Project Report on Tata Motor's
Transcript of Project Report on Tata Motor's
SUMMER PROJECT REPORT
ON
“A STUDY ON LCV/ICV PRODUCT OF TATA MOTORS AND
CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT’’
For the Partial fulfillment of Master of Business Administration
(2010-2012)
Faculty Guided Corporate Guide
Mr. Trilok Pratap Singh Mr. Prateek Dhawan, T.S.M (TATA MOTORS)
Submitted By Bhupendra Singh Bhadauria
Roll. No 1025170038(M.B.A)
GLA INSTITUTE OF BUSINESS MANAGEMENT MATHURA (U.P)
AFFILIATED TO MAHAMAYA TECHNICAL UNIVERSITY ,NOIDA
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PREFACE
All students learn theoretical subjects in their classroom, but as we are the management
students, apart from theoretical studies we need to get a deeper insight into the practical
aspects of those theories by working as a part of organization during our summer training.
Training is a period in which a student can apply his theoretical knowledge in practical
field. Basically, practical knowledge and theoretical knowledge have a very broad
difference. So this training has high importance as to know how both the aspects are
applied together. The study of management acquires most crucial position in the business
administration. In order to be successful, it is necessary to give priority to the
management in an organization. But it can’t be denied that the study of management
would be more educational, materialistic and even more interesting, if it is to be paired
with the work in organization as an employee. The training session helps to get details
about the working process in the organization. It has helped me to know about the
organizational management and discipline, which has its own importance. The training is
going to be a lifelong experience. Management in India is heading towards a better
profession as compared to other professions. The demand for professional managers is
increasing day by day. To achieve profession competence, manager ought to be fully
occupied with theory and practical exposure of management.
This Project Report has been completed in Partial fulfillment of my management Program,
M.B.A in the company TATA MOTORS LTD. which is a leading company of the top
most automobile sector Organizations. The objective of my project was to meet with the
customer and handle the customers.
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ACKNOWLEDGEMENT
I wish to thank all those who helped me and without whose support, I could not have
completed this project successfully. First and foremost I express my heartfelt thanks to Mr.
Prateek Dhawan, T.S.M,TATA MOTORS, for granting me the permission to do the project
and for his constant guidance during my project. I would like to thank with immense
gratitude Mr. K.P.Singh, sales head of Ashok Auto sales. I have immense pleasure in
expressing my deep sense of gratitude to Mr. Trilok Pratap Singh Chauhan, lecturer –
MBA, Department of Management Studies for his valuable guidance, time, co-operation and
support without which this project report would not have been completed. Last but not least, I
would like to thank my family and friends for their wholehearted support for the completion
of this project.
Bhupendra Singh Bhadauria
(M.B.A)
ROLL- 1025170038
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DECLARATION
The summer training project on work “A STUDY ON LCV/ICV PRODUCT OF TATA
MOTORS AND CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT” Under the
guidance of MR. Prateek Dhawan (Territory sales manager) is the original work done by me.
This is the property of the Institute & use of this report without prior permission of the
Institute will be considered illegal & actionable.
BHUPENDRA SINGH BHADAURIA
(M.B.A)
ROLL No- 1025170038
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E X E CUT I V E S U MM A R Y
As India celebrates its 50 years of independence, the passenger car industry
celebrated a centenary of its existence in India in 1998. Despite this head start, the
industry has never quite matched up to the performance of its counterparts in other parts
of the world. The all-pervasive atmosphere created by the company’s license raj was
primarily responsible for this situation. The various layers of Acts sheltered the industry
from external competition and smothered the development of the Indian automobile
industry...
In this project I conducted a study on the consumer perception about small trucks.
Firstly, I took three brands of small trucks; Eicher, Swaraj Mazda, Ashok Leyland for a
comparative of study LCV & ICV segment.
Later I went through the process of filling the questionnaires, to know exactly
what the customer’s of small trucks perceived about their trucks. A sample size of
sixty respondents was taken. Sample unit was a customer who owned small trucks.
Secondary data from various sources like magazines, journals etc was also collected.
The findings showed that the consumer’s who owned small trucks basically
wanted good performance, after sales service and a better payload at their budget, a less
expensive one.
All the trucks taken for the sample showed that the consumers perceived them as almost
same in all the attributes like safety, comfort and luxury. Respondents liked Ashok
Leyland more for its looks, whereas Eicher after sales service was perceived to be good.
But, at the end the research was limited due to small sample size, small sample area and
time constraints.
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Table of content/Index
Preface
Acknowledgement
Declaration
Training certificate
Executive summary
CHAPTER 1
1. Introduction of TATA Motor’s 01
Products 01
International Business 02
Subsidiaries 03
Acquisition 03
Research and development 03
Corporate social responsibility 04
CHAPTER 2
Overview of Automobile 06
Major sub system of an Automobile 07
CHAPTER 3
Major player 21
LCV/SFC products of TATA Motor’s 42
Comparative study 62
CHAPTER 4
Swot Analysis 73
Research Methodology 75
Analysis & Interpretation 79
Findings 94
Suggestions 95
Conclusion 96
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CHAPTER 5
Bibliography 97
Questionnaire 98
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CHAPTER 1
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INTRODUCTION TO TATA MOTORS
COMPANY
Tata Motors is India’s largest automobile company. It is the leader by far in commercial
vehicles in each segment, and the second largest in the passenger car market with winning
products in the compact, midsize car and utility vehicle segments. The company is the
world’s fifth largest medium and heavy commercial vehicle manufacturer and the world's
second largest medium and heavy bus manufacturer. Established in 1945, Tata Motors’
presence indeed cuts across the length and breadth of India. Over 3 million Tata vehicles
ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base
is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership,
sales, services and spare parts network comprising about 1,200 touch points. The company
also has a strong auto finance operation, Tata Motor Finance. At the core of the company’s
approach to doing business is the Tata Business Excellence Model. Incorporating sound
business principles, like customer satisfaction, Quality, attention to detail, conservation of
resources and protection of the environment, this model shapes the way Tata Motors
designs, manufactures and markets its products.
PRODUCTS
The company’s main product lines are:
• Passenger Cars : the compact car, Indica, launched in 1998, the mid size Indigo,
launched in 2002, and the Indigo Marina, launched in 2004 in both petrol and diesel
versions.
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• Utility Vehicles : the Tata Sumo launched in 1994, the Tata Safari launched in 1998
and their variants
• Small Commercial Vehicles : the company created a new segment in 2005 by
launching the Tata Ace, India’s first indigenously developed mini-truck.
• Light Commercial Vehicles: which include pickups, trucks and buses ranging
from 2T GVW to 7.5T GVW
• Medium and Heavy Commercial Vehicles : which include trucks, buses,
dumpers and multi- axled vehicles from 9T GVW to 40T GVW. Through Tata Daewoo
Commercial Vehicle Company Limited. It now offers a range of high horsepower trucks
ranging from 220 HP to 400 HP in dump truck, tractor-trailers, mixers and cargo
applications.
Adopting the principle of Kaizen or continuous learning, the company is constantly
improving its standards. The versatile yet simple 5S approach to process improvement -
sort, straighten, simplify and standardize in a self-disciplined manneris a way of life at
Tata Motors. These principles help optimize various operations of the company and
conserve precious resources. By working closely with vendors and partners, at the design
and manufacturing stages, the company ensures that they too follow the same principles.
INTERNATIONAL BUSINESS
Tata Motors, the first company from India’s engineering sector to be listed in the New
York Stock Exchange (September 2004), has also emerged as an international automotive
company. While currently about 18% of its revenues are from international business, the
company’s objective is to expand its international business, both through organic and
inorganic growth routes. Over the years, the company has received more than 50 awards
from the Company of India for its exports initiatives. In 2004, it acquired the Daewoo
Commercial Vehicle Company, Korea’s second largest truck maker. The rechristened Tata
Daewoo Commercial Vehicle Company has already begun to launch new products. In
2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and
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coach manufacturer, with an option to acquire the remaining stake as well. Hispano’s
presence is being expanded in other markets.
These acquisitions will further extend Tata Motors’ international footprint, established
through exports since 1961. The company’s commercial and passenger vehicles are
already being marketed in several countries in Europe, Africa, the Middle East, South East
Asia, South Asia and Australia. It has assembly operations in Malaysia, Kenya,
Bangladesh, Ukraine, Russia, Spain and Senegal.
SUBSIDIARIES
Through its subsidiaries, the company is engaged in engineering and automotive solutions,
construction equipment manufacturing, automotive vehicle components manufacturing
and supply chain activities, machine tools and factory automation solutions, high-precision
tooling and plastic and electronic components for automotive and computer applications,
and automotive retailing and service operations.
ACQUISITION
In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata
Daewoo Commercial Vehicle, in South Korea
In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it
controlling rights of the company.
In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor
buses in the Indian Market.
In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the
Daimler and Lanchester brand names.
In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering
company Trilix for a consideration of €1.85 million. The acquisition is in line with the
company’s objective to enhance its styling/design capabilities to global standards.
