Proposal Writing StrategiesProposal Writing Strategies

There are two main reasons to write a There are two main reasons to write a business proposal. Either someone has business proposal. Either someone has invited you to submit a RFP (Request for invited you to submit a RFP (Request for Proposal); or you are trying to gain support or Proposal); or you are trying to gain support or funding from your employer or another funding from your employer or another organization. organization. When drafting a proposal the most important thing When drafting a proposal the most important thing

to keep in mind is that the reader is looking for to keep in mind is that the reader is looking for benefits; they want to know how your product, benefits; they want to know how your product, service, or idea adds value to their operation. service, or idea adds value to their operation.

Therefore your proposal must be well-written and Therefore your proposal must be well-written and it also must clearly indicate how you can fulfill a it also must clearly indicate how you can fulfill a current need. current need.

Proposal Writing StrategiesProposal Writing Strategies

Here are a few tips to help you improve your Here are a few tips to help you improve your proposal: proposal: 1. Make the proposal about your customer. A 1. Make the proposal about your customer. A

proposal is not the time to tell about your proposal is not the time to tell about your mission, your locations, or how long you have mission, your locations, or how long you have been in business. Instead you should state how been in business. Instead you should state how these (or any other) aspects benefit your client. these (or any other) aspects benefit your client.

2. Show and don't tell. Do not tell your prospect 2. Show and don't tell. Do not tell your prospect what you can do for them, but show them using what you can do for them, but show them using clear examples. Avoid unsubstantiated hype like clear examples. Avoid unsubstantiated hype like "best value", "low risk", and "cutting edge"; "best value", "low risk", and "cutting edge"; unless you are willing to prove it.unless you are willing to prove it.

Proposal Writing StrategiesProposal Writing Strategies

3. Be careful not to include irrelevant 3. Be careful not to include irrelevant information. If you are making the information. If you are making the proposal about the reader, and showing proposal about the reader, and showing instead of telling, then you should have instead of telling, then you should have no problem with this. no problem with this.

4. If you are responding to a RFP, read 4. If you are responding to a RFP, read the request more than once. You want the request more than once. You want to ensure that you completely grasp the to ensure that you completely grasp the requirements. requirements.

Proposal Writing StrategiesProposal Writing Strategies

5. Show your creditability. Who have you 5. Show your creditability. Who have you worked with before? How did you help worked with before? How did you help them and how does that relate to the them and how does that relate to the company you are submitting this proposal company you are submitting this proposal to? to?

6. Watch your language. It is very 6. Watch your language. It is very important to make sure your proposal is important to make sure your proposal is politically correct. Additionally, you want politically correct. Additionally, you want to avoid jargon unless it is commonly to avoid jargon unless it is commonly known in the field you are targeting. Also, known in the field you are targeting. Also, avoid writing in passive voice. avoid writing in passive voice.

Proposal Writing StrategiesProposal Writing Strategies

7. Include samples if it is appropriate. This 7. Include samples if it is appropriate. This is a great way to show that you are is a great way to show that you are capable of handling the job. capable of handling the job.

8. Be specific. State your time frame for 8. Be specific. State your time frame for completing the project and your rates (if completing the project and your rates (if applicable). This will help eliminate applicable). This will help eliminate differences in expectations. differences in expectations.

9. Above all, if you are a poor writer, seek 9. Above all, if you are a poor writer, seek assistance. Proposal writing is time-assistance. Proposal writing is time-consuming and it requires a certain consuming and it requires a certain amount of skill.amount of skill.