Promote, Publish & Engage

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Promote, Publish & Engage

description

This presentation is a broad overview of social media channels used by NDSU Extension. It was created for a Communication Camp for NDSU Extension Service professionals.

Transcript of Promote, Publish & Engage

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Promote, Publish & Engage

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% of Online AdultsUsing Social Media

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Online Communication &Transformational EducationWe need to bring high process to our already high content to begin using online communication as a critical element of a lifelong learning network that helps people improve their lives and communities.

 

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Twitter@NDSUExtApril 28 – May 4, 2014

Followers:1,958accounts

Reach: 14,209accounts 

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Tips for Tweets

• Use 120-130 characters to leave room for retweets

• Spread your tweets out throughout the day – tweets get more engagement when they don’t come in bunches

• Use a Twitter client like TweetDeck or Hootsuite and a tool like Buffer to help you schedule tweets

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YouTube – NDSU Extension Channel

604 subscribers  576,950 video views 

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YouTube Tips

• Get social with YouTube – do more than post videos

• Comment on videos – thank creators for their work,add important information and kindly correct errors

• “Like” videos and share them on other social media channels

• Create playlists of quality, related videos

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Facebook – NDSU Extension Service

648 likes  3,531 users reachedin last 30 days 

Finding the Conversation (20 min)

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Facebook Tips

• Post between 8 p.m. and 7 a.m. = moreengagement

• Include image or video

• Keep posts simple

• Post 1 – 2 times per day

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Pinterest– Extension Master Gardener

353 followers 

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Pinterest Tips

• Organize your boards to allow followers to filter

• Be selective when repinning. Know what the pin is linked to.

• Add comments. What value are you adding when you pin?

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Google+ – Power of Business

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Google+ Features

• Has Pages and Communities

• Can host Hangouts and Hangouts On-Air

• Closely tied with Google Search and Google Maps