RESEARCH & DEVELOPMENT
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The foundation of the company’s growth over the last 50 years is a deep understanding of
economic stimuli and customer needs, and the ability to translate them into customer
desired offerings through leading edge R&D. The company’s Engineering Research
Centre (ERC), in Pune which has 1400 scientists and engineers, was established in 1966.
Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also have R&D
establishments at Gunsan in Korea and Zaragoza in Spain. These three facilities together
enable the company to share and access knowledge and technology for designing and
developing world-class products. Besides product development, R&D also focuses on
environment-friendly technologies in emissions and alternative fuels. The ERC has
enabled pioneering technologies and products. It was Tata Motors, which developed the
first indigenously developed Light Commercial Vehicle, India’s first Sports Utility
Vehicle and, in 1998, the Tata Indica, India’s first fully indigenous passenger car. Within
two years of launch, Tata Indica became India’s largest selling car in its segment. The
pace of new product development has quickened through an organization-wide structured
New Product Introduction (NPI) process. The process with its formal structure for
introducing new vehicles in the market, brings in greater discipline in project execution.
For example, the NPI process helped Tata Motors create a new segment by launching the
Tata Ace, India’s first mini-truck. The years to come will see the introduction of several
other innovative vehicles, all rooted in emerging customer needs. The ERC in Pune,
among whose facilities are India’s only certified crash-test facility and hemi-anechoic
chamber for testing of noise and vibration has received several Awards from the Company
of India. Some of the more prominent amongst them are the National Award for Research
and Development Efforts in Industry in the Mechanical Engineering Industries sector in
1999, the National Award for Successful Commercialization of Indigenous Technology by
an Industrial Concern in 2000, and the CSIR Diamond Jubilee Technology Award in
2004.
CORPORATE SOCIAL RESPONSIBILITY
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to
Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,
and is engaged in community and social initiatives on human rights, labor and
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environment standards in compliance with the principles of the Global Compact. Tata
Motors has led the automobile industry’s anti-pollution efforts through a series of
initiatives in effluents and emission control. The company introduced emission-friendly
engines in its products in India even before such norms were made statutory. It ensures
that its products are environmentally sound by reducing hazardous materials in vehicle
components, developing extended life lubricants, fluids and using ozone-friendly
refrigerants. The company uses some of the world's most advanced equipment for
emission check and control. Tata Motors undertakes soil and water conservation
programmers’ and extensive tree plantation drives. The company is committed to restoring
and preserving environmental balance, by reducing waste and pollutants, conserving
resources and recycling materials. Simultaneously, it also plays an active role in
community development, serving rural communities adjacent to its manufacturing
locations in Jamshedpur, Pune and Lucknow. Among them are cooperative societies, such
as the Tata Motors Grihini Udyog. This society provides inputs on skill development to
women. The women work for four hours per day, in activities ranging from preparing
spices and condiments to cable harness and
Electronic items. The society has provided employment to nearly 1200 women. Tata
Motors also focuses on improving the health of rural communities through women trained
as village health workers. They are trained in basic diagnostic skills and first aid, and are
at the forefront of all development initiatives. Through this initiative, the women gain
financial independence which in turn improves their social stature and makes them change
agents in their community. These continuing initiatives received national recognition from
the Institute of Directors and the World Environment Foundation in 2004, when the
company was awarded the ‘Golden Peacock Award’ for Corporate Social Responsibility.
With principles and practices, which others want to emulate, Tata Motors today is
recognized as among the most respected countries in India. With the foundation of its rich
heritage, it is today is etching a refulgent future across the world.
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CHAPTER 2
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OVERVIEW OF AUTOMOBILE
AUTOMOBILES
An automobile is a wheeled vehicle that carries its own motor. Different types of
automobiles include cars, buses, trucks, vans, and motorcycles, with cars being the most
popular. The term is derived from Greek 'autos' (self) and Latin 'mover' (move), Referring
to the fact that it 'moves by itself'. Earlier terms for automobile include 'horseless carriage'
and 'motor car'. As of 2005 there are 600 million cars worldwide (0.074 per capita).
SNIPPETS
The first automobile in India rolled in 1897 in Bombay.
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.
Within two-wheelers, motorcycles contribute 80% of the segment size.
Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
Tata Motors dominates over 60% of the Indian commercial vehicle market.
2/3rd of auto component production is consumed directly by OEMs.
India is the largest three-wheeler market in the world.
India is the largest two-wheeler manufacturer in the world.
India is the second largest tractor manufacturer in the world.
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MAJOR SUB SYSTEMS OF AN AUTOMOBILE
The major subsystems of an automobile are
1) Engine
2) Transmission
3) Fuel supply system
4) Fuel ignition system
5) Exhaust system
6) Cooling system
7) Braking system
8) Build
ENGINES
Produces some effect from a given input. Automotive production down the ages has
required a wide range of energy conversion systems. These include electric, steam, solar,
turbine, rotary, and different types of piston-type internal combustion engines. The
gasoline internal combustion engine, operating on a four-stroke Otto cycle, has
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traditionally been the most successful for automobiles, while diesel engines are widely
used for trucks and buses. Karl Benz led in the development of new engines. The internal
combustion engine was originally selected for the automobile due to its flexibility over a
wide range of speeds. Also, the power developed for a given weight engine was
reasonable; it could be produced by economical mass-production methods; and it used a
readily available, moderately priced fuel- petrol.
INTERNAL COMBUSTION ENGINE
The internal combustion engine is a heat engine in which the burning of a fuel occurs in a
confined space called a combustion chamber. This creates gases of high temperature and
pressure, which are permitted to expand. The defining feature of an internal combustion
engine is that useful work is performed by the expanding hot gases acting directly to cause
movement, for example by acting on pistons, rotors, or even by pressing on and moving
the entire engine itself.
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DIESEL ENGINES
The diesel engine is a type of internal combustion engine; more specifically, it is a
compression ignition engine, in which the fuel is ignited by being suddenly exposed to the
high temperature and pressure of a compressed gas, rather than by a separate source of
ignition, such as a spark plug, as is the case in the petrol engine. This is known as the
diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel
mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder
in the Power stroke.
The diesel engine is a type of internal combustion engine; more specifically, it is a
compression ignition engine, in which the fuel is ignited by being suddenly exposed to the
high temperature and pressure of a compressed gas, rather than by a separate source of
ignition, such as a spark plug, as is the case in the petrol engine. This is known as the
diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel
mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder
in the
Power stroke.
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ENGINE BLOCK
The cylinder block is a machined casting (or sometimes an assembly of modules)
containing cylindrically bored holes for the pistons of a multi-cylinder reciprocating
internal combustion engine, or for a similarly constructed device such as a pump? It is a
complicated part at the heart of an engine, with adaptations to attach the cylinder head,
crankcase, engine mounts, drive housing and engine ancillaries, with passages for coolants
and lubricant
PISTON
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In general, a piston is a sliding plug that fits closely inside the bore of a cylinder. Its
purpose is either to change the volume enclosed by the cylinder, or to exert a force on a
fluid inside the cylinder. Most pistons fitted in a cylinder have piston rings. Usually there
are two spring-compression rings that act as a seal between the piston and the cylinder
wall, and one or more
Oil control rings below the compression rings. As the piston moves inside the cylinder, it
transforms the energy from the expansion of a burning gas (usually a mixture of petrol or
diesel and air) into mechanical power (in the form of a reciprocating linear motion). From
there the power is conveyed through a connecting rod to a crankshaft, which transforms it
into a rotary motion, which usually drives a gearbox through a clutch.
TRANSMISSION
MANUAL TRANSMISSION
Manual transmissions come in two basic types: a simple unsynchronized system where
gears are spinning freely and must be synchronized by the
Operator to avoid noisy and damaging "gear clash", and synchronized systems that will
automatically "mesh" while changing gears... They are cheaper, lighter; usually give better
performance and fuel efficiency
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AUTOMATIC TRANSMISSION
Automatic transmission employs hydraulics to select gears, depending on pressure exerted
by fluid within the transmission assembly. Rather than using a clutch to engage the
transmission, a torque converter is put in between the engine and transmission. It is
possible for the driver to control the number of gears in use or select reverse, though
precise control of which gear is in use is usually not possible. Automatic transmissions are
easy to use.
GEARS
A gear is a toothed wheel designed to transmit torque to another gear or toothed
component. The teeth (or cogs) of a gear are shaped to minimize wear, vibration and
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noise, and to maximize the efficiency of power transmission. The larger gear is known as a
wheel and the smaller as a pinion. This is the principle of the automobile transmission,
allowing selection between various mechanical advantages
CLUTCH
A clutch is a mechanism for transmitting rotation, which can be engaged and disengaged.
In everyday use, the term clutch refers to a subcomponent of motor vehicle engine's
transmission designed to allow engagement or disengagement of the engine to the gearbox
or whatever apparatus is being driven. There are many different vehicle clutch designs, but
most are based on one or more friction discs, pressed tightly together or against a flywheel
using springs. The spring pressure is released when the clutch pedal is depressed thus
either pushing or pulling the diaphragm of the pressure plate, depending on type, and the
friction plate is released and allowed to rotate freely. A wet clutch is immersed in a
cooling lubricating fluid, which also keeps the surfaces clean and gives improved
performance and longer life. Clutch Disc A dry clutch, as the name implies, uses no fluid.
