Propaganda Techniques. Glittering Generalities Positive words to describe product.

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Propaganda Techniques

Transcript of Propaganda Techniques. Glittering Generalities Positive words to describe product.

Page 1: Propaganda Techniques. Glittering Generalities Positive words to describe product.

Propaganda Techniques

Page 2: Propaganda Techniques. Glittering Generalities Positive words to describe product.

Glittering Generalities

Positive words to describe product.

Page 3: Propaganda Techniques. Glittering Generalities Positive words to describe product.

Bandwagon

Implies that a lot of people use this brand

Shows a lot of people sleeping on their mattress

Tries to make point that you should join the crowd and not be left out.

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Testimonial

Famous person endorses product. Must be instantly recognized by target market.

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Transfer

Associates product with idea/image that audience will have strong emotional feelings for—in this case family togetherness and a family vacation.

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Repetition

Repeats words or images to get them ingrained in audience’s mind.

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Compare & Contrast

Compares product to competition. May actually name competition or may just say “the other leading brand.”

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Before & AfterShow before/without the product and after/with the product. With/after the product is shown as better.

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Plain Folks

Shows everyday, ordinary people using the product. Because the people seem like you, your family or your neighbors, you think you would like the product because they do.

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Snob Appeal

Implies that the product is for people who only want or deserve the best.

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Card Stacking

Appeals to intellect by making statements that sound like facts to show how the product is superior. Can’t really prove the statements though.

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HumorUses humorous scenes/ideas to attact the audience.