediatric services, including oral and vision care,” within the category of Essential Health Benefits that would have to be offered by health insurers. The ACA does not require the health plans in the Exchanges to offer vision care benefits to adults. Thanks to the so-called Harkin Amendment, which precludes discrimination against providers based on licensure, it is expected that optometrists will continue to be able to provide the medically necessary eye care covered by the health plans on the Exchange: while the law does not guarantee that “any willing provider” may participate, health plans would be violating the ACA if they systematically discriminated against optometrists. Nevertheless, the federal law does not appear to address the availability of routine vision care services for adults.

The ACA also contains special provisions that allow “stand-alone” dental plans to be offered on the Exchange, either separately or in conjunction with a qualified health plan. No similar provision is included in the ACA for stand-alone vision plans—and the American Optometric Association (AOA) apparently is pleased with that outcome. We have been advised that they believe keeping the vision plans off of the Exchange would be preferable, while continuing to press for the health plans to offer strong vision care services as part of their standard benefits.

The health benefit exchange legislation that was negotiated between the State Senate, the State Assembly and the Governor’s office would not alter the federal scheme with respect to vision benefits. The bill contemplates that stand-alone dental plans will be offered on the Exchange and would specify that limited scope vision benefits will not be offered on the Exchange. It is our understanding that limited scope vision benefit plans (offered by companies like Davis, VSP, EyeMed, etc.) will continue to be available outside of the Exchange; whether plans offered through the Exchange may be able to offer a vision plan rider is an issue that we are still examining. The key issue for optometrists remains what benefits need to be included in the health plans offered on the Exchange. The pending legislation does not address the scope

of “Essential Health Benefits” that will need to be offered by the health plans. While pediatric vision care services will clearly be included, States may consider augmenting the federal Essential Health Benefits definition—but will need to subsidize the inclusion of any additional benefits that might be added. While New York has traditionally been a generous “mandated benefit” state, the prospects that many—or any—additional benefits will be added in New York to the benefit package of these plans appear to be dim.

A summary of the provisions of the pending health benefit exchange can be found at http://www.nysoa.org/index.php?page_id=6&news_id=265. We will continue to closely monitor events in Albany and in Washington, D.C. that may have a significant impact on your practice.

Federal Health Reform: Health Benefit Exchanges in NY, continued

With a 60 year heritage in discovering and developing therapeutic agents to help protect and preserve vision, eye care professionals and patients rely on Allergan products to treat a variety of eye conditions. We are a leader in this area and are one of the fastest-growing eye care companies worldwide.

ENGINEERED FOR

ALL DAY COMFORT

Reference: 1. Data on file. Johnson & Johnson Vision Care, Inc. 2009.ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from VISTAKON® Division of Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting jnjvisioncare.com.ACUVUE®, ACUVUE® MOIST®, LACREON®, INNOVATION FOR HEALTHY VISION™, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc. All third party products are trademarks of their respective companies.

*DAILIES® and AquaComfort Plus® are registered trademarks of Novartis AG.© Johnson & Johnson Vision Care, Inc. 2011. BTB-15738A July 2011

ACUVUE® MOIST® Brand Contact Lenses with LACREON® Technology

How many of your reusable contact lens patients are experiencing dryness? The uncomfortable truth is that many may be. Keep patients satisfied and eyes comfortable with the unsurpassed overall comfort of ACUVUE® MOIST® Brand1:

In a clinical study, ACUVUE® MOIST® wearers rated the brand superior to DAILIES® AquaComfort Plus®* in feeling as comfortable at the end of the day as the beginning and feeling smooth on eyes all of the time1

INNOVATION FOR HEALTHY VISION™


2011

Thank you to the following doctors who have supported NYSOA PAC in 2011*!

Joseph M. Accettura, ODKathy L. Allen-Aquilante, ODBrent D. Arnold, ODRobert B. Austin, ODP. Giordana Avila, ODAlan M. Bagun, ODStephen M. Baker, ODFrancesco J. Barbarossa, ODAndrew Bienstock, ODCasimir K. Bobowski, ODMarie. I. Bodack, ODAnne Brunenavs, ODDaniel Brunenavs, ODPaul J. Caito, ODJeffrey Calhoun, ODEric R. Carson, ODLillian F. Chin, ODDale Ching, ODIda Chung, ODDavid N. Ciccone, ODAllen H. Cohen, ODJay M. Cohen, ODChristopher J. Colburn, ODJeannette Cooper, ODEdward V. Cordes, ODPaul R. Cosenza, ODJohn J. Costello, ODRichard P. Crinigan, ODAlexander R. Crinzi, ODAllan E. Davis, ODJack L. Devore, ODDavid J. Dexter, ODGregory Disanto, ODMichael J. Dolan, ODPaul R. Edelman, ODDorothy Anne Ewald, ODHarvey O. Feldman, ODBrian Fengel, ODB. Scott Fine, ODMurray Fingeret, ODSusan S. Fisher, ODLawrence Forur, ODRobert S. Fox, OD