No pressure on the pedal means that the clutch plates are engaged (driving), while
depressing the pedal will disengage the clutch plates, allowing the driver to shift gears. A
manual transmission contains cogs for selecting gears. These cogs have matching teeth,
called dog teeth, which means that the rotation speeds of the two parts have to match for
engagement. This speed matching is achieved by a secondary clutch called a synchromesh,
a device that uses frictional contact to bring the two parts to the same speed, and a locking
mechanism called a blocker ring to prevent engagement of the teeth (full movement of the
shift lever into gear) until the speeds are synchronized.
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FUEL SUPPLY SYSTEM
Fuel Injection is a method or system for metering fuel into an internal combustion engine.
The fuel is then burned in air to produce heat, which in turn is converted to mechanical
work by the engine. In modern automotive applications, fuel injection is typically only one
of several important tasks performed by an engine management system. An engine's
air/fuel ratio must be accurately controlled under all operating conditions to achieve the
desired engine performance, emissions, driveability and fuel economy
FUEL PUMP
A fuel pump is an essential component on a car or other internal combustion
Engine device. Fuel has to be pumped from the fuel tank to the engine and
Delivered under low pressure to the carburetor or under high pressure to the
Fuel injection system. Some fuel injected engines have two fuel pumps for this purpose:
one low pressure/high volume supply pump in the tank and one high pressure/low volume
pump on or near the engine.
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IGNITION SYSTEM
The ignition system of an internal-combustion engine is an important part of the overall
engine system that provides for the timely burning of the fuel mixture within the engine.
All conventional petrol (petrol) engines require an ignition system. The ignition system is
usually switched on/off through a lock switch, operated with a key or code patch.
ELECTRONIC IGNITION
The disadvantage of the mechanical system is the use of breaker points to interrupt the low
voltage high current through the primary winding of the coil; the points are subject to
mechanical wear where they ride the cam to open and shut, as well as oxidation and
burning at the contact surfaces from the constant sparking. They require regular
adjustment to compensate for wear, and the opening of the contact breakers, which is
responsible for spark timing, is subject to mechanical variations. In addition, the spark
voltage is also dependent on contact effectiveness, and poor sparking can lead to lower
engine efficiency. Electronic ignition (EI) solves these problems. The lack of moving parts
compared with the mechanical system leads to greater reliability and longer service
intervals.
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SPARK IGNITION
The term spark-ignition is normally used to refer to internal combustion engines where the
fuel-air mixture is ignited with a spark. The term contrasts with compression-ignition
engines, where the heat from compression alone ignites the mixture. Spark-ignition
engines can be either two-stroke or four stroke, and are commonly referred to as "petrol
engines" in US English
and "petrol engines" in British English.
ALTERNATOR
An alternator is an electromechanical device that converts mechanical energy to
alternating current electrical energy. Alternators are used in automobiles to charge the
battery and to power all the car's electric systems when its engine is running. Modern
automotive alternators have a voltage regulator built into them
BATTERY
An automobile battery is a type of electric battery that supplies electric energy to the
starter motor and the ignition system of a vehicle’s engine. The term is also used for the
main power source of an electric vehicle. They are usually
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Lead-acid batteries that provide a nominal 12-volt potential difference by serially
connecting six cells that each produce
About 2 to 2.1 volts.
COOLING SYSTEM
In the process of combustion and friction between the various moving parts of the engine
substantial amounts of heat is generated which needs to be dissipated in order to maintain
safe temperatures for engine and various systems to work properly. Broadly speaking, the
an automobile may be either air cooled or water cooled. In case of an air cooled engine,
the engine is mounted such that air passes through it when the automobile is in motion.
The passing over of air over the engine block ensures it cooling.. However this type of
cooling is effective only for smaller engines like those used in scooters or motorbikes.
Bigger engines generally are water cooled. In this
System water is circulated through a water jacket in the engine block with an aid of a
pump. The water while it passes through the engine block carries with it the heat of
combustion. This heat is then dissipated through a radiator placed in front of the vehicle.
RADIATOR
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In automobiles with an internal combustion engine, a radiator is connected to channels
running through the engine and cylinder head, through which is pumped a liquid. This
liquid is typically a mixture of water with ethylene glycol (a.k.a. antifreeze). The fluid
moves in a closed system from the radiator to the engine, where it conducts heat away
from the engine parts and carries the heat primarily to the radiator. The radiator is
typically mounted behind the vehicle's grille, with cold air driven through the radiator to
cool the radiator, the fluid inside, and therefore the engine. Between the engine and the
radiator lies the thermostat, a temperature operated valve. It remains closed, restricting
coolant flow, until the engine reaches the thermostat's activation temperature. This
arrangement allows the engine temperature to be maintained in the ideal operating range.
BRAKING SYSTEM
The barking system in an automobile is used to retard the vehicle in order to either come
to a stop or control the speed. The main components of the braking system are the brake
pedal and brakes which may be of three types discussed below.
BRAKE PEDAL
The brake pedal is a simple lever. It is attached at one point to the framework of the
automobile, a rod extends from a point along its length to the master cylinder, and the
pedal is at the end of the lever.
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BRAKES
The three types of brakes being used commonly
1) Drum brakes
2) Disc brakes
3) Hydraulic brakes
DRUM BRAKES
A drum brake is a brake in which the friction is caused by a set of shoes or pads that press
against the inner surface of a rotating drum. The drum is connected to a rotating wheel.
(Below-left)
DISC BRAKE :
The disc brake is a device for slowing or stopping the rotation of a wheel. A brake disc,
usually made of cast iron or ceramic, is connected to the wheel or the axle. To stop the
wheel, friction material in the form of brake pads (mounted in a device called a brake
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caliper) is forced mechanically, hydraulically or pneumatically against both sides of the
disc. (Bottom-right)
HYDRAULIC BRAKES
The hydraulic brake is an arrangement of braking mechanism which uses hydraulic fluid,
typically some type of light-viscosity petroleum oil, to transfer pressure from the
controlling unit, which is usually near the operator of the vehicle, to the actual brake
mechanism, which is usually at or near the wheel of the vehicle.
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CHAPTER 3
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MAJOR PLAYERS
The major player in Indian automobile sector who dominates Indian automobile sector is as
follows:
ASHOK LEYLAND
DAIMLER INDIA COMMERCIAL VECHILE PVT LTD
FORCE MOTORS LTD
VE COMMERCIAL VECHILE (EICHER)
HINDUSTAN MOTORS
MAHINDRA & MAHINDRA
SWARAJ MAZDA LTD
TATA MOTORS LTD
JCBL
ASIA MOTORS WORKS LTD
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The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by
independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Mr.
Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok
Motors was set up in what was then Madras, for the assembly of Austin Cars. The
Company's destiny and name changed soon with equity participation by British Leyland
and Ashok Leyland commenced manufacture of commercial vehicles in 1955.
Since then Ashok Leyland has been a major presence in India's commercial vehicle
industry with a tradition of technological leadership, achieved through tie-ups with
international technology leaders and through vigorous in-house R&D. Access to
international technology enabled the Company to set a tradition to be first with
technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland
pioneered all these concepts. Responding to the operating conditions and practices in the
country, the Company made its vehicles strong, over-engineering them with extra metallic
muscles. "Designing durable products that make economic sense to the consumer, using
appropriate technology", became the design philosophy of the Company, which in turn has
moulded consumer attitudes and the brand personality.
Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The
5,00,000 vehicles we have put on the roads have considerably eased the additional
pressure placed on road transportation in independent India. In the populous Indian
metros, four out of the five State Transport Undertaking (STU) buses come from Ashok
Leyland. Some of them like the double-decker and vestibule buses are unique models from
Ashok Leyland, tailor-made for high-density routes.
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PRODUCT PORTFOLIO
4x2 Haulage model
1616il 1616XL 1616XP
4x2 Multi- axle Vehicle
2516 il 2516 xl 2518 xp
3116il 3116 xl
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4x2 Multi- axles Tripper
U1616T
1616xl
U1618T
U-1616T
U- 2516 il
2518T 2518 xp U 2523T
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U- 3123T
Multi axle trucks & Tractors Trailers
U-3518T U-4023TT U-4923
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Daimler India Commercial Vehicles Pvt. Ltd. manufactures and sells light, medium, and
heavy-duty commercial vehicles. The company was founded in 2007 as Daimler India
Commercial Vehicles Pvt. Ltd. and changed its name to Daimler India Commercial
Vehicles Pvt. Ltd. in April 2009. The company is based in Chennai, India. Daimler India
Commercial Vehicles Pvt. Ltd. operates as a subsidiary of Daimler AG.
