PROJECT REPORTONSTRATEGY OF OUTSOURCING COMPANY:NEXUS MARKETING JALANDHAR

DEPARTMENT OF MANAGEMENT

SUBMITTED TO

PUNJAB TECHNICAL UNIVERSITYJALANDHAR (PUNJAB)In partial fulfillment of the Requirements for the award of Degree ofMaster of Business Administration

Supervised by: Submited by: Prof: pankaj salhotra Shikha Roll No. 1333417

INNOCENT HEARTS GROUP OF INSTITUTIONS, JALANDHAR2013-15

Acknowledgment

I express my sincere gratitude to my mentor and guide, Prof. Pankaj salhotra who always provided me with necessary inputs, guidance and direction to carry out this project. He provided me access to different domains of knowledge from where I collected inputs for this project. And my H.O.D (head of department) Mr. Vikram Thakur who give me guiandance regagding the project report.I would also like to thank Mr.Nitin who gave me the first move towards retail by teaching. It was his knowledge that I was inspired upon to look forward to this project from early days.

(Shikha)

DECLARATIONI Shikha hereby declare that the work presented here in genuine work done originally done by me and has not been published or submitted elsewhere for the requirement of this degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference.

CONTENTS

S.NO. TOPIC PAGE NO. 1. Chapter1 (INTRODUCTION) 1-132. Chapter2 (REVIEW OF LITERATURE) 14-153. Chapter3 (RESEARCH METHODOLGY) 16-204. Chapter4 (INTERPRETATION AND CONCLUSONS) 21-33 5. Chapter5 (RECOMMENDATIONS) 34 6. Chapter6 (REFRENCE) 35-367. Chapter7 (QUESTIONAIRE) 37-39