A Project Report On

COMPARATIVE ANALYSIS OF DEFFERENT ALTERNATIVE OF INVESTMENTS

By SAYAN DAS

From Unicon Securities Private Limited

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00534Fax: 03aaaHGHGDDDDDD3-40053410-41

PROJECT REPORT

ON

COMPARATIVE ANALYSIS OF DIFFERENT ALTERNATIVE OF INVESTMENTS AT

UNICON INVESTMENT SOLUTION

AS A PARTIAL FULFILLMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION

SESSION: 2008-2010

Submitted toU.P. TECHNICAL UNIVERSITY, LUCKNOW

PROJECT GUIDE SUBMITTED BY: ~

Mr. Vikas Jain Sayan Das LECTURER MBA- Semester III

MBA Roll No. -0807470076

DEWAN INSTITUTE OF MANGEMENT STUDIES By-pass Road, PARTAPUR, MEERUT.

Report ACKNOWLEDGEMENT

I am thankful to the management, colleagues and friends of UNICON

INVESTMENT SOLUTION for their overwhelming co-operation to carry out the

academic training work.

First of all Mr.Priyank Pandey, sales manager of the company, with whom

permission I have got the opportunity to do my project work at the company.

I am very much grateful to Prof. J.C.Pant, director of DEWAN INSTITUTE OF

MANAGEMENT STUDIES.

I would expressed my gratitude to our HOD, Prof. Gaurav Kaushik

It would not be fair enough at all if I would not thank Mr.Ashish Mittal for

providing me the opportunity to do my summer internship at UNICON

INVESTMENT SOLUTION.

A big thanks you to my internal guide Prof. Manoj Malik faculty co-ordinator for

continuous co-operation and support about the training.

Thank you to all the stuffs of the different dept. when I have worked, for helping

me at the time of need.

Thank to those who have helped me to look through the records and information

about company, without which I could not complete my project.

Thanks to my co-trainees for their friendliness and sharing attitude.

(Sayan Das)

EXECUTIVE SUMMARY

This project was undertaken to understand the working of Unicon , in during

summer training, to acquire new clients for Unicon to learn marketing techniques

and market analysis of investment sector .

The project reflects information about product and services offered by unicon in to

their customer. This also includes requirements and ways to acquire clients. The

procedure of client acquisition has been explained and the problems faced to

handle the clients.

In market analysis, the general public’s views who are interested to investment

sector are taken. It contains various investment sectors which is provided by

Unicon.Then I prepared a comparative analysis among those sectors like mutual

fund, insurance, equty etc. During the training preord I collect the information and

facilities about those sectors. Observe the regular ups and down of investment

market. I also observed the strategy of competitors of unicon.

CONTENT

SL no Topic Page No

1 Objective 11

2 Introduction 12

3 A Study On Marketing Concept & Tools

13

4 Company Profile 27

5 Location Across India 32

6 Management Team 33

7 Product & Service Information

35

8 Mission & Vision of the company

57

9 Literature Review of Investment

58

10 Research Design 70

11 Methodology of Project Work

72

12 Finding in Project Work 75

13 Limitation 93

14 SWOT Analysis 94

15 Conclusion 101

16 Recommendation 103

17 Bibliography 105

18 Questionnaire 106

LIST OF FIGURE,TABLE & CHART CONTENT

FIGURE CONTENT

Figure no. Particulars Page no

1.1 A Simple Marketing System 15

1.2 Structure of flows in a modern exchange economy

17

1.3 The four P components of the Marketing Mix

21

1.4 Marketing-Mix strategy 22

1.5 Contrast between the sales concepts & Marketing concepts

25

2.1 Location across India of Unicon 32

2.2 Product of Unicon 36

TABLE CONTENT

Table No

Name of the Table Page No

1 Interested In Investment Sector

80

2 Prefarable Investment Sector 83

3 Interested to Invest in future 84

4 Person like his/her priod of investment

85

5 People saving from his/her income

87

6 Basis of investing 89

7 Tax Payment 90

8 Age wise interested & non interested of share trading

91

Chart No.

Particulars Page No.

1 Pie chart showing interested person to invest in any sector

80

2 Bar chart showing preferable investment sector

83

3 Pei chart showing person interested to invest in future

84

4 Line chart showing person like his/her period of investment

86

5 Bar chart showing person interested to save from his income

88

6 Pie chart showing people like suitable basis of invest his/her

money

89

7 Area chart showing Tax Paid & non paid

90

8 Bar chart showing the age of respondent person towards share

trading

92

CHART CONTENT

OBJECTIVES

To study the working procedure of Unicon investment solution as a broking

house.

To study the unicon investment solution’s Competitors’ weaknesses in

relation to unicon.

To analyze the product & services of unicon investment solution.

To learn the marketing techniques that are used to acquire a client , was the

secondary objective of the summer training

To study the working procedure of unicon investment solution as a other

investment sector like mutual fund, insurance

To analyze the customer reflection on investment sector.

To study on customer portfolio

INTRODUCTION

How many times have you thought about becoming a more serious investor in the

investment sector? Perhaps you would like to become hotshot investor, but you are

not sure where to start. Investment market trading does not have to be for the

financially well versed anymore, you can make huge sums of money with

investment market trading, with little help.

No one would aspect that Bill Gates would need to read a newsletter technology trends. Wouldn’t he, after all know the most about these trends, since he’s in business firsthand? Nothing could be further from the truth. Someone immersed in the technology business needs most to have the right tools and indicators to the where the market is heading. If they don’t stay abreast of coming developments, their business will suffer.

It’s essentially the same reasoning with investment market trading. No matter what you skill level, the need to stay abreast of market trends and stock performance is paramount. Luckily you can access investment market trading expert advice by email each day, by subscribing to investment market trading newsletters.

There are numerous investment market trading newsletters and resources on the internet, all attempting to help people become experts of online investment trading. It is important to keep in mind that one can no trust all sources, as some are just in it fir the quick buck. When choosing an investment newsletter or guide, make sure that the sources is legitimate.

Although it is important to stay abreast of the current trends, it is more important to make sure that you are not receiving misleading information.

A STDUY ON MARKETING

MARKETING CONCEPTS AND TOOLS

DEFINING MARKETING

We can distinguish between a social and managerial definition of marketing.

Asocial definition shows the role of marketing plays in society. One marketer said

that marketing’s role is to “deliver a higher standard of living”. Here is a social

definition that serves our purpose. Marketing is a social process by which

individuals and groups obtain what they need and want through creating, offering,

and freely exchanging products and services of value with others. For a managerial

definition, marketing has often been described as “the art of selling products,” but

people are surprised when they hear that the most important part of marketing is

not selling! Selling is only the tip of the marketing iceberg.

Peter Drucker, a leading management theorist, puts it this way:

There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.

The American Marketing Association offers the following definition:

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Coping with exchange processes calls for a considerable amount of work and skill. Marketing management takes place

when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. We see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

CORE MARKETING CONCEPTS

Marketing can be further understood by defining several of its core concepts.

TARGET MARKETS AND SEGMENTATION:- A marketer can rarely satisfy everyone in a market. Not everyone likes the same soft drinks, hotel room, restaurant, automobile, college and movie. Therefore, marketers start by dividing up the market.

