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A STUDY ON THE BUSINESS PRACTICES IN

LAND AND SPACE

SUMMER PROJECT REPORT

Submitted by

JABAL AL THARIQ.Z

Register Number:!"#!

in partial fulfillment for the award of the degree of

MASTER O$ BUSINESS ADMINISTRATION

in

DEPARTMENT O$ MANA%EMENT STUDIES

SRI RAMA&RISHNA EN%INEERIN% COLLE%E

COIMBATORE'() #**

AU%UST *#)

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DECLARATION

I affirm that the Project titled A Study on Buine !ractice in Land and S!ace +"ein#u"mitted in !artial fulfillment for the a$ard of %BA& i the ori#inal $or' carried out "y me. It

ha not formed the !art of any other !roject $or' u"mitted for a$ard of any de#ree or di!loma&

either in thi or any other uni(erity.

JABAL AL THARI,-.

!"#!

I certify that the declaration made a"o(e "y the candidate i true.

Dr-R-M/ry Meti0d/ 1

Pr23ess2r1

De4/rtme5t 23 M/5/geme5t Studies-

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AC&NO6LED%EMENT

At the outet I e)!re my #ratitude to the ALMI%HTY$ho ha "een $ith me durin# each

* e(ery te! that I ha(e ta'en to$ard the !roject.

I $ih to e)!re my incere #ratitude to Dr-N-R-ALAMELU& PRI+,IPAL& Sri

Rama'rihna -n#ineerin# ,olle#e for !ro(idin# me thi o!!ortunity * neceary facilitie incarryin# out thi !roject.

I am e)tremely than'ful to Dr-&-CHITRA&IR-,T/R e!artment of %ana#ement Studie

for her encoura#ement * u!!ort.

I am inde"ted to my #uide Mr-7IDHYACHARAN * !roject #uide Dr-R MARY

METILDA PR/0-SS/R&e!artment of %ana#ement Studie for their (alua"le direction &

u##etion * e)1uiite #uidance $ith e(er enthuiatic encoura#ement e(er ince the

commencement of the !roject.

I deem it a !ecial !ri(ile#e to con(ey my !rodi#iou * e(erlatin# than' to my Parent &

0riend * all Staff mem"er of %BA de!artment $ho ha(e contantly u!!orted throu#hout the

!roject.

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E8ECUTI7E SUMMARY

Thi !roject i done on"uine !ractice in LA+ * SPA,-& the online real etate !ortal.

-arlier "uyin# a home $a a lon# and com!le) !roce. 2ou had to contact an a#ent and !end

countle $ee'end dri(in# to home that didn3t meet your re1uirement or $ere out of your

!rice ran#e. -(entually& end u! a(oidin# the dreaded dinner time call from an am"itiou and

annoyin# realtor.

+o$& findin# the dream houe i only on a clic' . O50i5e re/0 est/te ma'e it eay to $atch the

mar'et and #et a feel for the 'ind of home you $ant and can afford. 2ou can urf from home

that meet your !ecific criteria and !rice ran#e $ithout the !reure of an a#ent "reathin# do$n

your nec'. Althou#h online real etate ite do not com!letely eliminate the middle #uy 4the

realtor5 you can do your o$n reearch and learn a"out !ro!ertie you are intereted in "efore

e(er te!!in# foot inide the houe

LEARNIN%S

0rom the tudy made& I $a a"le to #ain 'no$led#e a"out the Real etate ector and learnt the

de(elo!ment of the com!any $ith their uni1ue !romotional mi). Land and S!ace 'ee! atifyin#

their cutomer accordin# to their need. I alo learned ho$ the com!any i de(elo!in# their

em!loyee and are allo$ed to $or' in a fle)i time $ithout any $or' load.

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TABLE O$ CONTENTS

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C9/4ter N2- Tit0e P/ge N2-

OR%ANI.ATION PRO$ILE

6.6 Introduction

6.7 Hitory of the /r#ani8ation

6.9 Ty!e of the or#aniation

6.: %em"er of %ana#ement

6.; Product and Ser(ice of the or#ani8ation

6.< =iion and %iion

6.> /r#ani8ation chart

6

6

6

7

7

9

9

* MACRO AND MICRO ANALYSIS

7.6 ?lo"al Scenario of Real -tate

7.7 /ffice =acancy rate

7.9 Real houe Price @orld$ide

7.: Indian Scenario of Real -tate

7.; /!!ortunitie and ,hallen#e of Indian Real -tate

7.< ,urrent Situation

7.> Trend in Leae Rent

7. Leae rental to 'id further "y < !ercent in 76

7.C P-STL- Analyi

7.6 S@/T Analyi

)

:

:

;

C

6

66

67

6:

! $UNCTIONAL AREAS

!-MAR&ETIN% DEPARTMENT9.6.6 Product Profile

9.6.7 Pricin# %ethod

9.6.9 itri"ution ,hannel

9.6.: Promotion %i)

9.6.; %ar'et Share of the /r#ani8ation

9.6.< ,om!etitor Lit

9.6.> Se#mentin# Tar#etin# and Poitionin#

9.6. ,utomer Ac1uiition Proce

9.6.C ,om!liance Handlin#

9.6.6 +um"er of cutomer or client for lat fi(e year

9.6.66 ,R% Practice

9.6.67 After ale er(ice

9.6.69 ,utomer atifaction ur(ey

9.6.6: /nline mar'etin#

9.6.6; %ar'etin# cam!ai#n

!-* $INANCE DEPARTMENT

6;6;

6

6>

6

6

6C

7

7

7

7

7

76

76

77

*!

