Changes and Challenges

2

The challenges to our business are often...

the challenges to your business

Change and Challenges

3

So today we are going to examine:Trends, changes and challenges of:

the lettings and sales markets, online innovation,

consumer behaviour, technology and #social @media.

Change and Challenges

4

So today we are going to examine:Trends, changes and challenges of:

the lettings and sales markets, online innovation,

consumer behaviour, technology and #social @media.

Change and Challenges

5

So today we are going to examine:Trends, changes and challenges of:

the lettings and sales markets, online innovation,

consumer behaviour, technology and #social @media.

Change and Challenges

6

So today we are going to examine:Trends, changes and challenges of:

the lettings and sales markets, online innovation,

consumer behaviour, technology and #social @media.

Change and Challenges

7

So today we are going to examine:Trends, changes and challenges of:

the lettings and sales markets, online innovation,

consumer behaviour, technology and #social @media.

Change and Challenges

8

The rental market is getting hotter. But

by how much?

Change and Challenges

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A shift away from sales?

Change and Challenges

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A shift away from sales?

Change and Challenges

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Reality check? The gap between asking and sold

house prices

Change and Challenges

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Change and Challenges

The reality___gap

Source: Land Registry and FindaProperty.com Index

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First time buyersEveryone says they are in trouble, but

what do they think?

Change and Challenges

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First time buyers’ thoughts

Change and Challenges

Source: MyHomeLife, September 2011

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First time buyers’ thoughts

Change and Challenges

Source: MyHomeLife, September 2011

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First time buyers’ thoughts

Change and Challenges

Source: MyHomeLife, September 2011

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Are ‘for sale by owner’ sites making any headway?

Change and Challenges

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Change and Challenges

Source: Hitwise, 2011

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Tepilo has 0.061% share of the property sector online

Change and Challenges

Source: Hitwise, 2011

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August 2011 DPG visits = 14 million

Tepilo = 41,000

Change and Challenges

Source: Hitwise, 2011

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Taking stockWhat’s happening in

the wider market?

Change and Challenges

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LettingsNumber of homes let isup by 3% since January

Change and Challenges

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PricesNumber of homes that had their price

changed since January: up 12%

Change and Challenges

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Case study: Notting HillPercentage of homes on market since

January that have sold?

Change and Challenges

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24%

Change and Challenges

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Case study: Notting HillPercentage of homes on market since

January that are ‘slow moving’?

Change and Challenges

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37%

Change and Challenges

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How is the internet changing home hunting

behaviour?

Change and Challenges

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Change and Challenges

Power to the people?

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The consumer is becoming more of an expert

Change and Challenges

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People have more knowledge about

everything

Change and Challenges

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...or do they?

Change and Challenges

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What does this mean for sales and lettings agents?

Change and Challenges

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Change and Challenges

Which is the best school locally?

How long does it take to get into

town from here? Is it true a Waitrose is

opening soon?

Is that road a crime hotspot?

Are houseprices going up around

here?

Which is the best value street to buy a home in?

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Change and Challenges

Twitter

Facebook

Local forums

Blogs

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Change and Challenges

16/10/2

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30/10/2

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27/11/2

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25/12/2

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05/02/2

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19/02/2

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05/03/2

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02/04/2

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16/04/2

011

30/04/2

011

14/05/2

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28/05/2

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11/06/2

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25/06/2

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17/09/2

0110

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

Number of visits (weekly) - Hitwise social network category

Facebook YouTube Twitter

Source: Hitwise, 2011

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Smartphone use is increasing – knowledge on

the go about your area

Change and Challenges

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Change and Challenges

Source: Ofcom, 2011

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Change and Challenges

Many

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Change and Challenges

Many thanks

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Change and Challenges

Many thanks for listening