Project START – Success Through Assistive Rehabilitative Technology

Mississippi Department of Rehabilitation Services

Marketing Plan

Radio

Television

AT Awareness Week

Mini Conferences

Focus on Rural and Underserved Areas

Marketing Plan

A media campaign for Project START was developed that targeted two audiences with two separate spots in radio and television advertising. One spot targeted potential consumers/clients while the other targeted individuals with AT equipment to donate.

Partnerships

Two Men & Truck Independent Living Centers Durable Medical Companies Technology Vendors Department of Education

Partnerships

United Methodist Churches Baptist Churches Health Departments Veterans Administration

Outcomes

Received 73 Donations Trained 560 consumers

Increased Access

25 Computers 20 Mobility 1 Lift 3 Transfer Boards 25 Repairs Savings $29,523.60

How to find us:

Dorothy Young 1-601-987-4872 dorothy.young@mdrs.state.ms.us Visit the Project START webpage at

www.msprojectstart.org