Pronet Personal Branding
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19-Oct-2014 -
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Transcript of Pronet Personal Branding
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Personal BrandingBret L. Simmons, Ph.D.
Pronet, September 26, 2011www.bretlsimmons.com
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In the next hour• Define personal branding• Google+, LinkedIn, Blog,
Twitter, Facebook• Basic operating principles• Questions
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Searching?
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Searchable?
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Are You Remarkable?
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Excellence is a form of deviance
DO things your peers are not willing to do
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Permission
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New business card
www.namecheap.com
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Value
What you can do uniquely well to help others address opportunities or solve problems that matter to them.
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Personal Brand
The reasons why people spread the word about your value.
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Personal BrandIf the people don’t select
you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
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Why You?Why Now?
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Document and targetyour value
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Become part of the conversation
Value
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Google Profile
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Blog
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Integrate
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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Remarkable
Value
Not
Personality
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Consistently Contribute
Value
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Transparency
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DO IT!
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Questions?