- magazine <Coffee look>, (2013)

“While the youth

they tend to

“Korea is ranked number 35 in the world for coffee consumption, but, in case of GDP scale, it is for many years to come,

- when searched [LatteKing] on Twitter

27

76

I don’t know latte king, because I have never heard that brand. … To me,

I mean many brands doesn’t have

Is it coffee brands? Are Latte king brands good at making a Latte? I’m very interested in brand name… I especially like Latte, so I want to go there.

Proper Target

1824

32.5%

34%

33.5%

Sipping new !

Social Media

b

Mobile Media

OOH Media

1

2 3

s

U-PLEX Playground Marronier

1

2 3 Password

Emerging Media

1

Leading brands of Domestic coffee market

Attractive

Unique