Name: Vidish Kenia

Batch Year: October 2014

PROJECT WE LIKE

TOPIC

• NEWS WIRE

• WE TUBE

• WE LOUNGE

NEWS WIRE10 TOPICS

INDIAN MARKETERS ARE LOOKING WEST WHEN THEY SHOULD BE LOOKING EAST: DR. MICHAEL

KARG• India today is dominant when it is comes

to market, advertising and technology and from past 2-3 years it has rapidly grown and visible.

• Companies are investing lot of share out of revenue to their campaign and build its brand on various medium however fail to understand the correct right way/medium to invest in, whether it is utilized in the right way or not.

• They do watch ROI sheets and excels to match the spending but whether this spends on digital has really helped by understanding the market and historical approach of person views, behavior and circle of living.

HINDUSTAN UNILEVER PARTNERING WITH COS LIKE STAR, YRF, FACEBOOK, GOOGLE TO WEAVE ITS BRANDS

• HUL, one of the global pioneer FMCG organization moves his role of advertising from not just advertising but also to create a content marketing and advertising.

• To emphasis on brand to organically built in the minds of human being via help of several content partners

• For Eg: promotion of tea in movie PIKU, HUL products ads along with Disney characters to attract children

IS GENDER SENSITIVITY COMING OF AGE IN INDIAN ADVERTISING?

• “We get influenced by what we see” is rightly said Ayesha Ghosh.

• Today Advertising Agencies with the help of Brand and marketers are trying and cultivating the change of new traditions and belief and breaking the stereotypes.

• Thanks to various brands like Airtel, Whispers and many more who have won the awards.

HOW TO MAKE YOUR RESUME POP, NOT FLOP

• 5 Mandates or basics to ensure we follow while making the resume are:– Aesthetic Content – Bullet Points, Visible approach writing– Formatting– No Spelling errors– Crisp and to be point

10 WAYS TO NETWORK YOUR WAY TO A NEW JOB

Ways

Mentors

Friends of Friends

Co workers

Linked In

Groups & Clubs

Job Consultants

Clients/ Customers

Business Organizations

Community Organization

Job Training Courses

2015 AD GROWTH TO BE HIGHER ON STRONGER FIRST HALF

• Year 2015 starts with a boom in the media segment due to ongoing events like World Cup, IPL which has boosted various brand to promote and get featured the most

• Moreover Ecommerce business has lifted up media spends• 2nd Half is expected to generate more revenue in media as IPO

will be also catered along with festive ad spends

NEEDED: A DOSE OF TRUTH IN FOOD ADVERTISING

• Maggi Ban has been an break through for all the other relative products now and a concern for each citizen in India

• As this giant FMCG’s would market false product with the help of celebrity personality and sell the product under the banner of goodness and healthy

• WHO and other food related organisation are concern of to treat this product as similar to alcohol and smokes.

30 Seconds To Make The Right Impression

• Psychology Today says we process small clues, everything from tone of voice to posture, and in a snap we form a larger picture in our minds. This means that hiring managers may draw conclusions, and finalize their opinions, in under a minute.

1. Beyond The Boardroom2. The Eyes Have It3.  Relax4. Be Attentive5. Watch Your Language6. Shake On It

GOOGLE LAUNCHES A YOUTUBE BUILT FOR GAMERS

• Google Inc launches “YouTube Gaming” • It is specially designed for gamers and gaming experience• Users will add game, subscribe to channel and if they are

looking for something to search they can confidentially do it by “Call of Duty”

• Its rivalry are Amazon and other gaming companies.

CO-CREATING ADS: WHEN BRANDS LISTEN TO THEIR CUSTOMERS

• Advertising plays a vital role and it is important each time we go beyond the same old ad forms of free, extra.

• People are looking beyond that and want to be feel the connect which brings them to buy a product

• Thus: “Experience + Conversation = Co-creating Brand”

WE TUBE5 TOPICS

ANGER MANAGEMENT

What is Anger ?• Anger is nothing but the extreme displeasure or extreme

churning of ones mood.• Every one gets angry but the only different is that each and

every individual have different breaking points and different irritation levels.

• Anger is nothing but a potent energy, which is expressed but humans in very creative format and if used wisely can assure guaranteed growth.

ANGER MANAGEMENT

Types of Anger:• Expectations that are not matched creates anger.• Anger due to lack of energy.• Anger due to need of instants results.• Anger due to ego is hurt.• Anger due to your heart is hurt.• Anger due to inability of management of irritants.• Anger due to one’s own incapability.

ANGER MANAGEMENT

How to manage Anger?• A Person should avoid the saying of this how I m and I will not

change and should never control it because in the end after certain limit it will become a volcano and hurt a lot of loved one’s.

