OBJECTIVES OF THE STUDY1. To know the reasons of adopting the celebrities in endorsing the product.2. To know the impact of sales after roping in celebrities.3. To measure the impact of advertisements endorsed by celebrities

MOTIVES BEHINDS ENDORSEMENTS BY CELEBRITIESInstant CredibilityBrand Awareness and Recall.To refresh the brand image.Celebrities add new dimensions to the brand image.To push the demand of the productTo bring the reliability and retention of the product.

PARAMETERS FOR COMPATIBILITY BETWEEN THE CELEBRITY AND BRANDIMAGE ARECelebritys image and fan followingsCelebrityTarget audience matchCelebrity associated values.Costs of acquiring the celebrity.CelebrityProduct matches.Celebrity popularity.Celebrity availability.Celebrity physical attractiveness.Celebrity credibility.Celebrity prior endorsements.Whether celebrity is a brand user.Celebrity profession.

Questionnaire

1. Name: _________________________________( optional ) Occupation:___________________________________ Email address : _________________________ ( optional )

Gender: Male Female

Age: 18-25 26-32 32-39 More than 40

2. What is your occupation?

Student Business class Service class Other

3. Which category of products you like most?

Soft drinks Juice Others4. If soft drink then which brand of soft drinks do you prefer mostly?

Pepsi Coca Cola Local Brands Not specify

5. You collect any information or take advice before your purchase decision? Yes No

6. If yes than which factor affects you most? Friends Advertisements Opinion leader Others

7. Which factor related to product affects you most? Price Quality Celebrity endorsement Others

8. Do you like to see any celebrity endorsing your brand? Yes No9. What comes in your mind when you go for Soft drinks? Celebrity endorsement Brand Quality Test10. Do you think celebrity endorsement work as an effective tool of persuasion for Soft drinks industries?

Strongly agree Agree Disagree

11. In case of Soft drinks which celebrity persona you like most?

Bollywood Stars Sport Stars Others

12. Is celebrity endorsement making you loyal toward soft drinks?

Yes No