INTRODUCTION

INDUSTRIAL PROFILE:

Ayurveda is considered as ‘Science of Life’. This probably makes it

the earliest medicine having a positive concept of health to be achieved through

a blending of physical, mental, social and spiritual welfare. Ayurveda becomes

one of the oldest systems of health care dealing with preventive and creative

aspects of life in a most comprehensive way and presents a close similarity with

the WHO’S concept of health propounded in the modern area. India has a

treasure of knowledge in the field of medicinal plants; it has 5000 years of

cultural heritage in Ayurveda medicines.

Ayurveda treatment is seemed to be an answer to several incurable

diseases of the modern world. The number of persons undergoing Ayurveda

treatment is increasing day-by-day. Most of the nation import raw material from

India and developed medicines in their fall fledged labouratories and market in

India under higher price. Ayurvedic industry is considered to be one of the 10

developmental areas in several states achieving more foreign attention. It has

greater significance in bringing tourist to Kerala.

The conceptual and operational framework of Ayurveda is wide

enough to include all that is essential to make a man healthy and happy. It

includes the study of right conduct (dharma), which is necessary for the healthy

growth of society in which the man lives. Further it deals with the philosophical

aspect of life, the knowledge of which contributes greatly to the comfort and

happiness of all human beings. Ayurveda philosophically understands the

limitation of human efforts. Still it talks about the means of prolonging life and

the methods of invigorating it.

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OBJECTIVES

To get an awareness about the services at Arya Vaidya Sala.

To know about the institution profile of Kottakkal Arya Vaidya Sala.

To study the functions of various department of the institution.

To find integration solutions of Arya Vaidya Sala.

To study more about the online booking of Arya Vaidya Sala.

To find the strength and weakness of the institution.

To know the working of an organisation and gain practical experience.

To gain an overview of management operation.

To analyze the present status and future strategies of the organisation.

To understand the behaviour and culture of the organisation.

This is a detailed study on how the organisation works the infrastructure

facilities, capital requirements, technical aspect, plant and machinery, raw

materials, etc.

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MISSION

At Kottakkal Arya Vaidya Sala they fully realize their responsibilities towards

their employees and customers. Their strategies and organizational goals, driven

by their core values are formulated keeping them in mind.

With efficiency and innovation as their benchmarks, they keep pushing the par

of excellence in response to their customer needs. For everything that they do

is always keep the customer’s needs in the mind so that they can be assured of

the product quality and services, which are always the best in the industry.

How they achieve this is though constant innovation and quest for excellence

through team work and mutual trust. Thus through thick and thin they

continue to stay focused on their primary objective to maximize customers

value.

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SOURCES OF DATA

PRIMARY DATA

Those which are collected fresh for the first time and that happens to be original

character the methodology is used for collecting the primary data.

Respective guide in each department

SECONDARY DATA

Data which has been already collected by someone else and which has been

passed through statistical process

Records

Books

Website

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BOARD OF TRUST

ARYA VAIDYA SALA is run as a Charitable Trust which is run by a will

which includes the Article of Association and Memorandum of Association in

the will which was made by its founder of Kottakkal Arya Vaidya Sala, Late Sri

P. S. Varrier include excellent provision for the administration and management

of ARYA VAIDYA SALA, by appointing a board of Trustees. In the board of

Trustees, five members elected from the family and the relatives itself and two

are the employee representatives, thus there are seven members in the board of

trustees. At present following are the Trustees:

Dr. P. K. Warrier Managing Trustee

Sri. P. R. Raghava Varier Trustee

Sri. C. A. Varier Trustee

Dr. P. M. Varier Trustee

Sri. N. M. Vijayan Trustee

Dr. N. S. Unnikrishnan Trustee

Dr. K. Muraleedharan Trustee

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INSTITUTION PROFILE

HISTORY OF ARYA VAIDYA SALA:

Vaidyaratnam P.S Vanier’s “KOTTAKKAL ARYA VAIDYA

SALA” is a charitable institution which is situated at Kottakkal. This charitable

Trust is providing Ayurveda Medicine and treatment to patients all over India.

On 12 th October, 1902 the auspicious Vijayadasami Day,

Panniyappalli Sankunni Varier, an ancient and noble family of Malabar made a

beginning for the manufacturing and supply of Ayurveda medicine for the

treatment of his patients at Kottakkal. It was a small building not very far from

his ancestral house fondly named the Institution “THE ARYA VAIDYA SALA

KOTTAKKAL”. He insisted on quality and purity of every medicine

manufactured in his clinic under his personal supervision. The efficiency of his

treatment and medicine became well and widely known. He started preparation

and supply of Ayurveda Medicines in modern times. Because of his meritorious

and successful efforts to develop new faith and confidence the system of

medicine and he may rightly be called the savior of Ayurveda system and the

preparation of his treatment and medicines.

Arya Vaidyan P. MADHAVAN VARRIER was managing trustee

and he was responsible for the introduction of many modern and scientific

improvements and machinery to facilitate large scale production and supply of

medicines to cope with ever increasing demands of thousands of patients spread

all over world. For the convenience and comfortable stay of large number of

patients, he constructed nursing homes for need of the people.

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PRODUCTS:

There is a variety of Ayurvedic medicines. Arya Vaidya Sala manufactures more than 530 classical formulations which fall in the following nine categories:

1. Arishta / Asava (Fermented formulation)2. Bhasma (Calicinated drug)3. Churna (Powdered herb)4. Ghrita (Ghee based)5. Gulika (Pill)6. Kashaya (Decoction)7. Leha (Electuary)8. Rasakriya (Collerium)9. Taila / Kuzhampu (Oil based)

AYURVEDA HOSPITAL:

Ayurveda Hospital was constructed and established in 1924 at Kottakkal. It is a

charitable hospital where poor people are given medicines, treatment and food

free of cost. The hospital is manned by qualified Ayurveda and Allopathic

physicians. A maternity ward is also attached to the Hospital and maternity

cases are attended free here. A modern labouratory, X-ray facility and a minor

surgical ward are also made available in the hospital, special and costly

treatments like Naavarakkizhi, Pizhichil, Dhara etc, are made free of cost to the

poor people.

AYURVEDA COLLEGE:

To spread the knowledge of Ayurveda and take its blessing to numerous people,

P.S Warrier formed a society in 1907 called ARYA VAIDYA SAMAJAM,

bringing together all leading Ayurveda physicians in Kerala. The major offshoot

was the established of an Ayurveda college at Calicut in 1917.When the

Ayurveda Hospital was built at Kottakkal. In 1924, the college was shifted to its

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neighbourhood, so that the students could gain practical experience in the

treatment procedures. The college is affiliated to Calicut University.

