Proposal Development

Maternal-Child Health in Developing CountriesUniversity of Washington

16 February 2012

JSh

Background

Key proposal development steps

Identify and research

health need

Design appropriate intervention

Develop proposal and

budget

Identify potential partners

Identify potential funders

Submit proposal

Tradeoffs: Government or foundation funding?

• Prescriptive or room for innovation– Health need– Geographic region– Partners

• Funding mechanism– Contract or grant

• Administrative and financial requirements– Organizational capabilities

• Size and scope

Funding resources

• www.foundationcenter.org• www.fedbizopps.gov• www.grants.gov• Individual foundations/organizations

Sustainable approaches

Evaluation, output, and

outcome driven

AlliancesCost share or

leveraged financing

Public/private partnerships

Can be scaled-up

Funding Trends

Preparing a Proposal

Present compelling feasible ideas

• Address clearly articulated need.

• Match donor priorities.

• Feasible to complete within time frame.

• Address needs/constraints.

• Result in measurable difference.

Proposal Overview

Executive summary

Introduction

Background

Goals and objectives

Implementation plan

Evaluation

Budget request and justification

Supporting materials

Outline goal and key project elements.

Funding required.

Short, clear, compelling!

Executive Summary

Introduction

Introduce need and beneficiaries.

Introduce project response.

Introduce submitting organization.

Introduce key partners.

Outline fit with funder priorities.

Background

Describe project context.

Describe organization and partners work related to project.

Discuss community and official support.

Describe other related projects.

Goals and Objectives

“Reduce the number of cases of malaria among children under 5 in the target area by improving compliance with correct pediatric malaria treatment .”

Describe overall goal of project. Increase compliance with

correct malaria treatment by 20% over baseline within 2 years.

Distribute 10,000 units of pre-packaged pediatric malaria treatment through 20 drug shops serving the target area over 2 years.

List “SMART” objectives

.

SMART Project Objectives

SMART Project Objectives

SPECIFIC Is the objective precise and well-defined? Is it clear? Can everyone understand it?

MEASURABLE How will you know when the objective has been achieved? What evidence is needed to confirm it? Have you stated how you will judge whether or not it has been achieved?

ACHIEVABLE Is the objective achievable within the scope of the activity? Are there sufficient resources to achieve the objective?

REALISTIC Is it possible to perform the objective? Is the objective sensible?

TIMELY Is it feasible to achieve the objective within the timeframe of the project?

Implementation Plan

Outline when key activities will be initiated and completed (project timeline).

Match implementation plan with budget.

Describe project management plan.

Describe specific project activities.

Evaluation

Describe project

outcomes.

Describe how progress toward

objectives will be measured.

Outline how project will be

monitored.

Budget for evaluation (10%-15%).

Budget request and justification

Outline budget year and category (personnel, travel, equipment/supplies, facilities, indirect costs).

Justify each budget item by matching to implementation plan.

Sample 1-year budget

Personnel

Staff titles LOE (Days) Rate AmountTraining manager 40 $400 $16,000Fringe Benefit@ 25% $4,000ConsultantsField training coordinator 20 $350 $ 7,000Personnel subtotal $27,000

Travel

Seattle-Kenya RT 1 $2,500 $2,500Nairobi per diem 8 $200 $1,600Travel Subtotal $4,100

Supporting Materials

Information that is helpful, but not crucial,

to understanding

the project.

Letters of support

Summaries of previous work

Staff capabilities

Organizational information

Publications

GOOD LUCK!

Jane HutchingsDirector Reproductive Health Global Program

PATH

www.path.org