• A person should channelize its anger and try to become aware of it root.

• Accept the outcome so as to ensure the return of peace and once the peace has returned one can solve this issue.

• Always try to find the cause of your anger and correct it because self-awareness is the key to lower the anger.

ANGER MANAGEMENT

Tips for lowering your anger:• Do not over expect in any situation because at the end you

have to face the fact that everybody leaves for there own self and different reasons for it.

• There is always two choices with the person in the situation of he getting angry. Either he can neglect it and carry on in a good way or he can act on it and destroy the relation.

• Always try to look for a creative solution in order to overcome the anger and to manage it accurately.

Fun and Facts of Celebrity Interview

• Do your homework well on the celeb like – facts, controversies, latest projects, family & interests.

• One needs to be very sharp while asking questions in a press conference as stars hardly answer.

• One on one interviews are more personal as one can talk in ease.

• New product launch press conferences are more specific to the product only.

Use of Social Media in Marketing

• Social media marketing is a process of interacting with the masses on social networking channels to enhance brand image/ drive traffic/ sales through engaging content.

• More than 65 million users.• 60% traffic comes from 2-3 tier cities.• Vodafone, Nokia, Samsung are big on social media.• Facebook & twitter is a must for every brand along with other

social media platforms.• Facebook has the maximum reach as it’s the most used

platform.• It can be used for a personal connect with the TG.• Over 100 million FB users in India.

Use of Social Media in Marketing

• 500 million twits everyday on twitter along with 271 million users(78% on mobile).

• LinkedIn has 161 million members in over 200 countries making it the largest professional network.

• Pinterest is the most famous after FB & twitter with 71% users being women.

• It’s the right platform for visually appealing products like toys, clothes or food.

• Instagram has 50 million users with more than 200 million pictures on it.

• Google+ has more than 350 million active users.• Power textual content is required to make an impact.• Visual content is more popular than textual content

Use of Social Media in Marketing

• Images are easier to recall• For contest to catch the eye of the audience one can use some

freebies to attract people.• Organic fans can be developed by inviting people from FB,

twitter or LinkedIn, personalised emails to followers.• Start participating in trending topics through twitter to get

maximum eyeballs.• Campaign title should be “hashtagable”.• Social media marketing is very economical.

TYPES OF E-BUSINESS

• E-Business – Any business that involves internet as a platform to inform & promote for a business. Business that communicates to consumer using the Internet.

• Types of E-Business:• Informative: E.g. Corporate websites, Educational Institutes

websites, Classified website, Government websites.• Business: Business refers to all business that are carried out

directly or indirectly with end consumers.• Social Platform: Facebook, Instagram

TYPES OF E-BUSINESS

• Broad Categories of E-Business:• B2B – Business to Business: Business deals with business. Such as

Indiaout.com, Alibaba.com, Tradeindia.com, Tender.com. Information & content are only for business house & avails opportunities to them.

• B2C – Business to Customer: Directly deals with each other. Portals like company website or alone aggregator of various businesses. E.g. Tradus.com, Homeshop.com, Snapdeal.com, Cleartrip.com

• C2C – Customer to Customer: Online market place is created & seller & buyer are allowed to interact with each other. Payment & Terms are controlled by platform to protect buyers & sellers. E.g. Ebay.com, Naaptol.com

• C2B – Customer to Business: Customer is given the charge of driving the business, allowed to put his demand & businesses to fulfill customer demand. Demands are based on price points & type of products/ services. E.g. Auction section – Ebay.com & Alibaba.com

TYPES OF E-BUSINESS

• Three ways to look at E-Commerce:– Physical: From Pins to Laptops– Digital: Movies/ Music downloads, wallpapers, eBooks etc.– Services: Bill pay, Ticketing, Insurance premium etc.

• E-Commerce companies use stand alone or some or mix of all, e.g. Hungama.com or Billdesk.com

• This market is involving very fast so probably we are going to see lot more categories & newer categories coming up.

The Big 5 Personality Traits

The Big 5 Personality Traits

• Traits are consistent pattern of thoughts, feelings, or actions that distinguish people from one another.

• The theory based on the big 5 factors is called the five factor model.

• The Big 5 are – Extraversion, openness to experience, agreeableness, conscientiousness & neuroticism

• Extraversion – includes excitability, sociability, talkativeness, optimistic, fun loving & high amounts of emotional expressions.

• Agreeableness – relates to interpersonal behaviour, characteristic responses of people to an individual. It includes attributes such as trust, kindness, affection, forgiving, soft hearted.

• Conscientiousness – Relates to way in which individual performs tasks. Include high level of thoughtfulness and goal directed behaviours.