Traditionally, a “market” was a physical place where buyers and sellers gathered to buy and sell good. Economists now describe a market as a collection of buyers and

Fig.1.1 A simple

Marketing System

sellers who transact over a particular product and product class (the housing

market or grain market); but marketers view the sellers and constituting the

industry and the buyers as constituting the market)

Today we can distinguish between a marketplace and a marketspace. The

Marketplace is physical, as when one goes shopping in store; marketspace is

communication

Goods/ Service

Money

information

Industry (a collection

of seller)

Market (a collection of buyers)

digital, as when one goes in shopping on the internet. Many observers believes that

an increased amount of purchasing will shift into marketspace.

Mohan Sawhney has Proposed the concept of a metamarket to describe a cluster

of complementary products and services thatare closely relatedin the mind of

consumers but are spread across a diverse set of industries.

Fig.1.2 Structure of flows in a modern exchange economy

MARKETERS AND PROSPECTS: A marketer is someone seeking a

response (attention, a purchase, a vote, a donation) from another party, called the

prospect. If two parties are seeking to sell something to each other, we call them

both marketers.

Intermediary

markets

Government

markets

Resources ResourcesResources ResourcesResources Resources

Money Money Money Money

Taxes, Services

Goods money

Services,

Money Taxes Money Taxes Money Taxes

Taxes, goods Services

Services, Taxes,

Money goods

Money Money

Goods and services Goods and services

Resource

markets

Customer

markets

Manufacturer

markets

NEEDS, WANTS, DEMANDS: The marketer must try to understand the

target market’s needs, wants, and demands.

Needs are the basic human requirements. People need food, air, water, clothing,

and shelter to survive. People also have strong needs for recreation, education, and

entertainment.

These needs become Wants when they are directed to specific objects that might

satisfy the need. An American needs foods but wants a French fries, and a soft

drink. Demands are wants for specific products backed by an ability to pay. Many

people want Mercedes; only a few are able and willing to buy one. Companies

must measure not only how many people want their product but also how many

would actually be willing and able to buy it.

PRODUCT, OFFERING, AND BRAND: Companies address needs by

putting forth a value proposition, a set of benefits they offer to customers to

satisfy their needs. The intangible value proposition is made physical by an

offering, which can be a combination of products, services, information, and

experiences.

VALUE AND SATISFACTION: The offering will be successful if it delivers

value and satisfaction to the target buyer. The buyer chooses between different

offering on the basis of which is perceived to deliver the most value, Value can be

seen as primarily a combination of service, quality, and price, called customer

value triad. Value increases with quality and decreases with price. The marketer

can increase the value of the customer offering in several ways:

Raise benefits

Reduce costs

Raise benefits and reduce costs

Raise benefits by more than the raise in costs

Lower benefits by less than the reduction in costs

MARKETING CHANNELS: To reach a target market, the marketer uses

three kinds of marketing channels, Communication channels deliver and receive

messages from target buyers, and include newspaper, magazines, radio, television,

mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet.

Beyond these, communications are conveyed by facial expressions and clothing,

the look of retail stores, and many other media. Distribution channels to displays,

sell, or deliver the physical product or service(s) to the buyer or user. They include

distributors, wholesalers, retailers, and agents. Service channels to carry out

transactions with potential buyers. Service channels include warehouse,

transportation companies, banks, and insurance companies that facilate transaction.

Marketers clearly face a design problem in choosing the best mix of

communication, distribution, and service channels for their offerings.

MARKETING ENVIRONMENT Competition represents only one force

in the environment in which the marketer operates consists of the task environment

and the broad environment.

The task environment includes the immediate actors involved in producing,

distributing, and promoting the offering. The main actors are the company,

suppliers, distributors, dealer, and target customers. Included in the supplier group

are material suppliers and service suppliers such as marketing research agencies,

advertising agencies, banking and insurance companies, transportation, and

telecommunications companies. Included with distributors and dealers are agents,

brokers, manufacturer representatives, and others who facilitates and selling to

customers.

The broad environment consists of six components: demographic

environment, economic environment, natural environmental, technological

environment, political-legal environment, and social cultural environment.

The marketing program consists of numerous decisions on the mix of

marketing tools to use. The marketing mix is the set of marketing tools the firm

uses to pursue its marketing objectives in the target market.

Fig.1.3. The four P Components of the Marketing Mix

McCarthy classified these tools into four broad groups that he called the four Ps of

marketing: Product, Price, Promotion place. he particular marketing variables

under each Pare shown in Fig.1.3. Marketing-mix decisions must be made for

influencing the trade channels as well as the final consumers

Promotion mix

Target customers

Distribution channels

Sales promtion

Advertising

Product Place

Pro duct variety ChannelsQuality Coverage

Design Price Promotion Assortments Features List price Sales Promotion Location Brand name Discounts Advertising InventoryPackaging Allowances Sales Force TransportSizes Payment period Public relationsServices Credit terms Direct Marketing

Marketing mix

Target Market

Offering mix

Fig.1.4. Marketing-Mix strategy

Figure 1.4 shows the company preparing an offering mix of products, services, and

prices, and utilizing a promotion mix of sales promotion,advertising, sales force,

public reletions, directmail, telemarketing, and Internet to reach the trade channels

and the target customers.

PRODUCT CONCEPT:

Other businesses are guided by Product concept, which holds that consumers will

favor those products that offer the most quality, performance, or innovative

features. Managers in these organizations focus on marketing superior products

and improving them over time.

Company

Product Services Prices

SELLING CONCEPT:

The selling concept holds the consumers and business, if left alone, will ordinarily

not buy enough of the organization’s products. The organization must, therefore,

undertake an aggressive selling and promotion effort. This concept assumes that

consumers typically show buying inertia or resistance and must be coaxed into

buying. It also assumes that the company has a whole battery of effective selling

and promotion tools to stimulate more buying.

The selling concept is practiced most aggressively with unsought goods, goods that

buyers normally do not think of buying, such as insurance, encyclopedias, and

funeral plots.

Most firms practice the selling concept when they have overcapacity. Their

aim is to sell what they make rather than make what the market want. In modern

industrial economies, productive capacity has been build up to a point where most

markets are buyer markets (the buyers are dominant) and seller have to scramble

for customers.

MARKETING CONCEPT:

The marketing concept holds that the key to achieving its organizational goals

consists of the company being more effective than competitors in creating,

delivering, and communicating superior customer value to its chosen target

markets. It crystallized in the mid-1950s and has been expressed in many colorful

ways:

“Meeting needs profitably.”

“Find wants and fill them.”

“Love the customer, not the product.”

“have it your way.” (Burger King)

“you’re the boss.”(United Airlines )

“Putting people first.” (British Airlines)

“Partners for profit.” (Milliken & Company).

Theodore Levitt of Havard drew a perspective contrast between the selling and

marketing concepts:

Selling focuses on the needs of the seller, marketing on the needs of the

buyer. Selling is preoccupied with the seller’s need to convert his product into

cash, marketing with the idea of satisfying the needs of the customer by means of

the product and the whole cluster of things associated with creating, delivering and

finally consuming it.