The college is now having BAMS and MD course and is affiliated to the

University of Calicut. Arya Vaidya Sala provides an amount not exceeding 10%

of their profit for the development of the college. Being a musician himself

writer, lover, literature and arts he also formed a fully equipped drama troop

first in the late twenties and later converted in to a fine Kerala. The Arya

Vaidyan P.S VARIER, the great visionary passed away on the day 30 th January

1944.The Arya Vaidya Sala became a trust by the execution of will by Varrier,

which his excellent provisions for the administration and management.

AYURVEDIC BOOKS AND PUBLICATION:

Arya Vaidya Sala, from the very beginning was engaged in scientific

publication. The publications department brings out a number of books and

other publications for professional reading as well as medical literacy among

the people.

Some of the books and publications are Ayurvedic, a quarterly journal.

Ashtanga Sareeram, Catalogues, Ayurveda charithram and tenets for a total life

of nursing home with all modern equipments and amenities and inaugurated the

nursing home on the historic occasion of golden jubilee celebration of the Arya

Vaidya Sala. Aryavaidyan P. Madhava Varier lost his life in an accident at

Nagpur on 12th December 1953. On behalf of him his younger brother Dr. P.K

Warier took charge of the institution, and is the managing trustee from the past

five decades.

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HERBAL GARDEN:

Arya Vaidya Sala is cultivating medicinal plants and herbs at

Kanhirapuzha in Palakkad district, different varieties of medicinal plants have

been identified and herbarium is maintained in this herbal garden.

FACTORY:

The Arya Vaidya Sala has three large manufacturing units, located at Kottakkal,

Kanjikode and Nanjangud. These factories are fully equipped and modernized.

The steam plant, commissioned on 16 -01-1967 by the then health minister, Dr.

SUSHILA NAYYAR. This was helpful to increase the production capacity of

the factory. The boiler, jacketed vessels and other equipments used are all made

in India. To meet the increasing demand for their medicines, Arya Vaidya Sala

started another factory at Kanjikode in Palakkad district. Earlier only Assavas

and Arishta were produced here. Now commissioning of a new plants, Churnam

and Leham also are produced here. The total production turnover of both the

factories is about 161 cores and Arya Vaidya Sala has more than 2200

employees.

ACTIVITIES:

The various activities undertaken by Arya Vaidya Sala are charitable hospitals,

Ayurveda hospitals and research centers, research and development, special

treatments, drugs production and online consultation.

NATYA SANGHAM:

There is renowned Kathakali Academy, flourishing under the protective

patronage of Arya Vaidya Sala. Kathakali is a unique classical theatre where by

PSV Natysangham has given birth to many talented Kathakali artists and it has

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come to be recognized as one of the leading performing and training centers for

Kathakali.

AYURVEDIC HOSPITAL AND RESEARCH CENTRES:

The Hospital complex has four treatment blocks consisting of 300

accommodations. These blocks consists of spacious and comfortable family

quarters, double rooms, single rooms, all equipped and furnished on modern

lines with telephone facilities.

MEDICAL DESPATCH:

Medicines are being sent to patients either through registered parcel or courier.

But this facility is available only from Kottakkal. In addition to this, medicines

can also be purchased from the nearest branch or retail distributor where the

patients reside.

THE WILL

Sri. P.S. Varier expired in 1944. He had executed a will prior to his demise,

which converted his proprietary concern into Charitable Trust of Public in

nature, to be run by a Trust Board consisting of seven members who are related

to his family and the institution.

MAJOR POINTS IN THE WILL

Earning from ARYA VAIDYA SALA is spent on charitable causes, in the

form of medical aid on both Out Patient and In Patient basis which is about

45%.

Financial support is also provided for Ayurveda College for conducting

Research, holding seminars and training programs for publication of books,

etc, which is about 10%.

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Remaining funds are pooled back for the development of the institution

which is about 45%.

CORPORATE SOCIAL RESPONSIBILITY

ARYA VAIDYA SALA exhibits a keen sense of corporate social responsibility.

This philanthropic attitude is a result of the value system of its founder, the late

Mr. Vaidyaratnam P. S. Varier, a famous physician. According to him, those

who could afford to pay for medical treatment should be capable of paying the

fee, but those who were incapable of paying (Poor people) should be charged

free of cost. He, therefore, allocated a part of his income for charitable

purposes. In 1924, the institution established the Arya Vaidya Chikitsa Sala, a

charitable hospital in Kottakkal, where poor patients were given medicines and

medical treatment free of cost. In modern business environment within which it

now operates, ARYA VAIDYA SALA has applied Mr. Varier’s philosophy in

its dealings with suppliers, customers and employees alike Arya Vaidya Sala

has been honored by an Award for Corporate Social Responsibility in the year

2007.

CUSTOMER CARE

Customer’s goodwill towards ARYA VAIDYA SALA sustains its growth. It is

this goodwill that informs the institution’s insistence on stringent quality

assurance procedures. ARYA VAIDYA SALA works with vendors who are

equally conscious about the critical role of quality in establishing a brand. Raw

material standardization is carried out by technological validation and the right

quality and quantity of herbs are ensured. Scientific knowledge and

technological capacities are routinely updated for this purpose. Each batch of

finished goods also undergoes quality analysis. Products meant for export

undergo various tests, like heavy metal tests, material safety data sheets, and so

on. After product launches, surveys to assess the impact of the product are

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conducted. The feedback collected enables ARYA VAIDYA SALA to gauge

customer satisfaction. A full-time customer care cell in the marketing

department works to resolve customer queries and grievances.

EMPLOYEES CARE

Unlike in many other organizations, ARYA VAIDYA SALA employees have a

major stand in the planning and implementation of methods that ensure in the

planning and implementation of methods with effective and good quality

products. The ARYA VAIDYA SALA Trust Board has two members who

represent the employees of the institute. Employees enjoy numerous benefits

that are aimed to motivate and inspire them. These include reimbursements of

medical bills, work-life balance through a recreation club and an employee’s

welfare society, and performance and monthly attendance incentives schemes.

Periodic employee satisfaction surveys show that high employee satisfaction

prevails in the institute.

SOCIAL AND COMMUNIUCATION INITIATIVES

The chief social objectives of ARYA VAIDYA SALA are laid down in the will

of Sri. Varier. As per the provisions of the will, 45% of institute profit is utilized

for the treatment of poor patients in the Ayurvedic hospitals and 10% of the

profit is donated to the Vaidyaratnam P. S. Varier’s Ayurveda College at

Kottakkal. ARYA VAIDYA SALA aims to fulfill its social commitments in the

fields specified by the founder in the most effective way. In addition, ARYA

VAIDYA SALA has participated in an International Development Research

center Project for the conservation of endangered medical plant species. It is

also involved in an ongoing TATA- aided project in medicinal plant research.

