career opportunities:

public relations officer(PRO)/media relations

officer(mro)

A Public/Media Relations Officer is…

a person/group that takes care of the publicity and reputation

of a company. It evaluates and filters the information that is givenout to the public, only takes our press releases that

not only makesthe company look good but attracts clients and

investors.

characteristics of PRO/MRO...a. Intermediataries

1.Industry spokesperson

2.Stock analysis

3.Investors

4.Trend setters

5.Industry analysis

6.Costumers

7.Employees

8.Electronic and print media

characteristics of PRO/MRO...b. Range of personal connections

c. Range of researches

1.know competition well

2.know industry well

3.know context that your service/product is utilized in

4.know customers

5.know customer’s interests

6.understand why what you need to say is crucial to them

characteristics of PRO/MRO...d. Level of credibility

e. Level of precision

f. Based on ‘relationships’

1.Thorough knowledge of the influencer’s need

2.Timely response to an influencer’s requests

3.Unique accessibility to important executives in your organization

4.Truthfully stating your case

promotion/career ladder...

MANAGEMENT-LEVEL POST

PR OFFICER/ACCOUNT EXECUTIVE

PR ASSISTANT/ Jr. ACCOUNT EXECUTIVE

1 OR 2 YEARS

2 OR 3 YEARS

things involved in public/media relations...

a.Press Releases

things involved in public/media relations...b. Media alerts

c. Press Tours

d. Trade shows

things involved in public/media relations...e. Email marketing

f. Social Networking

duties and responsibilities of public/media relations officer...● planning, developing and implementing PR/MR

strategies;● liaising with colleagues and key spokespeople;● liaising with and answering enquiries from media,

individuals and other organizations;● researching, writing and distributing press releases

to a targeted media;● collating and analysing media coverage;

duties and responsibilities of public/media relations officer...● writing and editing in-house magazines, case

studies, speeches, articles and annual reports;● preparing and supervising the production of

publicity brochures, handouts, direct mail leaflets, promotional videos, photos, films and multimedia programs;

● devising and coordinating photo opportunities;● organizing events including presscons, exhibitions,

open days and press tours;

duties and responsibilities of public/media relations officer...● maintaining and updating information on the

organization’s website;● managing and updating information and engaging

with users on social media such as Twitter and Facebook;

● sourcing and managing speaking and sponsorship opportunities;

● commissioning market research;● fostering community relations through events such

as open days and through involvement in community initiatives; and

● managing the PR/MR aspect of a potential crisis solution.

public/media relation types...a. Special Eventsb. Special promotionsc. Public affairsd. Internal relationse. Community relationsf. High-tech PR

● blogging● social networking

to be a pr/mr officer...a.excellent communication, interpersonal and writing skills;

b.drive, competence, flexibility and a willingness to learn;

c.excellent organizational and time management skills with the ability to multitask;

d.ability to cope with pressure;

e.creativity, imagination and initiative;

f. good teamwork, analytical and problem-solving skills;

g.business awareness and a good knowledge of current affairs;

h.earned a degree in connection to

●communication and media studies, English and creative writing, business/management, marketing, social sciences, politics

THANK YOU!