(b)The marketing concept

Starting Point Focus Means Ends

Selling & Profits Through

Factory Products Promoting sales volume

(a)The Selling Concept

(b(b)The marketing concept

(b)The Marketing Concept

Fig.1.5. Contrast between the Sales concept & Marketing concept

The marketing concept rests on four pillars: target market, customer needs,

integrated marketing, and profitability. They are illustrated in fig.1.5, where they

are contrasted with a selling orientation. The selling concepts take an inside-out

perspective. It starts with the factory, focuses on existing products, and calls for

heavy selling and promoting to produce profitable sales. The marketing concept

takes an outside-in perspective. It starts with well-defined market, focuses on

customer needs, coordinates all the activates that will affect customers, and

produces profits by satisfying customers.

Selling & Profits Through

Factory Products Promoting sales volume

COMPANY PROFILE

NAME OF THE COMPANY: UNICON INVESTMENT SOLUTION

ADRESS: Delhi Corporate office

Unicon Investment Solutions

P 45/90 1st, 2nd, 3rd Floor,

Connaught Place,

New Delhi -110001

Mumbai Corporate Office

Unicon Investment Solution

Ground Floor, Jhawar House Building 285,

Princess Street,

Mumbai-400002

Kolkata regional office

Unicon Investment Solution

56 Hemant Basu Sarani, Stephen House,

4th Floor, Opp-B.B.D Bagh Bus Stand,

Kolkata-700001.

PHONE NO.: 011 - 43529700 / 400 / 500(Delhi Corporate office)

022-66181200 / 100(Mumbai Corporate Office)

033-4005437/424(Kolkata regional office)

EMAIL ID: helpdesk@uniconindia.in

WEBSITE: www.uniconindia.in

Unicon has been founded with the aim of providing world class investing

experience to hitherto underserved investor community. The technology today has

made it possible to reach out to the last person in the financial market and give him

the same level of service which was available to only the selected few.

We give personalized premium service with reasonable commissions on the NSE,

BSE & Derivative market through our Equity broking arm Unicon Securities Pvt.

Ltd. With our sophisticated technology you can trade through your computer and if

you want human touch you can also deal through our Relationship Managers out of

our more than 100 branches spread across the nation.

UNICON is a financial services company which has emerged as a one-stop

investment solutions provider. It was founded in 2004 by two visionary and

flamboyant entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who

possess expertise in the field of Finance. The company is headquartered in New

Delhi, and has its Corporate office in Mumbai with regional offices in Kolkata,

Chennai, Hyderabad and Noida

UNICON is a professionally managed company, lead by a team with outstanding

managerial acumen and cumulative experience of more than 200 years in the

financial markets. The company is supported by more than 3500 Uniconians and

has an extensive network of over 100 branches, 600 plus business partner locations

& 2500 remisers providing it with a national footprint.

With a customer base of over 200,000, the UNICON Group has an eye for the

intricate financial needs of its clients and caters to both their short term and long

term financial needs through a comprehensive bouquet of investment services.

These services range from offline & online trading in equity, commodities and

currency derivatives to debt markets to corporate finance and portfolio

management services. The company has a sizable presence in the distribution of

3rd party financial products like mutual funds, insurance products and property

broking. It also provides expert Advisory on Life Insurance, General Insurance,

Mutual Funds and IPO’s. The distribution network is backed by in-house back

office support to provide prompt and efficient customer service

The Equity broking arm – UNICON Securities Pvt. Ltd offers personalized

premium services on the NSE, BSE & Derivatives market. The Commodity

broking arm Unicon Commodities Pvt. Ltd offers services in Commodity trading

on NCDEX and MCX. The UNICON group also has a PCG division providing

investments solutions for High Net Worth Individuals. The Corporate Advisory

Services arm – Unicon nking services to corporates.

UNICON can boast of some of the most respected names in the Private Equity

space like Sequoia Capital and Nexus India Capital as its share holders.

FIG:2.1 LOCATION ACROSS INDIA OF UNICON

Management Team

Mr. Gajendra Nagpal

Founder & CEO

Mr. Ram M Gupta

Co-Founder & President

Mr. Y.P. Narang

Head - Fixed Income Group

Mr. Sandeep Arora

Chief Operating Officer

Mr. Vikas Mallan

Chief Financial Officer,

Head – Distribution

Mr. Subhash Nagpal

Director - Strategic

Planning & Distribution

Ms. Deepa Mohamed

Head -HR & Training

Ms. Anjali Mukhija

Chief Compliance Officer

Mr. Vijay Chopra

National Head (Business Alliances)

Mr. Anurag Nayar

Chief Technology Officer

Mr. Ashish Kukreja

Head HNI Client Relation

PRODUCT & SERVICE INFORMATION

Unicon customers have the advantage of trading in all the market segments

together in the same window, as we understand the need of transactions to be

executed with high speed and reduced time. At the same time, they have the

advantage of having all Advisory Services for Life Insurance, General Insurance,

Mutual Funds and IPO’s also.Unicon is a customer focused financial

Fig no 2.2-Product of Unicon

services organization providing a range of investment solutions to our customers.

We work with clients to meet their overall investment objectives

and achieve their financial goals. Our clients have the opportunity to get

personalized services depending on their investment profiles. Our personalized

approach enables clients to achieve their Total Investment Objectives.

Equity

Commodity

Depository

Distribution

NRI Services

Back Office

Fixed Income

Investment Banking

EQUITY

UniconPlus

Browser based trading terminal that can be accessed by a unique ID and password.

This facility is available to all our online customers the moment they get registered

with us.

Features:

Trading at NSE,BSE and Derivatives on single screen.

Add multiple scrips on the market watch.

Greater exposure for trading on the available margin.

Common window for display of market watch and order execution.

Real time updating of exposure and portfolio while trading.

Offline order placement facility.

Stop-loss feature.

Competitive Brokerages.

Banking integration with ICICI Bank, HDFC Bank & Axis Bank.

Proxy link to enable trading behind firewalls.

UniconSwift

Application based terminal for active traders. It provides better speed, greater

analytical features & priority access to Relationship Managers.

Features:

Trading at NSE,BSE and Derivatives on single screen.

Add any number of scrips in the Market Watch.

Tick by tick live updation of Intraday chart.

Greater exposure for trading on the margin available

Common window for market watch and order execution.

Key board driven short cuts for punching orders quickly.

Real time updation of exposure and portfolio.

Facility to customize any number of portfolios & watch lists.

Market depth, i.e. Best 5 bids and offers, updated live for all scripts.

Facility to cancel all pending orders with a single click.

Instant trade confirmations.

Banking integration with ICICI Bank, HDFC Bank & Axis Bank,& Bank of

India,& Corporation Bank, & Karnataka Bank, & Oriental bank of

Commerce, & South Indian Bank, & Vijay Bank and Yes Bank.

Stop-loss feature.

s

Commodity Unicon offers a unique feature of a single screen trading platform in MCX and

NCDEX.Unicon offers both Offline & Online trading platforms. You can Walk in

or place your orders through telephone at any of our branch locations

Online Commodity Internet trading Platform through UniFlex.

Live Market Watch for commodity market (NCDEX, MCX) in one screen. Add any number of scrips in the Market Watch. Tick by tick live updation of Intraday chart. Greater exposure for trading on the margin available Common window for market watch and order execution. Key board driven short cuts for punching orders quickly. Real time updation of exposure and portfolio. Facility to customize any number of portfolios & watchlists.

Market depth, i.e. Best 5 bids and offers, updated live for all scripts.

Facility to cancel all pending orders with a single click.

Instant trade confirmations.

Stop-loss feature.

