Project Roshni 2015 Sponsorship Prospectus

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2015

There's magic where ever you look.Sit back, Relax.All you need is a book.

- Dr. Suess

ABOUT AIESEC &PROJECT ROSHNI

OUR OUTREACH

OUR NATIONAL &LOCAL BoA

PREMIUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

SUPPORTER

CONTACT DETAILS

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YOUNG PEOPLE HOLDTHE KEY TO THE FUTUREAIESEC is a global, non-political, independent, not-for-profit organisation run by students and recentgraduates of institutions of higher education. Its members are interested in world issues, leadershipand management. AIESEC does not discriminate on the basis of ethnicity, gender, sexual orientation,religion or national / social origin.

In order to address the world's leadership gap, AIESEC is offering the world's most advancedleadership framework for young people, by providing young people with hands-on experience as wellas providing spaces to reflect on these experiences, learn from them, and through them become betterleaders.

Since we were founded, we have engaged and developed over 1,000,000 young people who have beenthrough an AIESEC experience. The impact of our organisation can be seen through our alumni whorepresent business, NGO and world leaders, including one Nobel Peace Prize laureate, Martti Atisaariof Finland.

126 countries & Territories

6,000+ corporate placements

annually

20,000+ volunteer placements

annually

2,400 Universities

70,000 Members

1 million+ Alumni

8,000 Partner Organisations

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PROJECT ROSHNIProject Roshni is a year long initiative by AIESEC in Bangalore, to address education drop out rates, especially

among children coming from lower income groups. Roshni's priority is to emphasize the importance of staying in

education.

The ConceptThrough Project Roshni, children learn to understand the concept of the future and thereby learn to appreciate

education as an important landmark in their lives. Twice a year, the children are brought to Bal

Bhavan for a day of fun and learning. On this day, three workshops are conducted in order to enhance the day's

learning. These workshops are structured based on consultation with psychologists from the UK.

Food and transportation for over 600 children are provided to and from the event.

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How does Project Roshni work?

Project Roshni is a year long initiative by AIESEC Bangalore. Each month there will be a range of activities that the

interns will conduct with the children. Each intern works with an allocated NGO and completes pre-determined

activities with the children of their allocated NGO, following the instructions given in an activity tracker.

Each month has a clear goal. In order for each month's goals to be fulfilled, a number of activities have been

developed:June : Futures - Children are encouraged to think about the future. This will help put education as an important

factor in their life.

July: Job Exploration - Children explore the different job opportunities in the future.

August : Education System - Emphasize how important it is to stay in education.

September-May : Exploration - Encourage curiosity and exploration in all aspects of the child's environment, to

make them realise learning can be had from anything and anywhere.

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For more details, please refer to the Intern Guide.

https://drive.google.com/open?id=0B2dEK3-lbjtSekF0ejBhcXR5TWc&authuser=0

Analysis of India's DistrictInformation System forEducation data shows that:

Grade 5 - the terminal grade inthe primary cycle - has thehighest dropouts (15.95).

Grade 5 dropout rates exceedother primary and upper primarygrades by 53% (grade 1) to 189%(grade 6).

Grade 6 and 7 dropout rates(5.5% and 5.8% respectively) arelower than the primary gradessuggesting that students are lesslikely to drop out at highergrades.

Why is Project Roshni needed?

Drop Out Trends7

Project Roshni 1.0 2014Date: 9th August, 2014

Venue: Bal Bhavan, Cubbon Park

Roshni 1.0 brought together 600

underprivileged children. We created

eagerness and excitement in their minds,

thereby teaching them the value of education

through multiple life skills workshops.

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Project Roshni 2.0 2014Date: 20th December, 2014

Venue: Bal Bhavan, Cubbon Park

Roshni 2.0 brought together 250 underprivileged

children. We made sure the kids had a day filed

with fun and a lot of learning. Multiple activities

were done with them to inculcate the importance

of education.

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Premium SponsorPremium Sponsorship drives major brand awareness and an amazingly impactful onsite representation during the

event and beyond through continuous brand exposure to our audience.

INR 5,00,000

Logo on website --Acknowledgement of yourcompany’s sponsorship onthe Project Roshni website.

Press Release --Exclusive press release on ProjectRoshni website’s newsroom.

Internal communications --feature (release of 1 feature inAIESEC´s local newsletter).

Company Profile -- on ProjectRoshni website (companydescription in the "Premium Sponsor” section).

Workshop space -- 30 minuteworkshop space with the children.

Photography - custom highquality HD photography that will beavailable post event and used on socialmedia channels during the event.

Project Roshni Program Guide – HighlightedTitle level logo placement in the officialProgram Guide (format TBD).

Promotion on Social MediaOutlets prior to and Post Event.

Event Venue Aisle Signage – Your company logodisplayed on the aisle signs in the venue.

50 Word Description Included inpost-‐Event Thank You Email.

Featured logo and content in Project Roshnireport.

Logo space on Project Roshni after-movieposted to YouTube.

Logo space onall Project Roshni event merchandise.

Invitation to participate -- Companyrepresentatives will be invited to participate inthe event.

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Gold SponsorGold Sponsorship is an excellent opportunity to enjoy the spotlight on your brand.

INR 2,00,000






Promotion on Social MediaOutlets Post Event.

Event Venue Aisle Signage – Your company logodisplayed on the aisle signs in the venue.

50 Word Description Included inpost-‐Event Thank You Email.

Featured logo and content in Project Roshnireport.



Invitation to participate -- Companyrepresentatives will be invited to participate inthe event.

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Silver SponsorSilver Sponsorship provides an excellent platform for you to elevate brand awareness.

INR 1,00,000






Promotion on Social MediaOutlets Post Event.

50 Word Description Included inpost-‐Event Thank You Email.Featured logo and content in Project Roshni

report.



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Bronze SponsorBronze Sponsorship is a great way to expand and strengthen your brand presence.

INR 50,000

Logo on website --

Acknowledgement of your

company’s sponsorship on

the Project Roshni website.

Internal communications --

feature (release of 1 feature

in AIESEC´s local newsletter).

Project Roshni Program Guide –

Highlighted Title level logo

placement in the official Program

Guide (format TBD).

Promotion on Social Media

Outlets Post Event.

Featured logo and content in

Project Roshni report.

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SupporterSupporter sponsorship is a great way to expand and strengthen your brand presence.

INR 25,000

Internal communications --

feature (release of 1 feature in

AIESEC´s local newsletter).

Project Roshni Program Guide –

Highlighted Title level logo

placement in the official Program

Guide (format TBD).

Featured logo and content in

Project Roshni report.

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"Because the people who are crazy enough to thinkthey can change the world are the ones who do."

-STEVE JOBS

CONTACTDETAILS

Aneesh MugulurVice President Business Development

AIESEC in [email protected]

+91 8748963768

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