Promotional Partners, Inc.

Showroom location in historic downtown Apex NC.

Promotional Partners is a woman owned business with HUB status in North Carolina. Showroom Hours M-F 8am-5pm

Steps to creating a successful promotional campaign Successful promotion campaigns don't happen by chance.

Effective ad specialty programs are crafted with a plan that considers the audience, budget and objectives of a promotion.

Work with a team that has trained professionals with access to current information on product safety, international sourcing to suppliers and broad databases for researching the products.

Partner with companies that have broad resources and international memberships to insure that the right tools are available to you.

Successful Promotional Campaigns should include:1. Specific objectives and goals.2. Distribution plans aimed at a specific target audience. 3. Central themes that relate to the mission of your company or

organization.4. A product message that supports the theme.5. Promotional product selections should have a relationship to your

theme and target audience.6. Working with a professional will help you source the best price,

production, quantity and quality for your project. A qualified team helps to educate clients on all aspects of the order process as it relates to product selection.

7. Given the broad selection for product choice, a trained professional will be knowledgeable about new products and sources.

8. Take a look at the next 10 slides for the top reasons to partner with a qualified distributor.

REASON #1 A business partner should be an expert in their field. Don’t you

seek the best? Working with a professional saves time and money. There’s no need to spend hours on the internet, when a trained promotional products consultant can “make house calls”!

Allow professionals to find the top supplier, best production time, shipping method, price and quantity for your project. Allow their knowledge of supplier’s product line and company credibility to assist you. Allow your distributor’s relationship with suppliers benefit you.

REASON #2

Good partners don’t sell, they help. Successful promotional campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and goals. While it’s true that you can buy a product anywhere, as experienced consultants, we can help you solve problems, plan a program and get results.

REASON #3

Professional partners have access to vast product research resources, local, national and international. Don’t be afraid to ask for professionals to respect your company goals. For example, do you want relationships with suppliers that are woman owned, veteran owned, union made, USA made, composting on site for recycled plastics or corn produced products?

REASON #4

Your partner should be in tune with the trends versus fads. They should be attending shows, obtaining credits and attending classes that will educate their team on the newest products and processes. A qualified consultant will add creativity, innovation and imagination to your overall program to achieve your goals.

REASON #5 Chances are you have a promotional product within 2-5 feet of you

right now, if not on your person. It is advertising that has proven results in every recession year since the 1930’s! Company’s that partner with a team that focuses on relationships know they are building trust that their partnering team is vigilant for ideas that create results. Services might include:

An active promo calendar for national dates related to your field. An online store for products and apparel A blog for quick tips Monthly and quarterly newsletters about marketing and branding The ability to send virtual logo images and presentation packages

that can be easily shared between cubicals or states. Art Department ready to assist with development or imprint ready

art. Programs for referral rewards, express service, product fufillment

and education.

REASON #6

Personalized service is the goal of a successful partner. Product selection should be determined by your needs and goals. The experience, creativity and recommendations of your sales team should reflect your needs. Online you’re a faceless, nameless buyer. With a partner, you’re a client with your own personal shopper, receiving service along with ideas and prices. When you order online, who monitors your order and your deadline?

REASON #7

Industry partners should offer experienced advice on how to imprint items or if they should be given as blanks! You may have found the perfect key chain, but will your logo imprint on it? Will it be recognizable? How to maintain brand integrity with stock choices or imprint sizing requirements. Some things don’t work, or there might be something else that will work better. A qualified promotional products partner can explain to you the best printing process for your program, your imprint and the product you’ve chosen.

REASON #8

Trained partners can save you money in the long run. Many times, a price you see in a generic catalog or on the internet does not cover many “hidden” costs involved such as set up charges, dual imprints, full color logos, PMS color match availability, run charges, packaging for shipping, point of origin for shipping, complimentary rush services, and 24 hour production. Qualified partners can help you avoid unexpected and unbudgeted costs by quoting the total price up-front.

REASON #9

Strong partners work with you to get your artwork imprinted properly. Say you want your company’s logo embroidered on a golf shirt. How do you ensure it will be done properly, and with the correct color? It needs to be done accurately with trained providers for ink and embroidery needs for your fabric type. Without accurate transfer of your branded artwork, which should including correct fonts, size, spacing, your brand will suffer.

REASON #10

A professional promotional partner can assist you in developing a workable distribution plan for your products. The distribution of a promotional product is as important as the promotion. A carefully executed distribution plan significantly increases the effectiveness of promotional products. Ask for assistance in how to gauge your ROI!