MARCO Promotional Products | Effectiveness of Promotional Products
PROMOTIONAL PRODUCTS THE STARS · promotional item say their opinion of a 56 % company becomes more...
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http://www.bpma.co.uk/CommonPages/News/NewsDetails.aspx?NID=434 http://www.growroi.co.uk http://www.vernoncompany.com/customers-love-a-company-in-uniform Make THE STARS MARKETING OF YOUR 1. IMPROVE CUSTOMER RELATIONSHIPS Promotional products increase awareness, loyalty and preference for companies that use them as part of their marketing activities. C�n�i��� u�e��� i��m� �ha� �e���� ���� h�n� �� t� ���� ������la�, �p�� ���e�, i�� s�r���r� �n� �t�� �h����� bag�. Small packages containing branded items can yield a much higher response rate than other forms of marketing. F�� �m����� c��p�i�n� t� ��p��n� �ro��ect�, ��rs�n��i�� � �r�n�e� �u� �i�� y��� c�ntac�’� n��� �n� ����� �e�������nt�. 2. DIRECT MAIL 27% MORE when they buy from uniformed employees 79% say they are MORE LIKELY to do business with a company after receiving a promotional item 56% say their opinion of a company becomes more FAVOURABLE after receiving a promotional product #1 87% of recipients will keep a promotional gift for longer than 12 MONTHS Adding direct mail into your marketing mix will BOOST ROI by up to 20% 3. WALKING BILLBOARDS Your staff and colleagues are brand ambassadors for your organisation. Provide them with workwear, printed or embroidered with your logo. Branded uniform will also create a sense of unity among staff. S���e� �h�n�� �n� v���. W�e���� y�� ��� ����n� f�� �� ��-g��n� �r���i�� �� ���ec��n� � ��if��� y�� ��e� t� c�n�i��� c�n����i�� � ������. 5. ENHANCE FUNDRAISING & EVENTS Whether it’s branded water bottles for a charity football match or pens to hand out at a trade show, make sure your identity is seen at all the right places. Pr���i�n�� i��m� ��� � ��ea� w�� t� ��w�r� ��n�r�i��r�. N� ���� d� ���� ����ra�� g�o����� �u� �ls� ��� ��p����i�� f�� loc�� PR . 4. BRAND DIFFERENTIATION If promotional items are part of your marketing mix you will stand out against your competitors, while leaving a lasting impression on your hottest prospects. W�n� t� �� GRE�N a� ���� a� ���� ����? D�m�ns�ra�� y��� ec�-��e��n�i�l� �� ���ec��n� �ro�uct� ma�� �n������ �r�� �e�y��e� ma���i�l�. Notes On average customers spend PROMOTIONAL PRODUCTS Sources
Transcript of PROMOTIONAL PRODUCTS THE STARS · promotional item say their opinion of a 56 % company becomes more...
http://www.bpma.co.uk/CommonPages/News/NewsDetails.aspx?NID=434 http://www.growroi.co.uk http://www.vernoncompany.com/customers-love-a-company-in-uniform
Make
THE STARS MARKETINGOF YOUR
1. IMPROVE CUSTOMER RELATIONSHIPSPromotional products increase awareness, loyalty and preference for companies that use them as part of their marketing activities.
C�n�i��� u�e��� i��m� �ha� �e���� ���� h�n� �� t� ���� ������la�, �p�rt��ot��e�, i�� s�r���r� �n� �ott�� �h����� bag�.
Small packages containing branded items can yield a much higher response rate than other forms of marketing.
F�� �m����� c��p�i�n� t� ��p�rt�n� �ro��ect�, ��rs�n��i�� � �r�n�e� �u� �i�� y��� c�ntac� ’� n��� �n� ����� �e�������nt�.
2. DIRECT MAIL
27% MORE
when they buy
from uniformed
employees
79%say they are MORE
LIKELY to do
business with
a company after
receiving a
promotional item
56%say their opinion of a
company becomes more
FAVOURABLE
after receiving a
promotional
product
#1
87%
of recipients will keep
a promotional gift
for longer than
12 MONTHS
Adding direct mail
into your marketing mix will
BOOST ROI by up to20%
3. WALKING BILLBOARDSYour staff and colleagues are brand ambassadors for your organisation. Provide them with workwear, printed or embroidered with your logo. Branded uniform will also create a sense of unity among staff.
S���e� �h�n�� �n� v���. W�e���� y�� ��� ����n� f�� �� ��-g��n� �r���i�� �� ���ec��n� � ��if��� y�� ��e� t� c�n�i��� c�n����i�� � ������.
5. ENHANCE FUNDRAISING & EVENTSWhether it’s branded water bottles for a charity football match or pens to hand out at a trade show, make sure your identity is seen at all the right places.
Pr���i�n�� i��m� ��� � ��ea� w�� t� ��w�r� ��n�r�i��r�. N� ���� d� ���� ����ra�� g�o����� �u� �ls� ��� ��p����i�� f�� loc�� PR .
4. BRAND DIFFERENTIATION If promotional items are part of your marketing mix you will stand out against your competitors, while leaving a lasting impression on your hottest prospects.
W�n� t� �� GRE�N a� ���� a� ���� ����? D�m�ns�ra�� y��� ec�-��e��n�i�l� �� ���ec��n� �ro�uct� ma�� �n������ �r�� �e�y��e� ma���i�l�.
Notes
On
average
customers spend
PROMOTIONAL PRODUCTS
Sources