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WORKERS UNION

The union began functioning in 1949. Presently there are four recognized

unions generally cordial relations exist between the management and work

force, with very rare occasions for friction. In fact, the employees play a big

role in maintaining high standards, so the union has its own role in the

organization.

The four recognized unions now prevailing in the organization are:

1) ARYA VAIDYA SALA Workers Federation affiliated to CITU

2) ARYA VAIDYA SALA Workers Union affiliated to AITUC

3) ARYA VAIDYA SALA Mazdoor Sangh affiliated to BMS

4) ARYA VAIDYA SALA Employees Union affiliated to INTUC

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DEPARTMENTS OF ARYA VAIDYA SALA

ADMINISTRATIVE DEPARTMENT

Administration is concerned with determination of policies and objectives. It is more popular

in government, military education and religious organizations. It co-ordinates finance, production

and distribution, it takes major decisions.

Board of trustee

Managing Trustee

General Manager

Chief Manager

(Personnel)

Deputy Manager

Administration

Administrative Staff

Main functions of Administrative department: 14

1. Subscription of Journals.

2. Institutional Advertisement.

3. Security.

Administration department is one of the important departments in the Arya

Vaidya Sala. Senior manager heads the department. They manage all the

general activities which are helpful to smooth flow of other department.

1) Inward and outward movement of mail

It is one of the important duties to the Administration department. They manage

all the mails, which may be inward or outward. They make a register for inward

letter and one more register made for outward letters. This register contains

inward and outward number of mail, date and client name. The industry got the

permission of a Franking (Stamp with a postmark to indicate date and time of

mailing) from the postal department for government. Then the departments are

using the power of stamp press. In addition, after that they send to the mail for

proper client. It is one of the major functions done by Administration

department.

2) Subscription of journals, newspaper to all departments

The institution provides journals and newspaper to each department in Arya

Vaidya Sala.

3) Renewal of license

The institution provides the license to the public for the subscription of a

materials and the sale of a finished product. It is normally given for one year or

any other fixed period. When the period is finished at that time, it will be

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renewed to the accurate client with a desired fee. It is another function of this

authority.

4) Corporate advertisement

In Arya Vaidya Sala, advertisements are published in journals, newspapers, TV,

internet etc. These duties are managed by administrative department.

PERSONNEL DEPARTMENT

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The main responsibilities of the human resource department are selection,

recruit- training, motivating, retirement the functional chart display Arya

Vaidya Sala employee’s wages, medical aid, security, labour, welfare, labour

relation, labour documentation and labour statistics.

Functions of personnel department

1. Manpower planning

2. Recruitment and Training

3. Collective bargaining

4. Disciplinary procedure

5. Grievances handling

6. Time office administration

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Board of Trustee

Managing Trustee

General Manager

Chief Manager (Legal)Chief Manager (Personnel)

Staff (Personnel) Executive - HR

The personnel department function includes a variety of activities, and key

among them is deciding what staffing needs and whether to use independent

contractors or hire employees to fill these needs, recruiting and training the best

employees, ensuring they are high performers, dealing with performance issues,

and ensuring your personnel and management practices conform to various

regulations. Activities also include managing approach to employee benefits

and compensation, employee records and personnel policies. Usually small

businesses (for profit or non profit) have to carry out these activities themselves

because they can’t yet afford part or full time help. However, they should

always ensure that employees have an aware of personnel policies which

conform to current regulations.

MAN POWER PLANNING

Here the sales budged prepared by the market department report to production

department accordingly product plan is prepared details of the man hours

required is send to the personnel department for recruitment.

Recruitment

Depending upon types of jobs to be done the recruitment takes place; there are

mainly six categories of works:

1) Sanitation and housekeeping

Educational qualification : Standard 8

Age : 18 – 30

Procedure : Interview and medical check up

2) Production workers

Educational qualification : SSLC

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Age : 18 – 30

Procedure : Interview and medical check up

3) Masseurs

Educational qualification : SSLC and Masseur’s certificate

Age : 18 – 30

Procedure : Interview and medical check up

4) Technical Workers

Educational qualification : SSLC

Age : 18 – 30

Procedure : Skill test and medical check up

5) Clerical Staff

Educational qualification : Graduation

Age : 21 – 35

Procedure : Written test and interview

6) Executive Category

Educational qualification : Professional qualification

Age : 23 – 45

Procedure : Interview

There is also a data bank in ARYA VAIDYA SALA which receives around 20

– 30 applications a day if it cannot meet the requirements then they resort to

placement cells, advertisement, etc.

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TRAINING AND DEVELOPMENT

After having selected the most suitable person in the organization through the

application of scientific techniques, the next important function of the personnel

management is to arrange for their training. If no planned program of training is

established, the employee may engage himself in self-training by trial or by

observing others and thus training cost would not have been eliminated. In

absence of a systematic training program, the training cost would be rater

higher. The interest of labour and management should be close, if not identical

if a sound training program is reestablished in the organization. All types of jobs

require some type of training for their efficient performance and therefore all

employees, new or old should be trained or retrained. Every new employee,

regardless of his previous training, education and experience needs to be

introduced to the work-environment of his new employer and to be taught how

to perform specific tasks.

Increased job satisfaction and morale among employees

Increased employee motivation

Increased efficiencies in processes, resulting in financial gain

Increased capacity to adopt new technologies and methods

Increased innovation in strategies and products

Reduced employee turnover

SALARY AND WAGE ADMINISTRATION

It is an administrative procedure of establishing and supervising wage levels

and operations in an organization. In most organizations, wage and salary

administration is performed in the personnel department, although larger

organizations often have payroll or wage and salary administration department.

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Agreed wage is determined through long term agreement between the collective

bargaining agent and the management for matters relating to improvement in

service condition like increase in increment, reduction in the time period of

promotions, retirement benefits, allowances, transfers, etc.

In this concern, four unions are there all affiliated to the Central Labour Union,

those are Workers Federation (CITU), Workers Union (AITUC), Mazdoor

Sangh (BMS) and Employees Union (INTUC). These are the unions in the

organization.

GRIEVANCE HANDLING

Any workman having a grievance shall first refer to his immediate supervisor. If

the workman is not satisfied by the decision, he shall give his complaint in

writing to the head of the department.

If the head of the department fails to solve the problem, it will be handed over

to the general manager and cannot redress the grievance within a week then the

matter can be raised as an industrial dispute before the district consolation

officer through his union.