Depository

Unicon Depository Services offers dematerialization services as a

participant in Central Depository Services Limited (CDSL), through its

Depository operations. The company believes in efficient and cost-effective

and integrated service support to its brokerage business. Unicon Securities

Private Limited, as a depository participant, will offer depository accounts

for individual investors as well as corporates which will enable them to

transact in the dematerialized segment, without any hassles.

Depository offer a safe, convenient way to hold securities as compared to

holding securities in paper form. Our service provides an integrated single

platform for all our clients ensuring a risk free, efficient and prompt

 

depository process.

Facilities Offered by Unicon

* De-materialization:

You can submit your physical shares at the Unicon branch for

dematerialization into electronic form.

* Re-materialization:

You can also request for Re-materialization which enables you to convert

the dematerialized shares into physical form.

* Transfer:

Inter and intra depository services are available through which you can

transfer shares.

* IPO:

You can apply for IPO using your demat account details and on allotment

the securities are transferred directly to your demat account.

* Corporate Actions:

While holding your stock in demat account, in case you are eligible for

any bonus and rights issues the allotment would be transferred to your

demat account.

* Easi:

You can view your demat account over the Internet and avail a host of

services. This facility empowers our clients to view, download, print

updated holdings with respective valuations.

* Estock Login Process:-

Enter your client id as your Demat account number.

The password would be your bank account number linked with your

Demat account.

Please change the password as soon as you login. This is in your own

interest and security.

Distribution

Unicon is fast emerging as a leader in the Insurance and Mutual Funds

distribution space. Unicon has over 100 branches and a huge number of

“Business Development Executives” who help to source and service the

customers throughout the country. Unicon is fast becoming the preferred

“Vendor Independent” distribution houses because of providing efficient

service like free pick-up of collection of cheques/DD’s, Keeping track of the

premiums etc to its customers.

Unicon offers the following distribution products:-

IPO's

Mutual Funds

Insurance

Properties

IPO

At Unicon you can invest in the Primary markets (Initial Public Offerings)

online without going through the hassles of filling up any IPO application

forms or any other paperwork.

We shall make sure that you do not miss the opportunity to subscribe/invest in

a good IPO issue by providing you an online IPO application form, transfer of

funds online through secured payment Gateways of leading banks like ICICI,

HDFC, AXIS bank.

In addition to the above we shall provide you with the In-Depth analysis of the IPO issues which shall be hitting the Indian Markets in near future, IPO Calendar, analysis on the recent IPO listings, prospectus, offer documents and other IPO research reports so as to help you take an informed decision to invest in the IPO issues.

Online IPO facility is open to all our registered clients at no cost whatsoever. All you need is the following to subscribe online to the IPO issues:

A trading account with Unicon A Demat account with Unicon An access to the net banking facility with the Banks through which

Unicon has operational Gateway facility (ICICI, HDFC and AXIS Bank).

You must have signed a Power of Attorney (POA) agreement for applying in IPO’s online.

Mutual Fund

Unicon Provides expert advice to its clients for their investments in equity &

debt markets through Mutual Funds.

Our experts advice you the best investment solutions that suit you and help you

to reach your financial goals.

We help you ascertain your risk profile & guide you with the right product mix

which reduce your tax liability, increase your savings & enhance your wealth.

Whether you have a conservative, medium or aggressive investment risk

appetite, our experts would guide you to build a portfolio to optimize the return

of interest

Classification of mutual fund :

1. By structure

Open-ended scheme

Closed-ended scheme

Interval schemes

2. By investment objective

NRI Services

With India becoming the epicentre of growth the Global Indian feels the need

to be connected to the domestic growth story.

Unicon now offers a convenient and hassle-free way of Investing in the Indian

Securities Market to the people who are living outside India and wish to

participate in the Indian Growth story.

Procedure for NRI operations in Indian Capital Markets:-

The NRI can deal with only one bank at any point of time.

He is allowed to invest only 5% of the paid up capital of a company.

The aggregate paid up value of equity of any company purchased by all

NRI's and OCBs cannot exceed 10 percent of the paid up capital of the

company and in the case of convertible debentures, the aggregate paid

up value of each series of debentures purchased by all NRI's and OCBs

cannot exceed 10 % of the paid up value of each series of convertible

debentures.

He can enter only into delivery based trades, all deliveries must only be

routed through beneficiary accounts and not directly through the broker.

Shares bought by him cannot be sold unless the payout of the same is

received from exchange.

All purchase and sale transactions have to be reported to the RBI by the

designated bank.

Original brokers contract notes have to be submitted to the designated Bank branch, within 24 hours of the transaction.

He will be required to make bill to bill payments/ settlements. No adjustments of purchase against sale consideration should be done.

Shares cannot be bought against the shares sold in the same settlement.

All Purchase and Sales will be dealt separately for payments / receipts.

Sale proceeds of any transaction not reported/approved by the RBI is allowed to be credited to the NRE/NRO savings/demat account. The transaction will have to be reversed in the account and losses if any will be borne by the client.

All tax liabilities arising out of buying and selling of securities will be handled by the designated bank

Back Office Unicon through its online back-office aims to increase the

transparency and provides you the link to view the details

of your account online anytime and anywhere.

Here you have the advantage of viewing the following

reports online:

Sauda Details

Financial Ledger

Net position for the day

Net position Detail (for the complete financial year)

Fixed Income Offerings

The Fixed income vertical of UNICON Group deals in Sovereign Paper and

Money Market/Fixed Income Instruments Broadly, it undertakes following:

Dealing in all types of money market instruments viz. Commercial paper

(Origination & Placement), Certificate of Deposit and Treasury Bills both in

Primary and Secondary market.

Dealing in Government securities (including securities of Oil, Fertilizer &

Food Bonds) and other PSU/ Corporate bonds with counterparties like

Banks, Primary Dealers, Mutual Funds, Insurance Companies, Regional

Rural Banks, Cooperative Banks, Central & State PSUs, Housing Finance

Companies, NBFCs & Corporates.

Retailing of Central, State Government Securities and Bonds to PF Trusts, UniversitiesAdvisory Services to PF Trusts.Arrangers for Private placement of Bonds & placing it with Banks, Mutual funds, Insurance Companies & Corporates.Securitization of receivable portfolio of Housing Finance Companies, Banks & NBFCs by way of Pass through certificates.

Investment Banking Overview

The Investment Banking arm of Unicon Capital Services (P) Ltd. caters to the

funding requirements of corporates. Our wide experience and market knowledge as

a leading securities firm ensures that clients’ requirements are met at optimum

cost. By constantly improving our knowledge capital and remaining focused on

client needs, we aim to create significant value for our clients by helping them

execute the right capitalization strategy. We also intend to initiate merchant

banking services (Capital Markets Fundraising) in the short term (Merchant

Banking License pending)

Offerings

Private Equity (PE) Syndication

We specialize in the syndication of the private equity for the Indian companies in

high-growth markets on their capitalization/re-capitalization strategies, which

helps them to achieve their growth targets. Our team of professionals ensures

complete confidentiality, strong focus on implementation and quick turnaround

time. Access to key decision makers at PE funds gives us an edge in optimal

structuring and efficient closure of transactions. We service our clients through

various stages of the PE deal namely collateral preparation, investor shortlisting,

commercial term sheet, due diligence and final closure.