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CHAPTER

OR%ANI.ATIONAL PRO$ILE

- INTRODUCTION

Land * S!ace i an allDinDone real etate !ortal that #i(e you the local co!e a"out

"uyin# and ellin# of any ty!e of !ro!erty. L*S !ro(ide nei#h"orhood ini#ht& and real

etate mar'et trend to hel! you fi#ure out e)actly $hat& $here& and $hen to "uy or ell a

!ro!erty.

Land * S!ace i an online reidential real etate ite for home "uyer& eller&

renter and real etate !rofeional.The com!any i head1uartered in ,oim"atore. They

,ollect the detail of the land and tore it in data"ae and !u"lih in the $e"ite. Ein# data

from /!en Street %a!& a (iual re!reentation of commute time i !rojected onto a

#eo#ra!hical ma!. And then& the !roduct i ready for cutomer.

-* HISTORY O$ THE OR%ANI.ATION

The com!any $a tarted * founded in Se!tem"er 6& 767 Perfect undertandin#

of the Real -tate& $ellDcom!limented "y rich e)!erience acro all land (ertical and the

ca!a"ility to deli(er !ro!erty olution& ma'e Land * S!ace the /nline Real -tate

conultant of choice acro area. A hort !an of time& the com!any ha the atifaction of

"ein# one of the leadin# name in or#ani8in# and "ro'erin# !ro!ertie $ith com!lete

authority in inte#ratin# "oth "uyer and eller $ith cotDeffecti(e !ro!erty olution.

-! TYPE O$ THE OR%ANI.ATION

Land!ace.in i one of the tartu! com!any #ro$in# $ith online real etate !ortal.

They !ro(ide all ty!e land to their cutomer. Social media i a !latform that i eaily

accei"le to anyone $ith internet acce. So they #i(e the land information in electronic

format. Social media er(e a a relati(ely ine)!eni(e !latform for or#ani8ation to

im!lement mar'etin# cam!ai#n.

-) MEMBERS O$ THE OR%ANI.ATION

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%r.=idhyacharan i the founder of landand!ace.in. The %ana#ement i (eted $ith a

#rou! of youn# !rofeional and e)!erienced team.

NAME DESI%NATION

%r.=idhyacharan Buine e)ecution

%r.Jai Feerthi Technolo#y

%r.=idhyaa#ar ?lo"al o!eration

%r.Hemanand ?o!al ,lient er(ice

%r.Fundan Fumar EIGE dei#ner

%r.=ijiyan Solution architect

- PRODUCT AND SER7ICE O$ THE OR%ANI.ATION

,ommercial Land -tate Land

/ffice Land

Indutrial Land

Reidential Land

-( 7ISION AND MISSION

=iion

To !ro(ide "etter tool for effecti(e mana#ement of retaurant chain to run a ucceful

ho!.

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%iion

/ur miion i im!le ma'e commerce "etter.

-; OR%ANI.ATION CHART

CHAPTER *

MACRO MICRO ANALYSIS

*- %LOBAL SCENERIO O$ REAL ESTATE

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In many $ay& the commercial real etate 4,R-5 ector ha e)!erienced more #ood time

than "ad in recent year. It i loo'in# to "uild on thi momentum "y e)!lorin# ne$ ource of

re(enue and identifyin# $ay to dri(e increaed efficiency. 0or e)am!le& !ri(ate e1uity firm3

ucce $ith "uyin# and rentin# forecloed in#leDfamily 4S05 home ha dri(en the houin#

re"ound in the E.S. and i leadin# to increaed interet on their !art to eta"lih thee !ro!ertie

a a ne$ aet cla for in(etment. Ban' lender are eain# their tandard& leadin# to increaed

,R- lendin# (olume and a re"ound in commercial mort#a#eD"ac'ed ecuritie 4,%BS5

iuance. Tranaction acti(ity and !ricin# are healthy for !rime !ro!ertie.

Stron#er leain# acti(ity ha led to an im!ro(ement in ,R- fundamental. Both rent #ro$th and

occu!ancy le(el ha(e ta"ili8ed& althou#h they continue to remain "elo$ hitorical a(era#e

acro mot !ro!erty ty!e. Ho$e(er& tenant3 technolo#y ue and a chan#in# $or'force are no$

influencin# leain# deciion to a !oint that $e "elie(e re1uire ,R- !ro!erty o$ner to e(aluate

their e)itin# !ace and er(ice le(el& and determine the need for redei#n in the nearDtoD

medium term.

*-* O$$ICE 7ACANCY RATE

/ffice (acancy rate and rental #ro$th $a 6;.7 !ercent and 7.6 !ercent in 7Q69 4com!ared to

6;. !ercent and 9 !ercent& re!ecti(ely& in 7Q675&6; #ro$th remain "elo$ hitorical a(era#e.

