Promoting Mobile Worker Voice -...
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Promoting Mobile Worker Voice
Transcript of Promoting Mobile Worker Voice -...
Promoting Mobile Worker Voice
We are nearing a 1:1 ratio between mobiles and
people on the planet; 89% penetration in
developing world
Data is more reliable:
anonymous to workers, does
not require literacy
70% cost-savings over
pen/paper and does not
interrupt production
Up to 40% participation rates
Mobile offers direct and accessible worker engagement,
plus better, cheaper and faster supply chain intelligence
Labor Link uses a simple, three-step process:
Responses are
captured by a
central server.
Data is
aggregated and
analyzed.
Workers place a
free phone call.
They answer
questions with
their keypad.
Data is shared
with clients via a
secure, web-based
user interface.
Actionable, real-time data at
www.mylaborlink.org
Interactive visualizations for quick & easy follow-up
Social Fingerprint Rapid Results (Brazil)
SAI & Rapid Results Institute are
using Labor Link to measure &
accelerate the impact of health
and safety goals in São Paulo
Innovative Project
Health & Safety Focus
• 100-day goal on specific aspect of H&S
• Workers & managers form Social Performance
teams
• Methodology can be replicated for other code
of conduct issues
• Measuring worker awareness, perception &
participation in project
• Tracking progress against project goals
Promoting Financial Inclusion (India)
BSR’s HERfinance is using Labor
Link to promote financial
inclusion
Brand Collaboration
Financial Inclusion
• Addressing needs of 2.5 billion
unbanked, focus on women
• Partnership with Women’s World
Banking, Ann Inc, Levi Strauss & others
• Questions on banking, savings, &
financial decisions in the family
• Info push reinforces training messages
Financial Inclusion – cont’d
How do you
feel speaking
with your
family about
earnings,
expenses and
saving for the
future?
Do you
save a
portion
of your
salary?
Different
financial
needs
require
different
types of
accounts.
Ask family
members
about their
savings
goals.
Understanding Worker Turnover (China)
Brooks is using Labor Link to
understand and reduce worker
turnover in China
Worker Needs & Aspirations
Business Case: Reduce Turnover
• Targeted 5000 workers in China
• 60% Response Rate
• Goal to reduce worker turnover
• Measuring worker satisfaction,
turnover, and relationship with
management
If you could
communicate directly
with workers in your
supply chain, What would you ask?
Companies use Labor Link to:
1. Empower worker voice through
accessible technology
2. Evaluate & reinforce training to
boost ROI of CSR programs
3. Strengthen supplier capacity &
operational efficiency with direct
worker feedback
4. Enhance audit effectiveness by
tracking high-risk issues over time,
EWS to predict risk
How are
companies
using the
data?
Labor Link is used by leading brands, retailers and
NGOs
Labor Link is operational in 10 countries incl India,
China, Brazil
