Proposed First-Mile, Last-Mile Pilot · 2019-12-15 · Proposed First-Mile, Last-Mile Pilot...

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Proposed First-Mile, Last-Mile Pilot Airport, Development Services, and Public Works and Utilities Subcommittee Meeting July 24, 2019

Transcript of Proposed First-Mile, Last-Mile Pilot · 2019-12-15 · Proposed First-Mile, Last-Mile Pilot...

Page 1: Proposed First-Mile, Last-Mile Pilot · 2019-12-15 · Proposed First-Mile, Last-Mile Pilot Measuring Utilization § Data from Lyft § Survey riders § Valley Metro bus stop boarding

Proposed First-Mile, Last-Mile Pilot

Proposed First-Mile, Last-Mile PilotAirport, Development Services, and Public Works and Utilities Subcommittee Meeting

July 24, 2019

Page 2: Proposed First-Mile, Last-Mile Pilot · 2019-12-15 · Proposed First-Mile, Last-Mile Pilot Measuring Utilization § Data from Lyft § Survey riders § Valley Metro bus stop boarding

Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot

Overview§ Existing Service§ Goals§ Pilot Details§ Marketing§ Measuring Utilization§ Cost Estimate

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot 3

§ Mainly coversnorth and westChandler

§ SoutheastChandler is largelyunserved

§ Proposed servicearea coversunserved area

Existing Service Coverage

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot

First-Mile, Last-Mile GoalsLeverage technology to expand transit coverage area in a

convenient and cost-effective manner

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§ Respond to resident feedbackrequesting public transportationin southeast Chandler

§ Increase transit ridershipthrough technology

§ Utilize public-private partnershipto advance public transportationin Chandler

§ Provide efficient, low-cost, andconvenient access to transit

§ Pilot a new transit type inChandler that could bereplicated

§ Analyze ridership trends andtravel behavior

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot 5

§ 1-Year Pilot§ Lyft will provide a

10% discount§ City will provide bus

stop advertising andmarketing

§ Potential Citycontribution couldincrease ridership

Pilot Details

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot

Marketing

§ Bus stop advertising program§ Social media§ Channel 11§ Chandleraz.gov§ CityScope§ Press Release§ Direct mailing to known riders

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot

Measuring Utilization§ Data from Lyft§ Survey riders§ Valley Metro bus stop boarding data§ Results inform future decisions regarding transportation

technology

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot

City Contribution Options and Cost Estimates

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1. Number of trips per month is an estimate only. Actual trip counts may vary, which would impactproject cost. Ridership trends and cost will be monitored throughout the duration of the pilot.

2. Funding for the pilot would come from Chandler’s share of state lottery proceeds, which can only beused for transit. Cost numbers do not include a potential offset from increased bus fare revenue.

#1 #2 #3Average Trip Cost $10.00 $10.00 $10.00Lyft Discount 10% 10% 10%Chandler Contribution 10% 15% 25%Total Passenger Discount 20% 25% 35%Average Discount per Trip $2.00 $2.50 $3.50Average Resident Fare $8.00 $7.50 $6.50Number of Trips per Month1 250 300 400Monthly Cost $250 $450 $1,000Annual Cost (Nearest '000)2 $3,000 $6,000 $12,000

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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot 9

QUESTIONS AND COMMENTS