Proposal Marketing Sentosa 2011

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A Proposal To:

SENTOSA GROUP BHD

Marketing Proposal

Proposal For Sales and Marketing Year 2011

Prepared By:Nizam Kamarudin13 February 2011


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MARKETING PROPOSAL 2011

nizam kamarudin Confidential Page 2

MISSION STATEMENT

This marketing proposal is designed to help Sentosa Group Bhd to futher develop new businessopportunities specifically in promoting space rental for Sentosa Plaza and Sentosa Tower. Thisproposal will help the sales and marketing department in achieving their key result areas.

The main focus of the proposal are aimed to create and impart brand awareness not only toprivate sector thus includes the government market niche. It is a practical and down-to-earthproposal that will give affects to Sentosa Plaza and Sentosa Tower revenue throughout year 2011.

OBJECTIVES

Promote a framework change in markets mind set so they will take the initiative and channel their energies towards maximizing space utilization both at Sentosa Plaza and at SentosaTower

To uplift the image of Sentosa Plaza and Sentosa Tower

To convert the Sentosa Tower to a newly improved and ideal spot as a prestige landmark inthe heart of Alor Star, Kedah

Rebranding of the Sentosa Plaza as a leisure spot whilst changing the Sentosa Tower into aOne-Stop-Prestige Centre not only for businesses but also for tourism mainly in Kedah

‘Detoxify’ bad corporate image and provide a new and better platform for organizationalgrowth and development

TRANSFORMATION PROCESS

Sentosa Plaza

Ground Floor

Telecommunication Hub (Maintain Current Setting) Celcom, Digi or Maxis Customer Service Centre

Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.


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First Floor

Information Technology (IT) Hub (Needs Some Upgrading) Provides Free Wifi (If Possible) Cyber Café (Internet Hub) – Under Sentosa Management or Tenants


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Second Floor

Health & Beauty Hub

Slimming SPA

Third Floor

Audio Visual and Electrical Appliances Hub Seng Hup, Seng Heng, etc.

Recreational Hub Futsal Court


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Fourth Floor and Fifth Floor

Leisure Hub Cinema - Golden Screen Cinema (GSC) or Tanjung Golden Village (TGV)


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Sixth Floor

Sports and Health Hub

Bowling Alley Gym - Fitness Centre -Fitness First, Celebrity Fitness, etc.

Sentosa Tower

First Floor

F & B Centre Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.

Banking Institution RHB Easy Branch

Mini Post Office – Pos Malaysia Police Kiosk – Rakan COP


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Fifth Floor and Sixth Floor

Education One Stop Centre

Colleges, Universities, etc. Stationery Shop

Seventh Floor

Northern Multimedia Super Corridor (N-MSC) Hub MIMOS, MCMC, etc.


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Eighth Floor and Nineth Floor

Government Link Company (GLC) and Non Profit Organization or NGO

Community One Stop Centre – YSB, Khazanah, ARB, etc.

Tenth Floor

Registrar Of Company (ROC) Other Offices

Supermarket (First Floor – Sixth Floor)

To Be Confirmed

TARGET MARKET

Priority

1. Colleges and Universities2. F & B3. Police Kiosk4. Bank5. IT6. Telecommunication7. Fitness & Health8. Cinema


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Secondary

1. Beauty & Spa

2. Audio Visuals and Electrical Appliances3. Swimming Pool (If Possible) – Roof Top of Sentosa Tower 4. GLC, NPO & NGO

METHODOLOGY

1. Identifying the right organization and market niche for Sentosa Plaza and Sentosa Tower.

2. Deliverables through appointments, telephone calls, faxes and emails.

3. Promotional activities – Bowling and Futsal competition for government bodies (ie. school,departments, etc.), Liaise with TELCO for promotions on telecommunication gadgets (ie.CELCOM great deals, etc) or promotional rental fees for first six months or less (whichever isapplicable), and Organize Educational Fair / Book Fair / Great IT Fair.

The development of the proposed project is divided in two sets of time frame:

1. Proposed time frame for Sentosa Plaza

2. Proposed time frame for Sentosa Tower

Prior to the above, the table below shows proposed projects for each landmark based on itsrespective floors.

DEVELOPMENT


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Proposed Projects : Sentosa Plaza & Sentosa Tower

Level Sentosa Plaza Sen osa Tower

Ground Floor Chain Outlet Restaurant /

Bakery N/A

First Floor IT Hub & Cyber Cafe

F&B One Stop Centre

Mini Police Station / Kiosk

Mini Post Office

RHB Easy Branch / Kiosk @ EPFBranch + ATM & EPF E-Statement

Kiosk

Second Floor SPA & Slimming Parlour

Wedding One Stop Centre

Fishing Equipment

Golfing Equipment

Travel & Tours One Stop Centre

Third Floor

Audio Visual

Electrical Appliances

Futsal Court

Telecommunication One StopCentre

Fourth Floor Mini Cinema / Indoor Paint Ball IT One Stop Centre & Cyber Cafe

Fifth Floor Mini Cinema / Snooker Hub Education One Stop Centre

Sixth Floor Bowling

Fitness GymEducation One Stop Centre

Seventh Floor N/A Nothern MSC

Eighth Floor N/A GLC, NPO & NGO

Nineth Floor N/A GLC, NPO & NGO

Tenth Floor N/A ROC & Offices

Roof Top N/A Swimming Pool & Fitness Gym


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ESTIMATED PROGRESS FOR YEAR 2011

Level Estimated Time Frame

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Ground Floor

Restaurant / Bakery

First Floor F&B, Police, Post Office & Bank

IT & Cyber Café

Second Floor Wedding, Fishing, Golfing, Travel & Tours

SPA & Slimming Parlour

Third Floor Telecommunication

AV, Electrical & Futsal

Fourth Floor IT

Mini Cinema / Indoor Paint Ball

Fifth Floor Education

Mini Cinema / Snooker

Sixth Floor Education

Bowling & Fitness Gym

Seventh Floor Northern MSC

Eighth Floor GLC, NGO & NPO

Nineth Floor GLC, NGO & NPO

Tenth Floor Offices

Roof Top Swimming Pool & Fitness Gym

Super Market

Legend

Sentosa Tower

Sentosa Plaza

Estimated Ocupancy Rate (By End Of November 2011) : 70%- 80%


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ESTIMATED COMPLETION

Actvities Estimated Completion (%)Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Universities 35% 70-80% 81-100%

Colleges 35% 70-80% 81-100%Food & Beverage 50% 75% 100%

Police 100%Bank 100%

Mini Post Office 50% 100%IT 45% 75% 100%

Telecommunication 45% 75% 100%Futsal Court 40% 50-100%

Cinema / Paint Ball 35% 100%Cinema / Snooker 35% 100%

Swimming Pool 50% 100%

Wedding 50% 100%Fishing 60% 100%Golfing 60% 100%

Audio Visual 40% 50-100%Electrical Appliance 40% 50-100%

GLC 50% 100%NGO & NPO 50% 100%

Travel & Tour 50% 100%SPA & Slimming 50% 100%

Super Market 50% 100%


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CONTACT

Contact Person noorsaifulnizam kamarudin (nizam)Telephone 016-2852338

E-mail [email protected]

Proposal Marketing Sentosa 2011

Documents

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