Project Report

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 1 A PROJECT REPORT ON ORGANIZATIONAL STUDY AT MALABAR FRUIT PRODUCTS COMPANY Submitted to the University of Kerala Thiruvananthapuram in partial fulfillment of the requirement for the award of the two year full time degree of  MASTER OF BUSINESS ADMINISTRATION  Submitted By ANEES SALIH S1 MBA 2012-2014 Under the guidance of Dr. VINITH KUMAR NAIR ASSOCIATE PROFESSOR TIM TKM Institute of Management Musaliar Hills, Karuvelil P. O.Kollam   691 505, Kerala

Transcript of Project Report

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    A PROJECT REPORT ON ORGANIZATIONAL STUDY AT

    MALABAR FRUIT PRODUCTS

    COMPANY

    Submitted to the University of Kerala Thiruvananthapuram in partialfulfillment of the requirement for the award of the two year full time degree

    ofMASTER OF BUSINESS ADMINISTRATION

    Submitted By

    ANEES SALIH

    S1 MBA

    2012-2014

    Under the guidance of

    Dr. VINITH KUMAR NAIR

    ASSOCIATE PROFESSOR

    TIM

    TKM Institute of Management

    Musaliar Hills, Karuvelil P. O.Kollam 691 505, Kerala

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    CERTIFICATE

    This is to certify that the project report entitled organization study at Malabar

    Fruit products company being submitted by Anees salihin partial fulfillment

    of the requirement for the award of the degree of Master of Business

    Administration of University of Kerala is a bonafide record of the original

    work carried out by her under my supervision and guidance.

    Dr. Vinith Kumar Nair

    Associate Professor

    TIM

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    DECLARATION

    I, Anees salih the undersigned hereby declare that the project report entitled

    Organizational Study at Malabar Fruit Products Company written and

    submitted by me under the guidance of Dr. Vinith Kumar Nair, Faculty, TKM

    Institute of Management Kollam is my original work. The empirical findings

    in this report are based on the data collected by myself from Malabar fruit

    product company.While preparing this project, I have not copied from any

    other report. I also declare that this report has not been submitted to any other

    Universities or Institution for the award of any fellowship, degree or diploma.

    ANEES SALIH

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    ACKNOWLEDGEMENT

    I thank GOD almighty for all his timely guidance and grace towards the

    accomplishment of this project.

    It is my great pleasure to express my deep sense of gratitude to our Director

    Dr. S. KEVIN and to my entire faculty of TKM Institute of Management for

    granting me permission and encouraging throughout the project.

    I express my profound gratitude to my Project Guide Dr. VINITH KUMAR

    NAIR, Associate Professor, Marketing who have shown keen interest and

    helped me in completing the project work. It was a great experience to work

    under such qualified guide who made this project a great success.

    I express my deep sense of gratitude to Manager of TRIPUNITHURA

    MILMA DAIRY to undertake the study in business unit and also for

    extending me all guidance and help in completing this project work.

    I thank my FAMILY, my FRIENDS for always being very helpful to me.

    Finally I thank each and everyone, whose name I wouldnt mention above

    assisted me to do my training and my project.

    ANEES SALIH

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    INTRODUCTION

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    INTRODUCTION

    GENERAL INTRODUCTION

    Today, changes occur every where around us. The customers tastes and their

    expectations of price, quality and service are changing rapidly. Therefore to adjust with

    these changes the companies have to invent continuously. They have to make their product

    better than past. This will go to new changes in the management of resources.

    Business is now placed on a highly pooled and globalized market. To keep the

    business more active and vibrating it need commitment, dedication, efficiency and Co-

    operation from the management, employees, workers, suppliers, clients etc. To achieve the

    same a proper relation must be maintained within and between the various levels ofmanagement and employees.

    Here the study aims to explore the levels of activities in a business organization.

    The study also searches for getting a clear picture of the organization structure to learn

    how the authority and line of command reaches each level of the management. A part from

    this, familiarizing the duties and functions of various departments and also how they

    interact with each other are also included in this study.

