PROJECT PROPOSAL FOR FARMACY BEAUTY
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Transcript of PROJECT PROPOSAL FOR FARMACY BEAUTY
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U B E R V A L U E S O L U T I OS
PROJECT PROPOSAL FOR FARMACY BEAUTY
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OUR PHILOSOPHY
Since our foundation, we at UberValue Solutions are strbuild a reputation for providing accurate, meaningful,
information to help businesses come to grip with realithelp marketers, the media, governments and institutionbetter, more informed decisions
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THE CLIENT
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What barriers are keeping skin care companies from embracing digital te
If there are frontrunners, what are they doing differently?
How can skin care companies realise the full potential that Internet grow
offer?
CLIENT CONCERNS
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EXECUTIVE SUMMARY
Exclusive skin care products Launch own online store (web based platform and a mobile applic With a considerable increase in the e-commerce usage and a bewill give them more penetration into the market and also reach the masses.
A detailed understanding about the target segments online behamatter
Willingness to purchase via an exclusive online portal
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BACKGROUND The shoppin !"en#s in In#i$ h$%e #"$&$!i'$(() 'h$ne#*
in!"o#+'!ion o, e-'o&&e"'e .e/si!es
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Decision Problem
Should we have our own online portal (webpage & mobile appproducts?Research Problem
What is the digital impact of similar set of skin care consumer g
P R O B L E M D E F I N I T I O N
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We plan to divide the product segment based on various customerGeneral Daily Care, Men Grooming and Women Essentials
Understand the online behaviour and purchase patterns of each se
Find out likelihood of purchase of skin care product via online por
Evaluate the comfort of shopping on a web based vs mobile applicapproach
Evaluate the sale of skin care products on the current e-commerce
place websites
APPROACH TO THE PROBLEM
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Target Group: Generation Z, Metrosexual Men, Home Makers and
Women
Geographical: Bangalore, Mumbai and Pune
Age Group: 16-50 years
Sample Size: 80 from each location from each target group
Socio Economic Classification: A, B
Questionnaire Design: Structured Questionnaire which answers ab
mentioned research objectives
PRIMARY RESEARCH 0METHODOLOGY
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RESEARCH METHODOLOGY
We have followed exploratory research also known as qualitative research
Gain insights into the digital impact on skin care products
Infer the viability of launching the own web based or mobile portal
This research will involve a Focused group discussion followed by depth intervie
Focused Group Discussion will have selected people from various target groups m
These factors are put into a tructured and !ndisguised "uestionnaire with a flow
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FACTORS TO EVALUATE
#nline $ehaviour % frequency of visit& time spent per visit& 'lick through rate
!nique new visitors
(esponse to promotions
#pt In to offers
(ate of participation in surveys
)urchase )atterns* types of products
'omfort of shopping
)ricing % coupons& discounts& +oyalty points
Genuine products
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1UESTIONNAIRE
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2 8o&en on !he "ise
Le$# +"/$n ,e&$(e on(ine 'ons+&e"s $"e spen#in $n $%e"$e o, 39 &in+
In!e"ne!
Mo"e !h$n one-:,!h o, !hese .o&en $("e$#) no!e $ #ii!$( in;+en'e on !he
p+"'h$se #e'isions
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2 Yo+ne" ene"$!ions $inin i&po"!$n'e
Fo" !o#$)s > !o 9)e$"-o(#s* !he $%e"$e !i&e spen! on(ine e$'h #$) is
&in+!es* .i!h !he "e$!es! !i&e spen! on e&$i(* se$"'h $n# so'i$( &e#i$
A/o+! 45 o, s'"een$e"s
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COST
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Researchers 4
Respondents 240 Per Location
Location 3
Respondents Per Day 10 Per Researcher
Car on Rent 110.00 Per hour/15Km
Food Per Researcher 500.00 Per Day
Fuel Charge 55.00 Per 20 KM
Flight Charges to Bangalore 4,500.00 Round Trip
FGD Convenience & Gifts 650.00Per
Respondent
FGD Respondent 36.00
COST
Respondents Per Total Stay PerFood
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DescriptionRespondents Per
Day
Total
Days
Stay Per
DayPer
Day
Expenses in Bangalore 40 6 2,000.00
2,000.
00
Expenses in Pune 40 6 1,500.00
2,000.
00
Expenses in Mumbai 40 6 -
1,333.
33
Total 63,560.00
Flight Charges to Bangalore 18,000.00
Travel to Pune 2,200.00
FGD Convenience & Gifts 23,400.00
FGD Bangalore Additional
Expenses 22,640.00
Data Processing 26,880.00
Report Processing 33,600.00
Consulting Charges / Profit 49,720.00
GRAND TOTAL 2,40,000.00
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RECOMMENDATIONS
Women on the rise +ead urban female online consumers are spending an av
minutes a day on the Internet .120 minutes from the primary research based.Cross tabulation/
0ore than one*fifth of these women already note a digital influence on t
purchase decisions .a brand website& a 1ouTube video& a blog& an online ad
online source/ .Similar results from primary research/
1ounger generations gaining importance For today2s 34% to 5-%year*olds&
time spent online each day is about 366 minutes .2.47 hours from the primary
with the greatest time spent on email& search and social media .Cross tabulati
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The best way to boost sales would be through coupons and loyalty points onli
the survey population has traction towards coupons and loyalty points
sufficiently good market to capture7
!ber value solution feels that Farmacy should look closely at their current an
strategies& narrow their portfolio and channel focus& create an optima
experience& read8ust their media spending and investing to sustain the change7
$ig F0'G players will surely be a disrupting force by 5656 but for a -6 b
G09& and - billion dollar in net revenue& even a fraction of the market ca
company2s income by leaps and bounds7
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Nandkishore Pillai
Vinay Mohan
Subha
Yash Merchant