1 2 – 1 4 O C TO B E R 2 0 1 8 R OYA L E X H I B I T I O N B U I L D I N G , M E L B O U R N E

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Source: Omnify © 2017

Now in its 9th year, Motorclassica has become Australasia’s

premier event for the classic, vintage and veteran motoring

movement, attracting the most beautiful and prestigious classic

cars from collections around Australia and the world.

Admired by over 22,000 affluent and discerning enthusiasts,

Motorclassica, held at the iconic Royal Exhibition Building,

Melbourne, incorporates a number of events in which to showcase

your brand to this important target market.

The Australian International Concours d’Elegance & Classic Motor Show

TOUR CLASSICA PRESENTED BY 3AWThe official opening event for Motorclassica, Tour Classica sees more than 80 Concours

competitors drive through the streets of Melbourne, en route to the grand arrival at the

Royal Exhibition Building in Carlton. Joining the owners and drivers of these special cars and

motorcycles are a selection of special guests and media personalities, in this first sneak peek of

what Motorclassica promises for 2018.

CLUB SANDWICH PRESENTED BY LORBEK LUXURY CARS

In 2017, nearly 500 collector cars and motorcycles from 44 motoring clubs gathered on the

Museum Plaza over three days for Club Sandwich, presented by Lorbek Luxury Cars. Car

Clubs showcase their best and the club lifestyle, which alongside the desirable modern classics

presented by the team at Lorbeks creates a hot spot for visitors.

LIVE RESTORATION THEATREMotorclassica’s new Live Restoration Theatre will span over 100sqm and feature the work of

some of Victoria’s most talented and accomplished automotive artisans. A showcase of several

traditional and modern trades, the Live Restoration Theatre will feature five cars in various

stages of restoration.

FUTURELABFutureLab is an interactive space promoting both the courses and future technology on offer

from some of Victoria’s most important universities, TAFEs and RTOs. Featuring a mix of

information booths and a communal interactive / demonstration space, this zone will be a key

feature of Friday’s Schools Program, first introduced at Motorclassica in 2017.

CLASSIC MOTOR SHOWAustralia’s most important showcase of retailers and suppliers to motoring enthusiasts,

the Classic Motor Show encompasses a range of products and services including:

• New and Classic Cars

• Restoration / Repair

• Preservation / Car Care

• Parts / Services

• Automobilia / Collectables

• Touring Destinations

• Luxury Goods

• Food / Wine

• Art / Clothing

• Transport/Storage

AUSTRALIAN INTERNATIONAL CONCOURS d’ELEGANCE 2018

Concours d’Elegance (Fr): a competition of elegance, specifically pertaining to a competition

among classic and vintage automobiles judged on condition, appearance, originality and

historic significance.

One of only two Australian events nominated in the prestigious International Historic Motoring

Awards, the Australian International Concours d’Elegance, brings extraordinary, rare, desirable

and valuable collector cars and motorcycles from around Australia and the World in a three-

day celebration of classic motoring. Together they compete in a variety of show classes, all

ultimately vying for the coveted ‘‘Best in Show’’ award.

In October 2018, Motorclassica is proud to celebrate 90 years of the Australian Grand Prix,

along with tributes to Art Deco Cars & Motorcycles, Cadillac, the Last Days of the American

Supercar and Micro Cars.

Source: Omnify © 2017

Motorclassica enables your business to meet, interact and ultimately do business with high nett worth individuals, a/b demographic motoring enthusiasts and people who simply

love beautiful objects and timeless design

of exhibitors indicated that generating post show sales was a key KPI for their participation, with 90.5% of exhibitors satisfied or very satisfied with the show’s delivery on this KPI

of exhibitors were satisfied or very satisfied overall with their participation in Motorclassica

of exhibitors said they were satisfied or very satisfied with the quality of visitors that attended

of exhibitors rated their importance to their company was to improve brand or product awareness

100%

100%

95.5%

90.48%

Why Sponsor?

“Our stand was very busy all weekend..the kids usually went on to assemble interactive kits with the assistance of mum and dad (and us). There was also a lot of activity with inquiries into our electrical/engineering courses. Don Elliot, Holmesglen TAFE”

“As always I had a great time at Motorclassica its one of my must do shows every year. Greg Maskell, Maskell Restorations”

What our Clients Say:

Source: Omnify © 2017.

*Source: Omnify © 2017. Post show survey.

Who Attends Motorclassica? 41.34% new attendees

92.9% satisfied with their overall show experience

55.4% were interested in seeing modern, high-end motor vehicles for sale

27% of visitors said they are currently restoring a car

Excluding ticket purchases, visitors spent in excess of $7 million to attend Motorclassica

56.7% of visitors said they are likely or highly likely to recommend or purchase a product they saw at Motorclassica

Average combined household salary:

$140kAverage dwell time:

3.9 hours Our visitors are typically male / average age

56 years

Quick Visitor Facts*

15.88% Business Owner

11.33% Manager / Supervisor

15.39% Professional Employee

21.01% Retired

7.65%CEO / MD / GM / Senior Manager

2.71%Office worker / Clerical

2.03%Teacher / Educator

0.48%Homemaker

2.81%Student

1.06%Not Working

2.13%Other

8.03%Self Employed

4.55%Technical or Tradesperson

2.90%Government (Local,

State or Federal

Concours/Ground Level Gallery Level

Shell Sc heme Concours level (min 24sqm)