    This project studies and analyses the organization structure and functioning of

    Malabar Fruit Products Company.

    OBJECTIVES OF THE STUDY

    The overall objective is to conduct a study on organizational structure of Malabar

    Fruit Products Company. The following are the specific objectives.

    To familiarize with the organizational functions. To understand the organizational structure To study the structure of various departments in the company. To study the functions of various departments. To get a clear view of day to day functioning of the industrial establishment. To verify the goals of the organization and to see whether they are fulfilling it as

    per the policy.

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    To study the profile of the company. To study the overall performance of the organization. To become aware about the future plans and forecasting of the company. To fulfill the requirements of MBA cuuriculam.

    SCOPE OF THE STUDY

    The scope of the study involves : To get a practical vision of the organization apart from the theory which have been

    learned in the class.

    To understand the actual working condition. To get in touch with the industrial and organization environment. To study performance of various departments. Through SWOT Analysis, can cable to know the actual situation of the

    organization.

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    EXTERNAL ENVIRONMENT

    ANALYSIS

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    EXTERNAL ENVIRONMENT ANALYSIS

    ABOUT THE STUDY

    India is basically an agricultural country gifted with a diversified range of climateand plant species. In the field of fruits and vegetables India has a top rank.

    Indias food production accounts for about 15% of international food trade. It is

    estimated that food production is likely to double in the next ten years. There is an

    opportunity for large investments in food procession technologies.

    The major processed items are fruit pulp, fruit juices, canned fruits and vegetable

    jams, squashes, fruit based ready - to - serve beverages, and dehydrated vegetables. More

    recently products like frozen pulp and vegetables fruit juice concentrates and mushroom

    products are gaining importance.

    As per study concerned in 2006 the turnover of the total food market is

    approximately 40,000 cr. The office of the agricultural affairs department of the united

    states Department of Agriculture (USDA) states that India has been achieving salt-

    sufficiency in food production and that the country produces a wide of agricultural

    products.

    FOOD PROCESSING UNIT OF INDIA

    India ranked first in the world in production of cereals, live stock and mild. It is the

    second largest producer of wheat, rice, groundnut, tea, coffee, species and oil seeds. The

    gives in the unique advantage and tremendous potential for processing agricultural

    products.

    Food processing encompasses all the steps that food goes through from the time it

    is harvested to the time it arrives on supermarket shelfs. A simplest, processing may

    involve only picking, sorting and washing fruits and vegetables before they are sent to the

    market. Some processing methods convert raw materials into a different form or change

    the nature of the product.

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    Food Production industry has been termed as Sun rice industry Several

    government of India setup the ministry of Food Processing Industries in July 1988 with a

    view to promote this sector. The ministry has been able to motilize a lot of promoter

    interest in this industry and the advent of economic liberalization has further intensified

    this interest, particularly among the foreign investors.

    FOOD PROCESSING INDUSTRY OF KERALA

    Transformation in the global food system are causing changes in Food Production

    and Marketing in Kerala. This is a growing demand for horticultural produce. Production

    and Marketing arrangements are responding to changing demand driven by urbanization

    and diet change.

    The fruit vegetable processing industry made its head appear in the state only in

    1947, when the first processing unit Canning industries Cochin Ltd. was established at

    Trichur. The main work done in that unit was processing of Pineapple. The next unit

    started was Dartco Canning Ltd Trissur in 1953. From 1955 onwards many units sprank

    up in centers like Punaloor, Vazhakkulam, Kottayam, Kozhikode and Kannur. In 1957

    Malabar Fruit Products company was established. The attraction of gulf markets paved the

    way for starting more units in 1980. Moreover the increased demand for processed fruit

    and vegetables in the state helped the industry to expand. Pineapple and mango are the

    major raw materials for processing industry.

    Fruit and vegetables processing industry a significant role to play in Kerala. The

    state is capable of producing a wide range and large volume of fruits and vegetables. If

    suitably processed, could find a valuable market within the country abroad.

