Propaganda Art"Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct

behavior to achieve a response that furthers the desired intent of the propagandist."

Source: Garth S. Jowett and Victoria O'Donnell, Propaganda And Persuasion, 4th edition, 2006.

Essential Questions: How does the art of Propaganda help

influence an audience? What are some of the characteristics of

Propaganda Art? In what context is propaganda most

influential/effective?

Propaganda art is art that makes a statement that tries to influence the views or beliefs of its viewers.

Technique #1 Testimonial

Repetition A company or brand will saturate the

market with a slogan, image or idea.

Bandwagon This techinique places pressure on the

viewer making them think that if they don’t buy the product or join the group that they will not be successful, happy etc.

It is most commonly seen in times of war—to enliven patriotic spirit and to paint a grizzly picture of the enemy. This example draws on a popular movie.

Appeals to pop culture

An example of Soviet propaganda during WWII. Caption states, “The people and the army are one.”

Use of symbols Expression on the

faces Reminder about the

importance of unity for a cause

Transfer Often this technique will use imagery or

statements that will think that you will relate the fantastic image with your own life..

Appeal to Authority Uses imagery and or text. Works on the

belief that we tend to believe authority or experts.

Propaganda often has political connotations and a party bias.

Use of symbols Slogan makes you

think about the issues

Loaded Words Uses words that project power, emotion

and meaning

A political statement in the 2004 election that was against the policies of George W. Bush.

Image is catchy and humorous

Notice the sarcasm in the slogan

Images themselves are often grotesque and make comparisons to real-life objects to illustrate a slogan.

Characteristics: Brightly colored Effective use of the space Attention grabbing slogans/images Use of powerful symbols Attempt to influence a person’s views

The Project: Pick a current or past event for which to create a propaganda

poster. One of the World Wars Genocide or Ethnic Cleansing War in Iraq/Afghanistan Racism Taxation Free Speech Abortion Terrorism National Pride Missing and Murdered First Nations Women

Planning your design: (use your sketchbook to plan)

Consider the context and/or point of view of the audience. Where? When? Why? How?

How will you try to influence your audience? Choose at least one technique that you will use

explicitly Think about the use of color, powerful images,

what types of lettering, slogans, etc.

Expectations: Media is open Size should be 11 X 17” or larger Reproduced images can be part of your design (like

photocopies or photos), but alter them. Don’t make a cut-out collage.

Paint, computer art, stencils, ink pens, cut paper, etc. You must use one technique Must be school appropriate At least 2 credible sources of research about the topic

chosen.

Grade will be based on: Power of the image Effective use of the visual elements of art Craftsmanship Creativity with theme