And& $hile net a"or!tion remain !oiti(e 46 million 1uare feet a of 7Q695& ne$

de(elo!ment acti(ity i ini#nificant.6< ?oin# for$ard& a focu on em!loyee $ellD"ein# 4e.#.&

fle)i"le $or' trate#ie5 and a deire to reduce rental e)!ene throu#h efficient !ace utili8ation

li'ely $ill im!act leain# deciion and reult in lo$er demand for !hyical !ace.emand for

office !ace i alo "ein# influenced "y im!ro(ed mo"ile technolo#ie& e)!erience #ained from

#lo"ali8ation& and the $or'Glifetyle e)!ectation of youn#er em!loyee amon# other factor.

/ffice !layer can !otentially u! their #ame "y antici!atin# tenant3 demand to o!timi8e

$or'force effecti(ene and a!!ro!riately redei#n their e)itin# !ace.

$ig- *-Re/0 H2use Pri

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*-! REAL HOUSE PRICE 6ORLD6IDE

INDUSTRIAL

Rent #ro$th for indutrial !ace inched u! to 7.< !ercent in 7Q69 from . !ercent in 7Q67& and

(acancy im!ro(ed to 67 !ercent& com!ared to 69.6 !ercent in 7Q67.77 +et a"or!tion $a a

tron# :

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The a!artment ector continue to !ot a tron# !erformance& $ith (acancy and rent #ro$th near

hitorical le(el. In 7Q69& effecti(e rent #ro$th and (acancy $a 9 !ercent and :.< !ercent

com!ared $ith ; !ercent and :. !ercent& re!ecti(ely& durin# 7Q67.7: In addition& the ector

continue to $itne a tron# de(elo!ment !i!eline u!!orted "y healthy a"or!tion. In 7Q69&

net a"or!tion totalled 66C.> million 1uare feet com!ared to >.7 million in 7Q67.7; Ho$e(er&

the ro"ut de(elo!ment !i!eline i li'ely to e)ert !reure on rent and occu!ancy in the medium

term a concern a"out o(er u!!ly "uild in a fe$ citie& and "elie(e that a!artment

o$nerGo!erator are com!arati(ely le im!acted "y the onlau#ht of technolo#y from a

demandDu!!ly !er!ecti(e. In fact& they are "enefittin# from ado!tin# technolo#y in the leain#

and tenant er(ice !rocee to eta"lih "etter ra!!ort $ith e)itin# and !otential tenant.

Traditionally& macroeconomic factor ha(e had a i#nificant influence on the demandDu!!ly

dynamic for ,R- !ro!ertie. +o$& thou#h& factor uch a technolo#y and mo"ility im!act

leain# demand. 0urther& rent #ro$th and (acancy la# hitorical le(el acro mot !ro!erty

ty!e& and contruction and deli(ery of ne$ !ro!ertie remain minimal. In re!one& ,R- !layer

can !ur core re(enue #ro$th and re#ain "ar#ainin# !o$er throu#h in(etment in e)itin#

!ro!ertie to uit tenant3 chan#in# need.

*-) INDIAN SCENERIO O$ REAL ESTATE

Indian real etate ha een an un!recedented "oomin# the lat fe$ year.Thi $a i#nited and

fueled "y t$o main force.0irt&the e)!andin# indutrial ector ha created a ur#e in demand

for office "uildin# and d$ellin#. The indutrial ector #re$ at the rate of 6. !ercent

in767D69 out of $hich a #ro$th of 66. !ercent $a een "y the manufacturin# ector.

Second& the li"erali8ation !olicie of #o(ernment ha(e decreaed the need for !ermiion and

licene "efore ta'in# u! me#a contruction !roject. /!enin# the door to forei#n

in(etment i a further te! in thee direction.The #o(ernment ha allo$ed 0I in the realetate ector ince 77.@ith increain# o!hitication of the real etate mar'etin# India &the

need for (aluation ytem and !ractice "ecome e)tremely a cute& !articularly in thi lar#e

country of u"Dcontinental !ro!ortion. Thi need "ecome e(en more im!ortant in the

e(ol(in# economy of India $hich ha em"ar'ed on the o(er all !olicy of li"erali8ation $ith

forei#n direct in(etment and entry of e(eral !layer in the mar'et. ,oncomitantly& the

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mort#a#e houin# finance mar'et for home o$nerhi! ha alo "een maturin# in India and

thi !reent it o$n iue for a tandardi8ed ytem of (aluation !ractice.