Richard A. Frio, ODAngela E. Gardner, ODMaria Gibbons, ODDavid M. Girardi, ODSteven Givner, ODGwenda R. Gnadt, ODJudith E. Golden, ODBrad C. Gollinger, ODJoel Greenberg, ODIsrael Greenwald, ODAnne Griffin, ODAlden N. Haffner, ODScott F. Hage, ODJoseph Hargrave, ODDean E. Hart, ODPaul E. Harvey, ODMarc S. Hecker, ODMitchell I. Horowitz, ODJudy M. Jeffers, ODJohn Kaknis, ODThomas M. Kaminska, ODAllen I. Kaplan, ODDaniel Kirchheimer, ODBarry T. Kissack, ODIvan M. Klayman, ODDonald B. Knapp, ODLeslie R. Kolker, ODRalph Kornblatt, ODJeffrey Kraushaar, ODDavid M. Krumholz, ODRichard B. Krzyzak, ODMichele A. Lagana, ODLori Marie Landrio, ODThomas J. Landry, ODWilliam J. Lapple, ODAlan S. Lax, ODWilliam J. Leahey, ODRobert J. Lehrer, ODDavid L. Leibstein, ODLaurence Lonky, ODLawrence A. Lupo, ODMichael Madigan, ODRichard J. Madonna, OD

Marilyn Mann, ODMarie A. Marrone, ODKatherine M. Mastrota, ODRobert P. McCormick, ODArthur H. Melyn, ODRichard H. Milan, ODWayne T. Miller, ODAnthony Modesto, ODHarvey G. Moscot, ODSteven A. Ohlbaum, ODEric Orava, ODDavid S. Orenstein, ODBrett M. Paepke, ODCharles W. Paepke, ODEugene Parker, ODNehal P. Patel, ODFrank J. Pirozzolo, ODJohn P. Plow, ODElizabeth H. Pradhan, ODIra M. Price, ODRichard S. PriceTodd D. Punim, ODFran L. Reinstein, ODSusan A. Resnick, ODSheldon S. Retkinski, ODDavid L. Reves, ODScott J. Richter, ODNeil Rubin, ODSteve D. Rubinstein, ODNicolette J. Sacco-Brown, OD

Catherine C. Scandiffio, ODTimothy J Schwach, ODElliot Schwartz, ODSteven H. Schwartz, ODMargaret M. Siegrist, ODDavid A. Siegel, ODMarie P. Sison, ODAndrew P. Smith, ODDuane R. Snyder, ODRichard M. Soden, ODRobert A. Stearns, ODIrwin B. Suchoff, ODLibby Sukoff, ODAndrea P. Thau, ODKelly H. Thomann, ODDavid J. Vinci, ODKai Wing Wai, ODWilliam J. Waldron, ODMichael R. Waterman, ODVincent A. Wesolowski, ODDenise M. Whittam, ODAleksandra Anna Wianecka, ODGary J. Williams, ODJeffrey S. Williams Jr., ODRussell M. Wohl, ODKarena Wong, ODKevin B. Wynne, ODShandor Zelenger, ODAllen F. Zuck, OD

*Contributions through July 20, 2011Original photo of New York State Capitol Building courtesy of the Albany County Convention & Visitors Bureau.

1�prospectus

prospectus

*Contributions through July 20, 2011

Thank you to our 2011 CvC Contributors!*

Joseph M. Accettura, ODP. Giordana Avila, ODStephen M. Baker, ODFrancesco J. Barbarossa, ODSherry J. Bass, ODMonica Bhasin, ODAndrew Bienstock, ODRobert S. Byne, ODLillian F. Chin, ODDavid N. Ciccone, ODJoseph K. Cohen, ODChristopher J. Colburn, ODJeannette Cooper, ODEdward V. Cordes, ODDavid J. Dexter, ODDorothy Anne Ewald, ODHarvey O. Feldman, ODSusan S. Fisher, ODRobert S. Fox, ODBridget Frio, ODRichard A. Frio, ODIlana Gelfond, ODSteven Givner, OD