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    INTERNAL ENVIRONMENT

    ANALYSIS

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    INTERNAL ENVIRONMENT ANALYSIS

    COMPANY PROFILE

    Malabar Fruit Products Company is located at Ernakulam, known as the

    commercial capital of Kerala. They have also a branch at Vazhakkulam. The company was

    established in 1957, at Bharananganam, Kottayam district. It was rather a small unit which

    produced pineapple based products like pineapple jam, pineapple squash and pineapple

    syrup.

    Late Mr.N.J Thomas, Ettuparayil is the man behind this company. He was born in

    Kannadi village of Alappuzha District. Because of his hardwork and effort the organization

    began to grow.

    In the year 1972, his predecessor Mr.Abraham Thomas decided to start a big

    factory for processing horticultural products. The factory has been established at

    Vazhakkulam. Now about 25 products are manufactured at this factory.

    The brand name of the product of Malabar Fruit Products Company is known as

    FRUITOMANS. Fruitomans is the best known brand among all the processed fruit

    products available in India.

    OBJECTIVES

    The main objectives of the company are as follows :

    The continuously grow in business and become a significant player in IndianMarket.

    The make an extra effort to reach out beyond the best on quality in every productand service.

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    The conduct more reach activities in the filed of food products.

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    PERSONAL &ADMISTRATION

    DEPARTMENTS

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    PERSONAL &ADMISTRATIONDEPARTMENTS

    INTRODUCTION

    Human resource is the most important resources in any organization. It plays an

    important role in the success of an organization. To achieve the predetermined objectives,

    an organization should have efficient, satisfied and well motivated employees.

    According to Flippo Personal Management is the planning, organizing, directing

    and controlling of the procurement, development, compensation, integration, maintenance

    and separation of human resources to the end that individual, organizational and social

    objectives are accomplished. Personal management is an integral but distinct part of

    management concerned with people at work and their relationships within the enterprise. It

    seeks to provide relationships with in the enterprise that are conductive both to effective

    work and human satisfaction.

    Personal management is concerned with getting better results with the collaboration

    of the people. To carry out these activities every organization will have a personal

    department.

    In Malabar Fruit Product Company also there is a P & A department. This

    department is headed by Personal Manager. Assistant Manager- P&A helps the personal

    manager in matters related with the department.

    The following are the major activities of the P&A department

    To maintain better industrial relations in the organization. To implement and manage welfare measures for the employees. To maintain all personal records and carry out all the administrative works related

    with the department.

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    To formulate & implement personal policies and procedures

    PERSONAL & ADMINISTRATION

    DEPARTMENT STRUCTURE

    FUNCTIONS

    RECRUITMENT & SELECTION

    Malabar Fruit Products Company is much aware about the importance of

    Recruitment and selection process. Hence it has a properly planned selection and

    recruitment process.

    Source :

    Internal : Companys database, employees and their relatives and friends.

    External : Press advertisements, agencies, Labour contractors

    Selection Process :

    MANAGER P & A

    Asst. MANAGER P & A

    ACCOUNTANT

    CLERK/TYPIST

    PEON

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    The selection procedure consists of a series of steps. Each step must be successfully

    cleared before the application proceeds to the next. The steps involves in selection.

    Process areas as follows :

    Steps :-

    1. Test : An aptitude test will be conducted on the basis of the position and number ofapplicants. The candidates are short listed for the interview.

    2. Primary Interview: The Primary Interview will be with the junior managers orsection heads.

    3. Final Interview: The Final Interview will be with the interview rating form. Theexperience of the candidates will also be given consideration.

    TRAINING

    Malabar Fruit Products Company gives training to newly selected employees

    inorder to acquaint themselves with the jobs and the new working environment. The

    company also gives training to existing employees inorder to improve their level of

    performance. Internal trainers and external trainers give training to the employees. The

    methods adopted for training by the company are on the job training and classroom

    training.