All thee de(elo!ment o(er the lat 6 year ha(e fuelled a lot of churn in the real etate

indutry. @hile de(elo!er& "uilder& finance com!anie& material manufacturer etc. ha(e

caled u! their o!eration to match #lo"al tandard in term of 1uality and deli(ery& the real

etate e(aluation ector ha remained lar#ely orthodo)& dior#ani8ed and out of date $ith

modern !ractice and #lo"al tandard.@ith the de(elo!ment of !ri(ate !ro!erty o$nerhi!&

real etate ha "ecome a major area of "uine. Purchain# real etate re1uire a i#nificant

in(etment and each !arcel of land ha uni1ue characteritic& o real etate indutry ha

e(ol(ed into e(eral ditinct field. Real etate can di(ided into three cate#orie Thee are

,ommercial

Reidential&

A#ricultural

The follo$in# factor influence the !rice and cot of the real etate

6. The !hyical characteritic of the !ro!erty

7. The !ro!erty ri#ht holdin# the !ro!erty

9. ?eo#ra!hical area

:. The de(elo!ment rate

*- OPPORTUNITIES AND CHALLEN%ES O$ REAL ESTATE

In India from (ariou ector real etate ector i #ro$in# in mar(elou $ay in the !reence of

!ri(ate "an'.Thee "an' are !ro(idin# houe loan to$ard Indian and +RI for fulfillin#

their elf or "uine !ur!oe. In India& meta!olititan citie li'e +e$ elhi& Ban#alore&

,hennai& %um"ai etc.are main center for the "uine and thee citie are !ro(idin# more

em!loyment o!!ortunitie to$ard jo" ee'er.

It i the utained hi#h #ro$th rate of ?P and increain# ?P !er ca!ital of the country

!ro(idin# a momentum to the Real etate demand acro e#ment .Accordin# to the recent

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0I,,I re!ort the lat three year ha(e een real ?P rie accumulati(e 7< !ercent&$ith

im!rei(e increae of .; !ercent in 79G:& >.; !ercent in 7:G; and .: !ercent in

769G6: on the "ac' of the ro"ut #ro$th acro indutrie.

The ama8in# #ro$th in thi ector i reali8ed the increain# rate of life e)!ectancy& declinin#

infant death and a hi#h "ut fallin# "irth rate in the country thee ituation are created major

demand for houin# and infratructure for meetin# the human3 !rimary $ant. An etimate

ho$ that the !reent India3 !o!ulation i a"o(e 676 crore $ould touch 6; crore "y 79.

+o$ a day all familie are "ecomin# nuclear family and mot of the !eo!le are inde!endent&

they area "elt meet their $ant. 0or that reaon hi#her !eronal a(in# and tron#er

in(etment& reultantly "ootin# the #ro$th of real etate a#ain. @ithin a fe$ year& India

"ecome de(elo!ed country.

A the Indian economy ho$ i#n of u"tantial im!ro(ement& the commercial real etate

indutry i emer#in# from a tranitional !hae in 76 to are dico(ery ta#e in 766.

IntitutionalD1uality real etate aet in !rimary mar'et hare "e#un to ta"ili8e and a!!ear

to "e !oied for reco(ery. The future of real etate i full of challen#e. In the commercial

office e#ment& in!ite of the hu#e demand& the de(elo!er may ha(e to face heat from the

u! and do$n of other ector ince thi e#ment& in !articular& i hi#hly de!endent on the

!erformance of the Indian ITGIT-S. Any unforeeen do$n turn in the "uine !ro!ect ofthi indutry $ould ha(e a i#nificant im!act on the (acancy le(el of the u!comin#

commercial office !ace toc' in the country.

The introduction of the S-Z !olicy& it i "elie(ed that a i#nificant amount of the office !ace

demand $ill "e tar#eted in S-Z .Ho$e(er& the current S-Z !olicy doe not allo$ the

mi#ration of e)itin# unit to S-Z& in cae uch mi#ration "ecome !oi"le& the mar'et $ill

$itne u!!ly of a hu#e toc' of unDued office !ace&$hich $ill lead to u"tantial crah in

rental and ca!ital (alue in the e#ment. Thee challen#e $ould "e a!!lica"le to "oth the

national or international !layer a the conumer !reference in India (ary from one location

too and (alue in a hi#hly com!etiti(e mar'et $ould "e tiff $ithout u"tantial !roduct

differentiatin# factor. So for that reaon the a"o(e factor are affectin# the real etate

"uine.

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*-( Curre5t Tre5ds

A !er the recent ,BR-3 re!ort on the #lo"al !ro!erty cenario& the real etate ector of India i

etimated to ha(e 9.< "illion 1uare feet of !ro!erty lined u! for com!letion in the year 769

itelf. /ut of thi& nearly C i a"out the reidential area. An inherent !art of the contruction

indutry& real etate !lay a i#nificant role in decidin# the economy of our country.

An em!loyment inteni(e e#ment& thi ector alone ha the ca!acity to create jo" o!!ortunitie

for almot 6> million !eo!le "y the end of the year 77;. But for thi to "ecome a reality it i

eential that the #o(ernment too !lay it role o that the economic "oom i reflected in the ?P

of the country. If 769 tatitic i anythin# to #o "y& then "y no$ a"out R 7&;:& crore ire1uired for the entire 9.< "illion 1uare feet of !ro!erty to "e utili8ed !ro!erly.& $hich in turn

$ill churn a re(enue of a"out R 9&>& crore.

