Propaganda Techniques What the advertisers really DON”T want you to know!!
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Transcript of Propaganda Techniques What the advertisers really DON”T want you to know!!
Propaganda TechniquesPropaganda Techniques
What the advertisers really DON”T want you to
know!!
What the advertisers really DON”T want you to
know!!
What is Propaganda?What is Propaganda?
Visual MediaTV
MagazinesBillboards
Sound MediaRadioMusic
LiteraturePolitical Propaganda
AdvertisementsPsychological Propaganda
Propagandais an appeal to the emotions
as opposed to the mind or intellect in order to persuade a person to believe something
Visual MediaTV
MagazinesBillboards
Sound MediaRadioMusic
LiteraturePolitical Propaganda
AdvertisementsPsychological Propaganda
Propagandais an appeal to the emotions
as opposed to the mind or intellect in order to persuade a person to believe something
BiasBias
Similarities of a product are matched
Important differences are ignored
Inaccurate conclusion is drawn on too little evidence
Similarities of a product are matched
Important differences are ignored
Inaccurate conclusion is drawn on too little evidence
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Bait and SwitchBait and Switch
Advertisers lure you in with one product for a good deal and then try to get you to buy a more expensive model.
Advertisers lure you in with one product for a good deal and then try to get you to buy a more expensive model.
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Customer: "I'd like to see that car you advertised in the newspaper for $9 down and $99 a month." Salesperson: "Gosh, I'm sorry. That car was just sold. But look at this great car — it has a lot more options, and it will only cost you a few more dollars a month." (Photo by Scott Jacobs)
Customer: "I'd like to see that car you advertised in the newspaper for $9 down and $99 a month." Salesperson: "Gosh, I'm sorry. That car was just sold. But look at this great car — it has a lot more options, and it will only cost you a few more dollars a month." (Photo by Scott Jacobs)
BandwagonBandwagon
Appeals to a number of people “Everyone is buying it.” It has a “Join the crowd,” theme.
Appeals to a number of people “Everyone is buying it.” It has a “Join the crowd,” theme.
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Repetition Repetition
Repetition in advertising is when the name or logo of the product, store or object being advertised is repeated at least 4 times throughout the ad.
Repetition in advertising is when the name or logo of the product, store or object being advertised is repeated at least 4 times throughout the ad.
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Emotional WordsEmotional Words
words that will make a consumer feel strongly about someone or something
words that will make a consumer feel strongly about someone or something
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Glittering GeneralitiesGlittering Generalities
Eye catching ads but very loose, meaningless statements.
"God, country, Mom and apple pie"
Eye catching ads but very loose, meaningless statements.
"God, country, Mom and apple pie"
TestimonialTestimonial
Propaganda that uses a well-known expert, athlete, or famous person to endorse a product.
Propaganda that uses a well-known expert, athlete, or famous person to endorse a product.
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StereotypeStereotype
Conforming to a general pattern
Making a blank statement/suggestion that is meant to be applied to a group of individuals as true.
Conforming to a general pattern
Making a blank statement/suggestion that is meant to be applied to a group of individuals as true.
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TransferTransfer
Buyer hopes to get something more than the product itself
No words are used by the person endorsing the object/product
If I buy the product, I might get LOVE, POWER, FAME, WEALTH, POPULARITY OR SEX APPEAL.
Buyer hopes to get something more than the product itself
No words are used by the person endorsing the object/product
If I buy the product, I might get LOVE, POWER, FAME, WEALTH, POPULARITY OR SEX APPEAL.
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Plain FolksPlain Folks
Average/ordinary people endorse
Wants you to trust the judgment of an average person
Average/ordinary people endorse
Wants you to trust the judgment of an average person
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EuphemismEuphemism
Definitionpleasant sounding word(s)
for somethingunpleasant
3 TypesSoftener - lessen harsh reality
Impressor - tries to raise the importanceDisguiser - tries to cover a defect
Examplesdentures instead of false teethunderarms instead of armpits
preowned instead of used
Euphemism
Definitionpleasant sounding word(s)
for somethingunpleasant
3 TypesSoftener - lessen harsh reality
Impressor - tries to raise the importanceDisguiser - tries to cover a defect
Examplesdentures instead of false teethunderarms instead of armpits
preowned instead of used
Euphemism