DISCIPLINARY PROCEEDINGS

In the Industrial Employment Standing Act one among it is disciplinary

proceedings. Certain act on the part of employee will constitute misconduct for

institutions having more than 50 members employing in their own standing

order. Some of the indisciplinary conduct includes disobeying superior officer’s

orders, late comings, habitual absenteeism, and negligence in the work.

Misconduct of the employee is reported to the superior who reports to HOD,

who issues a showcase notice to the concerned to reply within a specific and

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after that HOD gives him a warning letter. If he is challenging then a charge

sheet will be issued with the domestic enquiry which will be conducted by

enquiry officer. Based on the evidence the enquiry officer will submit his

finding to management if he is found guilty, punishment is given.

ADMINISTRATION OF SOCIAL SECURITY SCHEMES

Social security is a very comprehensive term which includes schemes of social

insurance and social assistance, as well as some schemes of commercial

insurance. Following are the employee’s benefits paid to the workers.

Employee Provident Fund Scheme

Provident Funds and Miscellaneous Provisions Act, provides for compulsory

contributory fund for the future of an employee after his retirement or for his

dependents incase of his early death.

It extends to the whole of India except the state of Jammu and Kashmir and is

applicable to:

a) Every factory engaged in any industry specified in Schedule 1 in which 20 or

more persons are employed;

b) Every other establishment employing 20 or more persons or class of such

establishments, which the Central Government may notify;

c) Any other establishment so notified by the Central Government even if

employing less than 20 persons

Total PF = 24% (Which is 12% employer and 12% employee)

Employee pension fund

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Employees will get back along with interest approved; Advanced payment in

case of marriage, house construction, treatment for critical illness, higher

education, etc.

Payment of gratuity – According to payment of gratuity act those employee

who completed 5 years of service on final succession of employment will be

pay gratuity at the rate of 15 days for every complete year of service

Employees State Insurance Corporation (ESIC) – ARYA VAIDYA SALA is

exempted from this because they have a better medical treatment than ESIS,

16.66% of salary towards medical benefits.

EMPLOYEE WELFARE ACTIVITIES

The Factories Act is a social legislation which has been enacted for

occupational safety, health and welfare of work place. This legislation is being

enforced by technical officers i.e. Inspectors of Factories, Dy. Chief Inspectors

of Factories who work under the control of the Chief Inspector of Factories and

overall control of the Labour Commissioner, Government of National Capital

Territory of Delhi.

The provisions of this Act are relating to:

I. Health

II. Safety

III. Welfare facilities

IV. Working hours

V. Employment of young persons

VI. Annual leave with wages, etc.

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ARYA VAIDYA SALA does provide their employee with all these facilities

like rest rooms, canteen, washing place, drinking water, etc which are

statutory welfare measures.

ARYA VAIDYA SALA also provide them with voluntary welfare measures

such as proving the workman with uniforms, running of employee welfare

co-operative society which provides provisions for employees which will be

reduced from the salary.

There is also a higher purchase household item scheme for the employees.

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IT DEPARTMENT

IT department at ARYA VAIDYA SALA deals with the following functions:

IT department in ARYA VAIDYA SALA, is also equipped with high speed

ISDN internal connection through which applications can send their details

which helps in the process of recruitment. This department is new to this

institution because, this department has only an experience of One year in

ARYA VAIDYA SALA

IT department has helped the institution to have coordination and inter

dependence with other departments. There is different software in terms of

Payroll, Production management, Raw materials and Inventory management.

Software relating to marketing hospital management system etc is used at

different sections of ARYA VAIDYA SALA

Additional modifications, up gradations and maintenance of database of the

software are carried on by the IT department. In addition to these different

requirements related to hardware like new purchases, networking co-

ordination with the vendor, are also the duties of the IT department.

Most of the software like the latest version of TALLY is being installed in

the concerned departments to carry the transaction in an easy manner. Thus

most of the accounts and journal entries are carried out in this process.

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FINANCE AND ACCOUNTING DEPARTMENT

The finance and accounting departments performs all the accounting and

financial activities of organization. Functions of financial department include

the finance and accounting matters like target preparation, taxation, audit, cash

disbursements, payroll etc.

Functions of F&A departments

1. Budgeting

2. Working capital arrangements

3. Maintenance of books of accounts

4. Taxation matters

5. Audit

6. Payroll

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Board of Trustee

Managing trustee

General Manager

Asst. Manager (F & A) Asst. Manager (Costing)

Chief (F & A)

StaffStaff

Finance is the base of every concern, without it they have no stability. The main

aim of this department is maximizing the profit of the firm. They see that funds

are used properly and proper accounts are kept, which is the basic principle of

accounting.

The routine functions of the department are as follows:

1) Financial Planning

The main responsibility of the chief financial officer in a large concern is to

forecast the needs and sources of finance and ensure the adequate supply cash at

proper time for the smooth running of the business. He is to see that cash inflow

and outflow must be uninterrupted and continuous. For this purpose, financial

planning is necessary, i.e. he must decide the time when he needs money, the

sources of supply of money and the investment patterns so that the institution

may meet its obligations properly and maintains its goodwill in the market. The

finance manager is also to see that there is no surplus money in the business

which earns nothing.

2) Raising of Necessary Funds

The second main responsibility of the finance officer is to see the nature of the

need, i.e. whether finances are required for long term or for short term. He must

assess the alternative sources of supply of finance taking into view the cost of

raising funds, its effect on various concerned parties.

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3) Controlling the Use of Funds

The finance manager is also responsible for the proper utilization of funds.

Assets must be used effectively so as to earn higher profits inflow and outflow

of cash must be controlled in a manner so as to meet the current as well as

future obligations; unnecessary expenditure should be curtailed and there should

be left no possibility for misappropriation of money.

4) Disposition of Profits

Appropriation of profits is one of the main responsibilities of the finance

manager. He is to advise to the top executive as how much of the profits should

be retained in the business as reserves for future expansion; how much to be

used in repaying the debts; and how much to be distributed to the shareholders

as dividend. On the basis of the advice given by the finance manager, the

resolutions regarding depreciations, reserves, general reserves and distribution

of dividends are carried out in the meeting of the board of directors of the

institution.

5) Other responsibilities

Over and above, the responsibilities stated above, there are certain other

responsibilities of the finance manager. These are:

a) Legal Obligation: Finance Manager is also under an obligation to consider

the enterprise in the light of its legal obligations. A host of laws, taxes and

rules and regulations cover nearly every move and policy. Good financial

management helps to develop a sound legal framework.

b) Responsibilities of Employees: The financial management must try to

produce a healthy going concern capable of maintaining regular employment

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at satisfactory rate of pay under favourable working conditions. The long

term financial interest of management, employees and owners are common.

c) Responsibilities to Customers: In order to make the payments of its

customer’s bill, the effective financial management is necessary. Sound

financial management ensures the creditors continued supply of raw

material.

