Project recycling presentation revision

IMPROVE RECYCLING RATES IN THAILAND VIA

BIN DESIGNS THAT SUIT LOCAL BEHAVIOURS & ENHANCED COLLECTION

SYSTEMS

To Implement an Economically Sustainable & Locally Structured Recycling Collection System

via the Informal SectorFirst Year Only: Budget: US$150,000+ for Feasibility, Project Design & Beta Testing

• Design recycling bins that suit the Thai urban environment: • Key partner: Faculty of Industrial Design -‐ Suan Sunandha Rajabhat University &

TBA

• Design more efficient collection systems: • Key partner: Koln International School of Design: Service Design.

Budget pays: Research, Design Materials, Project Manager Salary, Project Manager Assistant, Design Workshops/Mentoring with Thai Design Professionals, Systems Analyst, Miscellaneous Expenses

All Donations in Thailand are Tax Deductable

Our partnership with Suan SunandhaRajabhat University enables the Keep

Thailand Beautiful / Project Recycle Thailand to provide tax deductions of 200%

Packaging Co’s

Waste Sources

Household

Informal Sector: Sa Leng*

LowStatus

HighStatus

RecyclingDepots

Soi

Formal SectorBMA / Local Government Collection

Formal Sector

Govt / BMAMediumStatus

All OtherBusinesses

Manufacturers

Hotels, Resorts

C-‐Stores

IndustryWaste

District

Not part of our scope of works

WasteCollection

Waste Processing

*Sa Leng: Thai word for scavenger

PART 1THE

MECHANICSOF RECYCLING

THE PROBLEM

The green and yellow bins suit western countries but are impractical for use here in Thailand. In addition the collection system fails as can be noted by overflowing trash, requiring manual separation by the Sa Leng or it just ends up in landfill.

NO STRUCTURED RECYCLING COLLECTION

SYSTEM WITHIN THE INFORMAL

SECTOR

Many microsystems in place that

create organised chaos

The problem may seem

overwhelming to fix

Recycling collection has

been encouraged as a

free for all

The Saleng may feel

they cannot make changeor organise themselves

MOST BIN DESIGNS DO NOT SUIT THE THAI URBAN LANDSCAPE

80% of all recycling is

collected within the informal sector & most

people don’t trust the Sa Leng

Each individual business or home

decides for themselves what, when & how to

recycle

Actual education on recycled is very

limited

While there are calls for a

recycling system, the government remains silenton regulation

SEASONAL VARIABLES AFFECT RECYCLING COLLECTION RATES

Jan DecJuly

20%

50%

Current rates of recycling

100%

Wet season, recycling rates decline

Projection after 3 years

CURRENT RECYCLING PRACTICES CAN BE

LUCK & OPPORTUNITY

Our approach is to work from the bottom-‐up

What others think are the problems

ü Whilst many see education as the main issue, education alone without a structured waste collection program will not work.

ü Whilst industry believes government regulation is one answer, that too will be difficult to enforce unless there is a structured collection program in place

More materials can be recycled if there are both better bin designs for behaviour change and a structured collection system.

PART 2THE


THE SOLUTION

ü Increase recycling from 20% to 50% within 10 years – not just the easy recyclables…

ü Put a recycling bin in every household, business and light industry in Thailand…

ü Which will reduce landfill

ü Increase incomes for all those who buy and sell recycling materials (including households)

ü Support government regulation

ü Government regulations can be implemented within an existing workable system and the Sa Leng are not marginalised even further.

Our Aim

The Numbers

20.6 million households1.6 million businesses

(Source: National Statistic Office, 2010)

Except there may be up to 5 million businesses once we count the informal economy

How?1st Year: New Bin Designs & Improved Local Collection Systems

2nd Year: The Execution -‐ Four Pilot Projects

3rd Year – Education, Nation-‐wide Roll-‐out

“Design isn’t about objects,

it’s about every day decisions”

Quote by Anon Pairot, Thai designer

1st YearDesigns -‐ Bin and Collection Systems

üCollaborate with University Design Faculties to research, design and test prototypes of bin designs that suit the Thai residential and SME sector.

üThe Industrial Design Faculty of Suan Sunandha Rajabhat University will manage residential designs

ü 2nd University will manage Light Industry and Convenience Stores

üAlongside the new bin designs, acceptance testing of a structured collection system will be conducted with a select group of Sa Leng within the trial area. Here we can also ascertain what of support systems need to be put into place for the Sa Leng

Awareness and communication channelsü Create brand -‐ “Keep Thailand Beautiful”ü Create website – www.keepthailandbeautiful.orgü Establish social media platformsü Newsletter ü Create logo

To establish an easily identifiable wholly Thai program toenable education, branding, website, pamphlets & recyclingcontainers in later stages.

1st Year

Identify & Build in Support Systems ü Develop new business models as incentive for the Sa Leng to drive

the change• Bring in NGO’s and other organisations to educate the Sa Leng

ü Identify new work opportunities for the Sa Leng• By virtue of a structured collection system some Sa Lengmay need to be

transitioned to other new work opportunities that will arise.

1st Year

These images show how local residents in Petchburi, a town approximately 160km south ofBangkok, have used old paint containers for the Sa Leng to collect recycling materials in a moreefficient way.

Thai’s want to recycle yet structure is the key

PART 3THE


THE EXECUTION

The Sa Leng will be the agents of change in this

project

No. 1

They will create, build and operate the recycling of trash as a business

with a territory, assets & a customer base.

No. 2

They will offer their customers a choice of recycling containers according to their

customer’s circumstances & requirements.

No. 3

The Sa Leng will educate (it is called marketing), their customers in order to grow their business.

No. 4

• Second Year:• 4 Pilot Projects

Estimated Budget ($200K): Small Business Educators, Systems Analyst, Project Manager salary, Project Manager Assistant, Website, Miscellaneous Expenses

• Third Year:Budget: To be decided

Based on Outcomes of 1st Year Funded Project:

Acceptance of the goal of establishing

a structured recycling program

Via Pilot

Projects

2nd Year: Acceptance Testing

2nd Year: #1 Pilot Project

Micro pilot project

Acceptance Testing within 3 ~ 5 streets

Duration: 3-‐months

Expand & Scale UpAcceptance Testing within 3 ~ 5 city blocks



Convenience Stores

• Convenience Stores, light industry, street stalls and SME’s present their own unique set of problems

• One corporate partner -‐Leadership from industry



Expand & Scale Up

Select one district to ensure scale is practical and workable



3rd Year: Integration, Education &

Miscellaneous

STAGE 3

Setting the Foundations for a

Nation-‐wide Recycling Program

Connecting Communities

UbonRatchathani

UdoniThani

Kanchanburi

Songkhla

SuratThani

Chiang Mai

Hat Thai

The image part with

The

The

The

The

The

DTAC

InternetWeb Server

Applications

Approver / Admin

SMS

Voice Message

InteractiveVoicePortal

The

Information Collection and Distribution System: DTAC

1.1

1.22.1

2.2

34.1

5

4.2 6

4.3

7

On-‐going SupportContinuous

Validation

3rd Year: Integration, Education & Miscellaneous

WHERE DO WE START?

If I could wish for something, I would wish

for neither wealth nor power,but the passion for possibility.

I would wish only for an eye which, eternally young eternally burnswith the longing to see possibility

…Soren Kierkegaard

Project recycling presentation revision

Environment

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