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Broadcast media vs. Architecture at the 2012 Olympic Games
a conversation started by harsha royyuru at the syracuse university school of architecture in london, fall 2012
The Olympic Park is the most elaborately constructed and successfully concealed theatrical set
in the world. The complex of 2.5 square kilometers is purpose-built for the projection of a
choreographed performance for a duration of 28 days. But unlike the theatrical set piece, it is
never burned. the set never comes down, the stage is rarely reset. The efficiency and lightness
usually entailed in theatrical production does not come across in Olympic construction simply
because the organizers never wish for audience to conceptualize the stage in such a way.
the olympic committee constructed a series of permanent set pieces for a four-week performance.
This architectural project conceptualizes the event as viewed through the eyes of the global
audience, through the eyes of the person around the world watching it on television. To them, the
Olympic Park is a backdrop, a piece of scenery upon which the Olympic events are acted. 700 mil-
lion people around the world viewed the Olympics in this way.
With this in mind, the project is a reconstruction of the Olympic Event as seen on television. It
is precisely (no more, no less) than is needed to recreate or re-visualize the event as it was
broadcast. It takes the existing park and does away with what is unnecessary or superfluous in
the creation and subsequent maintenance of theatrical illusion.
This project is fluid, its permanence and location dependent on further conversation. It will
never be built, nor should it be. It is not a proposal for an Olympic Park. Rather it calls atten-
tion to the ephemeral nature of spectacle in contrast with the permanence of the Olympics.
If the intent is to stage a performance, then the architecture must embrace theatricality.
1. London 2012, “Venues - Olympic Park”, london2012.com, accessed 6 December 2012. <http://www.london2012.com/spectators/venues/olympic-park/>.
2. Cronin, Brian. “London Olympics: Did a billion people watch the opening ceremony?” Los Angeles Times, 1 August 2012. accessed 6 december 2012.
<http://www.london2012.com/spectators/venues/olympic-park/>.
1
2
history
study the history of the olympic park’s
site by understanding all of it at once
the olympic park was riddled with in-
dustrial and toxic waste in its soil due
to the large railyard that occupied the
site
the high speed line that now bisects the
majority of the site replaced these
older trains but did little to replenish
the land - locog had to launce a mas-
sive soil-cleaning operation
this set of overlaid maps highlights the
location of different periods in
stratford’s history
120705-Aerials-021.jpg
taken 05-07-2012
copyright oda, locog
100201-oda-mda-sb-017.jpg
taken 03-02-2010
copyright oda, locog
photographs
locog commissioned and copyrighted a large database of photographs of the site during various
period of construction and use
these were then circulated to media outlets as the official photography of the 2012 olympic
games
this map reverse calculates the location of the photographer for each image in order to
understand from which areas the site was most photographed
each colored point corresponds to a photograph, either aerial or perspectival at ground
level, of the olympic park taken specifically to market the olympic games.
in 3d
now the photographs have been plotted in three dimensions to better understand the height
from which they were taken
notice that most of the photographs are aerial, taken from a helicopter over the site
by connecting the points, we can understand the web of space we, as viewers, inhabited while
viewing these pictures of the site
once the photographs are plotted in three dimensions, the most common points of view for
each olympic landmark are easily visible.
120705-aerials-142.jpg
taken 05-07-2010
copyright oda, locog
120705-Aerials-081.jpg
taken 05-07-2012
copyright oda, locog
photographs as points in 3d space photographic web as enclosure enclosure as volume
habitable section of enclosure
event as summation
boundaries
studying the aerial pho-
tography in three dimen-
sions, one can study view
cones : the depth between
foreground and background
in each image, the amount
of context in london
shown in each photograph
plotting these view cones
and investigating their
intersections reveals the
boundary condition of the
olympics
rather than being confined
to the olympic park, the
olympics as broadcast on
television included a
great deal of london’s
surrounding context -
these drawings indicate
the actual boundary of
the event
this boundary extends to
canary wharf in one di-
rection and the center of
london in the other.
120705-Aerials-101.jpg
taken 05-07-2012
copyright oda, locog
note that in this image, the “site” extends as far from
stratford as canary wharf
120705-aerials-153.jpg
taken 05-07-2010
copyright oda, locog
panoramic aerial photography includes an even larger range of site context - this image extends across the
thames, past the o2 arena
what does this mean?
plotting the location of the photographer in every
official photograph creates a three-dimensional sur-
face, demarcating the space from which the world
viewed the olympics
plotting the view cones of the aerial photographs,
which have the greatest depth of field, shows how
far our televisual sight goes. it tells us how far we
can see in each photograph.
both diagrams together show us two important aspects
of sight:
1 . where we stand when viewing
2 . how far our sight goes
what is then interesting is how little this combined
shape has to do with the shape of the olympic park
what if the park had been designed with this in mind?
evans, martin. “screen tourism towards 2012 : maximising olympic opportunities for uk destinations.” insights.org.uk, tourism insights - may 2009. <http://www.insights.org.uk/articleitem.aspx?title=Screen+Tourism+Towards+2012%3A+Maximising+Olympic+Opportunities+For+UK+Destinations>.
the olympics happened around the world, in every city simultaneously. the site of the olympics, therefore, is not
in london, but on the screens and newspapers, and in the minds of every viewer.
evans, martin. “screen tourism towards 2012 : maximising olympic opportunities for uk destinations.” insights.org.uk, tourism insights - may 2009. <http://www.insights.org.uk/articleitem.aspx?title=Screen+Tourism+Towards+2012%3A+Maximising+Olympic+Opportunities+For+UK+Destinations>.
madrid
candidate for 2016
games
london
home of 2012
games
seoul
home of 2011
world athletics
championships
rio de janeiro
home of 2016
games
moscow
home of 2014
winter olympics
beijing
home of 2008
games
tokyo
candidate for 2016
games
chicago
candidate for 2016
games
vancouver
home of 2010
winter olympics
through the power of the image, the olympic park was flattened and reduced into a virtual site.
it exists as a spatial construct in the mind of every viewer.
what does that construct look like?
can we design it?
aquatics centre
arcelormittal
orbit
water polo arena
olympic stadium
canal
handball court
broadcasting centre
hockey arena
wetlands
basketball arena
velodrome
bmx park
tennis courts
each image can be dissected into objects
surrounding an important focal point.
inhabit the space of the event.
inhabit the space of the event.
camera lucida
“photographs of landscape, urban or country,
must be habitable, not visitable. this longing to
inhabit...is neither oneiric...nor empirical; it is
fantasmatic, deriving from a kind of second
sight which seems to bear *the viewer*
forward...it is as if i were certain of having
been there or of going there.”
roland barthes, camera lucida, page 38-9
inhabit the space of the image.
original photograph flattening, removal of
perspective
acrylic painting in cubist
spirit
a provocation, an old-new way to see space?