Project Thesis Guidelines 2012

7/31/2019 Project Thesis Guidelines 2012

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Prof. B.Dutta Gupta

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GUIDELINESFOR MARKETING PROJECT &

REPORT WRITING(STEPS INVOLVED)


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Timeline1.Synopsis

submission : April5,2012

2.Draft reportsubmission :May 1,2012

3.Final reportsubmission :May 12,2012


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Why this Kolavari Di?To become an efficient and

effective manager.To demonstrate your ability and

potential to do independentthinking and understand a reallife managerial issue in yourchosen functional area ofmanagement, viz, Finance, HRM,

Marketing, Operations, etc.To suggest solution to this kindof problem or at least report theexisting solution.

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TYPES OF PROJECTComprehensive case study: It covers

single organization/ multifunctional areaproblem formulation, analysis, andrecommendation.

Inter organisational study: It aims at interfirm/ comparison/ validation of theory/surveyof management practices.

Field study: Empirical study pertaining tofunctional areas.

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PROJECT MENTOR &EVALUATOR

You will be assigned by the college.

He will also evaluate your written report.

In addition you will be evaluated through anoral examination conducted by a secondevaluator.

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What do I need to do?You are required to prepare 1 page synopsis

and provide a title.

Submit it to your guide and seek his writtenapproval to go ahead.

Without such approval being granted inadvance your final project report will not be

accepted.

Synopsis submission date : April 5,2012

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What is Synopsis?THESIS SYNOPSIS should be submitted

by

April 5,20121. Details of the student.

2. Title of the thesis

3. Objectives of the study

4.Methodology ( Tools of Data collection)

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What is Synopsis?

THESIS SYNOPSIS

1.DETAILS OF THE STUDENT

Name (as per IIPM records) Sana Ahmed,Batch PGP/SS/09-11/IIPM KOL

Specialization Marketing

Phone No 9804450519

Email Id [email protected]

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TITLE OF THE THESIS

2. Title of the ThesisRe-Branding of Indian banks

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Options for thesis title

Brand awareness and purchase behaviour for brandedbiscuits

Marketing strategy of fast food chains : study of McDonald's

Aftershave lotion: The scope for a new entrant

Hero Motocorp: Competition ahead

Buying process of a prospective buyer of Car in A segment

Study of adoption of fashion among college going youth inDelhi

Advertising on internet by booksellers: Issues and future

Media planning and advertising effectiveness

India's foreign trade in textile and clothing: segments andpotential, 2012

Vendor selection factors: case study of Escorts 11


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. oSTUDY

To understand on what basis the companycreates its strategies.

To understand how the company iscompetitively positioned in Indian Market.

To evaluate how much market share has thecompany been able to achieve by adopting

different strategies.To understand how the company is adopting

different strategies for different segment inIndian market.

This thesis aims to analyse companies' 12


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4. MethodologyTOOLS OF DATA COLLECTION

(METHODOLOGY)

The objective of this research is to find outthe changing customer behavior for such aservice which is widely used everywhere. Andalso to find out which factor most drives thecustomer into believing in such services (fromthe above mentioned points).

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Methodology : Example

Primary Data

Interviewing the customer Questionnaires

And consumers Surveys Approaching

the outlets

directly.

Secondary data

Books, Magazines, Newspaper, Blogs

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Methodology _ exampleSampling

Sampling size: 75 customers/consumers

Sample unit : Age group 15 50 years

Scope and uses

1.It will extend to the actual field study ofthese outlets in Bangalore

2.It will give information to prospectivecustomers

3.It facilitates evolution of brand names and

consumer satisfactions. 15


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Example : methodology

Primary Data Would be collected fromconsumers who advertises on net. Variousdata would be collected from the peoplevisiting the malls and markets of Kolkata.

Secondary Data Would be hugely generatedfrom the net and past records of companies inthe history of advertising would be provided:

Tools used

Questionnaires and past records. Sampling Method Convenience sampling.

Sample Size Indefinite.

Target Audience People using various products who areinfluenced by the advertisements of various brands.

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REPORT WRITING &SUBMISSIONYou will submit a rough draft to your guide.

Once he approves the draft you will write the finalreport.

Then you will submit 2 final copies of the typedreport (on A4 sheets in double space, and in abound form) to your guide.

Keep one copy of the report for your own personalreference, since the above 2 copies shall not be

returned to you.You have to mail your report as also to provide a

C.D. of the complete report, in addition to the hardcopies

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LENGTH OF THE

REPORTNormally your report should contain 10,000

words, i.e. roughly 30-35 typewritten sheets.

You will have to justify a shorter or a lengthiersubmission which in any case cannot gobeyond a 5% variation.

