PROMOTING THE DREAM Recruiting the Next Generation of Soroptimists [Speaker name and title]...
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Transcript of PROMOTING THE DREAM Recruiting the Next Generation of Soroptimists [Speaker name and title]...
PROMOTING THE DREAMRecruiting the Next Generation of Soroptimists
[Speaker name and title]Soroptimist International of the Americas
Revised May 2013
Our objectives
Understand and acknowledge generational differences
Learn how to adapt messages and communication methods
Review Soroptimist’s generational profile Discuss the importance of diversity Determine action steps
Which generation are you?
Before 1925 From 1925-1941 From 1942-1964 From 1965-1981 From 1982-2000
*First time in history to have 5 living and working generations
It’s not all about the numbers!
Generations are only one way to gauge differences within your club
No group fits one person exactly
The Silent Generation
Born between 1925-1941 Least studied group “Mature” or “swing” generation Came of age during World War II
The Silent Generation
Strong human relations skills Cautious and quietly assertive Very involved in cultural issues Team players Some of the first women to aggressively
move into the workforce
Marketing Soroptimist
Emphasize experience and wisdom Do not use loud or brash imagery Frugality, responsibility and caution
We are an established organization.
We are well respected in our community.
We are fiscally sound and our programs are proven to make a
difference.
Methods of Communication
Face-to-face Formal social events Recognition and tribute events Direct mail Telephone Internet
The Baby Boomers
Born between 1942-1964 Represent largest single sustained period
of growth Shaped the culture of the 1960s and ‘70s Enjoyed unprecedented employment and
education opportunities Most influential generation
The Baby Boomers
Value creativity Evaluate achievement in terms of
personal fulfillment First generation to discover that lifetime
employment no longer exists Tend to be more permissive More inclusive than prior generations Tied to workforce more strongly
Marketing Soroptimist
Demanding consumers - provide courtship Position brand as the choice of winners Simple, nostalgic messaging
We are women at our best,helping other women to be their
best.
Methods of Communication
Social and recognition events Direct mail Face-to-face conversation Internet Email
Generation X
Born between 1965-1981 Originally given this name because they
were seen as searching for identity Independent - first generation of
“latchkey kids” Savvy consumers “Life is short. Eat dessert first”
Generation X
Redefined loyalty in the workplace Demand balance of life and work Commitment to quality Problem-solvers Goal-oriented Immediate and ongoing feedback
Marketing Soroptimist
Skeptical of the “hard sell” Want things mapped out Sense of passion and adventure Attitude, humor and fun Test your message!
The Millennials
Born from 1982-2000 “Echo Boomers” or “Generation Y” Members range from 7 – 25 Represent the future workforce – and
membership
The Millennials
Techno-savvy - first generation to grow up with the Internet
Easily bored Expect to change jobs frequently Respect must be earned vs.
based on title Team players
The Silent Generation 1925-1941
The Baby Boomers 1942-1964
Generation X 1965-1981
Millennials 1982-2000
Generational Recap
Silents Boomers Xers Millennials
Good of the community
Personal fulfillment
Uncertainty What’s next
Experience and wisdom
Optimism Personal Focus On my terms
Respect authority
Crusading Live for today Just show up
Save for the next generation
Buy now/pay later
Save Earn to spend
Do what is asked
Work efficiently Eliminate tasks Do what is asked
Generational Themes
Quiz: Your generational story
What is your club’s generational story?a. We have only Baby Boomersb. We have some Silents c. We have only Generation Xersd. We have some Millennials e. We have a blend of all generations f. Other
How Can We Deliver…
… opportunities for personal development? Mentor/Mentee relationships Emerging Leaders Program Leadership positions
How Can We Deliver…
… immediate results? Well-planned meetings that accomplish set
goals One-day service projects Early involvement in club activities &
leadership
How Can We Deliver…
… freedom and flexibility? Embrace technology
Send materials via email Develop a club website Offer “virtual” meetings Utilize social media
Guide with feedback and suggestions, not step-by-step instructions
Value overall participation and contributions over attendance at meetings
Everything associated with an organization
Must fulfill a unique niche
Our brand is what we do for women and girls
Clubs must back up our promise!
The Soroptimist Brand
What’s Next?
Have an honest conversation Perform a “health check” Talk to former members Identify two to three issues Develop an action plan Materials in members area of
www.soroptimist.org
Our Objectives
Understand and acknowledge generational differences
Learn how to adapt messages and communication methods
Review Soroptimist’s generational profile Discuss the importance of diversity Determine action steps
Parting Advice…
Lead by example Manage expectations Communication is a two-way street Nobody is as smart as everybody Treat others as they want to be treated Challenge members – they will step up!
Be grounded by experience,but open to change