    PERFORMANCE APPRAISAL

    In Malabar Food Product company after selecting and giving training to a new

    employee the performance of the employee is evaluated. Also the performances of all the

    employees are evaluated during each year. Based on performance appraisal reports the

    company is adopting new training programs inorder to strengthen the employees and avoid

    their weakness.

    Malabar Food Product Company gives cash awards for the best performing

    employees in order to motivate them.

    PROMOTION AND TRANSFERS

    In Malabar Food Product Company transfers and promotions are made on

    the basis of the performance and the need of the position to the company.

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    REMUNERATION AND OTHER BENEFITS

    The need of the jobs and qualification of persons who will take up those jobs are

    taken into consideration while fixing remuneration in Malabar Fruit Products company.

    The company take all steps to attract and retain suitable persons. The pay till bill be

    prepared on or before 26th of every month and salary will disturbed on the last day of

    every month.

    EMPLOYEE WELFARE

    In order to make workers happy, satisfied and efficient Malabar Fruit Product

    Company is engaged in lot of employee welfare activities. The company provides free

    transportation facilities to the employees. The employees can also spent their time at the

    reading room in collaboration with LIC the company has insured the life of every

    employees. The company pays the premium of the life insurance policies of the employees.

    The company also provides loans to the employees for purchase of consumer goods.

    INDUSTRIAL RELATIONS

    In Malabar Food products company the management is maintaining good

    relationship with the employees. Personal Department gives more importance to solve the

    problems of the employees.

    DISPUTES

    Disputes are solved at the same level of happening. There is no history of employer -

    employee dispute in the firm.

    GRIEVANCE HANDLING

    There is a proper machinery for handling grievances in Malabar Food Products

    Company. There is a grievance committee in order to analyse the grievances and find

    solution. In some cases the grievances is referred to an arbitrator .The doors of the HR

    department is always open for the employees.

    RECORD KEEPING

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    The two very important records prepared and maintained by personnel department

    are personnel file and service book of each employee. Personnel file contains Bio-data,

    Details of educational qualification, medical certificate, Appointment of order etc of the

    employee service book contain the details of data of joining, promotion, transfer, leave,

    suspension or any other punishments etc of the employees.

    WORKING TIME

    The working time of all the employees other than factory workers is from 10 am to

    5pm. In factory there are there shifts.

    6am to 2pm - First Shift

    2 pm to 10 pm - Second shift

    10 pm to 6 pm - Third shift

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    FINANCE AND

    ACCOUNTS

    DEPARTMENT

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    FINANCE AND ACCOUNTS DEPARTMENT

    INTRODUCTION

    Finance is defined as the provision of money at the time when it is required. Every

    enterprise, whether big medium or small, needs finance to carry on its operations and to

    achieve its targets. In fact, finance is so indispensable today that it is rightly said to be the

    life flood of an enterprise without adequate finance, no enterprise can possibly accomplish

    its objectives.

    Business finance can be broadly defined as the activity concerned with the planning,

    raising, controlling and administering the funds used in the business.

    Finance function is the most important of all business functions. It is not possible to

    substitute or eliminate this function because the business will close down in the absence of

    finance. The need for money is continuous. It starts with the setting up of an enterprise and

    remains at all times. The development and expansion of business rather needs more

    commitment for funds. The funds will have to be raised from various sources. The sources

    will be selected in relation to the implications attached with them. The receiving of moneyis not enough, its utilization is more important. The money once received will have to be

    returned also. If its use is proper its return will be easy otherwise it will create difficulties

    for repayment. The management should have an idea of using the money profitability. It

    may be easy to raise funds but it may be difficult to repay them. The inflows and outflows

    funds should be properly matched.

    Finance Manager is the head of finance department in Malabar Food products

    company. Assistant Finance Manager helps the Finance Manager in carrying out the

    activities of the department. This department is functioning in the head office at

    Ernakulam.