Daimler India Commercial Vehicles (DICV) has launched a new brand, BharatBenz, in
the Indian market, under which the company will sell its medium and heavy commercial
vehicles (MHCVs) from 2012 onwards. The company plans to introduce models with
capacity ranging from 6 tonnes to 49 tonnes. The company is currently building its
commercial vehicle facility in Oragadam (Tamil Nadu) in India, which is expected to
begin production from 2012 onwards. Daimler India Commercial Vehicles Pvt. Ltd. to
Introduce a Range of Trucks in 6-49 Tonnes Category in India; Invests INR 44.00 Billion
for New Facility at Oragadam in Tamil Nadu ON 09/19/2010 Daimler AG announced that
it will introduce a range of trucks in 6-49 tonnes category under a completely new brand
for its proposed entry into India's commercial vehicle market in 2012. The company is
planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in
the next two years. Initially, the company will introduce vehicles in the 25 tonne category
during the second quarter of 2012, and within 18 months of the launch, it will introduce
vehicles in all the 6-49 tonnes categories. The company will roll out the vehicles from 15
platforms, coming from its group firm Mercedes and Mitsubishi Fuso's stable. The
company is investing INR 44.00 billion through Daimler India Commercial Vehicles Pvt.
Ltd. for a new facility at Oragadam in Tamil Nadu. The target is to cover all the 73
locations and to have 25 service points by 2014.
36
Five decades ago, Force Motors started production of the HANSEAT 3-Wheelers in
collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a
strong presence in the “Light Commercial Vehicles” (LCV) field with the MATADOR,
the proverbial LCV in India. Through the 80s and 90s, especially in the last 10 years with
a major product development effort, Force Motors has introduced new Light Commercial
Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range
of heavy commercial vehicles in collaboration with MAN Nutzfahrzeuge AG of Germany.
Trump m40 Force treveller
37
VE Commercial Vehicles Limited owes its inception to the compelling intent of driving
modernization in commercial transportation, in India and other developing markets.
As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited
(EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do
so. The organization brings together global leadership in technology along with deep
knowledge and experience of the Indian commercial vehicle (CV) market.
As a company, VECV includes the complete range of Eicher’s commercial vehicles,
components and engineering design businesses as well as the sales and distribution of
Volvo trucks. Thus, each of its business units is already well-established and backed by a
sizable customer base.
VECV’s portfolio of commercial vehicles includes two product brands with absolutely
different market positions yet complementing segment synergies. Eicher Trucks& Buses
have a wide offering in the mass market, 5T40T range while Volvo Trucks command a
strong presence in the premium, high performance, and heavy duty segments from
25T49T. With a formidable presence in the existing light and medium duty segments,
VECV’s main focus is on increasing the penetration and market share of its heavy duty
products. Thus, its investments in design, development, manufacturing, systems,
distribution and services are largely oriented towards creating a stronger position in the
heavy duty market.
VECV is going all out to gear itself in becoming a proactive solutions and service provider
meeting all customer needs. This it will do by strengthening each of its product brands as
leaders in their respective segments. In the near course, VECV will offer an even more
innovative lineup of technologically advanced and ergonomically aesthetic products.
Volvo’s widespread distribution network will facilitate the export of these products to
countries world over and will help VECV bolster its presence in more than 26 countries to
where it currently exports. With an improved thrust on retail network development and
after sales service, VECV will soon come to be recognized as a lean organization capable
of setting new benchmarks in response times.
38
It is important for VECV, that its growth must also have a positive influence on the
industry it serves; ensuring that the industry becomes more efficient, environment friendly,
offers safer products and manufactures products that are driver friendly. And this dictum
of being the ‘differentiator’ not only reflects in VECV’s approach in the market place but
also in its internal workplace – moving it to becoming a preferred employer in the
industry.
VE Commercial Vehicles has over 4000 customers with a sales & support network that
spreads across more than 300 points across the country. The company’s industrial base
includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks &
buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear
boxes and gear box assemblies.
VECV is jointly managed by Volvo and EML with shared management and equal
representation rights on the board of Directors. All management positions are appointed by
the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECV’s chairperson
while Mr. Siddhartha Lal is the Managing Director and CEO.
Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi.
Eicher Motors is a commercial vehicle manufacturer in India. The company's origins date
back to 1948, when Good earth Company was established for the distribution and service
of imported tractors.
In 1959 the Eicher Tractor Corporation of India Private Ltd. was established, jointly with
the Eicher tractor company, a German tractor manufacturer. In 1960 the first tractor
produced in India was put on the market.
Since 1965 Eicher in India has been completely owned by Indian shareholders. The
German Eicher tractor was partly owned by Massey-Ferguson from 1970, when they
bought 30 per cent. Massey-Ferguson bought out the German company in 1973.
In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE
Tractors (Tractors And Farm Equipment Ltd) of Chennai, the Indian licensee of Massey
Ferguson tractors.
The Eicher Group experienced a gross sales turnover of over INR 19,000 million ($US
424 million) in 2005–06.
39
Eicher 10.50
Eicher 10.75
Eicher 11.10
Eicher 35.31
Eicher 30.25 FE
Eicher 10.59
Eicher 10.90
EIcher 20.16
Eicher 30.25 XP
Eicher 15.16
40
Hindustan Motors is an automobile manufacturer from India. It is part of the Birla
Technical Services industrial group. The company was the largest car manufacturer in
India before the rise of Maruti Udyog It is the producer of the Ambassador car, widely
used as a taxicab and as a company limousine. This car is based on the Morris Oxford,
a British car that dates back to 1954. One of the original three car manufacturers in India,
founded in 1942 by Mr. B.M. Birla, it was a leader in car sales until the 1980s, when the
industry was opened up from protection. Manoj Jha is the Managing Director. It began in
Port Okha near Gujarat, and in 1948, moved to West Bengal. The Place is now
Called Hind motor.
History
Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company
and Flagship Company of the C.K. Birla Group was established just before Indian
independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing
operations in a small assembly plant in Port Okha near Gujarat, the manufacturing
facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of
- the Ambassador.
General Motors Joint Venture
Hindustan and General Motors have had several tie-ups in the post independence era to
produce Bedford Trucks, Vauxhall Motors (1980 to 1990), Allison Transmissions and off-
road equipment. In 1994, GM and Hindustan (C K Birla) formed a 50-50 joint
venture, General Motors India to make Opel Astra cars. GM bought out the Halol, Gujarat
plant from Hindustan in 1999.
41
Earthmoving Equipment Division (HMEED)
Hindustan motors used to make earthmovers initially in collaboration with Terex, USA
and Fermac UK and later with Caterpillar Inc. since 1984 at the HMEED plants in
Thiruvallur near Chennai and Pondicherry. It was sold to Caterpillar in 2000 and HM quit
the earthmover business. HML continue to be a joint venture partner with Caterpillar in
Hindustan Power Plus which manufactures diesel engines and generator sets.
Hindustan Tractors
The company began in 1959 as Tractors and Bulldozers Private Ltd and imported
tractors. Manufacturing of tractors began in 1963, in collaboration Motokov-Praha (Zetor)
of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it
became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and
sold under the Hindustan brand. In 1967, it became Hindustan Tractors Ltd.In 1978, the
Gujarat; Indian company formed Gujarat Tractors from the ailing company. In
1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed
purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd
Isuzu Joint Venture
Hindustan formed collaboration with Isuzu to manufacture engines and transmission for
the Contessa in late 1980s at Pithambur near Indore, Madhya Pradesh. Initially the joint
venture made a 4 cylinder G180Z 1.8L petrol engines and 5-speed transmissions. Later,
a 2.0L Isuzu diesel engine was added to the production line to power the Contessa and the
Ambassador. The technical collaboration lasted from 1983 to 1993. The Indore plant has
since expanded to manufacture engines for a number of other manufacturers like Opel and
Mahindra.
HML also assembled and sold a small number of Isuzu F series - JCS trucks in India in the
early 1990s. These trucks came from the factory with a fully built metal cabin which was
not common with Tata and Ashok Leyland trucks at the time. They were well known for
their reliability and fuel consumption, but were discontinued since HML could not sell
them for an affordable price.
42
Mahindra & Mahindra Limited (BSE: 500520) is the flagship company of the Mahindra
Group, a multinational conglomerate based in Mumbai,India. The company was set up in
1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C.
Mahindra and Malik Ghulam Mohammed. After India gained independence
and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's
first finance minister. The company changed its name to Mahindra & Mahindra in 1948.
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded
into manufacturing general-purpose utility vehicles, starting with assembly under license
of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India,
M&M later branched out into the manufacture of light commercial vehicles (LCVs) and
agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with
its flagship UV Scorpio and enjoys a growing global market presence in both the
automotive and tractor businesses.
Over the past few years, M&M has expanded into new industries and geographies. They
entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also
has controlling stake in REVA Electric Car Company and acquired South
Korea's SsangYong Motor Company in 2011.
The US based Reputation Institute recently ranked Mahindra among the top 10 Indian
companies in its 'Global 200: The World's Best Corporate Reputations' list.
Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger
cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six
continents It has acquired plants in China and the United Kingdom, and has three
assembly plants in the USA. M&M has partnerships with international companies
like Renault SA, France and International Truck and Engine Corporation USA.
M&M has a global presence and its products are exported to several countries. Its global
subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra
South Africa and Mahindra (China) Tractor Co. Ltd.
43
M&M made its entry into the passenger car segment with the Logan in April 2007 under
the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy
trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.
M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and
three wheelers. It offers over 20 models including new generation multi-utility vehicles
like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India
Private Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an
aggressive product expansion program that would see the launch of several new platforms
and vehicles over the next three years, including an entry-level SUV designed to seat five
passengers and powered by a small turbo diesel engine. True to their word, Mahindra &
Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has
sold over 15000 units.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the
launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group.
This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in
Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles
as well as SUVs Mahindra & Mahindra has controlling stakes in Reva electric and has
submitted letter of Intent for South Korea's SsangYong. Mahindra plans to sell the diesel
SUVs and pickup trucks starting in late 2010 in North America through an independent
distributor, Global Vehicles USA, based in Alpharetta, Georgia Mahindra announced it
will import pickup trucks from India in knockdown kit (CKD) form to circumvent
the Chicken tax CKDs are complete vehicles that will be assembled in the U.S. from kits
of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra
had indefinitely delayed the launch of vehicles into the North American market, citing
legal issues between it and Global Vehicles after Mahindra retracted its contract with
Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers
instead of through Global Vehicles. However, a November 2010 report quoted John Perez,
the CEO of Global Vehicles USA, as estimating that he expects Mahindra’s small diesel
pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and
Perez, while hopeful, admits that arbitration could take more than a year. Later reports
44
suggest that the delays may be due to a Mahindra scrapping the original model of the truck
and replacing it with an upgraded one before selling them to Americans
In 2010, India's Mahindra & Mahindra Limited was named as the preferred bidder to
acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to
gain a controlling stake in the company by March 2011 and the planned acquisition has
been approved by South Korea's Free Trade Commission.
PRODUCT PORTFOLIO
MN 25 TRIPPER
MN 25
MN 31
45
MN 40
MN 49
46
Established in 1983, Swaraj Mazda Limited, an India based automobile company, is owned by
the Sumitomo Corporation of Japan and Punjab Tractors Limited of India, with a technical
collaboration with Isuzu and Mazda of Japan. Sumitomo upped its stake in the company in 2009
by purchasing all of Punjab Tractors remaining shares, raising their stake to 53.5% Production
began in 1985.
The company manufactures light commercial vehicles like trucks, buses, ambulances,
police personnel carriers, water tankers and special vehicles.
The company's annual turnover for the year 1997 - 1998 exceeded Rs. 151 crores. It has a
dealer network of about 128 dealers spread throughout India. Swaraj
Engines and Punjab Scooters are its associate companies. In June 2006, Swaraj Mazda
entered a new Technical agreement with Isuzu Motors, Japan.
In 2009, Swaraj Mazda started to roll out Luxury buses and medium-duty trucks powered
by Isuzu Engines from a new plant in Punjab. Plans are to build multi-axle trucks, tractor
units and refrigerated trucks within the next three years. They are currently marketed
under the Swaraj Mazda Isuzu brand.
In addition, Swaraj Mazda is moving to offer the Isuzu D-Max pickup. Former associate
company Punjab Tractors manufactured agricultural tractors and combine harvesters under
the Swaraj brand name before selling 64.6% to Mahindra Tractors. In 2009, Mahindra
and Swaraj Mazda settled a dispute over the use of the Swaraj name, allowing Swaraj
Mazda to continue using the name for only two more years.
Swaraj Mazda Limited has informed the Exchange that at the Board Meeting of the
Company held on October 01, 2010, the Board of Directors have decided to change the
name of the Company from Swaraj Mazda Limited to SML ISUZU Limited
47
PRODUCT PORFOLIO
SWARAJ SARTAJ
SARTAJ TC
SMARAT
48
TRUCK SUPER LONG
4 WD
49
Asia Motor Works Ltd (AMW) manufactures commercial vehicle, auto components,
fully built vehicles and forged components. Founded in 2005, AMW has increased its
presence in an increasingly competitive market place through its products and service
network spread across the country. It has won the coveted CV of the year 2008 from
NDTV Profit Car & Bike Awards & "CV Innovation of the Year" for 2010 from CV
Magazine & Zee Business News.
AMW 2523
AMW 2518
The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the
western region of India. The capacity for commercial vehicles is at 50,000 annually. In
addition the Company has installed capacity for tipper bodies, fabricated components,
50
pressed metal and frames for chassis production. The Company recently acquired a
forging unit in Mysore in Southern India, which produces axles and other forged
components. AMW also manufactures components for the
Automotive and general engineering industries. AMW’s capacity of 15 million wheel rims
makes it the largest single location plant in Asia and the company supplies pressed metal
components to some of the world’s most renowned auto and white goods manufacturers.
AMW has a network of over 60 touch points across India.
Products
AMW’s product portfolio includes its best seller, the 49 Tonner - India’s First vehicle in
this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Rock & Box body
Tipper, Transit Mixers,Concrete Pumps and Haulage vehicles.
AMW 2518 (Medium truck) (6X4)
AMW 3118 (Heavy truck) (8X2)
AMW 4018 (Heavy truck) (4X2)
AMW 4923 (Ultra-Heavy truck) (6X4)
51
LCV/SFC PRODUCTS OF TATA MOTORS
COMMON FEATURES ALL PRODUCTS
52
Semi Forward Design Advantage
Semi forward design gives extra safety distance.
Considered very safe in our roads.
World-wide school buses have only SFC design similar to SFC407.
Safety distance-distance between life and death in the unfortunate event of
accident
53
Tilt Cabin In LPT
All our LPT version have tilt cab
Easy access to engine/maintenance
Clean and quick maintenance
Better cab space utilization
More loading area for a particular wheel base
54
EX cabin (deluxe cabin)
Higher comfort
Mel Sheets on the floor for reducing noise and vibration
Driver Seat, Co-Driver Seat with Melba Fabric for added comfort.
Grey Interiors & upholstery
Tinted Door & Window Glasses
Driver Seat & Co-Driver Seat with Head rest
Tinted band on windshield for reducing glare
55
Extra Comfort
Larger Rear View Mirrors for better rear visibility
Door Pad with Melba Fabric for better interiors
Magazine pocket with bottle holder
Red sticker as reflector
56
Air brakes
All vehicles above 709 are with airbrakes.
