Technology task 3

By Catherine May

What is a Prosumer? A prosumer is a person in post-industrial society who

combines the economic roles of producer and consumer.

Throughout activities such as uploading photos and videos, creating profiles and sharing content via social media sites, online users have turned themselves from a consumer to a prosumer.

Developments in the internet and social media, and also technology such as expert cameras, microphones and equipment becoming available to the general public have developed individuals into prosumers.

It isn’t too costly; it is time efficient and generates satisfaction.

Proliferation of Hardware and

ContentProliferation of Hardware and content means the rapid growth of these two things in media.

Benefits of Proliferation of Hardware and content Can watch films on demand due to advances in internet

technology providing us with “Netflix” and “Love Film” Media can be filmed/downloaded onto portable devices

such as phones, iPods and tablets, allowing the audience to have the ability to watch a film whenever they want.

Online marketing can be achieved meaning promotion is more effective and simplistic

Office websites, profiles and blogs can be used to inform the consumer of any new films or products being released.

Apps can be created in order for the audience to remain interested and in participation with a film and its franchise.

YouTube means that trailers and tasters are available to preview at every time and share it with friends, making word-of-mouth promotion much easier and more simplistic

Disadvantages of the proliferation of hardware and content Developments in cameras and recording

technology make piracy easier to attain, and advancements in the internet allow pirated media to be distributed with extreme ease, meaning people can watch films for free at home before it’s even left the cinema.

Social networking sites allow negative opinions and bad word-of-mouth opinions to spread quickly

Advances in the internet allow negative publicity to spread quickly

How are producers using converged content in order to promote and distribute content? Producers can create apps for handheld devices such

as iPods, tablets and phones in order for consumers to become more involved with the film’s franchise and create interest, in order to promote it. An example of this is the film “Frozen” had an app which ranked number two in the app store on iTunes for weeks.

Computer and Video games can also be used in a similar way in order to promote a film and its franchise.

The internet allows producers to create official websites for films, social networking profiles and blogs in order for fans and potential customers to follow information of the film and to promote in on a larger scale.

Trailers and previews can be posted and shared on sites such as YouTube in order to promote the film.

How are producers using converged content in order to promote and distribute content? Soundtracks of films can also be used in

order to promote the film and create awareness of it. An example of this is the “Frozen” soundtrack which stayed at number one on the iTunes top twenty consecutively for weeks.

Allows the film to be distributed in several different ways such as DVD, Blu Ray, 3D or Love Stream.