Gwenda R. Gnadt, ODPaul E. Harvey, ODMitchell I. Horowitz, ODJudy M. Jeffers, ODJohn Kaknis, ODThomas M. Kaminska, ODRalph Kornblatt, ODJeffrey Kraushaar, ODRichard B. Krzyzak, ODMichele A. Lagana, ODThomas J. Landry, ODDavid L. Leibstein, ODLaurence Lonky, OD

Marie A. Marrone, ODRobert P. McCormick, ODBradley R. Meltzer, ODRichard H. Milan, ODEric Orava, ODJohn P. Plow, ODElizabeth H. Pradhan, ODIra M. Price, ODRichard S. Price, ODFran L. Reinstein, ODScott Richter, ODNeil Rubin, ODCatherine C. Scandiffio, ODAarti K. Sharma, ODMargaret M. Siegrist, ODMarie P. Sison, ODBarry M. Tannen, ODAndrea P. Thau, ODDavid J. Vinci, ODVincent A. Wesolowski, ODDenise M. Whittam, ODShandor Zelenger, OD


2011

(l to r) Ida Chung, OD, NYSOA Secretary/Treasurer; Susan Fisher, OD, NYSOA President-Elect; Cate Scandiffio, OD, Suffolk Society President; and Fran Reinstein, OD, OSCONY President

William Lapple, OD, NYSOA Past President

(l to r) Jason Hochreiter, OD, Rochester Society President; Michele Lagana, OD, NYSOA Vice President of Community Health and Public Relations; and Richard Soden, OD, NYSOA Third Party Consultant

(l to r) Dave Dexter, OD, Keyperson Coordinator andRon Hopping, OD, AOA President-Elect

Tom Landry, OD, our new NYSOA President

(l to r) NYSOA Past Presidents William Lapple, OD and Andrew Sacco, OD with David Heath, OD, EdM, SUNY College of Optometry President

Executive Officers & House of Delegates MeetingsMay 20-22, 2011 · Corning, New York

ADVANCE OPTICAL: IMPROVING VISION

ONE PATIENT AT A TIME.

37 Goodway Drive, Rochester, NY 14623 585-427-0800 · 800-462-6723· 800-828-6331

Fax: 585-272-1602 · www.advanceoptical.com

Since 1922 Advance Optical has always been known for its quality and personal service. Over the years we have

grown from a small stock house to a state of the art full service laboratory, with an in-depth stock of frames, optical tools and accessories and an experienced team

of customer service and lab professionals.

Advance Optical is proud to be:

We accept your Rx orders electronically through DVI’s Rx Wizard, VisionWeb, and Eyefinity as well as by phone, fax and mail.

• an authorized Varilux laboratory • an authorized VSP lab • a Transitions Platinum Elite lab • a Hilco RX Sports lab • a member of the Optical Laboratories Association • 2010 Essilor Partner Lab of the Year • 2010 Transitions Partner Lab of the Year

(l to r) Jefferson Lin, Student Society President; Christine Ng, Immediate Past-President, Student Society; Sara Jones, AOSA Trustee; and Anthony Zarella, Student Society President-Elect


EDUCATION: MARCH 22–25, 2012 | EXHIBITION: MARCH 23–25, 2012New York, NY | Jacob K. Javits Convention Center | www.visionexpoeast.com

EXPAND YOUR FIELD OF VISION

THE COMPLETE

EVENTEYECARE

A COMPREHENSIVE CONFERENCE — More than 388 hours of Continuing Education for every role and experience level

AN AFFORDABLE SOURCE FOR STAFF TRAINING — Boot Camps and Flexible Package Pricing jumpstart competency and add value

EDUCATES MORE OPTOMETRISTS THAN ANY OTHER EYECARE CONFERENCE — Delivers the knowledge and information to ensure you practice to the fullest extent of your license

AN AFFORDABLE AND FUN EXPERIENCE — Discounts for hotels, travel, entertainment and free parties

FOR THE HEALTH OF YOUR PATIENTS. FOR THE HEALTH OF YOUR PRACTICE.

