Problems Faced ByHYGEIA FRUIT AND VEGETABLE

PROCESSORS PVT. LTD.And

Solutions Suggested

PROJECT REPORT

ACKNOWLEDGEMENT

We would like to acknowledge and extend our gratitude to Head of Department Mr.MANOJ SHARMA for his vital encouragement and support.

We would also like to express our thankfulness to

CHAIRMAN Mr. Vijay BasandraiM.D. Mr.Vivek Basandrai

ANDCEO Mr. C.P. Sharma,

OfBASANDRAI BOTTLERS (P) LIMITED

for providing crucial information to our project.We are grateful for their kind cooperation done in completion of our

project.

CONTENTS

1. COMPANY PROFILE

2. OWNERSHIP IN SMALL SCALE UNITS

3. MANAGEMENT

4. QUALITY POLICY

5. TYPES OF UNITS

6. SPECIALITIES

7. EXPORTS

8. FACTORS AFFECTING BUSINESS

9. CLASSIFICATION OF PROBLEMS FACTORWISE

10. SOLUTIONS SUGGESTED

11. RECOMMEMDATIONS FOR SSIs

1.) HYGEIA: - word is derived from Greek Mythology which means “THE GODDESS OF HEALTH”.

2.) A private limited company registered under companies act. 1956 established in the year 1996.

3.) Registered under Food Product Order of India vide FPO No: 10743/1.

4.) Registered under Factories Act. And with Dept. Of Industries of India vide PMT No: 020504201.

5.) Got an ISO 9001:2000 certification in April 2005 by Underwriters Laboratories (UL).

6.) Started commercial production for the Pickles & Juice Drinks,Jams, Ketchup, & Squashes,Cider/Apple Wine in addition to Canned Pulps, Ready to serve food and Packaged Drinking Water in the year 2000, 2003, 2005, and 2009 respectively has continued its growth in turnover with app. 100% increase in sales during last three years.

7.) It is presently with total 35 nonalcoholic products and 2 alcoholic products in the portfolio.

COMPANY PROFILE

Hygeia Fruit Vegetable Processors Pvt. Ltd.

Hygeia Fruit Vegetable Processors Pvt. Ltd.

OWNERSHIP IN SMALL SCALE UNITS

HYGEIA is a private limited company registered under COMPANIES ACT 1956.

Being a private limited company,these companies are closely held by families and relatives like in this case by BASANDRAI GROUP

Business Type Of company is : Manufacturing

HYGEIA FRUIT AND VEGETABLE PROCESSOR PVT.LTD.IS A STRUCTURED ENTERPRISE WITH:-

MANAGEMENT

1.) MR. VIJAY KUMAR BASANDRAI ASCHAIRMAN OF THE COMPANY: -Gold medalist from FRI and with an experience of 30 years of officer cadre in Government of Himachal Pradesh, Mr. Kumar (65years) oversees the entire business of the company.It is with his vision that Hygeia which started with Pickles only presently has products Fruit Jams, Fruit Juice Drinks, Fruit Drink Concentrates, Cider Vinegar, and Apple Wine in its product portfolio.

2.) MR. VIVEK BASANDRAI ASMG. DIRECTOR OF THE COMPANY: He has done Business Management, primarily supervises the Finance and Marketing Division of the company . It is with his efforts that a company which started with a production capacity to process just 3 Tons per month has a present set up to process over 12 Tons per shift. It is under his leader ship that the brand portfolio of the company is increased from just Two brands to Forty Five  catering various segments of Domestic Market and Exports.To recognize his contribution the National Integration & Economic Council had honoured him with RAJIV GANDHI SHIROMANI AWARD-2009 on 19th August 2009 andMinistry of Micro, Small &Medium EnterprisesGovt. Of INDIA awarded him  NATIONAL AWARD 2009 on 31st  August 2010.

3.) MR. CHAMAN PRAKASH SHARMA ASCHIEF EXECUTIVE OFFICER DOMESTIC BUSINESS: Bachelor in Commerce, he is like Stalwart of the company and associated with the company since 2002. He looks after all the affairs starting from Sourcing till the Sales of the Goods to the Domestic Market. He is full time involved in the day to day affairs of the company keeping coordination between the various departments of the company and keeps close eye on the obligations of the company pertaining to various Government Departments governing Food Processing Sector.

PRODUCTION MANAGER

PLANT MANAGER

ACCOUNTS OFFICER

MICRO BIOLOGIST/

QUALITY CONTROL MANAGER

ORGANISATION STRUCTURE

Mg. Director Mr.Vivek Basandrai TAKING RAJEEV GANDHI SHIROMANI AWARD ON 19th August,

2009.

The motto given to the company by Mr. Vijay Basandrai is 

“Work Quality at No Compromise aimed at Perfection”.

1.) Got an ISO 9001:2000 certification in April 2005 by Underwriters Laboratories (UL).

2.) Got an ISO 9001:2008 certification from ULDQS in May 2009.

QUALITY POLICY

The motto given to the company by Mr. Vijay Basandrai is 

“Work Quality at No Compromise aimed at Perfection”.

1.) Got an ISO 9001:2000 certification in April 2005 by Underwriters Laboratories (UL).

2.) Got an ISO 9001:2008 certification from ULDQS in May 2009.

NSIC-ONICRA

PERFORMANCE AND CREDIT RATING AGENCY

This certifies that M/S Hygeia fruit and vegetable

processors pvt.limited Mandi H.P.On the day of 17th

august,2012 is included under SE-2B with EM-

060803561 from date of issue 03/12/1997.

