Promotional Strategies of Clinic Plus

Promotional Strategy SubmissionSubmitted to:

Prof. Sameer MathurSubmitted by:

Prerna Pal (PGP30265)

Clinic Plus Print Ads

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Competitor

Competitor of Clinic Plus is Sunsilk

VS

Sunsilk Print Ads

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Promotional Strategies by Clinic Plus Clinic Plus has focused on changing mindsets and behaviours

to reduce girl dropouts from schools Launched on Mother’s Day last in 2014, the campaign

advocates for keeping girls in school for an extra year. The campaign titled -M se Maa, Maa se Mazbooti (M for

Mother, Mother for Strength) highlights the role of a mother and her strength in making her daughter’s life better

In addition to radio and television outreach Clinic Plus also launched on-ground activities in partnership with charity partner Plan India. It reaches out to mothers in Plan India communities and builds awareness on girls’ education

Clinic Plus took the initiative further by recently announcing a scholarship programme for girls’ education

Promotional Strategies by Sunsilk1. Sunsilk creates a virtual interactive hair studio on YouTube For this, Sunsilk created a complete salon on

YouTube which was equipped with the best salon style treatment videos and also recommended products for your hair

2. Sunsilk sources experimental ideas for straight hair For the new Sunsilk Perfect Straight, the brand ran a two-

phased campaign involving bloggers and the Facebook community with the idea of sourcing crazy hair straightening ideas, before introducing the new product

A few months earlier to the product launch,Sunsilk launched a blogging contest inviting bloggers to share their craziest, wackiest and wildest experimental idea to get perfect straight hair. Simultaneously, a Facebook contest also invited crazy ideas for straight hair, without revealing the new product