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Names of Group Members

1.Ashish Barapatre. (c)2.Monika Wasnik.3.Pratiksha Motghare.4.Deepak Menghare.5.Jyoti Chaudhari.6.Vipul Kurhekar.

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Introduction

Title: - SHRI. RAM MEDICOS

Medical Store.

Since: - 2008.

Contact Person: - Mahendra Barapatre.

Address: - Hingna Road, Wanadongari,

Beside Matkar Hospital.

Contact no. : - 9049027621.

Working Hours: - 9:00 a.m. To 10:00 p.m.

Description

All types of Medicines (and which Doctors prefer) are available here.

General products: - Soaps, Toothpaste, Toothbrush, Shampoo, Hair Oils,

etc.

Perfumes, Cosmetics are also available here.

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Target Market of the Chemist

1. An older (>55) audience who regularly need medicines.2. Patients.3. Walk-in customers who directly come to him.4. Small Kids.5. Youths.

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Products Mix

Medicines Soaps Perfumes General Products Cosmetic

. Baby Soaps

. CommonSoaps

. Face WashSoaps

. KitchenSoaps

. Laundry

Soaps

Brands

Johnson &Johnson,

Lux,

Pears,

Dove,

Medimix.etc.

. ToothBrushes

. ToothPaste

. Hair Oils

. TalcumPowder

. Shampoos

. AfterWash gelsfor Hair

. ToiletteCleaner

Brands

Head &

Shoulders,

Harpic,

Ponds, etc.

. AllopathicMedicines

. AyurvedicMedicines

. All Health-careMedicines

. Medicines forAll Kinds ofPatients

Brands

RanbaxyEtc.

Names ofMedicines

Nice

CrocineEtc.

. SceneCreams

. SunscreenCreams

. Face WashGels

. Ointments /Pastes

. ShavingCreams

. MassageCreams

Brands

Ganier,V-John ,

Fair &Lovely,

GarnierMen, etc.

. BodyPerfumes

. Sprays

. MouthFresheners

. All Kindsof Perfumes

Brands

Set Wet,

Weapon,

Jovan,

Axe,

etc.

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1. All Kinds of Medicines: -

2. Cosmetics & Sunscreens

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3. All Kinds Soaps

Perfumes

General Products

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Types of Display

1. He does use Racks of Transparent Glasses, which looks attractive.2. He uses drawers of Transparent Glasses in Alphabetical order to keep

Tablets.

3. He keeps General Products in wooden Racks Compartment.4. He uses String to hang the Pouches of Cosmetic Products.

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Methods of Sourcing the Products

NDCDA

(Nagpur District Chemists and Druggist Association)

Chemist Bhavan 4th Floor, Ahilya Commercial Complex, Gandhibagh.

Ph.:- 0712-2776524, 2734261, 6619215

- The Chemist has appointed an Agent.- The Chemist gives daily order to the Agent.- Then that Agent Brings/supplies Stock to him.- For that the Chemist pays him Rs. 1000 Per Month.

Methods of Returning the Medicines

If Defective or Expired or Unsold

Expiry: -

o Before 3 Months of Expiry the Chemist returns Medicines Back to that Agent.Then the Agent returns it back to NCDCA. NCDCA does not deduct any charges

no. Before 3 years it was 30% charges on returning back Medicines.

o To Remember the Expiry of Medicines or any Product The Chemist Maintains theSoftware.

o If he does not remind before 3 months then he has to Dissolve Expired Medicines.

Defective and Unsold: -

o For this also the Chemist Returns products or Medicines back to the Agent.

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Promotions

1. Reference through Doctors.2. Provides Pads to Doctors to write Medicines of Patients consisting his

Shops Name.

3. He also provides PAN Card facility.4. Discounts.5. Low Prices.

Price Differentials

1. He offers 5% Discount.2. He offers Low Price for Regular Customers & for Bulk Purchases.

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Competitors

(In his Area)

There are total Four Competitors to him in his Area

1. Shri. Sai Medical Stores.2. Dattakrupa Medical Stores.3. Pratiksha Medical Stores. (With Kirana Stores.)4. Renuka Medical Stores.

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Methods to Retain Customers

1. He allows 5% Discount to the Customers.2. He allows Credit As well.3. He provides Personal service.4. If any B. P. customer comes to him first time then the Chemist

charges very low cost.

5. He keeps Healthy Relations with the Customers.6. He also provides customers to order on Phone.

Remedies

1. He can keep Cold Drinks in summer.2. He can keep Mineral Water. (Ex. Bislery, Kinley, etc.)