Mergers & Acquisitions(M&A) Advisory

We provide both buy-side and sell-side advisory services as part of our M&A

advisory offering. We advise clients during the entire transaction process right

from target identification to deal closure. We have an experienced and highly

qualified team with more than 40+ man-years of experience which specializes in

identification and short listing of potential targets, strategic planning of an

acquisition and arranging capital for the transaction, if needed.

Debt Syndication

Our offerings include:

Project Finance / Term Loans for Expansion - Arranging Long-term loans for setting up new projects from Financial Institutions and BanksExternal Commercial Borrowings (ECBs) - Arranging LIBOR-linked loansForeign Currency Convertible Bonds (FCCB)-Arranging FCCB LoansWorking Capital Facilities - Arranging fund-based and non-fund based limits for clients from Banks at competitive ratesTrade Finance - Arrangement of trade finance (Buyer's / Supplier’s Credit)Inter-Corporate Deposits – Borrowing and Placement

Mission & Vision of The Company

Mission :

To create long term value by empowering individual investors through superior

financial services supported by culture based on highest level of teamwork,

efficiency and integrity.

Vision :

To provide the most useful and ethical Investment Solutions - guided by values

driven approach to growth, client service and employee development.

LITERATURE REVIEW OF INVESTMENT

WHAT IS INVESTMENT?

Definition 1

In finance, the purchase of a financial product or other item of value with an

expectation of favorable future returns. In general terms, investment means the use

money in the hope of making more money.

Definition 2

In business, the purchase by a producer of a physical good, such as durable

equipment or inventory, in the hope of improving future business.

WHO IS THE INVESTOR?

An individual who commits money to investment products with the expectation of

financial return. Generally, the primary concern of an investor is to minimize risk

while maximizing return, as opposed to a speculator, who is willing to accept a

higher level of risk in the hopes of collecting higher-than-average profits.

WHAT IS INVESTMENT MARKET?

The place where the customers are able to invest their money through a third party

in various type of sector like stock, mutual fund, bond etc. with a willing of a

return of a good profit. It obviously may be a loss of return.

TYPES OF INVESTMENT

Equity

Mutual fund

Insurance

Commodity

Property

Depository

IPO

Real estate

Fixed income

Bond

EQUITY

Equities are a type of security that represents the ownership in a company.

Equities are traded (bought and sold) in stock markets. Alternatively, they can be

purchased via the Initial Public Offering (IPO) route, i.e. directly from the

company. Investing in equities is a good long-term investment option as the

returns on equities over a long time horizon are generally higher than most other

investment avenues. However, along with the possibility of greater returns comes

greater risk.

MUTUAL FUND

A mutual fund allows a group of people to pool their money together and have it

professionally managed, in keeping with a predetermined investment objective.

This investment avenue is popular because of its cost-efficiency, risk-

diversification, professional management and sound regulation. You can invest as

little as Rs. 1,000 per month in a mutual fund. There are various general and

thematic mutual funds to choose from and the risk and return possibilities vary

accordingly.

INSURANCE

In law and economics, is a form of risk management primarily used to hedge

against the risk of a contingent loss. Insurance is defined as the equitable transfer

of the risk of a loss, from one entity to another, in exchange for a premium, and

can be thought of as a guaranteed and known small loss to prevent a large,

possibly devastating loss. An insurer is a company selling the insurance; an

insured or policyholder is the person or entity buying the insurance. The insurance

rate is a factor used to determine the amount to be charged for a certain amount of

insurance coverage, called the premium. Risk management, the practice of

appraising and controlling risk, has evolved as a discrete field of study and

practice.

COMMODITY

A commodity is some good for which there demand is, but which is supplied

without qualitative differentiation across a market. It is a product that is the same

no matter who produces it, such as petroleum, notebook paper, or milk.[1] In other

words, copper is copper. The price of copper is universal, and fluctuates daily

based on global supply and demand. Stereos, on the other hand, have many levels

of quality. And, the better a stereo is [perceived to be], the more it will cost.

One of the characteristics of a commodity good is that its price is determined as a

function of its market as a whole. Well-established physical commodities have

actively traded spot and derivative markets. Generally, these are basic resources

and agricultural products such as iron ore, crude oil, coal, ethanol, salt, sugar,

coffee beans, soybeans, aluminum, rice, wheat, gold and silver.

Commoditization occurs as a goods or services market loses differentiation across

its supply

PROPERTY

In the book, Pierre-Joseph Proudhon most famously declared that “property is

theft”. Proudhon believed that the common conception of property conflated two

distinct components which, once identified, demonstrated the difference between

property used to further tyranny and property used to protect liberty. He argued

that the result of an individual's labor which is currently occupied or used is a

legitimate form of property. Thus, he opposed unused land being regarded as

property, believing that land can only be rightfully possessed by use or occupation

(which he called "possession"). As an extension of his belief that legitimate

property (possession) was the result of labor and occupation, he argued against

such institutions as interest on loans and rent.

DEPOSITRY

Investing in bank or post-office deposits is a very common way of securing surplus

funds. These instruments are at the low end of the risk-return spectrum.

IPO

IPO stands for Initial Public Offering. As the name suggests it’s the process

wherein a company goes to public for the first time for raising money by offering

ownership in the company. In this process a private limited company becomes

Public Limited Company.

The main aim of coming to IPO is to raise funds for expanding the business. The

structure of a public limited company is different from that of a privately held

company. Once it becomes public it must disclose its financial reports on a regular

basis (In most cases, Quarterly) to public. It has to appoint share holders elected

directors who take key decisions of business. But if the promoter holds major

percentage he still can influence the decisions.

It does not need to pay interest on the capital raised from Public. Even it doesn’t

need to repay the capital. Only in case of liquidation/bankruptcy it needs to pay the

residual amount after paying bank loans, debentures, preferential shares etc.

REAL ESTATE

Real estate is a legal term (in some jurisdictions, notably in the USA, United

Kingdom, Canada, and Australia) that encompasses land along with anything

permanently affixed to the land, such as buildings, specifically property that is

fixed in location.[1] Real estate law is the body of regulations and legal codes

which pertain to such matters under a particular jurisdiction and include things

such as commercial and residential real property transactions. Real estate is often

considered synonymous with real property (also sometimes called realty), in

contrast with personal property (also sometimes called chattel or personalty under

chattel law or personal property law).

FIXED INCOME

A type of investing or budgeting style for which real return rates or periodic

income is received at regular intervals at reasonably predictable levels. Fixed-

income budgeters and investors are often one and the same - typically retired

individuals who rely on their investments to provide a regular, stable income

stream. This demographic tends to invest heavily in fixed-income investments

because of the reliable returns they offer.

Individuals who live on set amounts of periodically paid income face the risk that

inflation will erode their spending power. Fixed-income investors receive set,

regular payments that face the same inflation risk.

The most common type of fixed-income security is the bond; bonds are issued by

federal governments, local municipalities or major corporations.

BOND

Bonds are fixed income instruments which are issued for the purpose of raising

capital. Both private entities, such as companies, financial institutions, and the

central or state government and other government institutions use this instrument

as a means of garnering funds. Bonds issued by the Government carry the lowest

level of risk but could deliver fair returns.

INVESTMENT STRATEGY

An investor's plan of distributing assets among various investments, taking into

consideration such factors as individual goals, risk tolerance and horizon.