To sum up the main functions of finance and accounts department of ARYA

VAIDYA SALA are as follows:

Preparation of budgets

Maintenance of working capital

It looks into the tax matters of the organization

Maintenance of books accounts

Payment discernment

Auditing

Payroll

Costing

Preparation of Balance Sheet

MARKETING DEPARTMENT29

Arya Vaidya Sala products are marketed throughout India and to foreign

countries like Malaysia and Singapore etc. “QUALITY MEDICINES

AFFORDABLE PRICE” is the policy which Arya Vaidya Sala is following,

cooperate media advertisements are done to project the institution and no

product advertisement are done so far:

Marketing Department

Functions of marketing department

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Board of Trustee

Managing Trustee

General Manager

Head Marketing

Senior Manager (Marketing)

Branches

Senior Manager (Marketing)

Kerala

Senior Manager (Marketing) Head

Office & Outer Kerala

MES MES MES

Staffs

1. Raising marketing strategies

2. Appointment of authorized dealers

3. Marked data record

4. Logistics

5. Attending customer complains

6. Market development

7. Sales forecast

Marketing is a social and managerial process by which individuals and groups

obtain what they want through creating, offering and exchanging products of

value with others. Marketing plays a critical role in the organizational program.

The marketing section of ARYA VAIDYA SALA is in Kottakkal itself. The

finished goods, both the manufacturing unit are stored and distributed from

here. This department is mainly done in Kottakkal store department and

coordinates all the products from both the factory and in the warehouse.

There is no separate segment for the firm’s products, as the products are

Ayurvedic medicines and all who needs them are the users. The product attracts

more customers due to less chance of side effects when compared to Allopathic

medicines.

31

There are more than 1250 authorized agencies all over India and in foreign

countries like Malaysia, Singapore, etc where medical facilities are available to

a very large number of ailing patients.

32

MANUFACTURING DEPARTMENT

Manufacturing is the process of converting raw material into finished

goods. It is process of translating input into output.

33

Board of Trustee

General Manager

Factory - 1 Factory - 2 Factory - 3

Factory Manager

Production Manager

Production Crew

Factory Manager

Production Manager

Production Crew

Factory Manager

Production Manager

Production Crew

Functions of Production or Manufacturing department

The manufacturing activity takes place at three factories. These factories

operate on manufacturing license issued by the Drugs Controller of the state and

both possess GMP (Good Manufacturing Practices) certificate issued by the

government.

The important feature of the three factories is the fact that the basic principles

and practices of medicine manufacture are still based on the specifications in the

classical text books. At the same time, extensive mechanization has taken place

as a necessary consequence of adapting industrial methods. This change is

essential when scaled up and bulk level production of medicines becomes

necessary.

All the processing activities are done in pharmaceutical grade stainless steel

vessels. There are several electro mechanical equipments which are employed

for achieving efficiency in production. Major areas where mechanization has

been incorporated are: Fire wood has completely been replaced by boiler

generated steam for boiling purpose.

Major functions like disintegration, sifting, filtration, concentration,

incineration, compression, filling, blistering, packing, etc are done with the aid

of heavy equipments.

The introduction of modern dosage presentation forms of tablets and capsules

has also necessitated the incorporation of modern pharmaceutical machinery

like punching machine, mass mixer, granulator, drier, blender, encapsulation

equipment, blister packing machine, etc.

34

The factories work round the clock in three shifts. More than 600 people are

engaged in manufacturing activity including workmen, supervisors, clerical and

support staffs. Every section of the two factories is managed by qualified and

trained physicians under the overall control of a Factory Manager and

Production Manager.

The production activity is scheduled by the Production Planning Unit. It draws

up annual / monthly / weekly / daily production schedule by taking into account

the requirement of the Factory managers and Finance department.

Arya Vaidya Sala manufactures more than 530 classical formulations which

fall in the following nine categories:

1. Arishta / Asava (Fermented formulation)

2. Bhasma (Calicinated drug)

3. Churna (Powdered herb)

4. Ghrita (Ghee based)

5. Gulika (Pill)

6. Kashaya (Decoction)

7. Leha (Electuary)

8. Rasakriya (Collerium)

9. Taila / Kuzhampu (Oil based)

These formulations are adapted from several classical text books. Their

manufacture and marketing are licensed by the Drug Controlling Authority of

the State Government. The manufacturing activity is also granted GMP

certification by the government.

35

The principles and methodology of medicine preparation are based on classical

tenets. However modern technological and industrial methods are adapted to

possible extent. For example, basic cooking is now done in pharmaceutical

grade stainless steel vessels by using steam as the source of heat. Vacuum

evaporation is employed for concentration step. Several electro mechanical

equipments are used for size reduction of herbs, pulverization, sifting, grinding,

filling and packing, etc. Similarly, Quality assurance procedures have also been

adapted considerably from the methods of modern chemistry and physics.

On an average, 20-30 herbs are used in the preparation of a medicine. There are

rare instances when more than a hundred herbs go into the making of a

medicine. There are others which take months to get prepared as a lot.

Ayurvedic medicine manufacture the material intensive, time intensive, labour

intensive and also water intensive. They form the main cost factors.

36

MATERIAL DEPARTMENT

Material department occupies a crucial place at Kottakkal Arya Vaidya

Sala. Kottakkal Arya Vaidya Sala consumes 70% of the raw materials from

vegetables, 20% from animals, 5% from metals and other 5% from minerals.

Material Department

37

Board of Trustee

Managing Trustee

General Manager

Manager (Materials)

Executive (Materials Planning)

Material Staff

Functions of material department

1. Purchase of raw materials

2. Supply development

3. Storage

4. Packaging of materials

The Indian System of Medicine and also the Homoeopathy system

predominantly use raw materials in most of their preparations and formulation.

The credibility of these systems, thus mainly depends upon the use of genuine

raw materials in the manufacture of drugs of these systems. In all, about 1100

medicinal plants are estimated to find regular use in the Indian System of

Medicine (ISM). As a result of continuous exploitation of these plants in forests

and absence of regular developmental programs in the forestry sector, a number

of species have become vulnerable to extinction due to loss of population and

also unscrupulous collection. This also leads to a gradual erosion and ultimate

loss of vulnerable genetic diversities of these economic plants in India.

