PROPAGANDA TECHNIQUE $
description
Transcript of PROPAGANDA TECHNIQUE $
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Commonly Used Advertising Methods
PROPAGANDA TECHNIQUE$
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Plain folks, back to nature, just the way Grandma used to make it, back in the good old days
NOSTALGIA
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Nostalgia Orville Redenbacher Commercials
http://www.youtube.com/watch?v=pbb7jnCrk00
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Everyone who is anyone is buying this product. Don’t be the only one without it! Don’t be left out!
BANDWAGON
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BANDWAGON http://
www.youtube.com/watch?v=VQ3d3KigPQM
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Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.
TRANSFER/FANTASY
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People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.
HUMOR
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Humor Doritos Commercial
http://www.youtube.com/watch?v=wIA28nWP2vI
Evian Water Babies Commercial (humor/transfer) http://
www.youtube.com/watch?v=XQcVllWpwGs
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Sounds or pictures that appeal to the senses are featured.
SENSE APPEAL
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Sense Appeal Fancy Feast (also has emotional
appeals) http://
www.youtube.com/watch?v=RhbyM6ZUN8k
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People tend to be impressed with “facts” and statistics even if they have little or no meaning.
STATISTICS
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Statistics Coca-Cola Ad
http://www.youtube.com/watch?v=6ZBGnkrIrlM
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Important or well-known people testify that they use the product and so should you.
TESTIMONIAL
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Testimonial GameFly (Common People)
http://www.youtube.com/watch?v=Ths8pGZfhVs
Footlocker Ad (Celebrities) http://
www.youtube.com/watch?v=gq_EZjhHaDY Proactiv (Celebrities & Common People)
http://www.youtube.com/watch?v=56IJ8VnM0-s