4 TIPS ON INVESTMENT STRATEGY BY UNICON

Perfect stance, perfect stroke Future proof investment Adding color to investment Empowering investment

In the globalised Indian market when sphere of the market is growing day by day it

is in absolute necessity for any investor(may be an individual or corporate sale)to

take careful steps so as to avoid any pitfulys.So the only solution “Right action for

right time”. As if India is still considered a 3rd word country so exposure to

opportunities is still considered a canopy in the desert .Therefore timing is

necessary and the extent of investment is what matters the most.

This is no taking parrot who can predict the future because the future is uncertain.

This nature is future is what makes the investment all the more risky. Anywise

investor should be well acquainted with his limitation. He should know how much

he can invest so that if any future loss occurs he can easily makes his way out of

that. A very safe of investment is long term. In this way future can be secure well

in advance.

Any individual are corporate invests to earn money on such money in simple

words to enhance the rolling of money. So that uninterested flow of money does

not stop in order to do that any sensible investor should invest in different sector so

that he can hedge the risk and increase his leverage. Because market is playground

of demand and supply and this cannot be predicted by anyone so it will be wise to

invest in different fields rather than sticking to single field and decrease the risk of

future loss.

This topic may be called a collective concept of above point. How can any investor

string than his investment? Simply be investing at right time at right place and gain

from the market irrespective of its nature example-bull or bear. A good and strong

investment may be called with a decent share portfolio. Long term investment

should always be encouraged because they are less prone to risk

RESEARCH DESIGN

Why did I choose this Company?

There had been many reasons for opting to conduct this survey in this company.

One of the prime reasons is that the company administration was very co-operative

and supportive. It has a good reputation in market. So ,I think it is a great

opportunity to me to learn the administrative work to make a good position of

company in competitive market.

Why did I choose Marketing?

The company is a body with various departments as their body parts/organs. The

marketing department is the brain of a company. Marketing is typically seen as the

task of creating, promoting, and delivering goods and services to consumers and

business. Effective marketing can take many forms: It can be entrepreneurial,

formulated, or entrepreneurial; and marketers are involved in marketing many

types of entities: goods, services, experiences, events, persons, places, properties,

organizations, information, and ideas. Marketing has the aim of building long-

term, mutually satisfying relations with key parties-customers, suppliers, and

distributions-in order to earn and retain their long-term preference and business.

Marketing is the building of a unique company asset called a marketing network.

The marketing concepts hold that the key to achieving organizational goals

consists of deterring the needs and wants of target markets and delivering the

desired satisfactions more effectively and efficiently than competitors. It starts with

a well-defined market, focuses on customer needs, coordinates all the activities

that will affect customers, and produces profits by satisfying customers.

RESEARCH METHODOLOGY OF PROJECT WORK

Research Methodology can be defined as:

1. "the analysis of the principles of methods, rules, and postulates employed by a discipline"

2. "the systematic study of methods that are, can be, or have been applied

within a discipline";

3. "a particular procedure or set of procedures."

DATA SOURCES: primary data, secondary data.

PRIMARY DATA

Primary data is data that is collected for the first time in the processing of the

analysis

View point of General public of a famous corporate sector of Kolkata named

sector-v, salt lake

Knowledge of team manager of unicon investment solution

Knowledge of employees of unicon investment solution

SECONDORY DATA:

Under secondary sources, we collect information from internal and external sources. We made use of internet

www.uniconindia.in

www.google.com

And miscellaneous sources (such as brochures, pamphlets, library) under external sources.

Population:

The population for the study is general public of a famous corporate area in

Kolkata named sector-v during the survey period, extending from June 25, 2009

to August 18, 2009. During the survey period, a total of 65 people were asked

several questions.

The people were given eight questions about interest in investment, preferable

investment sector, future plan for investment, period of investment, volume of

savings from income, basis of investment, tax payment, annual income etc.each

question have 4-5 option. Many people choose 1 or more option of same question.

so first of all I count the the answer of several question ,then I calculate the

percentage of collected data. Then I was put the data in different type of chart to

understand collected data easily. A sample questioner is attached at below. By

analyzing the collected data I understood about the investment market. I was also

understood about the view point of customer upon investment sector.

FINDINGS IN PROJECT WORK

In calculating Marketing in investment sector I have considered the opinion of 65

people

Interest in investment:

People were asked if they are invested or not. Out of 65, 44 people say yes they are

already invest, and only 21 person say no they are not invested right now.

Preferable investing sector:

People were asked about their preferable investing sector among equity, mutual

fund, insurance, and other sector like real estate, ulip, fd etc. here the many

respondent choose more than 1 option. The results are following:

Equity : 14 respondents

Mutual fund : 19 respondents

Insurance : 27 respondents

Others : 04 respondents

Total : 64 respondents

Interest on future investing:

People were asked if they have any interest to invest in future. 31 persons said that

yes they are invest in future but 17 persons said no they have no interest to invest

in future.

Period of investing:

People are asked about their term of investment.5 option were given. The results

show below:

1-5yrs. : 21 respondents

5-10yrs. : 14 respondents

10-15yrs. : 03 respondents

15-20yrs. : 12 respondents

Total : 50 respondents

Savings from income:

People were asked with 4 options about their volume of savings from income. The

results show below:

5%-10% :09 respondents

10%-15% :15 respondents

15%-20% :14 respondents

20% & above : 11 respondents

Total : 49 respondents

Basis of investing:

People were asked how was they invest their money among 4 option of Monthly,

quarterly, half-yearly, yearly. Results show below:

Monthly : 22 respondents

Quarterly : 10 respondents

Half-yearly : 07 respondents

Yearly : 18 respondents

Total : 58 respondents

Tax payments:

People were asked if he/she paid any tax for his or her investment. 42 persons were

responds of this question.25 said yes and 17 said no they were not paying any tax.

Age wise analyzed of interested person of equity market:

During the survey period I was meet different people of several ages. Here I saw

the young generation and middle aged people are more interest on equity market.

Because they are newly joined the corporate, and they are loved to taking risk

because they have enough time to recover if any loss will happened.

ANALYSIS OF FINDINGS

By analyzing the collected data now I have a clear idea about the investment

sector, that where is the risk factor, where is the instant profit, which is the

better between long-term and short term investment, preferable basis of

investment etc.

Interest in investment:

67.70% respondents said that they are already invest their money to the investment

sector like equity, mutual fund, insurance etc. and only 32.30% respondents they

have no interest to invest their money right now. But among those 32.30% many

are said that they are invest their money at near future. By this analyze I

understood that a major part of society are interest to invest their money, because

they want to secure their life, they are also not depend on their salary. They want to

open a extra income by the investment sector.

Table No.1 showing interested in investment sector

Interest % of population No of person

Yes 67.70 43

No 32.30 21

Chart No.1 Pie chart showing interested person to invest in any sector

67.7

32.3

Yes No

Preferable investment sector:

There are many investment sector like equity, mutual fund, insurance,others like

ulip,real easte etc. In equity market there are profit may come in short time. It

depends on sensex/nifty point. The points have no certainty. To invest in this sector

people have need of a good experience about share market, a good guidelines,

good observation etc. The sensex and nifty depends almost 200 reasons like good

announcement of govt., good weather report, good foreign investment, good news

of company etc. This market may cause either a good return of profit or a great

loss. In India there are two stock exchanges named Bombay stock exchange (BSE)

and National stock exchange (NSE).sensex is the point of BSE and nifty is the

point of NSE. There are almost 12000 company listed under BSE and 5000

company listed under NSE. The transaction is processed by buy and sell of that

company’s share. If the price of share is high at the time of selling of share than the

amount of buy then the client get profit and if the market is down then the client

faced loss. So market has a quick return but no guaranty of profit. So only 21.88%

people invest to the equity market.

