Promoting Scuba and your Organization in OUC-coordinated facilities Raimund Krob, President Joe...
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Transcript of Promoting Scuba and your Organization in OUC-coordinated facilities Raimund Krob, President Joe...
Promoting Scuba and your Organization in
OUC-coordinated facilities
Raimund Krob, President
Joe Sildiryan, Regional Coordinator, Ontario, Central-East
Ontario Underwater Council
Introduction
• OUC maintains a presence at a number of major scuba-related shows every year.
• At these shows we typically have a display booth and often we also coordinate a scuba demo tank.
• The purpose of this presentation is to outline how you, our members, can take advantage of these promotional opportunities to benefit your home organizations and the greater scuba community.
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OUC Members Promotional Opportunities:
1. No-cost displaying of your organization’s promotional literature at the OUC Booth for duration of Show
2. No-cost 2-hour time-slots at the OUC Booth for Member Org. Representatives.
3. No-cost 30-minute time-slots to put on shows in the OUC-Coordinated Scuba Demo Tank
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1. Promoting with Literature
• Promotional literature:– must be received in OUC office 3 weeks before the
start of show– will be displayed at OUC Booth alongside other OUC
members’ literature– will not be returned, but will be distributed at future
events where OUC maintains a presence until supply is used up
– must be either: • Brochures, no larger than 8.5” by 4” (e.g. 8.5” x 11” with two folds)
• Flyers
• Business cards
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2. Promoting at the OUC Booth• OUC makes 2-Hour Time-Slots at OUC’s Booth available to OUC-Member
Organizations free of charge!• Limit of 4 people at any one time, eg. 2 OUC Board & 2 Member Org.• Bring:
– Brochures (no larger than 8.5” x 4” please)– Promotional Material (Discover Scuba vouchers, course coupons, etc.)– Please include clear plastic display stand
• While you are a guest at the OUC Booth:– Your 1st allegiance needs to be to OUC and the sport.– Your 2nd allegiance needs to be to your fellow booth-mates– Your 3rd allegiance needs to be to your home organization
• How do you book? By e-mailing available days and maximum # of time-slots to: [email protected]
• Note: Space IN the booth is practically non-existent due to displays, multimedia projection, and reference material, so OUC Booth participants are encouraged to engage show attendees in the aisle in front of the booth.
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What to do at the OUC BoothStand outside the booth!
Give people
someth
ing!
Tell them about diving Ontario’s shipwrecks!
Tell them about
your Organization!
Get to know your fellow booth-mates!Show them what OUC is
doing for Scuba Diving
in Ontario!
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You are putting on a show, so your goals must be to:
• Engage!
• Entertain!
• Excite!
• Educate!
The more of the above you can do with the audience, the better!
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Recommended Staffing
• 1 Announcer
• 1 Buddy team (2 Divers) per session
• 1 Diver-Support person
• 2-3 people to hand out flyers, brochures, coupons, answer questions, etc.
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Divers
• If demonstrating skills => must be proficient! • Move slloooooooowwwwllllllyyyy...• Make it look EASY!• Make it look FUN!• If you can’t do the above, then DON’T do it!• Pay attention to what the announcer wants you
to do.• Try to connect with the audience• Be safe and have fun!
Recommended Timing
• It’s really hard to keep an audience engaged for 15 minutes, so try to keep your shows to 10 minutes or shorter, with 5 minute breaks to allow old crowds to move on and new crowds to move in.
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Demo Tank Schedule
Show management reserves the right to assign some time-slots to other-than-OUC Members
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How to Book• E-mail the days and maximum number of time
slots your organization would like to present to [email protected] 3 weeks before the show
• Every effort will be made to accommodate everyone however not everybody may get their all their time slots.
• The final schedule will be communicated to all 2 weeks before the show.
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Safety & ComfortConsiderations
• The ladder is steep, please climb slowly• Please enter and exit slowly• The tank may have some rough / rusted edges, please
be careful• Show management is responsible for maintaining pool-
like conditions (temperature, chlorination, & filtration)• Space is constrained, fins optional• 1st Aid & O2 (courtesy OUC) will be on site• On-site changing & washroom facilities, (key at OUC
Booth).