The major functions of material / purchase department is as follows:

Procurement of raw materials and packing

It means the collection and store of raw materials from various sources after that

it will be needed to the production process at that time, to allow suitable

quantity of items to production.

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Supplier or vendor development

The purchase field of ARYA VAIDYA SALA is very wide, so there is a focus

to supplier or vendor development programs in the institution. They provide

better chance for the vendor to make their products and to evaluate the

availability of raw materials to the institution. It clearly helps the institution

availability or chances of getting the materials.

Storage

For storage of all resource such as raw materials and finished goods in the

organization, ARYA VAIDYA SALA has got a large and high storage area.

Finished goods have to be stored fully secure all these are important function of

this department.

Printing and Stationary

This department handles the purchase of printing and stationary items. These

items are kept to the suitable stores and when needed, it will be handed over to

the proper departments.

Packing Materials

It does the purchase of all the packing materials from suitable source and is kept

to stores and whenever it is needed then to forward the materials to marketing

department. All these activities are clearly and carefully done by the materials

or purchase department of the institution. In Ayurveda 70% of input materials is

from the plant kingdom, 20% is from the animal kingdom and 5 % of metals

such as gold, silver, iron, etc and 5% of minerals such as Sulphur, Calcium

Carbonate, etc.

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Arya Vaidya Sala uses more than 4000 tons of raw materials (about 600 items)

in a year to produce 530 formulations for the market. A rough estimate of

annual consumption by ARYA VAIDYA SALA:

1. Milk - 13 lakh liter

2. Oil - 5 lakh liter

3. Ghee - 180 ton

4. Honey - 290 ton

5. Jaggery - 750 ton

6. Saffron - 856 kg

7. Cardamom - 14 ton

8. Tippali - 30 ton

9. Ativitayam - 12 ton

10.Kurumtotti - 480 ton

Quantum of total production

Solid formulations - 700 ton

Fluid formulations - 31 lakh liter

Total number - 530 items

40

AYURVEDA HOSPITAL

HOSPITAL

41

Board of Trustee

Managing Trustee

General Manager

Chief Superintend (AH & RCS)

Superintend AH & RC (Kochi)

Superintend AH & RC (Delhi)

Superintend AH & RC (Aluva)

Superintend AH & RC (Kottakkal)

Superintend Charitable Hospital

(Kottakkal)

Physicians

Treatment Staff Nursing Staff

Administrative Office

Staff

The Arya Vaidya Chikitsa Sala was constructed and established in 1924 at

Kottakkal. It is a charitable hospital where poor people are given medical

treatment and food, free of cost. The hospital is manned by qualified Ayurvedic

physicians. A maternity ward with the services of qualified nurse is also

attached to the hospital and maternity cases are attended free here.

The Ayurvedic Hospital & Research Centre at Kottakkal is the main in-patient

institution of Arya Vaidya Sala. Patients from all over the world come here for

getting treated for conditions like rheumatoid arthritis, spondylitis

(Inflammation of a spinal joint) and diabetes, digestive problems, many more,

or for gaining relief from diseases like cancer, AIDS and Parkinson’s or even

for general rejuvenation-detoxification programs.

The patients are accommodated in three multi-storied blocks. The treatment

rooms are attached to the staying quarters. One can get up to five treatment

timings are 7 – 8 am, 8.30 – 9.30 am, 10 – 11 am, 2 – 3 pm and 3.30 – 4.30

pm. A team of physicians looks after each patient. The reputation of the centre

has increased immensely in the last two decades and advance booking of up to

four to five months is usual.

The primary feature of hospital includes the following:

160 beds for treatment of residential patients

A modern laboratory, X-ray facility and a minor surgical ward.

A maternity ward attached to the hospital, providing free services to women.

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A Pachakarma ward that offers special and expensive treatment such as

Navarakkizhi, Pizhichil, Dhara and so on free of cost to poor patients.

A clinical research ward that offers treatment to patients suffering from the

peptic ulcer diseases, the ward run under the Central Council for research in

Ayurveda and expenses of the patients are met by ARYA VAIDYA SALA.

A clinical research unit that aims to develop new method and procedures for

dealing with debilitating ailments, such as cancer and rheumatoid arthritis.

A special and separate ward to treat snake bite victims and patients suffering

from other poison related maladies.

43

ENGINEERING DEPARTMENT

Engineering department helps to new project development, construction,

building and maintenance.

44

General Manager

Technical Cell

Senior Manager Engineer

Mechanical Manager & Electrical Manager

Maintenance Engineers

Junior Engineers

Technical Staff

Civil Engineer (Project)

Executive Engineer

Junior engineers

Staff

Functions of engineering department

1. New project developments

2. Construction of building

3. Repair and maintenance of rusting building

Technical functions

1. Procurement of machinery

2. Purchase of spares parts

3. Repair and maintenance of machinery

4. Management of utilities

5. Pollution control system

Engineering department looks after procurement, installation and maintenance

of the plant and machinery of the factories. Under the control of Senior

Manager (Engg), there are electrical / mechanical / classical engineers and a

Maintenance Engineer looking after the functions of the department, which are

manned by many skilled and professionally qualified workmen.

Additionally, there is Civil Engineering Department under the control of an

Executive Engineer, which looks after the civil construction and maintenance

requirements.

First type looks into the implementation of new projects, repair and

maintenance to the building accepting the quotations, purchase of land and

building is the function of it.45

Second type performs the following functions such as

Procurement of machines

Erosion and commission of machine and equipments

Repair and maintenance of machine

Performs management utility service

46

RESEARCH AND DEVELOPMENT

The R&D wing is engaged in research work for product development

process, keeping in view the quality and cost factors and the general

convenience for the public.

Research And Development

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Managing trustee

General Manager

Clinical researchProduct development &

Standardization

Plant research

Project director

Senior scientist

Scientist

Senior physician

Physician

Senior manager

Physician

Manager (Product

Development)

Staff

ARYA VAIDYA SALA have always been aware of the need for constant

scientific research for the development of an Ayurveda, taking advantage of

modern scientific know-how and have established an R & D wing. Apart from

quality control of raw materials and end products, this wing is engaged in

research work for modernization of production, always keeping in view the

quality and cost factors and general convenience of the public.

Arya Vaidya Sala has signed a MoU (Memorandum of Understanding) with

CSIR of the government of India to undertake research on Ayurvedic

science.

It has also joint programs with department of science and technology and

Indian Institute of Chemical Technology to evolve modern standards for

materials, process and products.

Research on medicinal plants and their extension to fields are also carried

on.

Recently, Arya Vaidya Sala has embarked on a venture of modernizing some

of the conventional dosage forms by converting them into more user

compliant forms.