Certificates: ISO 9001:2000AND

ISO 9001:2008

WINE AND FRUIT DRINKS READY TO SERVEFOOD

PROCESSING

TYPES OF UNITS

1.) Sauce And Vinegar

2.) Cider vinegar

3.) Pickle

4.) Fruit jam

SPECIALITIES

5.) Fruit pulp

6.) Concentrate

7.) Squash and syrup

8.) Fruit juice drink

9.) Sweet wine

1.) Sauce and vinegar 2.) cider vinegar

3.) Pickle 4.) fruit jam

5.) Fruit pulp 6.) concentrate

7.) Fruit juice drink 8.) sweet wine

SUPER STOCKISTS :-

PUNJAB (AMRITSAR & MOHALI) HARYANA ( PUNCHKULA) DELHI (NCR) J&K (JAMMU)

EXPORTS

EXPORTS:-

BURKINA FASO NIZERIA

1.) MANPOWER FACTORS:-In this industry, continuous RECRUITMENT is given to laborers as well as workers.So that if

Unskilled Semi skilled Skilled After employing such skilled manpower Production of juice per shift per day is found to be:-5000litres and of pickle is:-2000kg

PROBLEM FACED:-

a.) Being a labor intensive manufacturing industry, it suffers from supply of SKILLED LABORS.

FACTORS AFFECTING BUSINESS

b.) It has to spend a lot in RECRUITMENT AND TRAINING of the workers.

c.) The workers are made familiarized with equipments, where both person and machinery together manufactures products.

2.)VALUE SYSTEM :-

a.) HYGEIA FOOD AND VEGETABLEPROCESSOR [P]LIMITED has good creditworthiness.

b.) Well known CREDIT RATING AGENCY

an individual rating agency in India affiliated to the National Small Industries Corporation Ltd. (NSIC) includes SME and credit rating.

OUR MD TAKING NATIONAL AWARD 31st August,2010

3.) ECONOMIC FACTORS:-

a.) Raw Material:- Hygeia gets its Raw Material direct from crop growers.

b.) Power:- Hygeia has not faced any problem of power failure since its commencement.

c.) Nearness To Market:- As Hygeia is in Proximity To NH(National Highway),it does not have to travel far for markets.

d.) Capacity Utilisation:- Businesses felt most comfortable between 80 to 90% capacity utilisation.

PROBLEM FACED: -

1.) With the change in the seasons, as well as in Temperatures Raw material gets humid or dry.

2.) They have to bring raw material

themselves from crop growers with whom they are in contract with.

3.) Continuous Hike in Raw Material prices.

a.) HYGEIA has prospered in using recent machinery and equipment.

b.) Modern technologies like Double Seam

Canning Equipment is used for properly packing the processed food.

4.) TECHNOLOGICAL FACTORS

PROBLEMS FACED:-

Machinery did not perform up to its optimum capacity as promised, and hence resulted in raising costs.

5.) MARKETING FACTORS:-

a.) PACKAGING:- Fruit Drinks and pickles are especially packed in PET (PolyEthylene Terephthalate)

Bottles. b.) LABELING:-

Presently we have 24 flavours of these under the brand name of PICK and JOLLY MAKER

c.) DISTRIBUTORS:- Via a.) Super stockists and b.)State wise distributors

d.) ADVERTISEMENT:- Regular advertisement on various newspapers

and internet websites is done.

6.) FINANCIAL FACTORS:-

Sources of finance from Hygeia at the time of commencement were:-

a.) Personal capital

b.) Loans from relatives

c.) Banks

d.) Help from Government i.e.

i.) DIC(DISTRICT INDUSTRIAL CENTER)

ii.) Industrial Department

iii.) Excise Department

iv.) Government agencies

RECOMMENDATIONS TO SMALL SCALE INDUSTRIES

RECOMMENDATIONS TO SMALL SCALE INDUSTRIES

1. STORAGE PROBLEM :-When raw materials are to be stored in warehouses.Due to lack in storage houses,much of the raw material gets spoiled.

2. RAW MATERIAL AVAILABILLITY:-As raw material has to be brought themselves by SSIs. Its availability at the time required,leads to under utilisation of capacity.

3. MARKETING PROBLEMS:- Competition from other small scale industries gives rise to a problem for existing SSIs Business. 4. FINANACIAL PROBLEMS:- Repayment of Loans from SSIs on the tenure fixed with finanacial institutions.

5. MANPOWER PROBLEMS:- Absenteeism of skilled labors,Double wages demands of workers

6. UNDER UTILISATION OF CAPACITY:- When SSEs with skilled labor,strong infrastructure and healthy machinery uses 70-80% of its capacity,it generates problem of under utilsation.

RECOMMENDATIONS FOR SMALL SCALE INDUSTRIES

REASONS: LABOUR UNEMPLOYMENT:-

a.) Due to industrial and infrastructural development in Migrants Home Town makes the workers leave the present working place.

b.) Double wages :- Workers getting wages higher than offered in their recent wages.

SOLUTIONS:-1.) AUTOMATION:- these

industries should convert themselves from LABOUR INTENSIVE enterprise to AUTOMATION.

2.) REWARDS:- must be provided to them.

3.) EXPERIENCED LABOR:- Labors with some handful skills must be called.

4.) WAREHOUSING STORES:- Warehouses must be available for storage and preservation of raw materials.

5.) OPTIMUM UTILSATION OF RESOURCES AND CAPACITY:-Resoures must be preserved and used optimisely to their maximum limits