Promoting Your Programs on the Web: More Than Just Calendar Entries (NCLA 2013)
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Matthew Clobridge Library Webmaster @mclobridge Promoting Your Programs on the Web More Than Just Calendar Entries
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Your major programs deserve more than a simple calendar entry. Why not showcase them with their own space on the web? Options include a simple program page on your website, a custom section for the program on your site, and a full, separate program website complete with its own URL. We’ll share Durham County Library’s experiences, successes, and lessons-learned with these different methods. While this won’t be an overly technical discussion, we will examine some platforms available for easily creating a program website. Most options won’t cost you a cent and don’t take that long to set up.
Transcript of Promoting Your Programs on the Web: More Than Just Calendar Entries (NCLA 2013)
Matthew ClobridgeLibrary Webmaster
@mclobridge
Promoting Your
Programs on the Web
More Than Just Calendar Entries
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Web Marketing Strategies
● Blog or news post
● Custom page on your website
● Custom section of your website
● Complete, stand-alone website with custom
URL
Matthew ClobridgeLibrary Webmaster
@mclobridge
Which Should You Choose?
● Size of program
● Importance to organization
● Multi-day program or series
● Amount of information to convey
● Staff resources
Matthew ClobridgeLibrary Webmaster
@mclobridge
Blog or News Post
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Custom Page
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Custom Section
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Complete Website
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Considerations
● Web hosting
● Domain Name
● Basic HTML site or Content Management
System
● Staff time
Matthew ClobridgeLibrary Webmaster
@mclobridge
How to drive users to your content
● Slides/banners on your home page
● Social media○ Consider “boosting” Facebook post
● Printed materials
Matthew ClobridgeLibrary Webmaster
@mclobridge
Links to Pages Shown
• Blogo http://durhamcountylibrary.org/category/blog
• Custom Pageso http://durhamcountylibrary.com/blanco
• Custom Sections
o http://durhamcountylibrary.org/summerreading
Matthew ClobridgeLibrary Webmaster
@mclobridge
Links to Pages Shown
Complete Websiteso http://durhamcomicsproject.org
o http://lovemydcl.org
o http://firstlibraryinspace.org
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew [email protected]
@mclobridge
+Matthew Clobridge