A !er the re!ort u"mitted "y ,uhman * @a'efield& a real etate conultancy firm& the !ri(ate

e1uity 4P-5 in real etate in(etment i a"out ESK 7 "illion 4R 66&;: crore5 i a(aila"le to the

Indian real etate ector. But the cenario chan#ed after the firt half of 769& $hen the P- rate

fell "y nearly :

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$ig- *-* Re/0 Est/te Li3e Cy

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Ho$e(er& after : conecuti(e year of riin# leae rental& 7C $itneed a har! decline in

leae rental4a(era#e :; !ercent decline5 #i(en the economic lo$do$n. Pot the crah of late

7& the Indian retail real etate mar'et retailer re(aluated e)!anion !lan and rene#otiated

$ith de(elo!er in an attem!t to "rin# do$n leae rental in mall. Thi im!acted the

de(elo!ment of ne$ retail mall and mot of the de(elo!er delayed their contruction !lan.

Leae rental decline data a(era#e of 6: !ercent in 7C $ith the +ational ,a!ital Re#ion

4+,R5& !ecifically +oida and ?reater +oida& $itneed the har!et fallin# retail leae rental

at 96 !ercent. ,oncentration of mall in e(eral area of +,R #a(e rie to a' demandDu!!ly

cenario &leadin# to relati(ely hi#h (acancy le(el.

$ig- *-) Tre5ds i5 Le/se Re5t/0s

*- = LEASE RENT TO S&ID $URTHER BY ( PERCENT IN *##

The retail indutry ha een a mar#inal reco(ery in the recent !at due to the economic re(i(al&

"etter jo" !ro!ect and hi#her di!oa"le income #i(en the har! rie ine1uity mar'et. ?oin#

for$ard& ,RISIL Reearch e)!ect retailer to remain cautiou a"out their e)!anion !lan

de!ite the indutry ho$in# i#n of re(i(al. In!ite of rental reducin# to realitic le(el in

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mall &retailer are t$ea'in# the i8e of tore to en ur(i(a"ility. Retailer are no$ eyein# !rime

hi#h treet and mall !ace for e)!anion !lan& coniderin# rental in thee area ha(e correct

denota"le follo$in# reduced demand. ,oniderin# the lar#e num"er of u!comin# mall& $e

e)!ect retail leae rental tore fall further in 76 on an a(era#e "y < !ercent in (ie

$ig- *- Le/se re5t/0s t2 s>id 3urt9er by ( 4er

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eDcommerce food indutry i no$aday "oomin# li'e anythin# and it i alo one form of the

or#ani8ed $ay of food ta'e a$ay.

S2

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*-# S6OT ANALYSIS

CHAPTER !

$UNCTIONAL AREAS

!-MAR&ETIN% DEPARTMENT

Stre5gt9s

1. /r#ani8ed !ro!erty olution

conultin#.2. -)!ert team.3. Etili8ation of technolo#y4. -ay a!!roacha"le "y cutomer.

6e/>5ess

1. Lac' of human reource

O442rtu5ities

1. Hu#e mar'et !otential2. Ea#e of mart !hone ua#e3. %ar'etin# trend4. ,han#in# technolo#y

T9re/ts

1. 0re1uent u!datin# i needed2. ,om!etitor3. +e#otiation "y cutomer

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!-- PRODUCT PRO$ILE

C/teg2ry E@/m40es

Leiure Hotel& Pu"lic Houe& Retaurant& ,afe& S!ort 0acilitie

Retail Retail Store& Sho!!in# %all& Sho!

/ffice /ffice Buildin#& Ser(iced /ffice

Indutrial Indutrial Pro!erty& /fficeG@arehoue& ?ara#e& itri"ution ,enter

Healthcare %edical ,enter& Ho!ital&+urin# Home

,/%%-R,IAL Land * !ace !ro(ide all 'ind of commercial land that include land or

"uildin# for "an'& ho!ital or educational unit or houe. It alo hel! cutomer in findin#

(acant land or houe for different cate#orie.

I+ESTRIAL Land * !ace !ro(ide mall land or lar#e !aced land accordin# to the

re1uirement de!endin# on the ty!e of indutrie& either mall cale indutry or lar#e cale

indutry.

Steel indutry

,ement indutry

Po$er indutry

Automo"ile indutry

Pharmaceutical indutry

0ertili8er indutry

@arehoue

R-SI-+TIAL They !ro(ide reidential area that include houe "uildin# or (acant land

$hich can "e ued for "uildin# houe& reidential !lot at different rate accordin# to the

location and !ace

http://en.wikipedia.org/wiki/Shopping_mallhttp://en.wikipedia.org/wiki/Nursing_homehttp://en.wikipedia.org/wiki/Nursing_homehttp://en.wikipedia.org/wiki/Shopping_mall

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-STAT- LA+ * SPA,- !ro(ide land for etate in certain area $hich are ran'ed #ood for

etate. Land near"y Fodai'anal& /oty are "een ran'ed #ood for etate. It de!end on the

re1uirement of the cutomer and the i8e of the land.

=A,A+T LA+ Land * S!ace !ro(ide the cutomer $ith all ty!e of land either for houin#

or a#riculture in different !lace in India.

It !ar'

Ho!ital

Health care

Stadium

-ntertainment hu"

!--* PRICIN% METHODS

Pricin# differ for each land "aed on the area& location& i8e of the !lot or houe. e!endin# on

the ty!e of the land and i8e of the !lot or houe the cutomer !ay their fee $hich !urely de!end

on their atifaction le(el and (arie for each cutomer. And alo they fi) !rice on the "ai of

!re(iou ale !rice.