Example

a) Bitter tasting liquid Kashayam into the more convenient form of tablet.

b) Incinerated Bhasmam into more reliable and accurate dosage form of

capsule.

c) Messy and greasy Tailam into more convenient and less greasy form of

gel.

All these modifications are attempted only after confirming about retaining

the original quality of the traditional medicines by conducting a series of

formulation and clinical studies.

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Another fundamental change brought about by the Arya Vaidya Sala was the

standardization of medical treatment. Earlier, the dosage of medicines was

determined in accordance with the demands of specific individual. P.S.

Varrier followed allopathic practice in fixing a prescribed amount of the

medicine. This made the introduction of packaged, ready to use medicines,

with a long shelf life, possible.

Clinical Research

A clinical research ward with that offers treatments to patients suffering

from the peptic ulcer disease, ward run under the Central Council for

research in Ayurveda and expenses of the patients are met by ARYA

VAIDYA SALA.

A clinical research unit that aims to develop new method and procedures for

dealing with debilitating ailments, such as cancer and rheumatoid arthritis.

A collabourating research had been also launched by ARYA VAIDYA

SALA in association with Swamy Vivekananda Medical Mission, Muttin at

Wayanad. The research studies efficacy (Capacity or power to produce a

desired effect) of Ayuvedic medicines in the treatment of sickle cell anemia,

a disease commonly found in section of tribal population in the Wayanad

district.

Today, as an advanced centre of medicine and health care, Arya Vaidya Sala

is engaged in research for widening the horizons of Ayurvedic knowledge.

There are specific programs engaged in research on peptic ulcer, alleviation

of pain in cancer, rheumatoid arthritis, palliative care and gastroenteritis.

Medicinal Plant Research

A significant proportion of the ingredients in Ayurvedic medicines come from

plants, many of these from the mountains of the Himalayan ranges where this

49

system was initially developed. Increasing demand and deforestation has made

many of these plants rare. Arya Vaidya Sala, therefore, maintains an herbal

garden in Kottakkal. The garden had been initiated by P.S. Varrier himself

immediately after the shifting of the Arya Vaidya Pathsala to Kottakkal so as to

familiarize students with medicinal plants. At present, the garden at Kottakkal

has about a thousand medicinal plants including some rare species; some

species even from the North Indian Hills. The garden provides information and

material support to the academicians as well as students. ARYA VAIDYA

SALA also owns estates of medicinal herbs in Kanhirappuzha and Kottappuram

in Palakkad district.

ARYA VAIDYA SALA has participated in an International Development

Research Centre Project for the conservation of endangered medical plant

species. It is also involved in an ongoing TATA – Aided project in medical

plant research.

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RAW DRUGS DEVELOPMENT AND ESTATES

Managing Trustee

General Manager

Manager RDD and

Estates

Staff

The Ayurvedic medicine industry is critically dependent upon uninterrupted

supply of raw herbs. It means that medical plants of right quality should be

available in right quantity for the sustained growth of Ayurvedic medicine

industry. It is a fact that the expanding Ayurvedic industry has had an impact on

the raw herb supply position.

Arya Vaidya Sala has recognized the importance of the natural resource base

and has taken comprehensive steps for strengthening this unique resource base.

These steps include cultivation of threatened medical plants, promotion of

cultivation, supply of seedling efforts for cultivation and trade in medicinal

plants.

Several annual (Completing its life cycle within a year), biennial (Having a life

cycle lasting two seasons) and perennial (Lasting three seasons or more) herbal

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species are cultivated there for in-house consumption. There are about a

hundred other medicinal plants which are cultivated for supplementing

production needs.

The skills generated in the field of medicinal plant cultivation are transferred to

individual farmers and NGOs through a verity of extension and education

programs. With the involvement of the expertise available with the Centre for

Medicinal Plants Research, various extension activities are conducted at

Panchayat and District levels.

Scarcity of water is a major problem while expanding cultivation activities.

Apart from attempting to identify new sub soil water sources, concerted efforts

are made to conserve ground water by setting up ponds and by recycling

effluent water discharged from the medicine manufacturing activity.

Initiatives in the plant sector

Strengthening the critical resource base of medicinal plant has always been

considered an important task by Arya Vaidya Sala. The efforts in this regard

have been in five major directions, via, maintaining of demonstration garden,

cultivation in natural estates, undertaking collaborative research, collating and

publishing reference material and undertaking extension work.

An important activity has been in the area of collating and compiling

information of the character and use of medicinal plants as found in classical

and modern texts.

One of the major research projects, entitled “Medicinal Plants (India)

Project”, was undertaken in collaboration with the International

Development Research Centre (IDRC) of Canada

52

A program to set up a Germ Plasma Bank of medicinal plants has recently

been initiated with the support of the Department of Biotechnology of the

Government of India. The major components of this program are a field gene

bank, an in-vitro bank, a seed bank, digital data base, etc

Twenty endangered medicinal plants of the Western Ghats were studied

under this project with respect to their pharmacokinetics, propagation and

distribution.

53

PUBLICATION DEPARTMENT

Vaidya rathnam P.S Varrier had started a journal titled “Dhanwanthari” in the year 1903 for

the advantage of physician and students of Ayurveda. The publication division has 3 main series. The

Kottakkal Arya Vaidya Sala contains series of 54 titles on various aspects of Ayurveda.

Managing Trustee

General Manager

Chief editor

Senior Manager

publication

Assistant editor

Staff

Functions of publication department

1. Publication of books of Ayurveda54

2. Publication of journals

3. Organizing Ayurveda seminar

4. Conducting these competitions

The Publication department of Arya Vaidya Sala is actively involved in

publication of modern and traditional literature related to Ayurveda. It has its

own editorial and production wings with DTP capability.

P. S. Varier himself had recognized the importance of bringing out authentic

literature for the growth of Ayurveda. Such activity served essentially two

purposes. The first is to strengthen Ayurvedic knowledge base by bringing out

authentic texts. The target readers were professionals and students.

His publication of Sanskrit classics Ashtangahridayam and Brihacchariram are

examples of this aspect. Secondly, he tried to publish reliable reading material

for the lay-public on health related topics. He wanted to teach the people about

the do’s and don’ts of health care. In both these activities his prime aim was to

strengthen Ayurveda and to propagate the Ayurvedic tradition.

The present Publication department of Arya Vaidya Sala continues to follow the

same path. The Kottakkal Ayurvedic series of books include major works in

Sanskrit, English and Malayalam. Professionals and students find them useful as

reference manuals. Popular Ayurvedic series includes many publications of

health matters to provide useful information for the common reader.

