Promotion Product Development
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PROMOTIONAL PRODUCT DEVELOPMENT Chaitanya Nanda B.Sc. 3 rd Year
description
This is promotion product development project for clothing and fashion industry. It involves the process of opening a clothing store.
Transcript of Promotion Product Development
PROMOTIONAL PRODUCTDEVELOPMENT
Chaitanya NandaB.Sc. 3rd Year
AGENDA Introduction of Store Target Audience Products Specialty of Store Section of Stores Details of GET THE LOOK SECTION Marketing Strategy Sales Strategy Final Products Budgeting
INTRODUCTION Name of Store : STUDIO 8x5
Location : AUNDH
TARGET AUDIENCE Corporate people
People working in MNC , IT firms , Advertisements Compnaies , Banking , Insurance, Finance etc.
Focus on Women 70% Women Wear 30 % Men Wear
Why Focusing on Women ?
PRODUCTS Women Wear
Exclusive Range of business wear including Indian Power Dressing
Accessories
Men Wear Business Wear Accessories Friday Specials
SPECIALTY OF STORE Selling look not only clothing
Limited audience , wisely targeted
Personal Attention and Expert advice
SECTIONS OF STORES Women Sections
Get the look section Individual sections Accessories Section
Men Section Friday Look Section Individual Sections Accessories Sections
GET THE LOOK SECTION Indian Power Dressing
THE DIGITAL EIGHT Western Classic Dressing
The T BLOCKLeggings
Kurtis
ScarvesAccessories
Sarees
Blouse
inskirts
Shirts
Skirtsbelts
Vests , Jackets& CoatsPants
ties
MARKETING STRATEGY Hoardings
Corporate Gifts
News paper Advertisements
Promotional Stall in MNCs Annual event
SALES STRATEGY 10% OFF on IDs of Selected MNCs
20% Off on Student IDs
5 % Off on FaceBook Group member
Membership Card
Lucky Draw
VISITING CARD Front View
Rate Details :30 Rs per piece
200 Rs Per Dozen
Back view
Quantity : 50 Dozens Size : 3.5x 2 inchesTotal Cost : 50x200
=10000Rs
INVITATION CARD
Rate Details:- 20 Rs per piece , 100 Rs per Dozen
Quantity :- 100 Dozens (1200 Pieces)
Total Cost :- 10000Rs
Size :- 5x7 inches
POST CARD Front View
Rate Details : 20 Rs per piece 100 per Dozen
Back View
Quantity : 1 Dozen Size :- 6x4 inchesTotal Cost : 100 Rs
SHOPPING BAG Rate Details:-
20 Rs per piece , 100 Rs per Dozen
Quantity :- 100 Dozens (1200 Pieces)
Total Cost :- 10000Rs
Size : 12x16 inches
WRAPPING PAPER Rate Details:-
20 Rs per piece , 100 Rs per Dozen
Quantity :- 10 Dozens (120 Pieces)
Total Cost :- 1000Rs
Size :- 20x14 inches
BILLBOARD Making Charges : 1000 Rs
Size : 16x 11 inches
Rent Charges :-Hinjewadi : 50000 for 6 monthsMagarPatta : 75000 for 6 months
EON IT Park : 50000 for 6 months Talwada IT park : 35000 for 6 months
Yerwada IT park : 50000 for 6 months
BILLBOARD
NEWS PAPER ADVERTISMENT Rate Details:-
310 Rs per cm2 ,
News Paper :- The ECONOMICS TIME
Total Cost :- 5580Rs (40x140)
Size :- 4x4 inches =40cm2
CATALOGUE Rate Details:-
50 Rs per Pages 100 Rs per Cover pages 500 Per Catalogue for 6 Pages 1000 Per Catalogue for 20Pages
Quantity :- 20
Total Cost :- 10000
Size :- 8x11 inches
CATALOGUE FRONT
CATALOGUE PAGE 1
CATALOGUE PAGE 2
CATALOGUE PAGE 3
CATALOGUE PAGE 4
CATALOGUE PAGE 5
CATALOGUE PAGE 6
CATALOGUE COVER PAGE
BUDGETING -IItems Size Unit Charges Quantit
yTotal
Shop 900sq.feet 30000 on Rent 6 months 180000Electricity Bill
----- 10000 To 12000 per month
6 months 70000 approx.
Sales 4 Nos 10000 Per month
6 months 240000
Billing Manager
2 Nos 10000 per Month
6 months 120000
Marketing 1 No 15000 Per month
6 months 90000
Visiting Card
3.5x2 inches
200 Per Dozen 50 Dozen 10000
Post Card 6x4 inches 100 Per Dozen 1 Dozen 100Invitation Card
5x7inches 100 Per Dozen 100 Dozen
10000
Shopping Bag
16x12 inches
100 Per Dozen 100 Dozen
10000
BUDGETING -IIItems Size Unit Charges Quantit
yTotal
Wrapping Paper
20x14 inches
100 per Dozen 10 Dozens
1000
Bill Board 1 16x11inches 1000+ 50000 6 months 51000Bill Board 2 6x11inches 1000+ 75000 6 months 76000Bill Board 3 16x11inches 1000+ 50000 6 months 51000Bill Board 4 16x11inches 1000+ 35000 6 months 36000
Bill Board 5 16x11inches 1000+ 50000 6 months 51000News Paper Advertisement
4x4 inches 310sq.cm 1 week 40000
Catalogues 8x11inches 500 Per Catalogue
20 Units 10000
BUDGETING IIIItems Size Unit Price Quantity PriceBilling Desk 20000 1 20000Office Chairs 2000 3 6000Bean Bags 1000 6 6000Stools 500 6 3000Interior and Accessories
150000
TOTAL Expenditure 12,31,100 Rs
THANK YOU !!!