The !o!ular !ricin# trate#y i to under !rice a home in order to i#nite a "iddin# $ar.

!--! DISTRIBUTION CHANNELS

There i no !articular ditri"ution channel ued in Land * S!ace ince it doe not in(ol(e in

#ood or mo(a"le !roduct. The tool ued in communicatin# hel! in tranferrin# and harin#

information a"out the land and houe to the cutomer. Thou#h the landand!ace.com act a

the intermediate for ale of land to the cutomer.

$ig-!-- Distributi25 C9/55e0s

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SELLER

LANDANDSPACE.I

N BUYER

!--) PROMOTION MI8

The different !romotion mi) ued in the Land * S!ace limited are ad(ertiement throu#h ocial

media. They !ecifically ue 0ace"oo' a an effecti(e media "ecaue there are lar#e num"er of!eo!le uin# thi ite. The land and !ace ue email to !romote their com!anie. irect ellin#.

They a!!roach e(ery indi(idual.

SOCIAL MEDIA Social media ena"le indi(idual and communitie to coDcreate& hare& and

modify content in an interacti(e& InternetD"aed en(ironment. Social media mar'etin# refer to

the !roce of #ainin# $e"ite traffic throu#h ocial net$or'in# ite. It i dri(en "y $ord of

mouth. Reult come from earned& a o!!oed to !aid media. A a mar'etin# tool& ocial media i

ditinct from indutrial or traditional media& i (eratile& farDreachin#& fat& relati(ely ine)!eni(e&

foter"rand a$arene& and im!ro(e cutomer er(ice.

DIRECT SELLIN% irect ellin# i ditinct fromdirect mar'etin#"ecaue it i a"out

indi(idual ale a#ent reachin# and dealin# directly $ith client.irect mar'etin# i a"out

"uine or#ani8ation ee'in# a relationhi! $ith their cutomer.

!-- MAR&ET SHAREO$ OR%ANISATION

The Land * S!ace "aically run under !artnerhi! of < mem"er and ha around one la'h

ru!ee $ith ten hare that i around ten thouand !er hare.

!--( COMPETITOR LIST

The major com!etitor in India are

https://www.boundless.com/definition/brand-awareness/http://en.wikipedia.org/wiki/Direct_marketinghttps://www.boundless.com/definition/brand-awareness/http://en.wikipedia.org/wiki/Direct_marketing

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Ad8una

The ,ommercial In(etment %ulti!le Litin# Ser(ice 4,I%LS.com5

0inet-)!ert.com

Home.com

Zi!Realty

India Pro!erty /nline P(t. Ltd

CC acre.com

T9e m/2r

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Land * !ace tar#et on u!!er income !eo!le and H+I MHi#h +et$or' Indi(idual. It alo

tar#et on "uine !eo!le $ho $ould li'e to in(et their money on "ul' !aced area or !lot for

their "uine

Buine !eo!le +HI

E!!er income le(el !eo!le

POSITIONIN%

Land * !ace i "een !oitioned a the all in one !ortal $here it could meet all it cutomer

need.

!--= CUSTOMER AC,UISITION PROCESS

,utomer ac1uiition !roce i "aically done "y online ad(ertiement and alo #et the

cutomer throu#h the email mar'etin#& and alo throu#h the reference #rou!.The atified

cutomer refer the land * !ace to other !eo!le $ho are in need of land or "uildin#.

!--" COMPLAINCE HANDLIN%

Thi com!liance handlin# i !urely done "y the mana#ement& $here all 'ind of !ro"lem are

"een ol(ed then and there $ith full in(ol(ement of the mana#ement-

!--# NUMBER O$ CUSTOMERS OR CLIENTS

Since thi i a tartu! com!any $ith one year of a#e o far they ha(e 6 cutomer in the

"uine- They are alo tryin# to im!ro(e the num"er of cutomer in thi financial year.

!-- CRM PRACTICES

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,utomer relationhi! mana#ement i carried out "y the oft$are SE?AR ,R%. Since thi

oft$are i ued for email cam!ai#n. Thi oft$are $ill auto #enerate the cutomer name and

end the male on "ehalf of com!any. @here the cutomer could directly contact $ith the

mana#ement and #et the re1uired information and the u!date can "e o"tained.

!--* A$TER SALES SER7ICE

After ale er(ice i done for life time& $here the mana#ement ta'e the $hole re!oni"ility

on all difficultie if any faced "y the cutomer and aure to er(e the cutomer $ith all ty!e

of com!laint for the life time. 0or intance if any mal!ractice i done on the land document "y

any of the !arty the com!any i re!oni"le for the cutomer $ho #et tam!ered "y other.

,han#e the electricity meter and $ater meter into your name.

Arran#in# !otal er(ice.

Inurance for the houe and it content

/ther er(ice !ro(ided are

Refur"ihment andGor reno(ation

Intallation of ecurity ytem.

$ig- !--* CUSTOMER IN7OICE

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!--! CUSTOMER SATIS$ACTION SUR7EY

0eed"ac' are "een o"tained from the cutomer after ale and neceary chan#e are "eenmade a !er the feed"ac' #i(en "y the cutomer.