Aryavaidyan, an english quarterly being published by Arya Vaidya Sala,

provides a platform for publication of research papers in subjects related to

Ayurveda.

55

The revised edition of CHIKILSASAMAHARAM containing indications of the

various medicines being manufactured by ARYA VAIDYA SALA, their dosage

and effects, their treatment according to Ayurvedic congress, held in Jaipur, had

awarded a certificate of merit for this work. It is a very useful work on Anatomy

and Physiology. This has been adopted as a text book for many years.

BRIHACHARITHAM is another Sanskrit work on Anatomy and Physiology by

P.S. Varier. The most detailed and complete work on Anatomy and Physiology

published in Sanskrit.

CATALOGUES in English, Hindi, Malayalam, etc are available at ARYA

VAIDYA SALA Head office and branches. This contains the descriptions,

dosage and effects of our products. It is intended for Physicians and Medical

institutions.

Ayurveda seminar reports about the Ayurveda seminar conducted every year at

the Arya Vaidya Sala since 1964. They contain also the thesis in English,

Sanskrit and Malayalam awarded first and second prizes in the All India Thesis

Competitions on various subjects and speeches and discussions in the Ayurveda

Seminar by Eminent Physicians and report about Founders day celebrations

each year.

AYURVEDACHARITHRAM is the history of Ayurveda written by Arya

Vaidyan N V Krishnankutty Varrier consists of 25 chapters. This book won the

President’s Award for cover designing and printing.

56

TENETS FOR A TOTAL LIFE, this book in English contains slogans and

commentaries from Ashtangahridaya of Vagdhata by N.V.K. Varrier.

Viswamithran and Kumarasambhavam contain Kathakali slogans and songs

composed by Smt. Madavikutty. K. Varrier

P.S.V. NATYA SANGHAM

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This renowned Kathakali academy flourishing under the protective

patronage of Arya Vaidya Sala. Kathakali is a unique classical theatre of Kerala

having its history for a decade less than 4 centuries. PSV Natyasangham has

given birth to many reputed Kathakali artists and it has come to be recognized

as one of the leading performing and training centers for Kathakali.

PSV Natyasangahm

Managing Trustee

General Manager

Secretary

Manager

Artist

Functions of PSV Natyasangam

58

1. Treating Kathakali under Gurukula system.

2. Conducting performance.

PSV Natyasangham, growing under the loving care of the ARYA VAIDYA

SALA is a well trained Kathakali troupe. The Sangham is so fully equipped that

they are in a position to stand on their own even during full night performance.

They can proudly claim to possess the most up to date equipments, best actors,

musicians and artists who are now in the forefront of the Kathakali world.

In recent years the talent of troupe has surprised the western world like West

Germany, Denmark, Belgium, Italy, etc. The Sangham participated in the

International Ramayana festival in North Korea in 1984 and staged performance

in those countries under the auspicious of ICCR.

The Natyasala has been directing and staging new stories such as

Buddhacharitham, Thilothama, Ayyappacharithm, Sampoorna Ramayanam,

Kumarasambhavam, etc. The New stories were well received by the public

where ever they staged. The Sangham is giving free training to young people

who have a taste for Kathakali.

OBJECTIVE OF THE ORGANISATION59

Arya Vaidya Sala Kottakkal, mainly follow an objectives which been

introduced by Vaidya Rathnam P.S Varier. This include:-

1. Preparation of Ayurvedic medicine.

2. Sales of the Ayurvedic medicine.

3. Treatment of patient receiving from them, compensation according to

capacity and needs.

4. To conduct research in Ayurvedam, with a due to make it more and more

useful to public.

The surplus of the institution is distributed as follows:

1. 45% for to charitable activities.

2. 45% for a development of Ayurveda Sala.

3. 10% for development of VPSV Ayurveda College.

Total employees are classified into:

60

1. Housekeeping & sanitation.

2. Manufacturing employees.

3. Chikitsa workers.

4. Technical workers.

5. Clerical workers.

6. Executives and managerial staffs

SWOT ANALYSIS61

SWOT Analysis is a strategic planning method used to evaluate the Strength,

Weakness, Opportunities and Threats involved in a project or in a business

venture. It involves specifying the objective of the business venture or project

and identifying the internal and external factors that are favorable and

unfavorable to achieving that objective. The technique is credited to, Albert

Humphrey who led a research project at Stanford University in the 1960s and

1970s using data from fortune 500 companies.

STRENGTH

Brand Image

High quality of medicines

Wide distribution network in India and abroad

ARYA VAIDYA SALA produces more than 550 products

The Research & Development department of the institution is actively engaged in research work for modernization of production and quality control of Ayurvedic drugs

There exist a good set of employees who are loyal, faithful, sincere and hardworking

ARYA VAIDYA SALA has proved to be successful in the task of planned cultivation of medicinal plants in their various herbal gardens as part of a project of conservation and sustainable use of medicinal plants

WEAKNESS

Mushrooming of massaging parlors and spurious drugs

Low productivity

Inadequate marketing on source

OPPORTUNITIES

62

Scope of development and research

The men’s quest to go back to nature and use natural materials & methods of ancient times as caters to good demand for Ayurveda

During the last decade, there has been a growing interest in traditional alternative systems of medicine in a many developed countries.

THREATS

Seasonality of raw materials

Entry of duplicate

Growth of other branches of medicine

FINDINGS AND SUGGESTIONS

63

FINDINGS

There exist a good and cordial relationship between the management and the employees

They are able to maintain work life balance

Employees seems to be satisfied with the various welfare measures offered by ARYA VAIDYA SALA

Because of increasing demand for Ayurvedic medicines, the institute is increasing their production and is planning to start more branches all over India and abroad

SUGGESTIONS

A shift from quantitative training to qualitative training programs is needed, training maximum number of employees should not lead to quality deterioration

Institution could have used some new technology like the ERP solution

CONCLUSION64

The Arya Vaidya Sala is a boon to the society, which was emerged when people

looked down Ayurveda with contempt by the people who were fascinated by the

wonder and attraction of allopathic system which had the patronage and support

of the government, at present Ayurveda has regained its value through this

mighty organization.

The Arya Vaidya Sala keep purity, devotion, culture and tradition in its each

and every step of growth, since its establishment and it completely follows the

will of great founder, and the methods and principles laid by him. The ever

increasing net profit of the organization shows the efficiency of the

management and the employees.

BIBLIOGRAPHY65

Reference:

Organizational Behavior Sharma Gupta

Human Resource Management Shashi K. Gupta

Personnel Management Edwin B. Flippo

Websites:

www.aryavaidyasala.com

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