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Promoting Single-payer: Creating a Grassroots Team to Engage the Media Dr. Robert Vinetz, MD Dr....
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Transcript of Promoting Single-payer: Creating a Grassroots Team to Engage the Media Dr. Robert Vinetz, MD Dr....
Promoting Single-payer:Creating a Grassroots Team
to Engage the Media
Dr. Robert Vinetz, MD
Dr. Claudia Chaufan, MD, PhD
We Are
• Claudia Chaufan• Bob Vinetz
California OneCare
You can learn and teach a lot…Having a little fun
Ernestine
Goal
To expand our conception of
“mass media” and develop a team
to engage it
What do we mean by “media”..?
Mass media types:“Mainstream”
Mainstream:
• National: New York Times / Wall Street Journal / CBS / MSNBC / PBS/NPR…
• State level: LA Times/SF Chronicle / Sacramento Bee/San Diego Union-Tribune…
• Local level: Santa Cruz Sentinel / Registered Pajaronian/La Opinion/UCLA Bruin/Local PBS and NPR stations…
How to reach the mainstream media?
1. Personal contacts!
2. Personal contacts!
3. Personal contacts!
We can do it!
• One physician/advocate teamlet in each city, town, community
• Make an appointment with Editor
• Make yourself available as a resource (no need to become “friends”, just “a good, reliable resource”)
The “Other” media
• Examples: –Church, neighborhood, school newsletters–Weekly / monthly freebies–Cable channels–Electronic “viral media”: Facebook, Twitter…
• Their “reach”:–San Leandro Times: more people read it than read the
Chronicle!
• The good news:–Always craving for news! “Earned” (free) media!
The strength of “other” media
But…what can I offer them?
• Yourself as a resource
• Your comments
• Letters to the Editor
• Your own presentation! Use 30 second video clips from OneCareNow to start a conversation
Developing a Grassroots Media Team
Join Us in the Media Advocacy & Outreach
Workshop
Together we can! Thank you!
The presenters wish to thank Andrew McGuire (OneCareNow), Mark Almberg (PNHP), and Matt
Hendrickson (PNHP-CA) for their invaluable suggestions