!--) ONLINEINTERACTI7E MAR&ETIN%

They ue email a one of the online mar'etin# tool and alo they do effecti(ely uin# the ocial

media M0ace"oo' #rou! $here the conumer can directly (ie$ the !roduct4landG"uildin#5 *

u##et their (ie$ and interact $ith the mana#ement directly.

!-- MAR&ETIN% CAMPAI%NS

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%ar'etin# cam!ai#n i done effecti(ely uin# the ocial media $here ma)imum num"er of

!eo!le (ie$ the !ot of land * !ace. The future !lan i to !ot "anner and enhance the

mar'et cam!ai#n. And alo the email cam!ai#n i done on the $ee'ly "ai.

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Cash

Purchase

Of

land

Cn!ers"

n

De#$rs

!-* $INANCE DEPARTMENT

!-*- SHARE CAPITAL O$ THE COMPANY

6 hare N R 6

Total hare ca!ital 6 la'h

7 ) 6 ) ; N6 la'h

7 !er !eo!le

!-*-* BAN&ERS O$ THE COMPANY

A)i "an'

!-*-! OPERATIN% CYCLE

They ue cah to !urchae the land and they ma'e the !artition on the land to the re1uirement of

cutomer it i alo called a con(erion !roce. +e)t $ill "e ale of land to the cutomer. If it

i not cah ale it add another ta#e called de"tor.

$ig- !-*- Re4rese5ts t9e O4er/ti5g Cy

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!-! HUMAN RESOURCE DEPARTMENT

!-!- 7ISION AND MISSION

=ISI/+

0oterin# an en(ironment that hel! in the creation of 'no$led#e and it a!!lication to $or'& $e

ee' to e)cel in all our "uine acti(itie and tri(e to "uild land * !ace into a creati(e

or#ani8ation

%ISSI/+

Land * S!ace ,om!any limited $ill "e the com!any of firt choice in the contruction indutry.

@e hall "e dri(en "y our commitment in cutomer atifaction

!-!-* OBJECTI7ES O$ THE HR DEPARTMENT

The major o"jecti(e of the HR de!artment i to atify all need of the cutomer to their "et *

to ma'e Land * !ace a the "et choice for the cutomer in cae of real etate

!-!-! RECRUITMENT

Re

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o"tained from Head HR in each cae !ecifically. @hile reDem!loyin# an e)Dem!loyee&

care $ill "e ta'en to ee ho$ it $ill affect the career of hi former collea#ue $ith the

,om!any.

!-!-!- SOURCES O$ RECRUITMENT

The ource of recruitment i throu#h the follo$in#

irect inter(ie$& Social media

!-!-) ORIENTATION INDUCTION

PRO%RAMME STRUCTURE

,or!orate HR $ill dei#n and conduct the Induction of all freh entrant. The trainee $ill #o

throu#h a ytematic induction !ro#ram $here they $ould "e #i(en rele(ant information on all

a!ect of the com!any uch a Hitory of the com!any& =iion * %iion& =alue * ,ulture&

/r#ani8ation ,a!a"ilitie * Procee& Product * Ser(ice& etc.

!-!- TRAININ% F DE7ELOPMENT

!-!-- E8TERNAL TRAININ% PRO%RAM

The criteria for endin# em!loyee to outide trainin# !ro#ram $ould "e

a. A ne$ area for $hich e)!ertie i not a(aila"le $ithin the com!any.

". A need& not hared "y many other& o a to ma'e it $orth$hile to or#ani8e an inDcom!any

!ro#ram.

c. Senior le(el mana#er and a fe$ other $ho $ould "enefit "y e)chan#in# e)!erience $ith

their counter!art from other com!anie.

d. Lon# duration educational !ro#ram.

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!-!--* INTERNAL TRAININ% PRO%RAM

The follo$in# "road ty!e of trainin# !ro#ram $ill "e conducted

6. /r#ani8ational e(elo!ment Pro#ram ,om!any induction& =alue @or'ho!& Team

e(elo!ment& InterD#rou! colla"oration& ,utomer /rientation& etc.

7. %ana#erial S'ill& Beha(ioral Science& Peronal ?ro$th Pro#ram& etc.

9. 0unctional G Technolo#y Pro#ram.

!-!--! E7ALUATION O$ TRAININ%

-(ery effort$ill "e made to e(aluate trainin# !ro#ram in term of

6. Partici!ant3 feed"ac' at the end of the !ro#ram

7. Learnin# ac1uired

9. /n the jo" chan#e and

:. Benefit to the com!any.

!-!-( COMPENSATION

COMPENSATION POLICIES

A #ood cor!orate citi8en& $e $ould li'e to o!erate $ithin the tatutory !ro(iion of

com!enation G "enefit o"tainin# in the country.

The com!any $ill re(ie$ com!enation !ac'a#e from time to time. The re(ie$ $ill "e "aed

on re#ionDcumDindutry !ractice& on the functional !eciali8ation re1uirement& the mar'et& cot

of li(in# inde)& and the ca!acity to !ay& $hich i intrinically de!endent on our "uine

!erformance.

