Project Proposal(Pavel)

7/30/2019 Project Proposal(Pavel)

1/6

Project Proposal

AnalyzingCustomer SatisfactionLevel of Prepaid Subscribers: A Study of Airtel Bangladesh

Limited.


2/6

Submitted To

Mr.Kartik Chandra MondalAssistant Professor,

Faculty of Business

ASA University Bangladesh

Submitted By

Md.Junaet HasanID- 091-12-0146

Date of Submission: 17/11/2012

ASA University Bangladesh (ASAUB)


3/6

Introduction

In Bangladesh, the mobail telecom bussiness started in 1990. Citycell was the pioneer in this

sector. During 1990s from now six companies in Bangladesh engaged in this business. But now

this is a good sector of the company.

Corporate Profile:

Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. On December 20,2010, Warid Telecom was rebranded to airtel. Airtel is the sixthmobile phone carrier to enterthe Bangladesh market, and launched commercial operations on May 10, 2007. Warid TelecomInternational, an Abu Dhabi based consortium, sold a majority 70% stake in the company toIndia's Bharti Airtel Limited. Bharti Airtel is making a fresh investment of USD 300 millionto rapidly expand the operations of Warid Telecom. This is the largest investment inBangladesh by an Indian company. This is Bharti Airtels secondoperation outside of India.Dhabi Group continues as a strategic partner retaining 30% shareholding and has itsnominees on the Board of the Company. Bharti Airtel Limited took management control of thecompany and its board, and rebranded the company's services under its own airtel brandfrom 20 December 2010. The Bangladesh Telecommunication Regulatory Commissionapproved the deal on Jan 4, 2010.

Brand Airtel :

Airtel was born free, a force unleashed into the market with a relentless and unwavering

determination to succeed. A spirit charged with energy, creativity and a team driven to seize

the day with an ambition to become the most admired telecom service provider globally.

Airtel has become one of the most preferable brands among the young people in just 12

months of operations in Bangladesh.


4/6

Scope of the Study

This report basically deals with a brief description about Airtel Bangladesh Limited and its

product & services as well as mainly focus on customer acceptance level. Here no industry

analysis is done. There is only detail description of the Central Communication function of

Service Experience department of the company because of the availability of information to

me as I worked in this function.

.

Objectives

The objective of the report is divided into two parts. They are specific and broad objectives.

The specific and broad objective of this report is given below:

1. Broad Objective: The broad objective of this report is to find out the customer

satisfaction level of Airtel prepaid customers.

2. Specific Objectives: The specific objectives will be

To find out specific areas of satisfaction of Airtel prepaid users

To figure out specific areas of dissatisfaction of Airtel prepaid users

To know the overall satisfaction level of the customers

To figure out possible improvement sectors to reduce dissatisfaction


5/6

Methodology

The methodology describes the procedures to organize the scattered ideas & views to conduct a

study. Proper working procedure helps to capture the right things during study periods & finallyfulfills the objective of the study. Generally a method involves a technique in which various

stages of collecting data or information are interpreted. So, adoption of methodology is an

important step in performing any study. In this study a methodology is followed for the

achievement & successful accomplishment of the dissertation work. Relevant data from reliable

sources have used while preparing the report. Both primary & secondary data have used where

necessary.

Primary sources of data

Direct interview though a survey questionnaire Telephone conversation with the prepaid customers.

Secondary sources of data

Commercial websites of airtel Online articles on telecommunication sector Previously conducted research papers on different issues of telecommunication Companys magazines, brochures, etc. Newspaper. Internet.

Reasons for choosing the topic

Airtel is the sixth telecom operators in Bangladesh. As an emerging company Airtel is doing

extremely well. After the launch of Airtel in Bangladesh, the competition has become more

strengthen among the telecom operators. Each of them is fighting to boost up its market share

by offering new promotion and benefits to the customers. Since, all of the operators are

offering almost same categories of products it has become a big challenge to retain the

existing subscribers and acquisition of new customers. At this moment Airtel is trying to

reach the customers with various promotional activities and is attempting to make their brand

presence felt. Through their significant advances in Bangladesh, Airtel is moving ahead on


6/6

the track to achieve their goals.

I have chosen this topic because I think it is very challenging and I get some practical

knowledge. Also I can find out the marketing strategies in a real sense and how could do better

in marketing through challenge and keep customer satisfy.

Project Proposal(Pavel)

Documents

Transcript of Project Proposal(Pavel)