Proposal for Booth design & Novelty goods 07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd...
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Transcript of Proposal for Booth design & Novelty goods 07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd...
Proposal for Proposal for Booth design & Novelty Booth design & Novelty
goodsgoods
07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All rights reserved .
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
Hello! Japan
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
BOOTH DESIGNBRANDINGBRANDING
PROMOTE PROMOTE CONTENTSCONTENTS
BUILDINBUILDING FANSG FANS
FAN FAN INCENTIVESINCENTIVES
AWARENESSAWARENESS
Let’s go home and
watch Hello! Japan now!
Best decision ever Bro!
HJ branding design banner, backdrop
Program posters, wallpaper
TV viewing experience
Interacting with
mascot (2D & 3D)
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
BOOTH ACTIVITIES
Proposed activities
Benefits for HJ
Hello! Japan exclusive
screening or content
sampling session
Allow visitors to sample HJ contents
Exclusive screening boosts HJ branding
Attract non-StarHub viewers to subscribe to SH and watch HJ for free
Product placement chance for brands such as Panasonic, Sharp (HD TV, sound system, etc)
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
BOOTH ACTIVITIESProposed activities Benefits for HJ
Ninja Walk in Suntec City or within AFA
premises -Flyer distribution
-Poster/signage display-Photo-taking & novelty
giveaway
(Bigger scale than our launch walk?)
Grab the attention of passerby, thus creating awareness
Promoting HJ and its homepage/Facebook, generating social media responses
Product placement chance possible if brands want our Ninjas to carry e.g. Panasonic headphones, etc
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
BOOTH ACTIVITIESProposed activities Benefits for HJ
Character Mascot Interaction-Toby mascot to appear at fixed
schedule for interaction and photo-taking with fans
-Guest appearance of other characters such as Ultraman or Japan prefecture mascots (e.g. Kumamon
from Kumamoto-Learn how to be in character by posing and moving accurately
-Costume rental (optional)
Branding and creating fans
Promote live-action & travel TV contents on HJ
Enhance working relationship with Japanese tourism sector e.g. CLAIR / JNTO
Unseen Japan!
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
BOOTH ACTIVITIES
Proposed activities Benefits for HJ
Special guest artiste - Inviting J-pop group “Star Marie”
to appear on stage + handshake/autograph session at
HJ booth -Inviting Visual kei band or
showcase pre-recorded video, giving styling tutorial and real-life
demonstration
Promote music contents on HJ Enhance positioning of Hello!
Japan as an all-rounded Entertainment channel
Product placement/sponsor chance for beauty brands on demonstration and or fashion brands which the artiste may wear or produce (e.g. Lolita fashion, etc)
Goods for sale
Unseen
Japan!
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
BOOTH ACTIVITIESProposed activities Benefits for HJ
Market space / Product showcase
-Selling of TV content related goods-Selling or product display of HJ sponsor goods-Selling of Hello! Japan character merchandise (optional)
-Working with AFA Food street, selling food/drink menu named after our TV programs or items that has appeared in our shows before e.g. Iced bread from Nagano (optional)
For HJ fans to relate to our contents better
Revenue for HJ (i.e. via Revenue share of selling goods or booth rental)
Potential sponsor: Electronics, toys
Mameshiba DIY
seminar? 55
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
FAN INCENTIVES
Ch.149
Suggestions on souvenir (for free distribution): Suggestions on souvenir (for free distribution): FlyersUchiwa (handheld fan)Stickers / postcardsTissue
Factors to consider Factors to consider Budget for design & manufacturingTime needed to manufactureCost effectiveness
* Can consider working with organizations that support recycling activities to work on this together. Contributes to positive branding of Hello! Japan (Social responsibility).
Should come in various sizes so that people can use it to put other merchandises they buy in AFA.
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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.
thankyou