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SEQUENCE OF EVENTS1. Think of a topic you want to prepare a project report on2. Write a synopsis and give it a title

3.Type the titled synopsis and submit it online/offline to yourguide for approval

4. Do your own research. The research will essentially involvecollection, collation, and analysis of primary info. A report basedpurely on secondary data will not be accepted

5. If need be, consult your guide as required

6. Write a rough draft of the report and discuss it with your guide

7. Submit the final report if the guide has approved the draft.Else, bring about the changes suggested, resubmit the rough draft,

and then subsequent to approval submit the final report

8. Appear for the oral examination on the appointed day

9. Strictly adhere to all the deadlines intimated to you in advance.

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Prepared by Prof. K. K. Srivastava 20

STRUCTUREOF THEREPORT


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1. Title Page:It will have the following information:

Title of the report (On top)

Submitted by: Name of the student, class, rollnumber, batch (In the middle)

Submitted to: Name of the professor, name ofthe institution, month and year of submission

(At the bottom)



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2.Executive

Summary/AbstractThis is a summary of the completed paper, from introduction to conclusion, in

about 300 words. Broadly, it defines the concepts studied, states the purpose ofthe study, describes its scope and analytical tools used to arrive at theconclusions, and then states key findings. This section is written AFTER youhave written your complete report.

One example of the executive summary:

CRM is a philosophy that directs the organization to build its processes aroundits customers needs. The call centre (CC) is a CRM-embedded automation thatbuilds long term, strategic relationship with its customers. It assures high

volume performance for organizations, and fast, consistent service for theircustomers. Banks and other financial service providers can benefit mostbecause they deal in information and funds that are electronically transacted.The CC is a technology cum attitude driven alternative to existing channels ofthe providers. American providers have put up a sterling performance in cc fortheir Indian counterparts. Indian organization have just made an entry, butawareness and interest in the gains in its business applications are steadily

increasing. The cc is a strategic investment, and therefore must be driven by topmanagement. However, process changes, technology integration andPrepared by Prof. K. K. Srivastava 22


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3.Table of ContentsHere titles of chapters along with their

corresponding page numbers are mentioned.

For example:



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4. PrefaceHere you will talk about your report (in not

more than 100-150 words) and acknowledgethe contribution of various sources (teachers,

professionals from the organization, friends,libraries, etc.) who helped you in completingthe report.



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5. IntroductionYou will introduce the subject matter of your project here in 4-5 pages.This must describe the topic and the problem in about 4-5 pages. Thefirst thing is your problem statement. Emphasize the problem area andits related effects. State the main objective of your exercise here.

One example of the way Introduction is written is given below:

Depreciation is a method of spreading the cost of a fixed asset overits economic life. The economic life of a fixed asset is greater than theaccountancy periods across which financial statements are made andpresented to stakeholders. Depreciation therefore allocates the cost of

the asset to the accounting periods benefitting its use. Companiesadopt different methods of depreciation, and may change thesemethods from time to time. Consequently, readers arrive at differentconclusions, when they read the financial statements..

(Note: This is an abridged from only of Introduction and is in regularfont size of 12 Times New Roman)



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6. MethodologyYou have to begin with by doing desk based (secondary sourcescentered) research. Then you have to administer questionnaire /conduct interviews to collect primary data/ responses. If you hadchosen either of them, give your justification for doing so, this

section is written in past tense. You have to describe newprocess used, if any. This section should be written in about 600words.

To illustrate

The sample was drawn from Business Todays list of 500 largestcompanies (Sep 22 October 6,2011). Out of these, only thelargest 200 in terms of size of assets were covered, providedthey were at least 20 years old, as on 31 March 2009. Data wascollected through a structured questionnaire sent to theCEO/CFO/ Director (Finance) in these companies. The data was

analysed using factor analysisPrepared by Prof. K. K. Srivastava 26


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7. Text of the ProjectHere you will write the main body of your report (20-25 pages).In this section you provide all the details including yourfindings with particular reference to the problem areas.Undertake and report statistical analysis here. Emphasize areas

of conformance /divergence from concepts, assumptions andpractices.

For example, the following form part of the main text of 2different reports:

81% of the respondents listed five factors to be of crucialimportance (see Table 3 below)

This identified 11 key areas which organizations must build forcompeting successfully in the global market. These are indicated

in Table 6 below.Prepared by Prof. K. K. Srivastava 27


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8. Conclusion In this section you will highlight the main points of your projectreport and draw your own conclusion. You may even makesuggestions. Consolidate your findings. Do makerecommendations towards a better system. Critically analyse

your report. Also report limitations like size and quality sample,etc. The length should be about 600 words.

One report, for example, concluded:

Although Deming emphasized the need to adopt an employeecentric approach to implement TQM, the study showed that thecompanies in our study implemented TQM successfully withoutundue dependence on their people. This contradicted thepopular view that TQM is effective only if all the people in theorganization participated in the exercise. The study was limitedto one large metropolis, and respondents were wihin a narrow

age group of 35-45. A broader sample is recommended forbetter results.



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9. Tables and figuresAny detailed facts and figures which do not

form the part of the main text can be includedhere. (These pages are in addition to 30-35

page report)

Remember, these statistics are the ones

which have NOT been already incorporated atdifferent places in the main body of the Essay



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10.BibliographyYou will quote here all the books, articles and web based sources. Without thislisting your report will be rejected immediately. It is of utmost importance thatyou document all your primary sources and the secondary references while youare researching for your report. DO NOT wait till the stage of writing since youwould not be able to retrieve these sources at that stage. A minimum of 10

references must be provided, the use of which in your report will be crosschecked by the evaluator. Any fraudulent mention (meaning, no actual use ofthe quoted reference for writing the report) will summarily invite an instantrejection of the report.