LENSES & PROCESSING TECHNOLOGY

MEDICAL &SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUINGEDUCATION

BUSINESSSOLUTIONS

Vision East 2012 Medical Ad.indd 1 7/14/11 11:33 AM

1� Volume 37Number 4

2011

keuka Lake Wine Tasting Tour May 21, 2011 · NYSOA Annual Meeting

Cheers! Judy Jeffers-Landry,

OD, and Tom Landry,

OD, NYSOA President, enjoy

the wine tour

Marilyn Mann, OD, WRP President, and her husband, Howard

Chris Shiomos, OD, Central Society President, Dave Girardi, OD, Central Society Immediate Past President, and Bausch & Lomb’s Sean O’Brien

(l to r) Richard Soden, OD, NYSOA Third Party Consultant; Denise Whittam, OD, NYSOA Immediate Past-President; David Health, OD, EdM, SUNY College of Optometry President; and Tom Landry, OD, NYSOA President

Enjoying tastings at Heron Hill Winery Bully Hill Vineyards

Denise Whittam, OD and Fran Reinstein, OD enjoy the day

Ed Cordes, OD, CVC President, and his wife Gail

Enjoying tastings at Dr. Konstantin Franks Vinifera Wine Cellars

The view from Dr. Frank’s

Drs. Heath, Soden and Whittam discuss wine at Heron Hill

Michael Mortimer, OD and wife Janet, with Steve and Wendy Osborne

Craig Willoth, OD, NYSOA Past President and his wife, Terrie enjoy Dr. Franks’ wine

Vineyards along Keuka Lake

19prospectus

Eyemaginations, Inc. is a healthcare media company focused on solutions that support professionals, patients and corporations in communicating and understanding complex topics. The company’s in-depth experience with animation, design and software has enabled Eyemaginations to create integrated systems that provide clear and concise education solutions. Eyemaginations has a portfolio of products that are focused on eye care, ENT, audiology and facial aesthetics. The company has offices in the United States and Europe. Eyemaginations may be reached by phone at 1-877-321-5481at, email at [email protected] or online at www.eyemaginations.com.

Eyemaginations LUMA is the most innovative form of patient education and marketing software available. Driven by 3D-animated visuals and an intuitive interface, LUMA lets you present complex information to patients in an engaging, easy-to-understand manner.

For as low as $83 per month, you can use your LUMA software in the waiting room, in the exam room, and now, even on your iPad! With our LUMA Module System,purchase only what you need. And with our unique add-ons, you can create the perfect software package customized for your practice!

Added LUMA Benefits:

Media CenterQuick List

Scheduler

ECHO

Six new LUMA Eyecare Apps

Visit us on our new website at www.eyemaginations.com for more information!

INCORPORATE CUTTING EDGE TECHNOLOGY

AT A MINIMAL COST TO YOUR PRACTICE

877.321.5481 | [email protected]

SET YOURSELF APART

Anthony Zarella, Student Society President-Elect; Christine Ng, Student Society Immediate Past-President; Sara Jones, AOSA Trustee; and Jefferson Lin, Student Society President

Denise Whittam, OD, NYSOA Immediate Past-President, enjoys the wine at Dr. Franks

A great day to visit Dr. Franks!

Fran Reinstein, OD and her husband Mike

(l to r) William Lapple, OD and his wife Angela, with Staci and Andy Sacco, OD

Susan Fisher, OD, NYSOA President-Elect and her husband, David Tobias

Kenneth Anthone, MD; Kevin Komm, OD; and Tom Kaminska, OD A view of Keuka Lake

Photos courtesy Gail Cordes and Denise Whittam, OD

�0 Volume 37Number 4

2011

Annual Awards Banquet and Installation of OfficersSaturday, May 21 · Corning, New York

Ron Hopping, OD, AOA President-Elect, installs our new NYSOA officers

(l to r) Tom Landry, OD, President; Chris Colburn, OD, Vice President; Ida Chung, OD, Secretary/Treasurer; and Denise Whittam, OD, Immediate Past-President (Susan Fisher, OD, President-Elect, in absentia)

Richard Soden, OD with David Heath, OD, EdM, SUNY College of Optometry President

Ryan Winters, OD, Eastern Society President

NYSOA President, Tom Landry, OD and his wife Judy Jeffers-Landry, OD

David Dexter, OD, Lori Youngman, OD and family William Lapple, OD,

NYSOA Past President his wife, Angela and their family

Fran Reinstein, OD, OSCONY President, poses with her husband, Mike Simmons

Andy Sacco, OD, NYSOA Past President, and his wife, Staci

Christine Ng, Student Society Immedate Past-President & Sara Jones, AOSA Trustee

Richard Soden, OD with Diane Tiberio and Jennifer Cruz from International Vision Expo

Vistakon’s Andre Rene speaks to the crowd

(l to r) Lori Youngman, OD; Ron Hopping, OD; Desiree Hopping, OD; and David Dexter, OD

Steven Baker, OD, NYSOA Vice President of Society Relations, with his wife, Cory

Denise Whittam, OD, NYSOA Immediate Past-President

Craig Willoth, OD, NYSOA Past President, with his wife, Terrie

Richard Soden, OD with NYSOA Executive Director, Jan Dorman

Tom Landry, OD, NYSOA President addresses the crowd NYSOA-themed dessert!

