PROMOTING MOVIES THROUGH

SOCIAL MEDIA PLATFORMS

S o c i a l m e d i a , m a r k e t i n g c a m p a i g n s c a n c r e a t e a n e n v i r o n m e n t w h e r e t h e y

c a n d i s c u s s w i t h o t h e r s w h a t t h e y t h i n k a n d h o w t h e y f e e l a b o u t t h e

m o v i e s .

M A R K E T I N G O F A M O V I E C A N B E C L A S S I F I E D I N T O  

P R E - R E L E A S E F A C E

R E L E A S E D A T E

P O S T - R E L E A S E D A T E

Pre- release campaign is done to g ive out the feel of the movie before even the movie is released.

Al l the contr ibutors can make a l ive presence in social media s ights l ike going l ive on Instagram and Facebook.  

Reviews about the movie and the rat ings of the movie in onl ine mediums 

W H Y S O C I A L M E D I A M A T T E R S ?

Social media i s be l ieved to p lay a notable part of our da i ly

act iv i t ies .

Social Media d idn ’ t s top at t ract ing the movie promoters , they

used these soc ia l media bases to reach severa l types of

audiences .

Facebook i s a very powerfu l channel of soc ia l media and p lays

an important ro le in bui ld ing a brand or product .  

Facebook market ing i s very cost e f fect ive and resul ts

or ientated.

Social media platforms thus provide the possibi l i ty to publ ish several types of media content onl ine.

Social Media Platforms

Active Users % of log-in each day

Facebook

Twitter

1.393 billion users

288 million

70%

36%

5main reasons on why soc ia l media i s the best

p lat form for Movie Promot ion

Q U I C K S P R E A D :Movies have a short lifetime; hence the promotional activity should take part right from the pre-release stage. Social Media being the best medium helps to create awareness in a limited time.

C E L E B R I T Y E N D O R S E M E N T :Social media platforms like Facebook, Twitter, Instagram, Snapchat have been excessively adapting to these genres.

C O N T E N T S H A R I N G I N A J I F F Y :Social Media platforms are extremely user-friendly. This allows production houses to upload or share movie trailers and other contents on Facebook, YouTube, and other video sharing platforms.

U S E R G E N E R A T E D C O N T E N T S :Reviews are one of the most important aspects that encourages audiences to watch a film. These user- generated content (UGC) naturally contributes to the awareness of the movie.

R E A C H E S N E W L E V E L S :

Production houses have now found a solution through digital media platforms. Production houses have used Facebook apps that fans can use to request ascreening.

C O N T A C T

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