Space only (min 24sqm) Shell Scheme Gallery level (min 12sqm)

Space only (min 18sqm) Auto Art Show Panel

Price $280 / sqm $215 / sqm $227 / sqm $135 / sqm $650 / panel

*All quotes are EXCLUSIVE of GST

Exhibiting optionsSpace only – this is the raw floor space, no added extras Shell scheme – includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia board. Auto Art Show - includes 3m x 1m x 2.4m ‘‘box’’ display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights

2018 Rates

The show is a PROVEN and SUCCESSFUL event that attracts strong visitor numbers from a loyal and established following.

Our visitors are QUALIFIED BUYERS with real purchasing power and people who will not always visit your shop front, take the opportunity to build a database of new potential prospects & qualified leads.

The Royal Exhibition Building is a WORLD HERITAGE listed venue which compliments the event effortlessly and is centrally located in Melbourne.

The show is delivered by an EXPERIENCED TEAM of sales, marketing and event professionals focused on driving visitors to your stand through an extensive marketing campaign.

Exhibitions are the perfect platform to NETWORK with your industry peers and show off your brand in a complimentary and upmarket environment. Maintain your market share ensuring current and/or potential customer are aware of your brand.

The Motorclassica team is dedicated to creating NEW SHOW FEATURES each year keeping the event fresh and aesthetically pleasing each year.

Motorclassica is an AWARD WINNING event, taking home the 1st prize at the Exhibition & Event Association of Australia Awards for Excellence in 2011 and 2014.

The Show is the EVENT OF CHOICE for the motoring industry’s prestige and performance sector.

Why choose us?

Concours/Ground Level Gallery Level

Shell Sc heme Concours level (min 24sqm)

Space only (min 24sqm) Shell Scheme Gallery level (min 12sqm)

Space only (min 18sqm) Auto Art Show Panel

Price $280 / sqm $215 / sqm $227 / sqm $135 / sqm $650 / panel

Where we AdvertiseMotorclassica invests into a 5 month marketing & advertising campaign across a wide-range of multimedia including:

• Television – 3-week targeted television campaign on 10 (F1 and Bathurst)/ Foxsports National (F1) / PRIME (7Mate regional); 45 ad placements across 10 and Fox TV and 258 ad placements across regional Victoria; mixture of 15 and 30 sec ads.

• Radio - 2-week partnership on 3AW including 30 sec ads, live reads, promo pointers and OB on Friday and Saturday (150 + spots); 1-week concentrated campaign on ATN across 8 stations BMAD 90 spots).

• Press - 2-week campaign in The Age (print and online); 1 full page ad in The Australian Review magazine.

• Outdoor – Nill

• Transit – Nill

• Magazine – 4-month enthusiast media campaign across major titles –Unique Cars, Wheels, Motor, Octane (UK), Classic & Sports Car (UK), NZ Classic Car (NZ), Survivor Car, Just Holdens and Old Bike magazine.

• Online – Adwords, GDN, Youtube, Survivor Car, NZ – Classic Cars, and Classic & Sports Car

• eDM - Motorclassica eDM x 7.

• Website – Motorclassica website; misc web listings

• Direct Mail – Previous entrants

• Telemarketing – Nill

• Other – LUP online ticketing; PR campaign via MCS, Social Media Campaign.

Motorclassica is Australia’s best classic and modern car show held in Carlton’s beautiful Exhibition Hall. Every visit there is a new milestone for one of the worlds great marques. It’s always worth taking the time to attend the show. - Tony Kovacevic

Motorclassica is truly a great event, well organised with an array of eclectic cars on display and trade/food stands to satisfy not just mine but everyone’s taste. I found Motorclassica a diverse dreamy world of perfect motors, from yesteryear to tomorrow. As always I had a blast, can’t wait for next years event. - Vincent DeRossi

Motorclassica is to classic cars what the Australian Open is to tennis - both are “Grand Slams” of their categories, both are one of the top 4 events in the world. This is a very grounded and authentic event - highly organised, but with minimal corporate glitz. - Stephen Powell

A must see trans-Tasman event for me. The best car show in Australasia. - Mark Bryant, Christchurch, N.Z.

Motorclassica is undoubtedly the premium motoring event in Melbourne to attend. Amazing classic cars, both inside and outside and the VIP experience is definitely worth the extra money. I look forward to attending next year. - Tony Monteleone

To secure your site or to enquire further about how you can become a part of Motorclassica, please contact:

Sponsorships:Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle)

Ph. 03 9321 6760 / 0409 812 347

Email. pmathers@etf.com.au

Exhibitor Sales:Adam Gifford, Sales Manager

Ph. 03 9321 6756 / 0432 058 319

Email. agifford@etf.com.au

Ben Morrison, Sales Executive

Ph. 03 9321 6753 / 0401 493 414

Email. bmorrison@etf.com.au

Tanise Elrezz, Sales Executive

Ph. 03 9321 6757 / 0403 160 560

Email. telrezz@etf.com.au

Contact