Web Design, 3 rd Edition 7 Promoting and Maintaining a Web Site.
Promoting your own web site
description
Transcript of Promoting your own web site
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Promoting your web site
Presented by David Vane
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Welcome and introductions…
In Pairs -Your Name:Organisation:Your position:Your experience:What is your web site about? [5 mins]
Report back
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Programme
• Introduction• Optimisation• Keywords and phrases• Search engines and directories• Extras?• Social Media – • Stats
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How are you promoting your web site?
• Business cards• Signs• Flyers• Email signatures
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2. Keywords and phrases
What are your keywords?
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Keywords – checking popularity - density
• Search for your keywords – how many hits?• “Mobile phones2 – “About 643,000,000 (.034 seconds)”
www.google.co.uk• SEO tools - http://tools.seobook.com/general/keyword-density
• Keyword Posiiton http://smallseotools.com/keyword-position
• Google – http://adwords.google.com/
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Your turn ….
Build a list of keywords and phrases for your home page and check their popularity and density
SEO tools - http://tools/seobook.com/general/keyword-density
Keyword Posiiton http://smallseotools.com/keyword-position
Google – http://adwords.google.com/
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3. Optimisation – content
Write good content incorporating your main keywords for one page at the top of the page (each page will be different)
Use correct language and structure
Use H2, H3, for headings (search engines look for these )
Use keywords in hyperlinks -
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Optimisation – content
Use keywords in hyperlinks –Eg “click here” ????
“Click here for Workzmarter report”
Make sure the link goes to the right place (NOT the home page?)
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Optimisation – content
Make your navigation SEO friendly –
If using java or flash then put navigation in HTML at the bottom of the page –
Home | About | Products | Contact
Add a site map! – see Google webmaster central
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Optimisation – Google Webmaster
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Optimisation – source code
• Right click on the page to view the source code –• Title?• Description• Keywords• Robots
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Optimisation – source code - Title
• Important to use 5-6 of your keywords•Don’t use ‘filler’ words like ‘the’ or ‘and’• Put most searchable words at the beginning and name after?
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Optimisation - Description
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Optimisation – keywords
Are they the right keywords?Do they describe what you do?What other words can you use?
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Optimisation – image tags
Chris Evans Show – Radio 2
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Your turn ….
Add your title, description, keywords and image tags to your home page
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4. Search engines and Directories -
•Google• Bing • Yahoo
• Yell• Scoot
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Search engines - Google
Google Places – http://www.google.co.uk/business/placesforbusiness
Free listing –
- Contact details- Location (google maps)- Photos- Opening hours- Payments- Local!
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• Google Pay per click/banners
Sponsored
Pay Per click
Generic
Google Local
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Search engines - Yahoo
https://smallbusiness.yahoo.com/local-listings
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Search engines - Bing
https://www.bingplaces.com/
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Directories
- www.yell.com -- www.yellowpages.com - www.scoot.co.uk- www.thompsonlocal.com- www.dmoz.com
http://www.business-directory.org.uk/free-business-directory/Southampton.html
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Community Sites and Trade Organisations
• http://www.thebestof.co.uk/• http://www.townpages.co.uk/• http://www.discoversouthampton.co.uk/visit
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Indexes and local lists
• http://www.freeindex.co.uk/ • www.dmoz.com
• http://www.yoursouthampton.co.uk/• http://www.touchsouthampton.com/
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Your turn ….
Find 5 places to list your business by location, sector, product, service….
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5. Paid for …
• Pay per click
• Adwords
• Facebook ppc
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6. Links and things
Links into your web site are important = relevanceIdeas –- Ask for reciprocal links?- Write articles for other web sites and link back- Use a blog/social media to link back to web site- Use newsletter and link back to web site…
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7. Social media
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Blogging and newsletters
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8. Stats – web master – server stats – Analytics?
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Continual process …
Keywords
Optimise
CheckAdjust
Check Stats
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Thank you