Mutual fund has less risk than equity market. This market is more stable. It

depends on NAV value. But its return is not so quick. The return will come min. 6

months after invest. And profit was not much as equity, but this market has a

certainty. Risk factor is minimum. For that reason inspite of low return than equity

29.69% people invest their money in mutual fund. By investing money in this

market people also invest their money to the equity market, debt market and

money market also. Because after collect the money from the market the huge

amount is invested by the fund manager to those sector. And the return from that

sector is distributed to skim holder. So in this market risk is always minimum.

Insurance sector has no risk. The client has to give several premiums gradually.

And after the specified period he or she will get back his or her money with

interest. And also between the limit periods if the customer has any accident then

he/she will get back his or her money with interest. This market is totaling secure.

So 42.19% of people invest in insurance sector.

There is also some sector like real estate, ulip, lic etc. have minimum profit in long

term. so only 6.15% people choose that kind of market.

Table No.2 showing preferable investment sector

Investment sector % of population No. of person

Equity 21.88 14

Mutual fund 29.69 19

Insurance 42.19 27

Others 6.25 4

Chart No.2 Bar chart showing preferable investment sector

equitymutual fund

insuranceothers

0

5

10

15

20

25

30

35

40

45

21.8829.69

42.19

6.25

% of population

% of population

Interest in future Investment:

64.59% of people have also an interest to investment in future. Among those people some are not investment right now. And 35.41% of people have no interest in future. This said that investment market have a great future. This market is never falls down in future.

Table No.3 showing investment in future

Investment in future % of population No of person

Yes 64.59 31

No 35.41 17

Chart No.3 Pie chart showing person interested to invest in future

64.59

35.41

YesNo

Period of investing:

The analysis shows that maximum people are investing for short term basis.

Because of risk factor. To avoid the risk factor people 42% of people invest for 1-

5yrs.this type of people want to quick return from market.5-10yrs. Have 28%.but

10-15yrs have only 6% people. And more than 20 yrs. Have only 2% of people.

But 10-15 yrs. Have 24% of people. So market reflects that the consumer prefer

either short term or long term but not more than 20yrs.For that reason 10-15 yrs.

Have only 6% of people. The people who are investing for long term are want to

secure their future properly.

Table No.4 showing person like his/her period of investment

No of year %of population No of person

1-5 42 21

5-10 28 14

10-15 06 03

15-20 24 12

More then 20 02 01

Chart No.4Line chart showing person like his/her period of investment

1-5 year 5-10 year 10-15 year 15-20 year more than 200

5

10

15

20

25

30

35

40

45

Savings from income:

By this analyze I come to know that maximum people want to save a big amount

from his income for his secured future.30.62% people said that they are invest

10%-15% from their income. Also 28.58% people save 15%-20% from their

savings. But very big amount that above 20% does not save by so many people. It

is 22.44%.and only 18.36% people save 5%-10% from their income. So it can be

said that people save neither a very big amount nor a small amount. But they are

save a reasonable amount by investment.

Table No.5 showing saveings from his/her income

Percentage of savings from

income

No of person % of population

1.5%-10% 09 18.36

10%-15% 15 30.62

15%-20% 14 28.58

20% & more 11 22.44

Bar chart showing person interested to save from his income

9.5%-10% 10%-15% 15%-20% 20%&MORE0

5

10

15

20

25

30

35

18.36

30.6228.58

22.44

Basis of investment:

Here I see that people liked invest their money either monthly or yearly basis than

quarterly and half-yearly basis.37.94% people have a trend to invest their money

by monthly basis. Also 31.03% invest their money by yearly basis.comperatively

there are a less trend to invest money by quarterly and half-yearly basis. Only

17.24% and 12.06% people are investing their money quarterly and half-yearly

basis gradually.

Table No.6 showing basis of investing

Basis of investing No of person % of population

Monthly 22 37.94

Quarterly 20 17.24

Half-yearly 7 12.06

yearly 18 31.03

Chart No.6 Pie chart showing people like suitable basis of invest his/her money

37.94

17.2412.06

31.03

Monthly

Quarterly

Half-yearly

yearly

Tax payment:

Because of more interest on mutual fund and insurance sector the percentage of tax payment people also more.59.53% people paid tax and 40.47 % people not paid any tax for their investment.

Table No.7 Showing Tax Payment

TAX PAY NO OF PERSONS % OF POPULATION

YES 25 38.46

Chart No.7 Area Chart Showing Tax Paid And Non Tax Paid

YES

NO

0

5

10

15

20

25

30

35

40

38.46

26.15

% OF POPULATION

% OF POPULATION

Co-relation between age and share trading:

Share trading being a risky business which is associated with to a personality who

likes to live in the edge ,as a result youngsters having less responsibilities on their

shoulders likes to take more risk compare to older counterparts Whereas persons

specially in Indian family have a customs of being the spearhead of the family

contributing all the necessary expenses avoid taking too much risk.This above

concepts is true for share investment also and is reflected below.

Table No.8 showing the interested & non interested of share trading:-

Age Group Persons Interested Person Not Interested

18-30 5 12

31-40 4 20

41-50 2 09

51-60 2 07

61-70 1 03

71&Above 0 0

TOTAL 14 51

Chart no.8 Bar chart showing the age of respondents persons towards share trading:-

18-30 31-40 41-50 51-60 61-70 71&Above0

5

10

15

20

25

5

4

2 2

1

0

12

20

9

7

3

0

Interested

Non-interested

LIMITATION OF RESEARCH

TIME: Time duration of project work was short, and this was a biggest limitation in my project work. Therefore this report may not be authentic. But still I tried my best to cover each sector.

SAMPLE SIZE: My sample size was 65 among which there was 1 non respondant.And some respondents gave multiple answers.

For example

Period of investment: Here the total respondent was 50 instead of 64 i.e. covering almost 78% the reason being misllenious work such as political strike, weather hazards etc.

MONEY: Since I did not get any reimbursements for the expenses spent by me for this research work so it was not possible for me to conduct the extended field work.

NOT RESPOND: Among this 65 respondent 1 did not respondent and among those 64 not all questions were answer.

SWOT ANALYSIS

A SWOT analysis focuses on the internal and external

environments, examining strengths and weaknesses in the internal

environment and opportunities and threats in the external

environment.

STRENGTHS

Services

Strengths Weaknesses

Oportunities Threats

As products of Unicon is a extremely innovative product with

very less cost. Services like online trading facility, institutional and domestic

broking, customized research reports with almost 80% efficiency etc give Unicon

an edge over its competitors. Unicon provides other support services that make

retail investors more confident and assured with their trading. SMS alerts (allowing

traders and investors to make the most of the available opportunities), Softer,

intangible features like imagery, equity driving preference. Through efficient

trading processes Investors can place their orders directly on the Internet, do all the

information seeking and basically own the investing process.

