BCSK Agency

Stein Mart

Stein Mart is a off price retailer store that carries designer brand merchandise as well as home

accents, gifts, jewelry etc. for discounted prices. These prices are much lower than regular

department stores. Stein Mart’s main focus is their consumers and how to keep them

satisfied. Stein Mart could really increase their sales by creating more brand awareness and

updating their current promotional tools. Getting their name out there to more people will

be the key to success for this company.

Objectives and Strategies

• Objectives:– Employ niche marketing to broaden the

target market– Enhance store atmosphere– Implement customer loyal program

Employ niche marketing

• In order to apply niche marketing we are using several media outlets:

• TV• Commercials• Radio advertisements• Magazines

• This will broaden our target market• Will reach our intended target market

of males, females, and multicultural consumers

Niche Marketing

• We will broadcast on sports radio stations to capture the attention of our male consumers

• We will use TV commercials and radio ads that will air within the demographic based channel of each specific culture to target our multicultural consumers

• We will focus on TV commercial and fashion related magazine advertisements to target out female consumers.– Ads will focus on certain designer brands that are

carried at Stein Market

Enhance Store Atmosphere

• The store will be completely renovated by making every section in the store appear more clearly:– The layout will have a free flow and the

window displays will be more visually appealing

– We are going to modernize the atmosphere to make it more enjoyable and entertaining.

Implement Customer Loyal Program

• Will give customers a card that gives customers points– For every $10 spent they will ear two points – Every 200 points they will receive a ten

dollar gift card to the store

* This will keep customers constantly coming back, because no matter what they are gaining something by shopping with us

Design Inspirations

By making consumers more aware of the designer brands we carry we will clearly label them through out the different sections in the

store

Having organization through out the store will help create the free flow and cleanliness

We are focusing to broaden our target market to include males, females and multicultural consumers

Advertisements specifically targeting men will increase brand awareness for them

Reference List• Tj Maxx Marketing. Anti Essays. Retrieved November 18, 2012, from the World Wide Web:

http://www.antiessays.com/free-essays/80485.html• http://cdn.madamenoire.com/wp-content/uploads/2012/11/diverse-group-pf.jpg• http://www1.tjmaxx.com/tjx/images/go-beauty.jpg• Stein Mart Inc. (n.d.). Reference for Business. Encyclopedia of Business, (2 ed.). Stein Mart

Inc. Retrieved from: • http://www.referenceforbusiness.com/history/Sh-St/Stein-Mart-Inc.html• Lagosi, L. (2012). Fashion marketing 101: What discount sales cover up. Retrieved

from:•

http://ecosalon.com/fashion-marketing-101-what-discount-sales-cover-up/