S Cam-full - Air Brakes
Load Compensating
Regulation Valve (LCRV)
Air dryer
57
TATA EX series
TATA EX 2 SERIES
58
Combines the “high
performance and proven reliability” of TATA CV
with “the advanced technical
features” of the EX series
Power Steering, Clutch boosterEnhanced Service IntervalClear Lens Head LampA/C option
PRODUCT SPECIFICATIONS
SFC 407 PU
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 102 PS (75KW) @ 2800 rpm
Torque : 300 Nm (30.5 M Kg) @ 1400 - 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 240 mm dia
G. Box : G380. Synchromesh, 5 F,1 R
Steering : Manual, Variable ratio 25 to 28.1
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Close pitch load body
Power SocketDigital ClockUtility Box and Coat HookPortable LampFog LampReverse BeeperRear View mirror in cabHand Grip and Ring
Brakes : Vacuum assisted dual circuit hydraulic
Tyres : 7 x 16 – 12 Ply Rating
GVW : 4450 Kgs
Payload : 2250 Kgs
WB : 2750 mm
Turning Circle Dia : 11 mtrs
Load body : 8.5 Ft X 6.5 Ft
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms
SFC 407 EX
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 100 PS(75 KW) @ 2800 rpm
Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 280 mm dia
G. Box : G380. Synchromesh, 5 F,1 R
Steering : Manual, Variable ratio 25 to 28.1
Brakes : Vacuum assisted dual circuit hydraulic
60
Tyres : 8.25 x 16 – 16 Ply Rating
GVW : 5950 Kgs
Payload : 3424 Kgs
WB : 3100 mm
Load body : 10 Ft X 6.5 Ft
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
SFC 407 Twin Tyr
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 100 PS(75 KW) @ 2800 rpm
Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 280 mm dia
G. Box : G380. Synchromesh, 5 F,1 R
Steering : Manual, Variable ratio 25 to 28.1
Brakes : Vacuum assisted dual circuit hydraulic
Tyres : 8.25 x 16 – 16 Ply Rating
61
GVW : 5300 Kgs
Payload : 2900 Kgs
WB : 3100 mm
Load body : 10 Ft X 6.5 Ft
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
LPT 407 EX MS
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 100 PS(75 KW) @ 2800 rpm
Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 280 mm dia
G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual, Variable ratio 34.2 to 28
Brakes : Vacuum assisted dual circuit hydraulic
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 6250 Kgs
62
Payload : 3400 Kgs
WB : 3400 mm
Load body : 4093 L x 2074 W x 603 H /1773 (HD)
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
LPT 407 EX2
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 100 PS(75 KW) @ 2800 rpm
Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 280 mm dia
G. Box : G380. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual, Variable ratio 34.2 to 28
Brakes : Vacuum assisted dual circuit hydraulic
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 7250 Kgs
63
Payload : 4134 Kgs
WB : 3400 mm
Load body : 4093 L x 2074 W x 603 H /1773 (HD)
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
LPK 407 Tipper
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 100 PS(75 KW) @ 2800 rpm
Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 280 mm dia
G. Box: G380. Synchromesh, 5 F,1 R(PTO Option)
Steering : Power Steering, Variable ratio 25 to 28.1
Brakes : Vacuum assisted dual circuit hydraulic
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 7250 Kgs
WB : 3400 mm
64
Cubic Capacity : 3 Cu. M (110 cft)
Load body : 4093 L x 2074 W x 603 H /1773 (HD)
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
SK 407 Tipper
Engine : TATA 4SP TCIC (BHARAT STAGE-III)
Power : 100 PS(75 KW) @ 2800 rpm
Torque : 300 Nm(30.5 M Kg) @ 1400 – 1800 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 280 mm dia
G. Box: G380. Synchromesh, 5 F,1 R(PTO Option)
Steering : Power Steering, Variable ratio 25 to 28.1
Brakes : Vacuum assisted dual circuit hydraulic
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 6250 Kgs
WB : 3100 mm
Cubic Capacity : 2.67 Cu. M (90 cft)
65
Load body : 4093 L x 2074 W x 603 H /1773 (HD)
TCR : 5.5m
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
SFC 709 EX
Engine : TATA 497 TCIC (BHARAT STAGE-III)
Power : 125 PS @ 2400 rpm
Torque : 400 Nm @ 1300 – 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 310 mm dia
G. Box: G40. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual Steering, Ratio 34.2 to 28:1
Brakes : Dual Circuit S Cam Air brake with LCRV
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 7490Kgs
Payload : 4300 Kgs
WB (mm) : 3800
66
LB (mm) : 3833 L x 2057 W x 603/1713(Hideck) H
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
LPT 709 EX2
Engine : TATA 497 TCIC (BHARAT STAGE-III)
Power : 125 PS @ 2400 rpm
Torque : 400 Nm @ 1300 – 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 310 mm dia
G. Box: G40. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual Steering, Ratio 34.2 to 28:1
Brakes : Dual Circuit S Cam Air brake with LCRV
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 7450 Kgs
Payload : 4200 Kgs
WB (mm) : 3800
67
LB (mm) : 3833 L x 2057 W x 603/1713(Hideck) H
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
SFC 909 EX MS
Engine : TATA 497 TCIC (BHARAT STAGE-III)
Power : 125 PS @ 2400 rpm
Torque : 400 Nm @ 1300 – 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 310 mm dia
G. Box: G40. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual Steering, Ratio 34.2 to 28:1
Brakes : Dual Circuit S Cam Air brake With LCRV
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 9600Kgs
Payload : 5700 Kgs
WB (mm) : 3800
LB (mm) : 3833 L x 2057 W x 603/1713(Hideck) H
Warranty : 3 Lack Kms / 3 Yrs
68
S0ervice Interval : 20,000 Kms.
LPT 909 EX MS / EX2
Engine : TATA 497 TCIC (BHARAT STAGE-III)
Power : 125 PS @ 2400 rpm
Torque : 400 Nm @ 1300 – 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 310 mm dia
G. Box: G40. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual Steering, Ratio 34.2 to 28:1
Brakes : Dual Circuit S Cam Air brake With LCRV
Tyres : 8.25 x 16 -16 Ply Rating
GVW : 9600Kgs
Payload : 6200 Kgs
WB (mm) : 3800
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LB (mm) : 5050 L x 2042 W x 603/1773 H
Warranty : 3 Lack Kms / 3 Yrs
Service Interval : 20,000 Kms.
LPT 1109 EX
Engine : TATA 497 TCIC (BHARAT STAGE-III)
Power : 125 PS @ 2400 rpm
Torque : 400 Nm @ 1300 – 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 310 mm dia
G. Box: G40. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual Steering, Ratio 34.2 to 28:1
Brakes : Dual Circuit S Cam Air brake With LCRV
Tyres : 8.25 x20 -16 Ply Rating
GVW : 11900Kgs
Payload : 7600 Kgs
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WB (mm) : 4200 and 3600
LB (mm) : 4821 L x 2157 W x 603/1800 H -3600 W and 5791 L
x 2157 W x 603x1800 H – 4200 WB
Warranty : 1.5 Lack Kms / 1.5 Yrs
Service Interval : 20,000 Kms.
LPT 1109 EX2
Engine : TATA 497 TCIC (BHARAT STAGE-III)
Power : 125 PS @ 2400 rpm
Torque : 400 Nm @ 1300 – 1500 rpm
FIP : VP 37 Electronic Rotary-MICO
Clutch : Single plate dry friction type, 310 mm dia
G. Box: G40. Synchromesh, 5 F,1 R(PTO Option)
Steering : Manual Steering, Ratio 34.2 to 28:1
Brakes : Dual Circuit S Cam Air brake With LCRV
Tyres : 8.25 x20 -16 Ply Rating
GVW : 12990Kgs
71
Payload : 8015 Kgs
WB (mm) : 4200
LB (mm) : 5791 L x 2157 W x 603x1800 H – 4200 WB
Warranty : 1.5 Lack Kms / 1.5 Yrs
Service Interval : 20,000 Kms.
TOPIC -ANALYSIS OF POTENTIAL PICKUP MARKET
AND COMPRATIVE STUDY WITH MIHANDRA MAXX
PICKUP
TATA 407 PICK UP
72
MAHINDRA’S PICK UP
We wanted to make a fresh beginning…
We went to…
73
2088 Customers
209 brokers
31 dealers
15 DMAs
12 Competition DSEs
WHAT DO THEY HAVE TO SAY ABOUT PICKUPS?
Pickup means MAHINDRA MAXX
Fuel mileage of upto 13 KMPL
Loads upto 2.5T
EMI of around Rs 11,000/-
Price of 4.9 Lacs
Limitation of a pickup…
Unstable at higher loads
Forego opportunity for longer leads
Maintenance is higher after 4 years
Not good at high loads in ghats
Penalty of Rs 2000/- per month due to overload
Front end lifting at 2.5T + loads
MILEAGE OF 10.5 -11 KMPL
What is a 407 TATA PICKUP?
74
Rear to match utility of pickups
Front Cab same as that of 407
Why is it a perfect pickup?
407 pickup’s overall length is lesser
75
4700
The length of TATA motor’s is 4700 which is lesser then Mahindra’s
Pickup that is good for Tata’s pick up
Lower Turning circle radius gives
76
5219
The turning circle of Tata’s is lesser then Mahindra’s pickup
TATA’s pick turning circle is 5.5 m
Mahindra’s turning circles is 6.35 m
Lower loading platform height
For ease of loading and unloading
77
5.5 m
6.35 m
Still it gives the more loading area than pickup
India’s SHORTEST pickup with LARGEST Load body
Guaranteed savings…
78
970 mm
990 mm
Area :4.75 Sq.m Area: 4.25 Sq.m
What do we mean by long leads?
COMPARISON IN EARNINGS
Prevailing market loads Prevailing market loads
79
20000 Kms5000 KmsService interval
Pick up 407 Max 407 pickup Max pick up
Load 2.5T 2.5 T 2.5 T
NOT
POSSOBILITY
Distance per
day
175Km 175Km 225
Distance per
month
4300Km 4300km 5600Km
Total revenue 38000 38000 46000
Expenses
Diesel 15480 14772 19734
EMI 11400 11400 11400
Maintenance 500 2000 500
Tyres 1400 1750 1400
Total Expenses 28780 29892 33034
Net 9220 8108 12966
After 4 years…
M&M TATA407PU
Earnings in 4 years 3.9Lacs 6.2lacs
Resale Value 2.4 Lacs 2.9 Lacs
Total Earnings 6.3 Lacs 9.1 Lacs
SERVICE INTERVAL MAX@5000 kms 407 TATA PICK UP @20000
Kms
Km Max 407 Pick up
80
Reading
Details of service expense Total
Amount
Details of service
expense
Total
Amount
5000 Engine oil 1250,oil &diesel filter
350,Differential oil 275,steering
top up 180,misc 100
2155 x
10000 Engine oil 1250, diesel filter 350,
misc 100,GB oil 550
2250 X
15000 Greasing 150.misc 100 250 x
20000 Engine oil 1250, diesel filter,
Differential oil 275,steering top
up& misc 180
2055 Engine oil
1680,Diesel & oil
Filter 270,misc
2150
25000 Greasing 150.misc 100,labour 450 x
30000 Engine oil 1250, diesel filter
350,misc 100, labor 700
2400 x
35000 Greasing 150.misc 100,labour 450 x
40000 Engine oil 1250, diesel filter 350,
collant,Air filter 880, clutch &
brake fluid 110,GB oil 550,
Differential oil 275,steering top
up 180 labor 700,misc 100
4395
Engine oil
1680,Diesel&oil
filter 270,Differential
oil,400,Air filter
270,Hub greasing
500,misc 200
4100
45000 Greasing 150.misc 100,labour 450 x
50000 Engine oil 1250,Diesel &filter
350,Gear box oil 550,Steering oil
180,greasing 100,Misc 100, labor
3230 x
81
700
Total expenses for 50000 km 18085 Total expenses for
50000 km
6250
INDIA’S SHORTEST pickup with HIGHEST PAYLOAD is…
SPCIFICATION 407 PICKUP MAX PICK
UP
DIFFERENCE
Vehicle cost 485000 489000 4000
Down payment (15%) 72750 73350 600
Insurance 14000 14000 0
Registration 3000 3000 0
Road Tax: Life tax for Maxx
Annual tax for 407 pick up
10000 47000 37000
Total initial investment 99750 137350 37600
How does it compare with MAX on price…?