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    FINANCE & ACCOUNTS DEPARTMENT STRUCTURE

    RELATED ACTIVITIES

    MAINTENANCE OF ACCOUNTS

    Finance & accounts department maintains all the accounts in Malabar Food Products

    Company. The organization maintained detailed account of its assets and liabilities,

    income and expenditures. At the end of financial year, accounts are finalized and annual

    accounts are prepared. They are properly audited.

    TRANSACTION

    Main Transaction in Malabar Fruit Products Company is sales, purchase of raw

    materials and other materials payment of salaries and other wagers and other payments etc.

    BUDJET

    In Malabar Fruit Products Company budgeting is based on the sales turnover and

    back down on machineries and normal loss. Budget is a financial quantitative statement

    prepared to estimate the cost of operations.

    Manager Finance & Accounts

    Asst. Manager Finance & Accounts

    Assistant

    Clerical Staff

    Peon

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    FINANCIAL PLANNING

    Financial Manager has to plan the funds needed in future. How these funds will be

    acquired and applied is an important function of the finance manager. The financial

    decisions are crucial for the survival of the concern. In Malabar Fruit Products Company

    finance manager prepares the financial plan of the company. Assistant Financial Manager

    helps him in this process.

    ACQUISITION OF FUNDS

    Commercial banks supply funds to Malabar Fruit Products Company

    Books maintained in finance and accounts department

    Journal Ledger Sales register Purchase register Cash book Balance sheet Bills Receivable Book Bills Payable Book Bank Book P&L Accounts.

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    SALES AND

    MARKETING

    DEPARTMENT

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    SALES AND MARKETING COMPANY

    INTRODUCTION

    Marketing is a human activity directed at satisfying needs and wants, through an

    exchange process. According to Professor Philip Kotler Marketing is a social and

    managerial process by which individuals and groups obtain what they need and want

    through creating, offering and freely exchanging products and services of value with

    others. Marketing includes all activities whichare concerned with effecting changes in the

    ownership and possession of goods and services.

    The end of all marketing activities is the satisfaction of human wants. Through the

    satisfaction of human wants, profile are rewarded to the business and the reward is

    inducement of marketing.

    Marketing is a connecting link between the consumer and the producer. Consumers

    are the targets of every activities performed by business people. The satisfaction of the

    consumers is the main perhaps the most sensible objective of the business firm.

    Malabar Fruit Products Company has a strong marketing wing. Marketing manager

    is the head of the marketing department. He coordinates and controls all the activities

    related to the marketing departments. An Assistant Manager helps the marketing manager

    in his functions. Malabar Fruits Products Company is having five area managers marketing

    under the Assistant Manager sales and marketing. Three persons focus on Kerala market

    and one at Chennai and one at Bangalore.

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    SALES AND MARKETING DEPARTMENT STRUCTURE

    FUNCTIONS

    Manager Marketing & Sales

    To handle the section To set a market target To promote sales

    Assistant Manager

    To assistant manager in his functions To verify the orders and supplies

    Area Manager

    Supervise sales execute Give report to company on the market Discussion & negotiation with distributors

    Clerical Staff

    Order processing Maintaining records of customers

    Sales& Marketing Manager

    Asst. Manager Sales& Marketing Manager

    Area Manager

    Sales Executives

    Clerical Staff

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    Sales Executive

    Work with the distributors to find new markets Ensure good distribution Give daily reports

    ADVERTISEMENT

    Advertisement are the lifeline of business today, Now -a-days the world has become

    very competitive. In his age of competition, goods cannot be sold without paper

    advertisement.

    Malabar fruit products company advertises its product in

    Television Radio Print Media Displays

    SALES PROMOTION

    Sales promotion has become a major factor in success marketing in recent years

    representing short term incentives to encourage purchase or sale of product or service.

    Following are the sales promotional methods adopted by Malabar Fruit Products Company.

    Free samples of new products are given to consumers along with the existing

    products.

    Coupons are given with the products and prizes are awarded. Giving regular offers to the distributors and retailers. Seasonal offers to distributors and retailers Consumer contests are organized.