The Big 5 Personality Traits

• They are organised, reliable, punctual, preserving, hard working

• Neuroticism – Relates to person’s emotional life. Measures psychological adjustment & emotional stability. Individuals high in this trait tend to experience emotional instability, anxiety, moodiness and sadness.

• Open to Experience – Assesses seeking & appreciation of experience for its own sake. Includes traits such as curious, creative, original, imaginative & untraditional

WE LOUNGE3 TOPICS

Mr. Shyaam Singh - TAB cab – Chief Marketing Officer

• He comes with more than 25 years of well rounded experience in Marketing & Communication.

• Having wide experience and knowledge on both Client & Ad Agency side. Started his career in Eureka Forbes by selling vacuum cleaner. Over there he explored it was not product selling but it was concept.

• Moved to Freight Forwarding company, Over there it was like a form of Stagnation as Freight Forwarding & Shipping companies are very strange jacket kind of industry because of there lay down processes.

• In Dubai he joined, Agency and to grab clients he learnt Arabic, over there he did copy writing, Media planning, Strategizing. He learnt a lot over there as The entire Middle East advertising industry is controlled by Lebanese because they have dual advantage of knowing French & Arabic, so they know English, French & Arabic

Mr. Shyaam Singh - TAB cab – Chief Marketing Officer

• TAB cab works on Ownership model while others players works on aggregative model, TAB cab meters are calibrated by RTO. Others work on flat model & TAB cab works on point to point model which is legal transport & easily calculated. TAB cab has special feature on mobile app known as SAFE & ASSURED for females & senior passengers.

• Though there is huge demand of TAB CAB, they receive many complaints on driver chewing tobacco, Acs not working and they try to resolve their complaints. Provide loyalty points to attract consumer. Targets Youth, Senior citizens, families.

• Some lighter facts of Shyaam: He is Polyglot, - speak about 11 languages. Loves to listen Old & western Classical type of music. He is huge fan of Rafi sahib. Likes to read all kind of books. His role model is his dad. Likes to travel to his native place UP as favourite destination.

MR. SHRIRAM KRISHNAN – CFO FOX STAR STUDIO INDIA

• A pass out from Poddar College – B.Com• Worked with Grey Advertising, ITC Finance, Fame and Star, has

worked in different industries.• He made an excel program which automated the entire invoice

generation process for the Star.• He started Fame with 1 multiplex to multiplying it to 15 with 45

screens.• Fox star studio is a joint venture between 20th century fox and

Star in Asia which overlooks distribution and marketing of 20th century fox’s films in India.

• Focused on developing third party million dollar financial , in kind or media driven marketing partnerships with brands across a variety of product categories in support of fox star studio’s theatrical releases.

• Fox star studios are currently producing Hindi and regional films for distribution in India, while also leveraging fox theatrical network’s global distribution strength across 44 countries.

MR. SHRIRAM KRISHNAN – CFO FOX STAR STUDIO INDIA

• At Fox Star – His current CEO taught him how to keep calm at work, he says that we are not creative people, we are people to make business, execute & make things happen. Keep your ego at home.

• Never had one single role model in my life. The only people he looked up to at various point of time, at that time what impressed him the most. For instance : His boss Mr. Iyer at ITC Classic – extremely hardworking, he thought he was only hardworking

• Key learning's – Change is going to be present always we have to embrace it.

• His message “Work hard with all your best ability, do it with full sincerity, full integrity. Always give positivity to the work.”

Rajesh Dhaktode – Sr. VP HR – Adlabs Imagica

• He is Academics add Hotel management, MBA – HR & Finance. • Dual specialization helped understand better the basics of functional role

he plays. • Career path grows from 12 to 13 years experience in HR industry. Worked

with varied industry like Oberoi kitchen – offshore catering. Also, worked with cruise in London for several years. Currently heading HR division in Adlabs Imagica

About Imagica :• It is 1650 crore project, has world class technology, sizes at 10 football

stadium, has teams from London, China, Amsterdam, Hong Kong, L.A., New york working along.

• At imagica, employee strength is 2500 x 12 hours a day x 365 days x 4 years which accumulates 3,60,00,000 man hours.

• It is not amusement park, but it is a theme park which covers the whole area.

Rajesh Dhaktode – Sr. VP HR – Adlabs Imagica

Manpower Strategy : His experience stretches from training 800 to 1000 employees on payroll and managing cruise staff.

• Finding people, getting people and training them to do job efficiently. Hence, posting them right becomes crucial.

• The park has 25 rides which completes 6 to 8 rides on a daily basis, getting people to manage such rides and train them requires efficient policies.

• In house medical centre consisting strong medical team which is cautious effort.Age 5 to 75 years people can enjoy the parkThe name IMAGICA is a compilation of IMAGE + MAGIC The theme is INDIAN where people can relate to.

Thank you