Salarie and #rade chan#e $ould "e "aed on !at !erformance& re!oni"ility& le(el&

e)!erience& etc& and a uch $ill "e& a !eron !ecific a !oi"le. At the ame time& care $ill "e

ta'en to enure reaona"le !arity acro re#ion and acro the or#ani8ation.

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Salary fi)ation $ould "e on cot to com!any 4,T,5 "ai. ,T, refer to the total cot that the

or#ani8ation i !endin# to$ard the em!loyee includin# the Salary& Per'& ,ot related to

"enefit& Retrial& Statutory ,ontri"ution& etc.

HR mut "e in(ol(ed in decidin# the alary and the #rade offered to the ne$ recruitment. Thi$ill "e "aed on the com!arion $ith majority of em!loyee of hi G her cate#ory& the

indi(idual3 1ualification and e)!erience.

@hen ne$ com!anie are formed for ne$ "uinee& the alary tructure of LA+ * SPA,-

4in term of alary com!onent5 $ill "e follo$ed. /n certain occaion& de(iation on cae to

cae "ai could "e made. +e$ em!loyee may initially join on LA+ * SPA,- roll& $ith the

undertandin# that they $ill "e tranferred to the ne$ com!any once it acti(itie !ic'Du!.

!-!-(- TYPES O$ COMPENSATION

B/si< S/0/ry

-ach em!loyee i !laced at a Baic in a #i(en ?rade. The Baic form the "ae

com!onent for calculatin# other !ay element (i8. HRA& P0& %edical Reim"urement&

Su!erannuation and ?ratuity. Re(iion in Baic $ill "e a function of !erformance& criticality of

jo"& e)!erience& 1ualification and mar'et (alue.

H2use Re5t A002/5

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Ad'92< A002/5

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CHAPTER )

$IELD STUDY

)- OBJECTI7E

To identify the !otential cutomer throu#h mar'et reearch and data collection.

)-* METHODOLO%Y

e' reearch done throu#h data collection of ocietie

6.Add more mem"er

7.%a'in# the !a#e (iral

9.Ad(ertiin#

:.?ood re!utation

;.,reatin# a$arene

)-! NUMBER O$ CERDIT SOCIETIES

The follo$in# are the ocietie $hich collected in the mar'et reearch. /ut of :9 ocietie 6C are

"elon# to Tamil +adu and ret are remainin# of outh India.

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$ig- )- Number 23 S2

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Educa$"n *us"n+ ,ed"cal Ban-"n+ O$hers%

2

4

&

'

1%

12

14

1&

1%

1&

1%

3

Type of societies

)/0e f sc"$"es

)- $ACEBOO&

The !eo!le are in land and !ace 0ace"oo' #rou! are fall on the a#e #rou! of the follo$in#.

Since many cutomer are in the #rou! in addition to that $e added lot of mem"er to that #rou!.

Added nearly 67 mem"er in the #rou! out of $hich majority are fall on the a#e #rou! of the6

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1&3%

3%4%

4%%

%a#!e

% 1% 2% 3% 4% % &% % '%

1&3% %

3%4% 1

4%% 13

%a#!e 2

5ace#- Pe0le

face#- 0e0les

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CHAPTER

LEARNIN% $ROM THE OR%ANI.ATION

- LEARNIN%S $ROM THE MAR&ETIN% DEPARTMENT

Learnt the ,old callin# !roce

%ar'et Reearch and data collection

?ained 'no$led#e in mar'et analyi

,ollection of data from $e"ite

Learnt a"out the !romotional mi)

+et$or'in#

,onnectin# cutomer

-* LEARNIN%S $ROM THE HUMAN RESOURCE DEPARTMENT

Learnt the Proce of recruitment

Interactin# $ith the em!loyee and #ained 'no$led#e.

Endertood the Trainin# and de(elo!ment !ro#ramme.

-! PERSONAL LEARNIN%

?ained 'no$led#e a"out the Real etate ector and learnt the de(elo!ment of the com!any $ith

their uni1ue !romotional mi). Land and S!ace 'ee! atifyin# their cutomer accordin# to their

need. The com!any hel! in de(elo!in# their em!loyee and are allo$ed to $or' in a fle)i time

$ithout any $or' load.

RE$ERENCE

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6. iaoD"aili& %oti$alla& Lu(ai47C5 0or Sale "y /$ner /nline @ho ?et the Sa(ed

,ommiion ,ommunication of the A,%. 0e"7C& =ol. ;7 Iue 7& !66D66:.7. %ochidi& /dyeae& Li(ani& -ftratio 475In(eti#ation of criteria ued "y cy!riot real

etate a#ent in the deciionDma'in# for the (aluation of real etate mar'et& Journal of

0inancial %ana#ement * Analyi. JulDec7& =ol. 76 Iue 7& !9>D7>.:. -layan& 0aye846CC95GThe Announcement -ffect of Real -tate Joint =enture on Return to

Stoc'holder An -m!irical In(eti#ation. Journal of Real -tate Reearch& =ol. Iue 6&

!69.

;. Beracha& -li& @into'i& %. Ba"ajide47695 0orecatin# Reidential Real -tate Price ,han#efrom /nline Search Acti(ity Journal of Real -tate Reearch. JulDSe!769& =ol. 9; Iue 9&

!79D967.

ANNE8URE

E8CEL SHEET

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