4.89 Lac 4.85Lac
Summary of comparisons
82
SPCIFICATION TATA 407 PICK UP MAHINDRA MAXX PICK UP
Gvw (KG) 4450 2820
Payload(KG) 2250 1160
Overall length(MM) 4700 5219
Turning Circle (M) 11 12.7
Height of loading platform from floor(MM)
970 990
Loading platform (MM) 2533*1905 2540*1700
Tyre size 7.00*16 15’’RADIAL
Service interval 20000KM 5000KM
Total expences for 50000 6250 18085
Vehicle cost 489000 485000
83
CHAPTER 4
SWOT ANALYSIS
A SWOT analysis is a strategic planning tool used to evaluate the strengths,
Weaknesses, Opportunities & Threats involved in a project or in a business
venture or in any other situation requiring a decision.
STRENGTHS
TATA motors is market leader In automobile industry with high market share.
TATA motors company have hugr employee base.
84
TATA motors employee productivity percentage is higher.
TATA motors produce low price Trucks with low fuel consumption.
TATA motors is the reputable brand in Indian industry
TATA motors limited is india’s largest automobile company with revenues of Rs.
35651.48 crores(8.8 billion)
The company’s dealership. Sales. Service and spare parts network comprises over
3500 touch points.
Tata motors has been aggressively acquiring foreign brands to increase its global
presence.
The research and development department of tata motors is very strong.
Tata motors posses high corporate responsibility.
Weaknesses
Shareholders of TATA motors are not getting much from their investments due to
low ROI on shares.
The thing which customer not like about TATA motors vehicles is weak safety
standards.
Domestic sales are not impressive.
TATA always followed the low cost advantage strategy although the other segment
such as Trucks are still untapped.
Opportunities
As it is low cost vehicle product so it can take the advantage of this strength to
exploit the opportunity by entering into the third world countries.
Incorporate safety features in the vehicles to gain more customer satisfaction and
allow the safety cautious people to become the customer of TATA motors.
Manufacturing luxury vehicles to attract corporate segment
Joint venture and acquisition in other countries.
85
Threats
The prices of material such as steel, plastic, rubber is rising which also raise the
total production cost of vehicle.
TATA motors has cost advantage over its competitors.If the competitors will
follow the same strategy then it may reduce the sales of TATA motors.
Low safety standards
Fluctuation in the economic condition
Rising prices of petrol, diesel and CNG
GENERAL INTRODUCTION
1) PROBLEM DEFINITION
DEFINITION:-
In order to carry out the research programmed, the researcher should know the basic
problem. A competent researcher will not accept a research, until he understands the
problem definition is the core of research process. As such it denotes the particular most
86
important step to be performed. According to researcher’s viewpoint problem
identification represents conversion of the management problem in to research problem.
In the case, the topic is to know the “customer satisfaction towards TATA MOTORS” the
basic problem is to know the satisfaction of the consumer is at present towards the TATA
MOTORS. What people think about it? The main problem is to know how many people
are interested in purchasing the TATA MOTORS vehicle.
2) OBJECTIVES OF THE STUDY:-
The main objective of the study can be explained as below:-
To know how many persons are willing to buy the TATA MOTORS
TRUCK?
To know the different criteria that the customer undertakes while
purchasing the Truks.
Through customer satisfaction, we can know the current position of TATA
MOTORS in the market.
Also the study will provide detail about the automobile sectors and the
position of the company will be known.
3) SCOPE OF THE STUDY:-
Scope of the study is to know the customer satisfaction about TATA
MOTORS through of different areas. I.e. different areas. In Agra city.
4) RESEARCH METHODOLOGY
“Research is an organized inquiry designed and carried out to provide
information for solving problems.”
- Fred Kerlinger.
87
“Research is careful inquiry or examination to discover new information or
relationships and to existing knowledge.”
- Francis Rammel.
RESEARCH COMPONENTS:-
Research design:-
Research design is the plan for collecting the information related to the
study. Research design explains the methods that are used for collecting the
information. The research design will focus attention on the different methods that
are used for collection of the data. Also it will help to solve the problem.
Different forms of collecting the data will be tasted in the research design.
In this case, survey method is used to collect the necessary data in the
survey method, the personal interview is used to collect the information from the
respondents, and questionnaires are used. The respondents are visited personally,
and the detail information is collected related to the study. The question mainly
focuses attention on the consumer behavior to fulfill the objective of the study
DATA COLLECTION METHOD:-
There are two types of methods used data collection i.e secondary data &
primary data.
I collect primary data.
(1) Primary Data:-
Primary data are those, which are collected for the first time and they are
original in character. The researcher he to study a particular problem collects
there.
88
Questionnaire carrying various questions regarding research method.
Researchers personally visited to the consumer and ask the questions and sub
questions to him and recorded the answer in the questionnaire.
During the visit to consumer the researcher observe that the consumers are
frightened to disclose of information due to the income tax and sales tax
authority.
For this study the researcher did not simply relied on the questionnaire but
also adopted the observation method for collecting real facts.
SAMPLING PLAN:-
Sampling plan includes.
(A) Sampling unit
(B) Sample size
(C) Sampling method
(A) Sampling Unit:-
In my study the market survey was conducted in Agra city. Conducted I have
covered different areas under my study. Different areas like Transport nagar &
other areas of the city are covered by researchers during the study.
(B) Sample Size:-
One of the most important parts for the research is to decide sample size. I have
taken 100 samples. The sample size explains how many consumers are covered in
the study?
89
5) LIMITATION OF THE STUDY:-
The time period of the survey being only two months it was not possible to
conduct a highly in depth and details study.
Different people have a different thought, process and different attitudes. As a
result their manner of answering the questions of the study differs the answers
received sometimes good while sometimes they where negative.
A census survey is not possible due to time period so I have selected sample surve
E) ANALYSIS & INTERPRETATION:-
TABLE NO:-1
Table showing the genders of the respondents
Category Percentage
Male 85
Female 15
Total 100
90
malefemale
0102030405060708090
percentage
percentage
ANALYSIS:
85% of the respondents are male
15% of the respondents are female.
TABLE NO:-2
Table showing distribution on the basis of the occupation
Occupation Percent
Professional 35
Govt. employer 15
Private employer 10
Businessman 35
Other 05
Total 100
91
malefemale
0102030405060708090
percentage
percentage
Pro-fessi-nonal35%
Govt. Employee15%Private Employee
10%
Busi-nessman
35%
Other5%
Percent
ANALYSIS:
35% are Professionals , 15% are Govt. Employee,10% are private Employee
35% are Businessman and 05% are other.
TABLE NO:-3
This table showing SOURCE OF FINANCE
Model Of Purchase
Percentage
Loan 85
Cash 15
Total 100
92
Loan Cash0
102030405060708090
Percent
Percent
ANALYSIS:-
In source of finance 85% respondent are buy trucks by loan which is very high & then by cash which is15%, deference between this is very high.
TABLE NO:-4
Table showing the reasons of purchase from Ashok auto sales (authorized dealer).
Reason Of Purchase Percentage
Quick Delivery 20
Customer Care 35
After Sales service 40
All 05
Total 100
93
Quick Delivery20%
Customer Care35%
After Sales service40%
All5%
Percent
ANALYSIS:-
20% respondent are satisfactory with Quick delivery
30% respondent are satisfactory with Customer care
40% respondent are satisfactory with After sales service
05% respondent are satisfactory with All
TABLE NO:-5
This table showing about price of TATA Trucks when compared with its facility
Facility Percentage
High 10
Normal 80
Low 10
Total 100
94
High Normal Low0
10
20
30
40
50
60
70
80
90
10
80
10
Percent
Percent
ANALYSIS:-
Here we can see that 80% respondent give normal, and then second high which is
10% , so performance of tata Trucks is best.
.
TABLE NO:-6
This table showing satisfaction with Tata Trucks
Satisfaction Percentage
Yes 60
No 40
Total 100
95
Yes No0
10
20
30
40
50
60
70
Percent
Percent
ANALYSIS:-
60% respondent are satisfied with Tata trucks
40% respondent are unsatisfied with Tata Trucks
.
