Company Profile

Apple Inc. (Apple) designs, manufactures and markets a range of personal computers,

mobile communication and media devices, and portable digital music players, and

sells a range of related software, services, peripherals, networking solutions, and

third-party digital content and applications. It's products and services include

Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of

consumer and professional software applications, the Mac OS X and iOS operating

systems, third-party digital content and applications through the iTunes Store, and a

range of accessory, service and support offerings. The Company sells its products

globally through its retail stores, online stores, and direct sales force and third-party

cellular network carriers, wholesalers, retailers, and value-added resellers. As of

September 25, 2010, the Company had opened a total of 317 retail stores, including

233 stores in the United States and 84 stores internationally.

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Event Concept

Apple birthday party will be held in press conference on July 1, 2011 at Grand Mulia

Hotel Ballroom, Jakarta. Based on Steve Jobs, The Head of Apple who suffered

cancer Apple held a Charity event for cancer via Yayasan Kanker Indonesia and

private coorporate gala dinner party on 1st April 2012 at Grand Mulia Hotel

Ballroom, Jakarta.

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Ballroom Design

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Invitation Design

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Event Purpose

Apple birthday party aims to :

Increase sales by selling Apples’ product which the 15% profit of the product

will be donate for charity

To get a better image and reputation

To maintain a good relationship with employees

Rundown

19.00 - 19.10 : Remark from Apples’ CEO

19.10 - 19.20 : Cutting a birthday party cake

19.20 – 21.00 : Gala Dinner

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Gantt Chart

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Press Release

PRESS RELEASE

to be reported

Cancer Care Funding as A Birthday Celebration for Apple Indonesia inc.

“We want to help the right people, who really need help,”Dunari Iskandar, Head of Project.

Jakarta, 1 July 2011 - Apple® Indonesia has just announced their new Cancer Care Fund with initial donation (coming from their own pockets) as much as 1.2 billion rupiah, as a way to celebrate their birthday next year, at 1st April 2012, and as homage to Steve Jobs (Apple® CEO), who is knowingly a cancer patient. Also, they are planning to donate 15 percent of their sales per product to this fund.

Apple® Indonesia is going to accept letters from people who are less fortunate and in need of help (or in case, people representing them), and go trough research to decide for the nominal usage, to wichever hospital the patient choose. “Eventhough the prior money we have is only enough for about 30 patient, I believe that we can help more in time, until April next year.” Said the head of project, Dunari Iskandar. “This is not just one time project: this is on-going. And it is all as a homage to Apple and Steve Jobs himself”, as quoted.

Dunari also stated that Apple® Indonesia is working together with YKI (Yayasan Kanker Indonesia) in order to determine who’s in need of the fund. “The future checking and research, and maybe some choosement will be with YKI helps,” Dunari said, “We want to help the right people, who really need help”.

Apple® designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

END

For Further Information,Sylvia TheresiaManager Public Relations(021) 5679870

Apple® Indonesia

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Marketing Strategy

Invite media to press conference to inform that Apple give 15% charity for all

product sale

Put 15% label for charity in packaging

Inform the charity through official Apple website

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Budget

Donate for cancer : 30 persons x Rp 40.000.000,- =

Rp 1.200.000.000,-

Staff uniform : 10 persons x Rp 45.000,- =

Rp 450.000,-

Lunch box for cancer patient : 30 persons x Rp 30.000,- =

Rp 900.000,-

Venue : Rp 75.000.000,-

Including :

o Standart lighting

o Standar sound system

o Screen

o Stage

Design venue and stage : Rp 8.000.000,-

Buffet : 500 persons x Rp 590.000,- =

Rp 295.000.000,-

Orchestra : Rp 33.500.000,-

Documentation : Rp 10.000.000,-

Including :

o Photo

o Video

Event banner :1 m x 2m @ Rp 50.000 x 10 packs =

Rp 500.000,-

Administration : Rp 1.000.000,-

Unexpected cost : Rp 10.000.000,-

TOTAL BUDGET : Rp 1.624.350.000,-

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Attachments

Mulia, design graphis, orkes

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