�1prospectus

Winner of the

Be con f i den tappearance

i n y o u r n a t u r a l

Design and quality made in Austria800.223.0180 | www.silhouette.com

Richard Soden, OD presents the Frederic A. Woll Award to William Lapple, OD, in public recognition of his remarkable and abiding contributions to his profession and his Association

The following awards were presented at the SUNY College of Optometry 2011 Graduation Ceremonies:

Optometrist of the Year AwardPresented to Richard Madonna, OD, MA in recognition of his extraordinary commitment to optometric education, as demonstrated through his work with the SUNY College of Optometry and the CE-NY program

Public Service AwardPresented to Thomas Little, OD in recognition of his humanitarian contributions and his extraordinary commitment to the visual welfare of the people of Afghanistan

Distinguished Achievement AwardPresented to Rochelle Mozlin, OD, MPH in recognition of her contributions to the advancement of the profession of optometry, demonstrated through her numerous publications and through faculty leadership roles at the SUNY College of Optometry

Communications AwardPresented to Jane Brody in recognition of her dedication to educating the general public about the importance of preventative eye care through her articles for The New York Times

Denise M. Whittam, OD presents the Young Optometrist of the Year Award to Stephen Baker, OD in recognition of his significant voluntary contributions to his profession, his professional association and the citizens of Oswego County

Christopher Colburn, OD presents the Arthur M.

Gottlieb Memorial Leadership Award to Kenneth Anthone,

MD in recognition of his commitment to the visual

welfare of the public and his support and advocacy on behalf

of doctors of optometry

Ida Chung, OD presents the Abram A. Hubal, OD Student Service Award to Christine Ng in recognition of her service as President of the Student Society of the New York State Optometric Association

William Lapple OD speaks to the crowd as his wife, Angela, looks on

Current and past NYSOA Officers congratulate Dr. Lapple

Andy Sacco, OD presents the NYSOA President’s Award

to Denise M. Whittam, OD in recognition of her service

as President of the New York State Optometric Association

Photos courtesy Gail Cordes and Denise Whittam, OD

�� Volume 37Number 4

2011

Student Program at vision Expo East March 18, 2011 · Javits Center, New York, New York

Joe Ellis, OD, AOA Immediate Past-President, speaks to students about their options after graduation

Student program speakers, (l to r) Donna Buraczewski, OD; Denise M. Whittam, OD; Simi Bhardwaj-Sethi, OD; Fran Reinstein, OD and Ida Chung, OD

Doctors of optometry, industry supporters and students network and listen to the panelists

Andrea Thau, OD lunches with students before the program begins


��prospectus

Fitting presbyopic patientsjust got easier.

www.coopervision.com800 341 2020

Introducing Biofinity® multifocalWith CooperVision’s unique technology and new streamlined fitting process you can fit even more patients with ease and flexibility, and deliver excellent vision at any distance.

Find out more and download a copy of ourfitting guide at www.coopervision.com/multifocal

NYSOA - SUNYCO Summit on Student EngagementFebruary 12, 2011 · SUNY College of Optometry

Susan Fisher, OD, NYSOA President-Elect enjoys the student summit

Students have a lot to say!

NYSOA Executive Director, Jan Dorman addresses the students

Jefferson Lin, Student Society President and

Ray Pirozzolo, OD, NYSOA Young OD Chair with students during the summit

Richard Soden, OD, VP of Clinical Affairs, SUNY College of Optometry, and NYSOA Third Party Consultant speaks to the students and faculty

Jeffrey L. Philpott, Ph.D., Vice President for Student Affairs with Guilherme “Gui” Albieri, Director of Admission and Marketing, SUNY College of Optometry

Richard Soden, OD with David Heath, OD, EdM, SUNY College of Optometry President


�4prospectus

Platinum

Bronze

Diamond

ProspectusNew York State Optometric Association119 Washington Avenue, 2nd FloorAlbany, NY 12210

800-342-9836P 518-449-7300F [email protected]

NYSOA Elected OfficersPresidentTom Landry, ODCorning, NY [email protected] Fisher, ODN. Bellmore, [email protected] President Christopher Colburn, ODJamestown, NY [email protected]/TreasurerIda Chung, ODNew York, [email protected] Past-PresidentDenise Whittam, ODRidgewood, [email protected] Director Jan S. [email protected] Editor-in-Chief Denise Whittam, [email protected] Managing Editor Jessica [email protected]

Silver

prospectus

Support NYSOA Business Partners!

Prospectus

Documents

Transcript of Prospectus