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    CHANNELS OF DISTRIBUTION

    A Channel of distribution is an organized network or a system of agencies and

    institutions, which, in combination, perform all the activities required to link producers

    with users and users with producers. Philip Kotler defines channels as a set of

    independent organizations involved in the process of making a product or service available

    for use of consumption.

    Malabar Fruit Products Company has an extensive distribution network throughout

    Kerala and Tamilnadu. Malabar Fruit Products Company distributes its variety of products

    through agencies and distributors.

    PRINCING STRATEGIES

    Princing is the art of translating into quantitative terms (rupees and paise) the value

    of the product or a unit of a service to customers at point in time different companies use

    different pricing methods.

    In Malabar Fruit Products Company the price of a products is fixed mainly on the

    basis of cost. Also the price of the competitor is considered when pricing a product.

    MARKET RESEARCH

    Market research agencies help Malabar Fruit Products Company in conducting

    market research. Before launching a new product market research is done. After launching

    the product also market research is done in order to known the consumer response. Market

    research is also conducted at regular intervals.

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    PRODUCTION

    DEPARTMENT

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    PRODUCTION DEPARTMENT

    INTRODUCTION

    Production is the process of marketing products. In this process different inputs like

    materials, human, capital and other resources are transformed into higher valued goods and

    services. Production is a process by which goods and services are created.

    Production is the process of transferring input into output. The main aim of any

    production system is to produce economically the goods and services reburied by the

    customer.

    In Malabar Fruit Products Company production manager is the head of production

    department. Assistant production manager helps the production manager in duties related

    to the department.

    Under the assistant production manager there are two engineers.

    1. Production Engineer2. Utilities and Maintenance Engineer (UME)

    Production engineer deals with the various steps in production. He is responsible for

    the shift allocation of the employees. The utilities and maintenance engineer maintains the

    machines at good conditions.

    The purchase of raw materials is also handed by the production department. The

    production manager has the responsibility of purchasing raw materials.

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    PRODUCTION DEPARTMENT STRUCTURE

    PRODUCTION DEPARTMENT STRUCTURE

    Malabar Fruit Products Company has a state of the production facility located at

    Vazhakkulam in central Kerala. The facility con forms to fruit products order (FPO)

    standards for manufacturing units.

    Qualified experienced personnel drawn from a cross section of the food product

    industry man the facility.

    HYGIENE - THE HIGHEST PRIORITY

    Hygiene is given much importance in the manufacturing process.

    Raw material level

    Through precleaning and inspection is done before any raw material is passed on to

    production. Inspection for microbial contamination and pesticides is done in sophisticated

    labs.

    In Process Hygiene

    Periodic standard cleansing procedures for boiler, ducts and vessels is done under

    expert supervision. Personal hygiene of workers is ensured by antiseptic dips at entry and

    exit work clothes are cleaned and sterilized in a state of the art facility.

    Production Manager

    Assistant Production Manager

    Production Engineer UME

    Workers Electrician

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    Finished Product Hygiene

    The bottles for packing finished products are cleansed and sterilized by an advanced

    technique caps also pass through a similar process.

    MACINERY AND EQUIPMENT USES

    Pineapple slicer Fruit mill Hydraulic press Mango Pulper Exhaust box with conveyor belt Lubeck seamier Boiler with accessories Automatic seaming machine Reformer machine Coconut milk extractor Colloid mill Homogenizer Juice expeller Can beading machine Cabinet Drier Syrup filler Orange-shirding machine S.S Kettle Coring machine Flanger Roto pump

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    Electric Hoist Vessels

    RAW MATERIALS

    The main raw materials are

    Pineapple Mango Jack fruit Carrot Tomatto Orange Lime Potato Carlic

    PRESENT PRODUCT MIX

    The brand name of the product of Malabar Fruit Products Company is known is

    FRUITOMANS. Fruitomans is the best known brand among all the processed fruit

    products available in India. The products of Malabar Fruit Products Company are as

    follows.