DISTRIBUTION NETWORK

we have a growing network of 150 branches and more than 300 business partners

spread across 180 cities in India and a fully operational international office at

London

OUR target is to have 350 branches and 1000 business partners in 300 cities of

India and more than 7 International offices by the end of 2006.

Unlike a traditional broking firm, Unicon group works on the philosophy of

partnering for wealth creation.

PRODUCTS

Company’s product line is quite flexible in the sense that there is a product for

every kind of investors. Also all the products cover all the loop holes of all the

products offered by the other competitors like low cost, user friendly online trading

services etc.

WEAKNESS

BRANDING

Though the company has a efficient products but large part of investment

interested population does not know the company. The most basic expectation for a

trader or investor when one begins trading is that one must get timely delivery of

shares and proceeds from sale of shares. Also ones cash balances with the broker

must be safe and secure. Though this confidence in the broker comes with time and

experience, good and transparent practices also play a major role in imbibing

confidence in traders

COMPETITION FROM BANKS

Most of the banks due to good branding have the faith of the customers of their

banking database. So they enjoy the liberty of huge database and customers find it

more reliable to trade there rather than with a unknown broker. Also banks like

HDFC Bank and ICICI Bank have the advantage of linking the trading accounts of

their customers to saving accounts. This makes trading easier, and at the same time

a trader withdraws exactly as much money from his account as is needed to

complete the trade. Similarly sales proceeds are credited directly to saving account.

OPPORTUNITIES

The external environment analysis may reveal certain new opportunities for profit

and growth.

EVER-INCREASING MARKET

After the NSE brought the screen based trading system stock markets are

now more secured which has attracted lot of retail investors and the demand is

increasing day by day. This has resulted in improved liquidity and heavy

volumes on transactions. Unicon is one of the early entrants here. As to how

much it will roar and how swift it can swoop on the market, the future alone can

answer such queries. Unicon has been a mega player and is known for being a

mover of stocks. It is also known for putting big deals through and enjoys good

networking with the FIIs. It has been dynamic enough to move with the times

and capture the opportunities that the market throws up from time to time.

IMPROVING TECHNOLOGY

In country like India technology is always improving which gives the company a

chance to keep on improving their product with time whereas for the small players

like local brokers it will be difficult to keep the same pace as the changing

technology. Also with SEBI lying down some strict guidelines small brokers are

finding it harder to retain the customers with no research department and small

capital. The traditional business model is highly dependent on a large network of

sub-brokers, and many established players may not have systems (technology,

customer service, etc.) capable of directly servicing so many retail customers.

UNFULFILLED NEEDS OF THE CUSTOMERS

With so many competitors offering their products in the market but no one is able

to completely satisfy the customers. Some have the problem of lack of information

or some were scared of volatility of the stock markets. Unicon has the opportunity

to tap this unsatisfied set of customers and to make hold in the market. The Internet

serves to break all barriers to information, as it offers an extremely hassle-free

investing platform. And, Unicon hopes to fully utilize and capitalize on this

platform. This original idea by Unicon itself was born out of the consumer's need

for a more transparent, easy to understand and convenient option of investing in

stock

EDUCATION LEVEL

The education level in the country is improving year after year as far as technology

goes. With that the understanding of the stock market is also increasing and a lot of

retail investors are steeping in the markets which are being shown by increasing

volumes, transactions and indices.

THREATS

NEW COMPETITORS

A lot of new competitors are trying to enter the market in this bullish run to taste

the flavor of this cherry. This is creating a lot of competition for large players like

Unicon and it is creating little confusion in the minds of the customers about the

services provided by the broker. Also many banking firms are entering into the

market with huge investment. Competitors like ICICI, kotuku, HDFC, 5-paisa etc.

are posing a lot of threats to the company, Religare.

TECHNOLOGY BASED BUSINESS

Online trading is totally based on the technology which is quite complex.

Typically, the technology solution has to start from the Internet front-end (or

the screen that you see when you begin trading). Then it needs to get into the

'middle tier' of risk management systems that assess data from banks and

depository participants (DP), calculate client risk at that point in time, and give

the 'Go/No go' advice to the trade. So technology is a kind of threat because

unless until it is working properly it is good but internet is not that safe. Though

a lot of cyber laws are being made but not yet executed.

CONCLUSION

I am very lucky to get chance to doing my project in this Unicon Investment

solution.

Public have a good responds about the investment market.

Public prefer the risk factor than quick profit.

Investment sector has a good market in future.

Public preferred short term investment than long term.

Public don’t want to save a very big amount or small amount from

their income, but they want to save medium amount from their

income

Public preferred to invest either monthly or yearly basis than

quarterly and yearly basis

Major part of public paid tax for their investment

Young generations are more interested to the equity market.

So, it can be concluded that there are a good aspect of investment sector in market

if they take proper marketing strategy. Because everyone want to save something.

And investment sector is right place to earn for saving.

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RECOMMENDATION

After doing my project work, by survey of market position following

recommendation is required for Unicon to take top position in investment sector.

Need different strategy for different sector of equity, mutual fund, insurance. For equity market they need to pull the young generation 0f 20-35yrs. Who

are ready to take risk as client. Also need to look after the old client properly.

For mutual fund and insurance sector they need to convince the client who is ready to invest for long term as well as short term.

Unicon have to search those clients who are investing their money monthly and yearly basis.

It is more profitable for the company get those clients who are investing 10%-20% from their income because these types of people has a large number in market. So these types of people increase the no of client of the company which is the profitable for the company.

Unicon should build up a good relation with their customer. Unicon should give extra facilities to their client than other broking houses.

BIBLIOGRAPHY

KOTLAR PHILIP- MARKETING MANAGEMENT

ANALYSIS,PLANNING IMPLEMENTATIONS AND

CONTROL(PEARSON EDUCATION 12TH EDITION)

RAMAYSWAMY VS AND NAMAKUMAN S-MARKETING

MANAGEMENT PLANNING,IMPLETATION AND

CONTROL (MACMILLAN,3RD EDITION)

REFERENCES

www.uniconindia.in

www.ndtv.com

www.cnbc18tv.com

www.google.com

QUESTIONNAIRE

RESEARCH ON CLIENT PORTFOLIO

NAME:

AGE: SEX: MALE / FEMALE

ADDRESS: …………………………………………….

…………………………………………….

…………………………………………….

CONTACT NO:

E-MAIL ID:

INSTITUTION/COMPANY NAME:

ARE YOU INVESTED TO ANY SECTOR? YES / NO

(IF YES) IN WHICH SECTOR?

1. EQUITY MARKET 2. MUTUAL FUND 3.INSURANCE

4.OTHER

(IF NO) HAVE YOU ANY INTERESTED TO INVEST IN FUTURE? YES/NO

(IF YES) YOUR PERIOD OF INVESTING?

A) 1-5Yrs. B) 5-10Yrs. C) 10-15Yrs. D) 15-20Yrs. E) MORE THAN 20Yrs.

HOW MUCH YOU SAVE FROM YOUR INCOME?

A)5%-10% B)10%-15% C)15%-20% D) 20% & ABOVE

HOW YOU INVEST YOUR MONEY?

A) MONTHLY B) QUATERLY C) HALF-YAERLY D) YEARLY

ARE YOU PAYING ANY TAX FOR YOUR INVESTMENT? YES / NO

:DATE

:SIGNATURE