TABLE NO:-7
MOST TWO FEATURES OF TATA TRUCKS
Attribute Percentages
New model & design 30
Mileage 40
Pick-up 20
Other 10
96
Total 100
New model & design
Mileage
Pick-up
Other
0 5 10 15 20 25 30 35 40
30
40
20
10
Percent
ANALYSIS:-
In most features that in first is mileage which is 40%, then on second is new model and design which is 30% & on third pick up which is 20%, out of 100 respondents. So mileage is most features selected by respondents.
TABLE NO:-8
This table showing the maintenance cost of Tata Trucks
Maintenance Cost Percentages
Medium Cost 60
Low Cost 35
High Cost 05
Total 100
97
Medium CostLow Cost
High Cost
0
10
20
30
40
50
6060
35
5
Percent
ANALYSIS:-
60% responders are satisfied because of medium maintains cost
05% responders are unsatisfied because of high cost of maintains.
TABLE NO:-9
This table showing performance of Tata Trucks
Performance Percentages
Excellent 30
Good 55
Poor 15
Total 100
98
Excellent Good Poor0
10
20
30
40
50
60
Percent
Percent
ANALYSIS:-
Out of 100 responders 30% are feel its excellent performance and 55% responders
are feel it’s good performance and remaining 15% feel its poor performance.
TABLE NO:-10
Table showing the satisfied with service provide by Ashok auto sales Agra (authorized
dealer)
Service Percentages
Yes 71
No 29
Total 100
99
Yes No0
1020304050607080
Percent
Percent
ANALYSIS:-
71% Are satisfied with service provide by Ashok auto sales Agra (authorized
dealer) and 29% not satisfied
TABLE NO:-11
This table showing satisfaction with Tata motors responding to customers’ needs
Satisfaction with company Percentages
Yes 67
No 33
Total 100
100
Yes No0
10
20
30
40
50
60
70
Percent
Percent
ANALYSIS:-
This chart shows that 33% customers are unsatisfied with Trucks, 67% customers
are satisfied.
TABLE NO:-12
Table showing, satisfy the quality of workmanship of Ashok auto sales Agra (authorized
dealer)
Quality of workmanship Percentages
Highly Satisfied 10
Satisfied 65
101
Not Satisfied 25
Total 100
Highly Satisfied Satisfied Not Satisfied0
10
20
30
40
50
60
70
Percent
Percent
ANALYSIS:-
10% responders are highly satisfied with service quality provide by Ashok auto
sales 65% responders are satisfied and 25% responders unsatisfied with service
quality provide by Ashok workshop.
TABLE NO:-13
Table showing the reasons to go for Tata Trucks
Category Percentages
Price 00
fual efficiency 25
traveling comfort 54
brand name 17
Other 04
102
Total 100
price
fual effi
ciency
trave
ling c
omfort
brand nam
e
other
0102030405060
percentage
percentage
ANALYSIS:
25% of responders prefer Tata for fuel efficiency
54% of responders prefer Tata for Traveling comfort
17% of responders prefer Tata for brand name
From the above statement it is clear that maximum no of responders chose tata for
traveling comfort.
TABLE NO:-14
Table showing opinion on the information given by sales representative
Category Percentages
Satisfactory 45
Convincing 29
Unsatisfactory 16
Bad 10
103
Total 100
satisfaction convincing
unsatisfactorybad
05
1015202530354045
Percentage
Percentage
ANALYSIS:-
45% of responders are satisfactory on the information and demonstration givan by
sales representative.
29% of respondent are convincing on the information and demonstration givan by
sales representative.
Maximum no of responders are satisfactory on the information and demonstration
givan by sales representative.
TABLE NO:-15
Table showing whether TATA has to increase its services centers both in Rural and
URBAN AREAS?
Category Percentages
Yes 89
No 11
Total 100
104
yesno
0102030405060708090
percentage
percentage
ANALYSIS:-
89% respondent say YES regarding whether TATA has to increase its services
centers both in rural and urban areas.
Maximum no of responders say YES regarding wther TATA has to increase its services
centers both in rural and urban areas.
B) FINDING:-
Based on the data gathered by administrating schedules to customer the following
observations are made.
Maximum number of respondent have chose Tata Trucks, as it is well suited for
traveling both in rural and urban areas.
The maximum no…… of people are very much satisfied with the overall
performance of Tata Trucks.
105
Most of the customer has the opinion that looks of Tata Trucks leads to their
satisfaction.
Customers are dissatisfied with the fuel consumption.
Some customers are extremely satisfied with safety and comfort & some are
neutral in their opinion.
Most of the customers are using the vehicle for their own purpose.
Customers are not much with the maintenance cost.
Customers are of the neutral opinion regarding the design.
Maximum no... Of customers are of the wish that not to recommend Tata Truks to
others.
Customers are much satisfied with the information and demo given by sales
representative.
Most of customers are of opinion that Tata should increases its service centers in
rural and urban areas.
C) SUGGESTIONS
The study is aimed at analyzing customer satisfaction with sample 100 members, which
has helped in getting an overall view of customer satisfaction toward Tata Motors
considering different criteria.
Recommendation Tata company has to implement good customer
relationship management strategy that enhances customer satisfaction level.
106
The company can undertake R&D to improve the existing feature which field helps
increase in the customer satisfaction.
The company should promote about the entire feature offered by it.
As majority of the customer give opinion that they are satisfied is the factors,
services and design of the product of the company should taken not only maintain
the existing standard but also enhance them.
To increase the mileage efficiency.
To provide mobile services where one should be able to reach the spot in case of
any break down.
To bring down the cost of spares and improve.
Customer care is the best way to build long term relation, because they also have
emotional and psychological needs when they purchase a Trucks
D) CONCULUSION
Tata is one of the best companies because of its good environment. The experience
in the organization was great because I have learnt many practical concept and
came to know how actually an organization works.
107
This study is done to know the customers satisfaction towards Tata Trucks, with
the help of data collected from customers through questionnaires. By this study we
also knew that customers have mixed opinion about Tata Trucks.
The result of the survey conducted showed that most of the customers purchase
Trucks based on mileage followed by price. This study also shows that customers
prefer looks of the Trucks
108
CHAPTER 5
BIBLOGRAPHY
109
Referred books
Consumer behavior
Marketing research
Internet
http://www.siamindia.com/ - homepage of the Society of Indian Automobile
Manufacturers.
http://www.tata.com/0_products_services/companies_industries/automotive/
commercial_vehicles.htm - page hosted by the TATA Motors limited homepage
showcasing the TATA portfolio.
http://www.keveney.com – This site hosts animated engine cycles namely Otto cycle and
diesel cycles in addition to other engines as well.
Some other important links
www.tatamotors.com
www.eichermotors/trucks.com
www.forcemotors.com
www.tataartcles.com
www.amw.com
www.swarajmazda.com
www.diamler.com
www.autoreview.com
www.crisil.com
www.autoworld.com
QUESTIONNAIRE
110
STUDY ON CUSTOMER SATISFACTION TOWARD TATA MOTORS (LCV/ICV Trucks) WITH SPECIAL SIGNIFICANCE TO ASHOK AUTO SALES AGRA
Customer name:
Address:
Vehicle number:
Model:
1. Occupation:
a) Professional
b) Govt. employee
c) Private employee
d) student
e) Business
f) Others
2. Family income:
a) Below Rs-75000
b) Rs 75000 to Rs 125000
c) Rs 125000 to 150000
d) above Rs 150000
3. Model of purchase:
a) Loan
b) cash
4. Mention reason to purchase the vehicle from ASHOK AUTO SALES AGRA (TATA MOTORS AUTHORISED DEALER)
a) Quick delivery
b) Customer care
c) After sales service
d) All
5. What do you feel about the price of TATA TRUCK when compared with its facilities?
111
a) High
b) Normal
c) Low
6. Do you satisfied with your TATA MOTORS?
a) Yes
b) No
7. What attribute made you to purchase?
a) New model & design
b) Mileage
c) Pick-up
d) Others
8. What is the maintains cost of your TATA TRUCKS?
a) Medium cost
b) Low cost
c) High cost
9. Please specify the overall performance of your TATA TRUCKS?
a)Excellent
b) Good
c)poor
10. Do you satisfied with the services provide ASHOK AUTO SALES (TATA MOTORS AUTHORISED DEALER)?
a) Yes
b) No
11. Do you satisfied with ASHOK AUTO SALES (TATA MOTORS AUTHORISED DEALER) responding to your needs?
a) Yes
b) No
12. Do you prior appointment for your service and maintenance?
a)All the time
112
b)Sometime
c)Never
13. Are you satisfied with the workshop service?
a) All the time
b) Sometime
c) Never
14. Are the opening and closing time of our workshop convenient?
a) Yes
b) No
15. Do you satisfy the quality of workmanship of our workshop?
a) Highly satisfied
b) Satisfied
c) Not satisfied
16. Do you think TATA MOTORS has to increase its services center
both in Rural and Urban areas ?
a) YESb) NO
113