    Pineapple Juice Mango Juice Orange Juice Pineapple fruit syrup Mango pulp Orange mar malade

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    Pineapple slice Mango slice Tomatto juice Pineapple jam Mixed fruit jam Mango jam Pineapple Tit bits Pineapple crush

    Tomato sauce

    Tender mango pickle Cut mango pickle Garlic pickle Lime pickle Tomato puree Fruit cocktail Carrot in brine Potato in brine

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    SWOT ANALYSIS

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    SWOT ANALYSIS

    STRENGTHS

    Extensive marketing network of Malabar Fruit Products Company Imported high quality machineries produce super quality products at less cost. Having the factory in the middle of Keralas own pineapple market Malabar Fruit Products Company has built up a strong customer base through its

    quality products

    Dedicated employees of the organization . Advanced Machineries

    WEAKNESS

    Absence of good R & D lab is a limitation for Malabar Fruit Products Company Motivation level of workers is found to be low Less brand awareness among the public Lack of effective advertisement

    OPPORTUNITIES

    Boom in the fruit products industry Innovative and bring out new products to meet new needs Wide market all over the world

    THREATS

    High competition High quality products from other countries High cost of fruits in the off season

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    SUGGESTION AND

    OBSERVATION

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    SUGGESTION AND OBSERVATION

    OBSERVATION

    Observation means watching tings with a purpose. Observation is keen and

    scientific study of a problem. It is process of acquiring knowledge through the use of sense

    organs. Observation starts with curiosity which is natural for every person.

    During my organization study at Malabar Fruit Products Company I could

    observe many things. The company is involved in lot of employee welfare activities. For

    the success of an organization winning the confidence of the employees is an essential

    factor. There is also a proper machinery for handling grievances in Malabar Fruit Products

    Company. I could observe an enthusiastic group of employees in Malabar Fruit ProductsCompany.

    Advertisements helps in developing a favourable consumer attitude towards the

    product. Malabar Fruit Products Company also has realized the importance of

    advertisements and is spending a lot of money in this field. Also the company gives lot of

    importance to sales promotion activities.

    Hygiene is given the highest priority in the manufacturing process. From raw

    material level to finished product hygiene is given much importance. Importance is also

    given to the quality of the products while visualizing the production process I could come

    to this conclusions.

    SUGGESTIONS

    Through the study I had done, I can suggest some solutions for the developmentof the company.

    Improve R&D activities inorder to improve the existing method of production andto develop new products.

    Strengthen the distribution network by owning transporting vehicles ratherthantaking them on rent.

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    Give more importance to advertisement in electronic media especially during theprimetime.

    By utilization of the plant to its maximum the organization can increase itsproduction of fruit products.

    Maintain the quality of the products and to conduct comprehensive study to findout the customer specifications.

    Motivate all the retailers to purchase fruitomans by providing incentives andbenefits to them.

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    CONCLUSION

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    CONCLUSION

    The organization study conducted at Malabar Fruit Products Company, the

    manufactures of Fruitomans brand food products was very helpful in studying the

    functioning of various departments, through proper communication and interaction with

    the personel.

    From the study I come to know that the company has a good organization structure

    and an effective management system. Also the company has a good position in the food

    products industry.

    Through this study I got many valuable informations that will help me in the

    business profession.

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    BIBLIOGRAPHY

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    BIBLIOGRAPHY

    C.B Memoria and S.V Sankar, Personal Management, Himalaya Publishing House. C.R Kothare, Research Methodology, New age International (P) Limited I.M Pandey, Financial Management, Vikas Publishing House Pvt.Ltd. Monappa Arun and Saiyadain Misera, Personal Management, Tata M.C Uraw H. Phillip Kolter, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha,

    Marketing Management (Twelfth Edition)

    A South Asian Perspective, Personal Education Shashi K.Gupta R.K Sharma, Management Accounting, Kalyani Publishers Annual Reports of Malabar Fruit Products Company