Promoting PatsyAn Inside Look at Arts Marketing

Presented byAdam Miller

Managing DirectorTheatre Tuscaloosa

Public Relations Press Releases Public Service Announcements Group Sales Flyers Social Media (Facebook/Twitter)

› Daily Posts / Photos› Cover Photos› Events & Invites› Apps

Tickets / Online Store Contests

› Milestone Pushes

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

E-mail Communication› Content Idea Generation

Performer Profiles Special Offers On-Sale Date Announcements Last Chance Reminders Special Series Online Video

Public Relations

E-mail Communication

Public Relations

Public Relations

Posters Banners Radio Interviews TV Interviews Print Previews /

Media Night Print Reviews

Public Relations

Internal Press Photos› Advance Photos

TT Archives Advance Photo Shoots Photo Sharing (Other Theatres)

› Official Photographer: Porfirio Solorzano Press Photos Archival Photos

Public Relations

SSCC Internal PR› Flatscreens› Shelton 411 E-mail Newsletters› Flyers/Posters/Banners› Participation in SSCC Events

Quality Month Get on Board Day Art Openings Terrific Tuesdays

Public Relations

Playbills› Title Page/Regulations› Cast/Crew Listings/Bios› Paid Advertising› Trade/In-House Advertising› Corporate Sponsors› Individual Donor Listings

Public Relations

Volunteer Relations› Recruitment

Website Info Table Sits Auditions

› Training Events› Working Events /

Activities

Advertising Media Sponsorship: Radio & Internet Alabama Public Radio Print

› Tuscaloosa News› KidsLIfe (Trade)› Planet Weekly (Trade)› UA Theatre / TCT /

Red Mtn (Trade) Billboards

Advertising Direct Mail

› Season Brochures› Show Postcards

Advertising

Social Advertising› Promoted Posts› Targeted Advertisements

Promoting PatsyAn Inside Look at Arts Marketing

Presented byAdam Miller

Managing DirectorTheatre Tuscaloosa