Concept Pitch - PROPOSAL

Laurence HiseeMason Halliday

Ben Davis

The ident is set in a park on a bench. Part of the bench is cut off by the ege of the shot. There are two people sitting on the bench and they are admiring the wonderful wether. Close ups of the two peoples face, they look at each other and then look to the side to see the logo sitting on the bench next to them, as if to be alive.

Our Ident Idea.

Why our Ident Fits in With the Corprate Identiti TheoryThis works because the Corporate Identity Theory states that the

ident has to be comical and enjoyable for the audience to watch. It fits with the quirky randomness on E4, and matching some of their new idents where there is the logo roming around in any normal everyday situation, it makes it much funnier.