You have to follow the following style:

Books:

Bowersox, Donald J. (2008): Logistics Management. Tata McGraw Hill, NewDelhi

Journals and other articles:

Schemenner, R. W (1999): Company information and Share Prices MovementJournal of Finance & Economics, Vol. 21, No. 1, PP 83-104

Online Resources:

Measuring Marketing at Retail in Chain Drugsstores. http://www.popai.com

(accessed on September 10, 2011)Prepared by Prof. K. K. Srivastava 30

You have to compulsorily follow the
http://www.popai.com/http://www.popai.com/


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You have to compulsorily follow thefollowing format:

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SYNOPTIC VIEW OF WHAT TOINCLUDE WHERE

ABSTRACTDefinitions of concepts to be studiedPurpose of studyScope of studyAnalytical tools used withinKey Findings

INTRODUCTION

Description of topic, problem, and objective of study

MEHODOLOGYUse of secondary and primary data: Their descriptionAnalytical tools employed, in detail

MAIN TEXTDetails of your projectFindings

Areas of conformance/divergence

CONCLUSIONConsolidated findingsRecommendations towards a better system/ process

REFERENCESSeparate listing of books / journals/sounds/web basedsources

(Follow alphabetical order)


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REPORT WRITING: DETAILEDGUIDELINES

REPORT WRITING: TITLE PAGEThe Title PageAllows the reader to easily identify the context

/coverage of the report

Has details of:- Title of the report

- Your name and identity (registration number,batch, etc.)

- To whom it is addressed, including the course itis submitted for

- Date of submissionIs visible even before opening the report



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REPORT WRITING: EXECUTIVE

SUMMARYAllows reader to get an overview of the report before

focusing on the details

Gives a summary of the whole report and not the

introduction or recommendations aloneFocuses on FINDINGS and NOT on STRUCTURE of the

report

Includes a brief statement of the original problem andthe main argument or evidence that have led you toyour conclusions

Is only one page long

Is best written after you have finished writing the mainbody of the report

Is placed even before the contents pagePrepared by Prof. K. K. Srivastava 33


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REPORT WRITING:

CONTENTS LISTShows major and minor section headings

Gives the page on which each section starts

Also gives titles of any attached appendices



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REPORT WRITING:

INTRODUCTIONIs written to orient the reader to the subject of the

report

Is not merely paraphrasing of the title; goes

beyondAddresses the following questions:

- Why is the topic important?

- What is the purpose of the report?

- What is the main argument contained?

- On what evidence is the main argument based?

- How is the argument structured?

- What are the implications of the argument?Prepared by Prof. K. K. Srivastava 35

:


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:BODY

Usually contains a number of major andminor sections

Aims to develop arguments, based onevidence that build up to your eventualconclusions

Incorporates diagrams/tables/figures to

support and clarify the textRefers to more detailed analysis which is

in the appendices at the appropriate point

in the main bodyPrepared by Prof. K. K. Srivastava 36

:


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:CONCLUSIONS &

RECOMMENDATIONSShould follow on naturally from the

arguments raised in the main body

Should contain no surprises or newmaterialRecommendations deal with the

implementation of the conclusions

Recommendations are action orientedRecommendations are given in order of

priority

Recommendations have to be in

consistency with the prevailing conditionsPrepared by Prof. K. K. Srivastava 37


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REPORT WRITING:

APPENDICESContain detailed evidence for those readers

who want further details, or for those wantingmore information before they are convinced

of your arguments.

Are referred through letter (A,B,C.) andnot numbers (1,2,3..)



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REPORT WRITING:

REFERENCESList of all secondary data used, but NOT

primary sources

It also includes nowadays the web basedsources



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ILLUSTRATIVE

LIST

OFTOPICS(IMP: You are entirely free to select any other topic, of


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FinanceForeign exchange rate fluctuations and Indian textileexportsLeasing finance and its influence on automobile sector

Industrial sickness in engineering industry: causes and

remediesElectronic fund transfer: opportunities, applications, and

challenges

Credit rating agencies in India: case study of CRISIL

Funding options of corporate sector-a comparativeanalysis

Merchant banking in India: A case study

Financial risk reduction in international trade

Venture capital and its scope in India.

The GAAP and its application in India.Prepared by Prof. K. K. Srivastava 41


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HRMComputerisation and its effect on employees morale: Casestudy of SBI

Compensation trends for middle management during 2011Job satisfaction in an organization: case study of InfosysStress and its causes in workplaceOrganisational restructuring strategies and actions: case

study of MaricoRole of TQM in HRDPerformance appraisal and management in entertainment

industry Indian managers and their skill development in new

business environmentMotivating sales executives: Experience of HULReward system and its impact on productivity improvement:

Project Thesis Guidelines 2012

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