Promotion Presentation-Flavored bread
-
Upload
iqrakhan007 -
Category
Documents
-
view
197 -
download
1
Transcript of Promotion Presentation-Flavored bread
PROMOTIONAL PLAN
Bread1
MARVEL BREAD
It is a flavored bread with three flavors: ChocolateMangoStrawberry
2
LOGO
3
Brand name MARVEL Bread represents the amazing and exciting view of the product
SEGMENTATION Psychographic: Lifestyle & Social Class Behavioral: Benefits, interest & attraction Demographic: Age & Income geographical area: city size & urbanity
Target Market: Children Target Audience: Children, Mothers and
Youngster
Attributes (flavors) Value (added fun & variety to daily breakfast)
4
POSITIONING
TARGETTING
Introductory slogan:
“NO MORE BORING BREAKFASTS!”
Slogan to be used afterwards:
“BREAKFAST IS FUN!”
5
SLOGAN
DISTRIBUTION
Currently, introduced in three major cities:
LahoreKarachiIslamabad
6
PROMOTIONAL PLAN7
PROMOTIONAL OPPORTUNITY
The market for Bakery and cereals in Pakistan increased from 2002-2007, and is growing at an average annual rate of 10.8%. The political scenario as well as the legal scenario is not posing any threat to the bread industry.
STRONG PRODUCT DIFFERENTIATION No other flavored bread currently exists in
the market
8
PROMOTIONAL OBJECTIVES
To earn profits To compare To gain attention To inform To persuade To make target audience aware of our
product.
9
MEDIA BUDGET ALLOCATION
Electronic Media 60%
Print media 20%
Outdoor (billboards) 20%
10
ADVERTISEMENT11
TV AD
COPYWRITING(TV AD)
Copy platform
Big Idea
Copywriter’s pyramid
12
COPY PLATFORM
1. Target audience2. Satisfying need3. Features of product
Improved product ingredients high fiber content Carbohydrates B-vitamins Minerals Protein Fat Added nutrients: Calcium & iron
Good quality Unique packaging
13
4. Message Appeal Emotional
5. Geographic Boundaries National level broadcast on ATV, GEO TV etc
6. Timings For whole year Prime time & during children shows
7. Form of AD Message through expressions Background music Colors 14
BIG IDEA
Using only facial expressions, gestures and body language of a child about his/her
preferences of bread choice while the unique background music will be used, best
matched with the situation and expression.
15
TYPE OF COPY
1. Straight sell Copy Message conveys directly the main feature i.e.
flavor in the bread as compared to simple bread.
2. Device Copy Music & dramatic situation
16
COPYWRITER’S PYRAMID
1. Attention2. Interest3. Credibility4. Desire5. Action
17
ART WORK TV AD18
STORY BOARD
19
20
21
22
23
24
25
PRODUCTION(AD PLAY :----- )
26
ART WORKPRINT AD
27
TH
UM
BN
AIL
SK
ETC
H
28
RO
UG
H L
AYO
UT
29
FIN
ISH
ED
PR
INT A
D
30
MEDIA PLANNING & SELECTION
31
MEDIA OPTIONS
Television: GEO TV, ATV, ARY, HUM TV, Cartoon Network(Pak), Nick(Pak)
Newspapers: Dawn, Jang, Nawai-e-waqt, Khabrain
Magazines: Smash, US, Young world, Akhbar-e-jahan, Sunday magazine
32
Our sincere thanks to our teacher and fellows !
33